Media in Turkey

December 2019 | 52 pages | ID: M2C69F5FB85EN
MarketLine

Abstracts

Media in Turkey

SUMMARY

Media in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
• The Turkish media industry had total revenues of $3.3bn in 2018, representing a compound annual rate of change (CARC) of -5.6% between 2014 and 2018.
• The publishing segment was the industry's most lucrative in 2018, with total revenues of $1.6bn, equivalent to 50.5% of the industry's overall value.
• The media industry was affected by wider economic decline in 2017 following a failed political coup the previous year, which also resulted in closures of various newspapers and publishing houses. The industry is now tentatively recovering.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Turkey
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Turkey
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Turkey media market with five year forecasts

REASONS TO BUY

• What was the size of the Turkey media market by value in 2018?
• What will be the size of the Turkey media market in 2023?
• What factors are affecting the strength of competition in the Turkey media market?
• How has the market performed over the last five years?
• What are the main segments that make up Turkey's media market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?

8 COMPANY PROFILES

8.1. WPP plc
8.2. The Walt Disney Company
8.3. CJ Corp
8.4. Publicis Groupe SA
8.5. Demiroren Holding AS

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Turkey media industry value: $ billion, 2014-18
Table 2: Turkey media industry category segmentation: $ billion, 2018
Table 3: Turkey media industry geography segmentation: $ billion, 2018
Table 4: Turkey media industry value forecast: $ billion, 2018-23
Table 5: WPP plc: key facts
Table 6: WPP plc: Annual Financial Ratios
Table 7: WPP plc: Key Employees
Table 8: WPP plc: Key Employees Continued
Table 9: WPP plc: Key Employees Continued
Table 10: WPP plc: Key Employees Continued
Table 11: The Walt Disney Company: key facts
Table 12: The Walt Disney Company: Annual Financial Ratios
Table 13: The Walt Disney Company: Key Employees
Table 14: The Walt Disney Company: Key Employees Continued
Table 15: CJ Corp: key facts
Table 16: CJ Corp: Annual Financial Ratios
Table 17: CJ Corp: Key Employees
Table 18: Publicis Groupe SA: key facts
Table 19: Publicis Groupe SA: Annual Financial Ratios
Table 20: Publicis Groupe SA: Key Employees
Table 21: Publicis Groupe SA: Key Employees Continued
Table 22: Publicis Groupe SA: Key Employees Continued
Table 23: Publicis Groupe SA: Key Employees Continued
Table 28: Demiroren Holding AS: key facts
Table 29: Demiroren Holding AS: Key Employees
Table 30: Turkey size of population (million), 2014-18
Table 31: Turkey gdp (constant 2005 prices, $ billion), 2014-18
Table 32: Turkey gdp (current prices, $ billion), 2014-18
Table 33: Turkey inflation, 2014-18
Table 34: Turkey consumer price index (absolute), 2014-18
Table 35: Turkey exchange rate, 2014-18

List Of Figures

LIST OF FIGURES

Figure 1: Turkey media industry value: $ billion, 2014-18
Figure 2: Turkey media industry category segmentation: % share, by value, 2018
Figure 3: Turkey media industry geography segmentation: % share, by value, 2018
Figure 4: Turkey media industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the media industry in Turkey, 2018
Figure 6: Drivers of buyer power in the media industry in Turkey, 2018
Figure 7: Drivers of supplier power in the media industry in Turkey, 2018
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Turkey, 2018
Figure 9: Factors influencing the threat of substitutes in the media industry in Turkey, 2018
Figure 10: Drivers of degree of rivalry in the media industry in Turkey, 2018

COMPANIES MENTIONED

WPP plc
The Walt Disney Company
CJ Corp
Publicis Groupe SA
Demiroren Holding AS