Global Subscription Video On Demand Market Size study & Forecast, by Content Type, Device Type, Revenue Model, End-use and Regional Forecasts 2025–2035

June 2025 | 285 pages | ID: G147989FEE75EN
Bizwit Research & Consulting LLP

Abstracts

The Global Subscription Video On Demand (SVOD) Market is valued at approximately USD 95.5 billion in 2024 and is anticipated to grow with a healthy CAGR of more than 9.60% over the forecast period 2025–2035. As entertainment rapidly evolves into a personalized digital experience, the SVOD market has emerged as a commanding force reshaping how content is produced, distributed, and consumed globally. Subscription-based platforms have upended traditional broadcast television by offering consumers access to vast content libraries, tailored viewing experiences, and multi-device compatibility—all delivered without the constraints of linear programming. The growing appetite for premium, on-demand entertainment and consumers’ increasing willingness to pay for ad-free, exclusive content continues to propel the market forward.

A surge in original content creation, globalization of media houses, and affordable access to high-speed internet have intensified the battle among SVOD giants for market share. Streaming providers are capitalizing on hyper-localized content, advanced recommendation algorithms, and tiered pricing models to capture a diverse and expanding user base. Furthermore, the convergence of smart TVs, tablets, and mobile platforms has enhanced accessibility, fueling daily content consumption. However, the industry isn’t without its hurdles—rising churn rates, content saturation, and intensifying competition pose challenges to long-term subscriber retention. Nevertheless, the continuous integration of AI for personalization and strategic bundling with telecom services present lucrative avenues for sustained growth.

Regionally, North America commands a dominant position, underpinned by the early adoption of streaming technology, high consumer spending on entertainment, and the presence of major SVOD players. The U.S. remains the global epicenter for digital streaming content, home to key platforms like Netflix, Amazon Prime Video, and Disney+. Europe follows suit, driven by increasing broadband penetration and the rising popularity of localized European-language content. Meanwhile, the Asia Pacific region is witnessing unprecedented growth, led by a mobile-first consumer base in India, China, and Southeast Asia. With telecom partnerships, affordable pricing, and regional language libraries, APAC is becoming the next frontier for subscriber acquisition. Latin America and the Middle East & Africa are also showcasing strong potential due to expanding mobile networks and a shift in media consumption habits.

Major market player included in this report are:

• Netflix Inc.
• Amazon.com, Inc.
• The Walt Disney Company
• Apple Inc.
• Warner Bros. Discovery, Inc.
• Paramount Global
• Hulu LLC
• Tencent Holdings Ltd.
• Alphabet Inc. (YouTube TV)
• Rakuten Group, Inc.
• Lions Gate Entertainment Corp.
• DAZN Group
• Sony Group Corporation
• NBCUniversal Media, LLC
• Zee Entertainment Enterprises Ltd.

Global Subscription Video On Demand Market Report Scope:

• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025–2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope – Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segments of the market are explained below:

By Content Type:

• Movies
• TV Shows
• Documentaries

By Device Type:

• Tablets
• Laptops
• Smart TVs

By Revenue Model:

• Subscription-Based
• Transactional-Based
• Advertisement-Based
• Hybrid

By End-use:

• Individual
• Commercial

By Region:

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America

• Brazil
• Mexico

Middle East & Africa

• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Contents

CHAPTER 1. GLOBAL SUBSCRIPTION VIDEO ON DEMAND MARKET REPORT SCOPE & METHODOLOGY

1.1. Research Objective
1.2. Research Methodology
  1.2.1. Forecast Model
  1.2.2. Desk Research
  1.2.3. Top-Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
  1.4.1. Market Definition
  1.4.2. Market Segmentation
1.5. Research Assumption
  1.5.1. Inclusion & Exclusion
  1.5.2. Limitations
  1.5.3. Years Considered for the Study

CHAPTER 2. EXECUTIVE SUMMARY

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings

CHAPTER 3. GLOBAL SUBSCRIPTION VIDEO ON DEMAND MARKET FORCES ANALYSIS

3.1. Market Forces Shaping the Global SVOD Market (2024–2035)
3.2. Drivers
  3.2.1. Rapid Proliferation of High-Speed Broadband and Mobile Internet
  3.2.2. Surge in Original and Localized Content Production
3.3. Restraints
  3.3.1. Intensifying Competition and Rising Subscriber Acquisition Costs
  3.3.2. High Churn Rates and Content Saturation
3.4. Opportunities
  3.4.1. AI-Driven Personalization and Advanced Recommendation Engines
  3.4.2. Strategic Bundling with Telecom and Bundled Service Offerings

CHAPTER 4. GLOBAL SUBSCRIPTION VIDEO ON DEMAND INDUSTRY ANALYSIS

4.1. Porter’s Five Forces Model
  4.1.1. Bargaining Power of Buyers
  4.1.2. Bargaining Power of Suppliers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
4.2. Porter’s Five Forces Forecast Model (2024–2035)
4.3. PESTEL Analysis
  4.3.1. Political
  4.3.2. Economical
  4.3.3. Social
  4.3.4. Technological
  4.3.5. Environmental
  4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024–2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL SVOD MARKET SIZE & FORECASTS BY CONTENT TYPE 2025–2035

5.1. Market Overview
5.2. Subscription Video On Demand Market Performance – Potential Analysis (2025)
5.3. Movies
  5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
  5.3.2. Market Size Analysis, by Region, 2025–2035
5.4. TV Shows
  5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
  5.4.2. Market Size Analysis, by Region, 2025–2035
5.5. Documentaries
  5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
  5.5.2. Market Size Analysis, by Region, 2025–2035

CHAPTER 6. GLOBAL SVOD MARKET SIZE & FORECASTS BY DEVICE TYPE 2025–2035

6.1. Market Overview
6.2. Subscription Video On Demand Market Performance – Potential Analysis (2025)
6.3. Tablets
  6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
  6.3.2. Market Size Analysis, by Region, 2025–2035
6.4. Laptops
  6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
  6.4.2. Market Size Analysis, by Region, 2025–2035
6.5. Smart TVs
  6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
  6.5.2. Market Size Analysis, by Region, 2025–2035

CHAPTER 7. GLOBAL SVOD MARKET SIZE & FORECASTS BY REGION 2025–2035

7.1. SVOD Market, Regional Market Snapshot
7.2. Top Leading & Emerging Countries
7.3. North America SVOD Market
  7.3.1. U.S. SVOD Market
    7.3.1.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.3.1.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.3.2. Canada SVOD Market
    7.3.2.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.3.2.2. Device Type Breakdown Size & Forecasts, 2025–2035
7.4. Europe SVOD Market
  7.4.1. UK SVOD Market
    7.4.1.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.4.1.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.4.2. Germany SVOD Market
    7.4.2.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.4.2.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.4.3. France SVOD Market
    7.4.3.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.4.3.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.4.4. Spain SVOD Market
    7.4.4.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.4.4.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.4.5. Italy SVOD Market
    7.4.5.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.4.5.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.4.6. Rest of Europe SVOD Market
    7.4.6.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.4.6.2. Device Type Breakdown Size & Forecasts, 2025–2035
7.5. Asia Pacific SVOD Market
  7.5.1. China SVOD Market
    7.5.1.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.5.1.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.5.2. India SVOD Market
    7.5.2.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.5.2.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.5.3. Japan SVOD Market
    7.5.3.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.5.3.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.5.4. Australia SVOD Market
    7.5.4.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.5.4.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.5.5. South Korea SVOD Market
    7.5.5.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.5.5.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.5.6. Rest of Asia Pacific SVOD Market
    7.5.6.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.5.6.2. Device Type Breakdown Size & Forecasts, 2025–2035
7.6. Latin America SVOD Market
  7.6.1. Brazil SVOD Market
    7.6.1.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.6.1.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.6.2. Mexico SVOD Market
    7.6.2.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.6.2.2. Device Type Breakdown Size & Forecasts, 2025–2035
7.7. Middle East & Africa SVOD Market
  7.7.1. UAE SVOD Market
    7.7.1.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.7.1.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.7.2. Saudi Arabia SVOD Market
    7.7.2.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.7.2.2. Device Type Breakdown Size & Forecasts, 2025–2035
  7.7.3. South Africa SVOD Market
    7.7.3.1. Content Type Breakdown Size & Forecasts, 2025–2035
    7.7.3.2. Device Type Breakdown Size & Forecasts, 2025–2035

CHAPTER 8. COMPETITIVE INTELLIGENCE

8.1. Top Market Strategies
8.2. Netflix Inc.
  8.2.1. Company Overview
  8.2.2. Key Executives
  8.2.3. Company Snapshot
  8.2.4. Financial Performance (Subject to Data Availability)
  8.2.5. Product/Services Portfolio
  8.2.6. Recent Development
  8.2.7. Market Strategies
  8.2.8. SWOT Analysis
8.3. Amazon.com, Inc.
8.4. The Walt Disney Company
8.5. Apple Inc.
8.6. Warner Bros. Discovery, Inc.
8.7. Paramount Global
8.8. Hulu LLC
8.9. Tencent Holdings Ltd.
8.10. Alphabet Inc. (YouTube TV)
8.11. Rakuten Group, Inc.
8.12. Lions Gate Entertainment Corp.
8.13. DAZN Group
8.14. Sony Group Corporation
8.15. NBCUniversal Media, LLC
8.16. Zee Entertainment Enterprises Ltd.

List Of Tables

LIST OF TABLES

Table 1. Global SVOD Market, Report Scope
Table 2. Global SVOD Market Estimates & Forecasts By Region 2024–2035
Table 3. Global SVOD Market Estimates & Forecasts By Content Type 2024–2035
Table 4. Global SVOD Market Estimates & Forecasts By Device Type 2024–2035
Table 5. Global SVOD Market Estimates & Forecasts By Region 2024–2035
Table 6. U.S. SVOD Market Estimates & Forecasts, 2024–2035
Table 7. Canada SVOD Market Estimates & Forecasts, 2024–2035
Table 8. UK SVOD Market Estimates & Forecasts, 2024–2035
Table 9. Germany SVOD Market Estimates & Forecasts, 2024–2035
Table 10. France SVOD Market Estimates & Forecasts, 2024–2035
Table 11. Spain SVOD Market Estimates & Forecasts, 2024–2035
Table 12. Italy SVOD Market Estimates & Forecasts, 2024–2035
Table 13. Rest of Europe SVOD Market Estimates & Forecasts, 2024–2035
Table 14. China SVOD Market Estimates & Forecasts, 2024–2035
Table 15. India SVOD Market Estimates & Forecasts, 2024–2035
Table 16. Japan SVOD Market Estimates & Forecasts, 2024–2035
Table 17. Australia SVOD Market Estimates & Forecasts, 2024–2035
Table 18. South Korea SVOD Market Estimates & Forecasts, 2024–2035
Table 19. Brazil SVOD Market Estimates & Forecasts, 2024–2035
Table 20. Mexico SVOD Market Estimates & Forecasts, 2024–2035

List Of Figures

LIST OF FIGURES

Fig 1. Global SVOD Market, Research Methodology
Fig 2. Global SVOD Market, Market Estimation Techniques
Fig 3. Global SVOD Market Size Estimates & Forecast Methods
Fig 4. Global SVOD Market, Key Trends 2025
Fig 5. Global SVOD Market, Growth Prospects 2024–2035
Fig 6. Global SVOD Market, Porter’s Five Forces Model
Fig 7. Global SVOD Market, PESTEL Analysis
Fig 8. Global SVOD Market, Value Chain Analysis
Fig 9. SVOD Market By Content Type, 2025 & 2035
Fig 10. SVOD Market By Device Type, 2025 & 2035
Fig 11. SVOD Market By Revenue Model, 2025 & 2035
Fig 12. SVOD Market By End-Use, 2025 & 2035
Fig 13. North America SVOD Market, 2025 & 2035
Fig 14. Europe SVOD Market, 2025 & 2035
Fig 15. Asia Pacific SVOD Market, 2025 & 2035
Fig 16. Latin America SVOD Market, 2025 & 2035
Fig 17. Middle East & Africa SVOD Market, 2025 & 2035
Fig 18. Global SVOD Market, Company Market Share Analysis (2025)