South America Playout Solutions Market Forecast to 2028 -Regional Analysis by Component (Hardware, Software, and Services) and Application (Sports, News, Entertainment, Lifestyle and Fashion, and Others)
The South America playout solutions market is expected to grow from US$ 87.56 million in 2023 to US$ 120.49 million by 2028. It is estimated to grow at a CAGR of 6.6% from 2023 to 2028.
Increase in Demand for Personalized Broadcasting Services Fuels South America Playout Solutions Market
The broadcasting industry is undergoing revolutionary technological innovations to provide a better user experience. Emerging technologies and innovative workflows such as playout are transforming live news and sports production. The transition is mainly driven by standalone streaming services, linear over-the-top (OTT) providers, and companies such as Amazon, and Twitter bidding for streaming rights. According to Digital Studio, customer demand for personalized TV services is spurring, due to which over half of broadcasters are investing up to 20% of their budget in trialing new customer content or services. Personalizing broadcasting creates opportunities to meet viewer expectations for relevant and regional content and gain new revenues from targeted ads. On-demand video has radically changed consumer behavior. Consumers increasingly expect relevant and engaging TV and video content that can be accessed anytime, anywhere, and in the format that best suits their immediate needs. As the demand for personalized services increases, broadcasters seek playout solutions to distribute high-quality content in a flexible and scalable way. Hence, the increasing demand for personalized broadcasting services drives the South America playout solutions market.
South America Playout Solutions Market Overview
The South America playout solutions market is segmented into Brazil, Argentina, and the rest of South America. According to the World Bank, Brazil, Argentina, Chile, and Uruguay are considered the most developed countries in South America. With the help of playout solutions such as the IP delivery system, it is easy to expand the reach and media influence cost-effectively. With the IP delivery system, the audience can view content on any platform, through online web streaming, on any device anywhere across the region on a 24/7 basis. It also enables a fully flexible viewing experience with maximum reach.
South America Playout Solutions Market Revenue and Forecast to 2028 (US$ Million)
South America Playout Solutions Market Segmentation
The South America playout solutions market is segmented into component, application and country.
Based on component, the South America playout solutions market is segmented into hardware, software, and services. The software segment held the largest share of the South America playout solutions market in 2023.
Based on application, the South America playout solutions market is segmented into sports, news, entertainment, lifestyle and fashion, and others. The entertainment segment held the largest share of the South America playout solutions market in 2023
Based on country, the South America playout solutions market is segmented into Brazil, Argentina, and the Rest of South America. The Brazil dominated the share of the South America playout solutions market in 2023.
Amagi; Belden Incorporated (Grass Valley); Evertz; Florical Systems; Harmonic Inc; Imagine Communications; and Playbox Technology are the leading companies operating in the South America playout solutions market.
Increase in Demand for Personalized Broadcasting Services Fuels South America Playout Solutions Market
The broadcasting industry is undergoing revolutionary technological innovations to provide a better user experience. Emerging technologies and innovative workflows such as playout are transforming live news and sports production. The transition is mainly driven by standalone streaming services, linear over-the-top (OTT) providers, and companies such as Amazon, and Twitter bidding for streaming rights. According to Digital Studio, customer demand for personalized TV services is spurring, due to which over half of broadcasters are investing up to 20% of their budget in trialing new customer content or services. Personalizing broadcasting creates opportunities to meet viewer expectations for relevant and regional content and gain new revenues from targeted ads. On-demand video has radically changed consumer behavior. Consumers increasingly expect relevant and engaging TV and video content that can be accessed anytime, anywhere, and in the format that best suits their immediate needs. As the demand for personalized services increases, broadcasters seek playout solutions to distribute high-quality content in a flexible and scalable way. Hence, the increasing demand for personalized broadcasting services drives the South America playout solutions market.
South America Playout Solutions Market Overview
The South America playout solutions market is segmented into Brazil, Argentina, and the rest of South America. According to the World Bank, Brazil, Argentina, Chile, and Uruguay are considered the most developed countries in South America. With the help of playout solutions such as the IP delivery system, it is easy to expand the reach and media influence cost-effectively. With the IP delivery system, the audience can view content on any platform, through online web streaming, on any device anywhere across the region on a 24/7 basis. It also enables a fully flexible viewing experience with maximum reach.
South America Playout Solutions Market Revenue and Forecast to 2028 (US$ Million)
South America Playout Solutions Market Segmentation
The South America playout solutions market is segmented into component, application and country.
Based on component, the South America playout solutions market is segmented into hardware, software, and services. The software segment held the largest share of the South America playout solutions market in 2023.
Based on application, the South America playout solutions market is segmented into sports, news, entertainment, lifestyle and fashion, and others. The entertainment segment held the largest share of the South America playout solutions market in 2023
Based on country, the South America playout solutions market is segmented into Brazil, Argentina, and the Rest of South America. The Brazil dominated the share of the South America playout solutions market in 2023.
Amagi; Belden Incorporated (Grass Valley); Evertz; Florical Systems; Harmonic Inc; Imagine Communications; and Playbox Technology are the leading companies operating in the South America playout solutions market.
1. INTRODUCTION
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 South America Playout Solutions Market – By Component
1.3.2 South America Playout Solutions Market – By Application
1.3.3 South America Playout Solutions Market- By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. SOUTH AMERICA PLAYOUT SOLUTIONS MARKET LANDSCAPE
4.1 Market Overview
4.2 SAM PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. SOUTH AMERICA PLAYOUT SOLUTIONS MARKET – KEY MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increase in Demand for Personalized Broadcasting Services
5.1.2 Rise in Cloud-Based Playout Solutions
5.2 Restraint
5.2.1 Complexity in Integration and Privacy Concerns
5.3 Opportunity
5.3.1 Introduction of 5G Technology
5.4 Future Trend
5.4.1 Demand for Terrestrial Television
5.5 Impact Analysis of Drivers and Restraints
6. PLAYOUT SOLUTIONS MARKET – SOUTH AMERICA ANALYSIS
6.1 South America Playout Solutions Market Overview
6.2 South America Playout Solutions Market – Revenue and Forecast to 2028 (US$ Million)
7. SOUTH AMERICA PLAYOUT SOLUTIONS MARKET ANALYSIS – BY COMPONENT
7.1 Overview
7.2 South America Playout Solutions Market, By Component (2022 and 2028)
7.3 Software
7.3.1 Overview
7.3.2 Software: South America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
7.4 Hardware
7.4.1 Overview
7.4.2 Hardware: South America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
7.5 Services
7.5.1 Overview
7.5.2 Services: South America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8. SOUTH AMERICA PLAYOUT SOLUTIONS MARKET ANALYSIS – BY APPLICATION
8.1 Overview
8.2 South America Playout Solutions Market, By Application (2022 and 2028)
8.3 Entertainment
8.3.1 Overview
8.3.2 Entertainment: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.4 News
8.4.1 Overview
8.4.2 News: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.5 Sports
8.5.1 Overview
8.5.2 Sports: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.6 Fashion & Lifestyle
8.6.1 Overview
8.6.2 Fashion & Lifestyle: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
9. SOUTH AMERICA PLAYOUT SOLUTIONS MARKET – COUNTRY ANALYSIS
9.1 Overview
9.1.1 South America Playout Solutions Market Breakdown, by Country
9.1.1.1 Brazil: South America Playout Solutions Market, Revenue and Forecast to 2028
9.1.1.1.1 Brazil: South America Playout Solutions Market Breakdown, By Component
9.1.1.1.2 Brazil: South America Playout Solutions Market Breakdown, By Application
9.1.1.2 Argentina: South America Playout Solutions Market, Revenue and Forecast to 2028
9.1.1.2.1 Argentina: South America Playout Solutions Market Breakdown, By Component
9.1.1.2.2 Argentina: South America Playout Solutions Market Breakdown, By Application
9.1.1.3 Rest of South America: South America Playout Solutions Market, Revenue and Forecast to 2028
9.1.1.3.1 Rest of South America: South America Playout Solutions Market Breakdown, By Component
9.1.1.3.2 Rest of South America: South America Playout Solutions Market Breakdown, By Application
10. INDUSTRY LANDSCAPE
10.1 Overview
10.2 Market Initiative
10.3 New Product Development
10.4 Merger and Acquisition
11. COMPANY PROFILES
11.1 Amagi
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Evertz
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Harmonic Inc
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Belden Incorporated (Grass Valley)
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Imagine Communications
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Playbox Technology
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Florical Systems
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
12. APPENDIX
12.1 About The Insight Partners
12.2 Word Index
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 South America Playout Solutions Market – By Component
1.3.2 South America Playout Solutions Market – By Application
1.3.3 South America Playout Solutions Market- By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. SOUTH AMERICA PLAYOUT SOLUTIONS MARKET LANDSCAPE
4.1 Market Overview
4.2 SAM PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. SOUTH AMERICA PLAYOUT SOLUTIONS MARKET – KEY MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increase in Demand for Personalized Broadcasting Services
5.1.2 Rise in Cloud-Based Playout Solutions
5.2 Restraint
5.2.1 Complexity in Integration and Privacy Concerns
5.3 Opportunity
5.3.1 Introduction of 5G Technology
5.4 Future Trend
5.4.1 Demand for Terrestrial Television
5.5 Impact Analysis of Drivers and Restraints
6. PLAYOUT SOLUTIONS MARKET – SOUTH AMERICA ANALYSIS
6.1 South America Playout Solutions Market Overview
6.2 South America Playout Solutions Market – Revenue and Forecast to 2028 (US$ Million)
7. SOUTH AMERICA PLAYOUT SOLUTIONS MARKET ANALYSIS – BY COMPONENT
7.1 Overview
7.2 South America Playout Solutions Market, By Component (2022 and 2028)
7.3 Software
7.3.1 Overview
7.3.2 Software: South America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
7.4 Hardware
7.4.1 Overview
7.4.2 Hardware: South America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
7.5 Services
7.5.1 Overview
7.5.2 Services: South America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8. SOUTH AMERICA PLAYOUT SOLUTIONS MARKET ANALYSIS – BY APPLICATION
8.1 Overview
8.2 South America Playout Solutions Market, By Application (2022 and 2028)
8.3 Entertainment
8.3.1 Overview
8.3.2 Entertainment: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.4 News
8.4.1 Overview
8.4.2 News: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.5 Sports
8.5.1 Overview
8.5.2 Sports: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.6 Fashion & Lifestyle
8.6.1 Overview
8.6.2 Fashion & Lifestyle: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
9. SOUTH AMERICA PLAYOUT SOLUTIONS MARKET – COUNTRY ANALYSIS
9.1 Overview
9.1.1 South America Playout Solutions Market Breakdown, by Country
9.1.1.1 Brazil: South America Playout Solutions Market, Revenue and Forecast to 2028
9.1.1.1.1 Brazil: South America Playout Solutions Market Breakdown, By Component
9.1.1.1.2 Brazil: South America Playout Solutions Market Breakdown, By Application
9.1.1.2 Argentina: South America Playout Solutions Market, Revenue and Forecast to 2028
9.1.1.2.1 Argentina: South America Playout Solutions Market Breakdown, By Component
9.1.1.2.2 Argentina: South America Playout Solutions Market Breakdown, By Application
9.1.1.3 Rest of South America: South America Playout Solutions Market, Revenue and Forecast to 2028
9.1.1.3.1 Rest of South America: South America Playout Solutions Market Breakdown, By Component
9.1.1.3.2 Rest of South America: South America Playout Solutions Market Breakdown, By Application
10. INDUSTRY LANDSCAPE
10.1 Overview
10.2 Market Initiative
10.3 New Product Development
10.4 Merger and Acquisition
11. COMPANY PROFILES
11.1 Amagi
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Evertz
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Harmonic Inc
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Belden Incorporated (Grass Valley)
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Imagine Communications
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Playbox Technology
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Florical Systems
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
12. APPENDIX
12.1 About The Insight Partners
12.2 Word Index
LIST OF TABLES
Table 1. South America Playout Solutions Market, Revenue and Forecast To 2028 – By Country (US$ Million)
Table 2. Brazil: South America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)
Table 3. Brazil: South America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)
Table 4. Argentina: South America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)
Table 5. Argentina: South America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)
Table 6. Rest of South America: South America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)
Table 7. Rest of South America: South America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)
Table 8. List of Abbreviation
Table 1. South America Playout Solutions Market, Revenue and Forecast To 2028 – By Country (US$ Million)
Table 2. Brazil: South America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)
Table 3. Brazil: South America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)
Table 4. Argentina: South America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)
Table 5. Argentina: South America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)
Table 6. Rest of South America: South America Playout Solutions Market, Revenue and Forecast to 2028 – By Component (US$ Million)
Table 7. Rest of South America: South America Playout Solutions Market, Revenue and Forecast to 2028 – By Application (US$ Million)
Table 8. List of Abbreviation
LIST OF FIGURES
Figure 1. South America Playout Solutions Market Segmentation
Figure 2. South America Playout Solutions Market Segmentation – By Country
Figure 3. South America Playout Solutions Market Overview
Figure 4. Software Segment held the Largest Share of South America Playout Solutions Market
Figure 5. Brazil to Show Great Traction During Forecast Period
Figure 6. SAM: PEST Analysis
Figure 7. Expert Opinion
Figure 8. South America Playout Solutions Market Impact Analysis of Drivers and Restraints
Figure 9. South America Playout Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 10. South America Playout Solutions Market Breakdown, By Component, 2022 & 2028 (%)
Figure 11. Software: South America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 12. Hardware: South America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 13. Services: South America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 14. South America Playout Solutions Market Breakdown, By Application, 2022 & 2028 (%)
Figure 15. Entertainment: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 16. News: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 17. Sports: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 18. Fashion & Lifestyle: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 19. Others: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 20. South America Playout Solutions Market, by Key Country- Revenue (2022) (US$ Million)
Figure 21. South America Playout Solutions Market Breakdown, by Country, 2022 & 2028 (%)
Figure 22. Brazil: South America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)
Figure 23. Argentina: South America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)
Figure 24. Rest of South America: South America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)
Figure 1. South America Playout Solutions Market Segmentation
Figure 2. South America Playout Solutions Market Segmentation – By Country
Figure 3. South America Playout Solutions Market Overview
Figure 4. Software Segment held the Largest Share of South America Playout Solutions Market
Figure 5. Brazil to Show Great Traction During Forecast Period
Figure 6. SAM: PEST Analysis
Figure 7. Expert Opinion
Figure 8. South America Playout Solutions Market Impact Analysis of Drivers and Restraints
Figure 9. South America Playout Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 10. South America Playout Solutions Market Breakdown, By Component, 2022 & 2028 (%)
Figure 11. Software: South America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 12. Hardware: South America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 13. Services: South America Playout Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 14. South America Playout Solutions Market Breakdown, By Application, 2022 & 2028 (%)
Figure 15. Entertainment: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 16. News: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 17. Sports: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 18. Fashion & Lifestyle: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 19. Others: South America Playout Solutions Market- Revenue and Forecast to 2028 (US$ Million)
Figure 20. South America Playout Solutions Market, by Key Country- Revenue (2022) (US$ Million)
Figure 21. South America Playout Solutions Market Breakdown, by Country, 2022 & 2028 (%)
Figure 22. Brazil: South America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)
Figure 23. Argentina: South America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)
Figure 24. Rest of South America: South America Playout Solutions Market, Revenue and Forecast to 2028 (US$ Million)
