Yum! Restaurants China Co Ltd in Consumer Foodservice (China)

May 2017 | 2 pages | ID: Y9BE5EE2BFDEN
Euromonitor International Ltd

Abstracts

Yum! Restaurants China became an independent, publicly traded company on 1 November 2016. Following the separation from Yum! Brands Inc, the company now has the exclusive rights to operate and sub-license the KFC, Pizza Hut and Taco Bell brands in China, as well as its own East Dawning and Little Sheep concepts outright. The company is expected to continue to serve customers' evolving needs by enhancing the in-store experience, improving mobile connectivity, introducing innovative new products a...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Yum! Restaurants China Co Ltd: Key Facts
  Summary 2 Yum! Restaurants China Co Ltd: Operational Indicators
Suppliers
Competitive Positioning
  Summary 3 Yum! Restaurants China Co Ltd: Competitive Position 2016