Media in Scandinavia

December 2019 | 57 pages | ID: M29189F0DBBEN
MarketLine

Abstracts

Media in Scandinavia

SUMMARY

Media in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
• The Scandinavian media industry had total revenues of $24.2bn in 2018, representing a compound annual growth rate (CAGR) of 2.3% between 2014 and 2018.
• The advertising segment was the industry's most lucrative in 2018, with total revenues of $9.1bn, equivalent to 37.5% of the industry's overall value.
• Considerable attention in the industry will be on Norway in the coming year, taking guest of honor position at the Frankfurt Book Fair and reaping the rewards of a thriving film industry.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Scandinavia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Scandinavia
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia media market with five year forecasts

REASONS TO BUY

• What was the size of the Scandinavia media market by value in 2018?
• What will be the size of the Scandinavia media market in 2023?
• What factors are affecting the strength of competition in the Scandinavia media market?
• How has the market performed over the last five years?
• What are the main segments that make up Scandinavia's media market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?

8 COMPANY PROFILES

8.1. Omnicom Group, Inc.
8.2. Modern Times Group MTG AB
8.3. Bonnier AB
8.4. Publicis Groupe SA
8.5. The Walt Disney Company
8.6. Schibsted ASA
8.7. Comcast Corporation

9 APPENDIX

9.1. Methodology
9.2. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Scandinavia media industry value: $ billion, 2014-18
Table 2: Scandinavia media industry category segmentation: $ billion, 2018
Table 3: Scandinavia media industry geography segmentation: $ billion, 2018
Table 4: Scandinavia media industry value forecast: $ billion, 2018-23
Table 5: Omnicom Group, Inc.: key facts
Table 6: Omnicom Group, Inc.: Annual Financial Ratios
Table 7: Omnicom Group, Inc.: Key Employees
Table 8: Omnicom Group, Inc.: Key Employees Continued
Table 9: Modern Times Group MTG AB: key facts
Table 10: Modern Times Group MTG AB: Annual Financial Ratios
Table 11: Modern Times Group MTG AB: Key Employees
Table 12: Modern Times Group MTG AB: Key Employees Continued
Table 13: Bonnier AB: key facts
Table 14: Bonnier AB: Key Employees
Table 15: Publicis Groupe SA: key facts
Table 16: Publicis Groupe SA: Annual Financial Ratios
Table 17: Publicis Groupe SA: Key Employees
Table 18: Publicis Groupe SA: Key Employees Continued
Table 19: Publicis Groupe SA: Key Employees Continued
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: The Walt Disney Company: key facts
Table 22: The Walt Disney Company: Annual Financial Ratios
Table 23: The Walt Disney Company: Key Employees
Table 24: The Walt Disney Company: Key Employees Continued
Table 25: Schibsted ASA: key facts
Table 26: Schibsted ASA: Annual Financial Ratios
Table 27: Schibsted ASA: Key Employees
Table 28: Comcast Corporation: key facts
Table 29: Comcast Corporation: Annual Financial Ratios
Table 30: Comcast Corporation: Key Employees
Table 31: Comcast Corporation: Key Employees Continued

List Of Figures

LIST OF FIGURES

Figure 1: Scandinavia media industry value: $ billion, 2014-18
Figure 2: Scandinavia media industry category segmentation: % share, by value, 2018
Figure 3: Scandinavia media industry geography segmentation: % share, by value, 2018
Figure 4: Scandinavia media industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the media industry in Scandinavia, 2018
Figure 6: Drivers of buyer power in the media industry in Scandinavia, 2018
Figure 7: Drivers of supplier power in the media industry in Scandinavia, 2018
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Scandinavia, 2018
Figure 9: Factors influencing the threat of substitutes in the media industry in Scandinavia, 2018
Figure 10: Drivers of degree of rivalry in the media industry in Scandinavia, 2018

COMPANIES MENTIONED

Omnicom Group, Inc.
Modern Times Group MTG AB
Bonnier AB
Publicis Groupe SA
The Walt Disney Company
Schibsted ASA
Comcast Corporation