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Advertising Market Research: Global Status & Forecast by Geography, Type & Application (2015-2025)

July 2019 | 92 pages | ID: ADF046BC5CDEN
99Strategy

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According to 99Strategy, the Global Advertising Market is estimated to reach xxx million USD in 2019 and projected to grow at the CAGR of xx% during the 2020-2025. The report analyses the global Advertising market, the market size and growth, as well as the major market participants.

The analysis includes market size, upstream situation, market segmentation, market segmentation, price & cost and industry environment. In addition, the report outlines the factors driving industry growth and the description of market channels.The report begins from overview of industrial chain structure, and describes the upstream. Besides, the report analyses market size and forecast in different geographies, type and end-use segment, in addition, the report introduces market competition overview among the major companies and companies profiles, besides, market price and channel features are covered in the report.

Key Regions
  • Asia Pacific
  • North America
  • Europe
  • South America
  • Middle East & Africa
Key Companies
  • Omnicom Group
  • WPP
  • Dentsu Inc.
  • PublicisGroupe
  • IPG
  • Havas SA
  • Focus Media Group
  • Guangdong Advertising Co., Ltd.
  • Bluefocus Communication Group Co., Ltd.
  • SiMei Media
  • AVIC Culture Co.,Ltd.
  • Yinlimedia
  • Hunan TV and Broadcast Intermediary Co., Ltd.
  • Guangdong Guangzhou Daily Media Co., Ltd.
  • Beijing Bashi Media Co., Ltd.
  • Dahe Group
  • China Television Media
  • Spearhead Integrated Marketing Communication Group
  • Shanghai Xinhua Media Co., Ltd.
  • Chengdu B-ray Media Co., Ltd.
Key Product Type
  • TV Advertising
  • Newspaper & Magazine Advertising
  • Outdoors Advertising
  • Radio Advertising
  • Internet Advertising
  • Others
Market by Application
  • Food & Beverage Industry
  • Vehicles Industry
  • Health and Medical Industry
  • Commercial and Personal Services
  • Consumer Goods
  • Others
Main Aspects covered in the Report
  • Overview of the Advertising market including production, consumption, status & forecast and market growth
  • 2015-2018 historical data and 2019-2025 market forecast
  • Geographical analysis including major countries
  • Overview the product type market including development
  • Overview the end-user market including development
1 INDUSTRIAL CHAIN OVERVIEW

1.1 Advertising Industry
  1.1.1 Overview
  1.1.2 Characteristics of Advertising
1.2 Upstream
  1.2.1 Major Materials
  1.2.2 Manufacturing Overview
1.3 Product List By Type
  1.3.1 TV Advertising
  1.3.2 Newspaper & Magazine Advertising
  1.3.3 Outdoors Advertising
  1.3.4 Radio Advertising
  1.3.5 Internet Advertising
  1.3.6 Others
1.4 End-Use List
  1.4.1 Demand in Food & Beverage Industry
  1.4.2 Demand in Vehicles Industry
  1.4.3 Demand in Health and Medical Industry
  1.4.4 Demand in Commercial and Personal Services
  1.4.5 Demand in Consumer Goods
  1.4.6 Demand in Others
1.5 Global Market Overview
  1.5.1 Global Market Size and Forecast, 2015-2025
  1.5.2 Global Market Size and Forecast by Geography with CAGR, 2015-2025
  1.5.3 Global Market Size and Forecast by Product Type with CAGR, 2015-2025
  1.5.4 Global Market Size and Forecast by End-Use with CAGR, 2015-2025

2 GLOBAL PRODUCTION & CONSUMPTION BY GEOGRAPHY

2.1 Global Production & Consumption
  2.1.1 Global Production
  2.1.2 Global Consumption
2.2 Geographic Production & Consumption
  2.2.1 Production
    2.2.1.1 Asia-Pacific
    2.2.1.2 North America
    2.2.1.3 South America
    2.2.1.4 Europe
    2.2.1.5 Middle East & Africa
  2.2.2 Consumption
    2.2.2.1 Asia-Pacific
    2.2.2.2 North America
    2.2.2.3 South America
    2.2.2.4 Europe
    2.2.2.5 Middle East & Africa

3 MAJOR MANUFACTURERS INTRODUCTION

3.1 Manufacturers Overview
3.2 Manufacturers List
  3.2.1 Omnicom Group Overview
    3.2.1.1 Product Specifications
    3.2.1.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.1.3 Recent Developments
    3.2.1.4 Future Strategic Planning
  3.2.2 WPP Overview
    3.2.2.1 Product Specifications
    3.2.2.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.2.3 Recent Developments
    3.2.2.4 Future Strategic Planning
  3.2.3 Dentsu Inc. Overview
    3.2.3.1 Product Specifications
    3.2.3.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.3.3 Recent Developments
    3.2.3.4 Future Strategic Planning
  3.2.4 PublicisGroupe Overview
    3.2.4.1 Product Specifications
    3.2.4.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.4.3 Recent Developments
    3.2.4.4 Future Strategic Planning
  3.2.5 IPG Overview
    3.2.5.1 Product Specifications
    3.2.5.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.5.3 Recent Developments
    3.2.5.4 Future Strategic Planning
  3.2.6 Havas SA Overview
    3.2.6.1 Product Specifications
    3.2.6.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.6.3 Recent Developments
    3.2.6.4 Future Strategic Planning
  3.2.7 Focus Media Group Overview
    3.2.7.1 Product Specifications
    3.2.7.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.7.3 Recent Developments
    3.2.7.4 Future Strategic Planning
  3.2.8 Guangdong Advertising Co., Ltd. Overview
    3.2.8.1 Product Specifications
    3.2.8.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.8.3 Recent Developments
    3.2.8.4 Future Strategic Planning
  3.2.9 Bluefocus Communication Group Co., Ltd. Overview
    3.2.9.1 Product Specifications
    3.2.9.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.9.3 Recent Developments
    3.2.9.4 Future Strategic Planning
  3.2.10 SiMei Media Overview
    3.2.10.1 Product Specifications
    3.2.10.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.10.3 Recent Developments
    3.2.10.4 Future Strategic Planning
  3.2.11 AVIC Culture Co.,Ltd. Overview
    3.2.11.1 Product Specifications
    3.2.11.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.11.3 Recent Developments
    3.2.11.4 Future Strategic Planning
  3.2.12 Yinlimedia Overview
    3.2.12.1 Product Specifications
    3.2.12.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.12.3 Recent Developments
    3.2.12.4 Future Strategic Planning
  3.2.13 Hunan TV and Broadcast Intermediary Co., Ltd. Overview
    3.2.13.1 Product Specifications
    3.2.13.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.13.3 Recent Developments
    3.2.13.4 Future Strategic Planning
  3.2.14 Guangdong Guangzhou Daily Media Co., Ltd. Overview
    3.2.14.1 Product Specifications
    3.2.14.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.14.3 Recent Developments
    3.2.14.4 Future Strategic Planning
  3.2.15 Beijing Bashi Media Co., Ltd. Overview
    3.2.15.1 Product Specifications
    3.2.15.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.15.3 Recent Developments
    3.2.15.4 Future Strategic Planning
  3.2.16 Dahe Group Overview
    3.2.16.1 Product Specifications
    3.2.16.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.16.3 Recent Developments
    3.2.16.4 Future Strategic Planning
  3.2.17 China Television Media Overview
    3.2.17.1 Product Specifications
    3.2.17.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.17.3 Recent Developments
    3.2.17.4 Future Strategic Planning
  3.2.18 Spearhead Integrated Marketing Communication Group Overview
    3.2.18.1 Product Specifications
    3.2.18.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.18.3 Recent Developments
    3.2.18.4 Future Strategic Planning
  3.2.19 Shanghai Xinhua Media Co., Ltd. Overview
    3.2.19.1 Product Specifications
    3.2.19.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.19.3 Recent Developments
    3.2.19.4 Future Strategic Planning
  3.2.20 Chengdu B-ray Media Co., Ltd. Overview
    3.2.20.1 Product Specifications
    3.2.20.2 Business Data (Production Amount (Million USD), Cost, Margin)
    3.2.20.3 Recent Developments
    3.2.20.4 Future Strategic Planning

4 MARKET COMPETITION PATTERN

4.1 Market Size and Sketch
4.2 Company Market Share
  4.2.1 Global Production by Major Manufacturers
  4.2.2 Market Concentration Analysis
4.3 Market News and Trend
  4.3.1 Merger & Acquisition
  4.3.2 New Product Launch

5 PRODUCT TYPE SEGMENT

5.1 Global Overview by Product Type Segment
5.2 Segment Subdivision by Product Type
  5.2.1 Market in TV Advertising
    5.2.1.1 Market Size
    5.2.1.2 Situation & Development
  5.2.2 Market in Newspaper & Magazine Advertising
    5.2.2.1 Market Size
    5.2.2.2 Situation & Development
  5.2.3 Market in Outdoors Advertising
    5.2.3.1 Market Size
    5.2.3.2 Situation & Development
  5.2.4 Market in Radio Advertising
    5.2.4.1 Market Size
    5.2.4.2 Situation & Development
  5.2.5 Market in Internet Advertising
    5.2.5.1 Market Size
    5.2.5.2 Situation & Development
  5.2.6 Market in Others
    5.2.6.1 Market Size
    5.2.6.2 Situation & Development

6 END-USE SEGMENT

6.1 Global Overview by End-Use Segment
6.2 Segment Subdivision
  6.2.1 Market in Food & Beverage Industry
    6.2.1.1 Market Size
    6.2.1.2 Situation & Development
  6.2.2 Market in Vehicles Industry
    6.2.2.1 Market Size
    6.2.2.2 Situation & Development
  6.2.3 Market in Health and Medical Industry
    6.2.3.1 Market Size
    6.2.3.2 Situation & Development
  6.2.4 Market in Commercial and Personal Services
    6.2.4.1 Market Size
    6.2.4.2 Situation & Development
  6.2.5 Market in Consumer Goods
    6.2.5.1 Market Size
    6.2.5.2 Situation & Development
  6.2.6 Market in Others
    6.2.6.1 Market Size
    6.2.6.2 Situation & Development

7 MARKET FORECAST & TREND

7.1 Regional Forecast
7.2 Consumption Forecast
  7.2.1 Product Type Forecast
  7.2.2 End-Use Forecast
7.3 Investment Trend
7.4 Consumption Trend

8 PRICE & CHANNEL

8.1 Price and Cost
  8.1.1 Price
  8.1.2 Cost
8.2 Channel Segment

9 MARKET DRIVERS & INVESTMENT ENVIRONMENT

9.1 Market Drivers
9.2 Investment Environment

10 RESEARCH CONCLUSION

LIST OF TABLES

Table Global Market Size and Forecast by Geography with Growth Rate, 2015-2025
Table Global Market Size and Forecast by Type with Growth Rate, 2015-2025
Table Global Market Size and Forecast by End-Use with Growth Rate, 2015-2025
Table Global Production Amount Status and Growth Rate by Geography, 2015-2018, in Million USD
Table Global Market Amount and Growth Rate by Geography, 2015-2018, in Million USD
Table Asia-Pacific Production Amount Status and Growth Rate by Region, 2015-2018, in Million USD
Table North America Production Amount Status and Growth Rate by Region, 2015-2018, in Million USD
Table South America Production Amount Status and Growth Rate by Region, 2015-2018, in Million USD
Table Europe Production Amount Status and Growth Rate by Region, 2015-2018, in Million USD
Table Middle East & Africa Production Amount Status and Growth Rate by Region, 2015-2018, in Million USD
Table Asia-Pacific Market Amount and Growth Rate by Region, 2015-2018, in Million USD
Table North America Market Amount and Growth Rate by Region, 2015-2018, in Million USD
Table South America Market Amount and Growth Rate by Region, 2015-2018, in Million USD
Table Europe Market Amount and Growth Rate by Region, 2015-2018, in Million USD
Table Middle East & Africa Market Amount and Growth Rate by Region, 2015-2018, in Million USD
Table Major Manufacturers Headquarters and Contact Information
Table Major Manufacturers Production Amount List in 2018
Table Omnicom Group Overview List
Table Advertising Business Operation of Omnicom Group (Production Amount (Million USD), Cost, Gross Margin)
Table WPP Overview List
Table Advertising Business Operation of WPP (Production Amount (Million USD), Cost, Gross Margin)
Table Dentsu Inc. Overview List
Table Advertising Business Operation of Dentsu Inc. (Production Amount (Million USD), Cost, Gross Margin)
Table PublicisGroupe Overview List
Table Advertising Business Operation of PublicisGroupe (Production Amount (Million USD), Cost, Gross Margin)
Table IPG Overview List
Table Advertising Business Operation of IPG (Production Amount (Million USD), Cost, Gross Margin)
Table Havas SA Overview List
Table Advertising Business Operation of Havas SA (Production Amount (Million USD), Cost, Gross Margin)
Table Focus Media Group Overview List
Table Advertising Business Operation of Focus Media Group (Production Amount (Million USD), Cost, Gross Margin)
Table Guangdong Advertising Co., Ltd. Overview List
Table Advertising Business Operation of Guangdong Advertising Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)
Table Bluefocus Communication Group Co., Ltd. Overview List
Table Advertising Business Operation of Bluefocus Communication Group Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)
Table SiMei Media Overview List
Table Advertising Business Operation of SiMei Media (Production Amount (Million USD), Cost, Gross Margin)
Table AVIC Culture Co.,Ltd. Overview List
Table Advertising Business Operation of AVIC Culture Co.,Ltd. (Production Amount (Million USD), Cost, Gross Margin)
Table Yinlimedia Overview List
Table Advertising Business Operation of Yinlimedia (Production Amount (Million USD), Cost, Gross Margin)
Table Hunan TV and Broadcast Intermediary Co., Ltd. Overview List
Table Advertising Business Operation of Hunan TV and Broadcast Intermediary Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)
Table Guangdong Guangzhou Daily Media Co., Ltd. Overview List
Table Advertising Business Operation of Guangdong Guangzhou Daily Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)
Table Beijing Bashi Media Co., Ltd. Overview List
Table Advertising Business Operation of Beijing Bashi Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)
Table Dahe Group Overview List
Table Advertising Business Operation of Dahe Group (Production Amount (Million USD), Cost, Gross Margin)
Table China Television Media Overview List
Table Advertising Business Operation of China Television Media (Production Amount (Million USD), Cost, Gross Margin)
Table Spearhead Integrated Marketing Communication Group Overview List
Table Advertising Business Operation of Spearhead Integrated Marketing Communication Group (Production Amount (Million USD), Cost, Gross Margin)
Table Shanghai Xinhua Media Co., Ltd. Overview List
Table Advertising Business Operation of Shanghai Xinhua Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)
Table Chengdu B-ray Media Co., Ltd. Overview List
Table Advertising Business Operation of Chengdu B-ray Media Co., Ltd. (Production Amount (Million USD), Cost, Gross Margin)
Table Global Production Amount List by Manufacturers, 2015-2018, in Million USD
Table Global Production Amount Share List by Manufacturers, 2015-2018, in Million USD
Table Global Market Status and Growth Rate by Product Type Segment, 2015-2018, in Million USD
Table Global Market Status and Growth Rate by End-Use Segment, 2015-2018, in Million USD
Table Global Market Forecast by Region Segment 2019-2025, in Million USD
Table Global Market Amount by Product Type Segment 2019-2025, in Million USD
Table Global Market Amount by End-Use Segment 2019-2025, in Million USD


LIST OF FIGURES

Figure Advertising Picture List
Figure Global Market Size and Forecast with Growth Rate, 2015-2025
Figure Global Production Amount Status and Growth Rate, 2015-2018, in Million USD
Figure Global Market Amount and Growth Rate, 2015-2018, in Million USD
Figure Asia-Pacific Production Amount Status and Growth Rate, 2015-2018, in Million USD
Figure North America Production Amount Status and Growth Rate, 2015-2018, in Million USD
Figure South America Production Amount Status and Growth Rate, 2015-2018, in Million USD
Figure Europe Production Amount Status and Growth Rate, 2015-2018, in Million USD
Figure Middle East & Africa Production Amount Status and Growth Rate, 2015-2018, in Million USD
Figure Asia-Pacific Market Amount and Growth Rate, 2015-2018, in Million USD
Figure North America Market Amount and Growth Rate, 2015-2018, in Million USD
Figure South America Market Amount and Growth Rate, 2015-2018, in Million USD
Figure Europe Market Amount and Growth Rate, 2015-2018, in Million USD
Figure Middle East & Africa Market Amount and Growth Rate, 2015-2018, in Million USD
Figure Global Production Amount Share by Manufacturers in 2019, in Million USD
Figure Global Market Amount and Growth Rate in TV Advertising, 2015-2018, in USD Million
Figure Global Market Amount and Growth Rate in Newspaper & Magazine Advertising, 2015-2018, in USD Million
Figure Global Market Amount and Growth Rate in Outdoors Advertising, 2015-2018, in USD Million
Figure Global Market Amount and Growth Rate in Radio Advertising, 2015-2018, in USD Million
Figure Global Market Amount and Growth Rate in Internet Advertising, 2015-2018, in USD Million
Figure Global Market Amount and Growth Rate in Others, 2015-2018, in USD Million
Figure Global Market Amount and Growth Rate in Food & Beverage Industry, 2015-2018, in USD Million
Figure Global Market Amount and Growth Rate in Vehicles Industry, 2015-2018, in USD Million
Figure Global Market Amount and Growth Rate in Health and Medical Industry, 2015-2018, in USD Million
Figure Global Market Amount and Growth Rate in Commercial and Personal Services, 2015-2018, in USD Million
Figure Global Market Amount and Growth Rate in Consumer Goods, 2015-2018, in USD Million
Figure Global Market Amount and Growth Rate in Others, 2015-2018, in USD Million


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