Yum! Brands Inc in Consumer Foodservice (Mexico)

September 2013 | 3 pages | ID: Y2E841CC4F4EN
Euromonitor International Ltd

Abstracts

Yum! Brands focuses its strategy on expanding its well-known KFC and Pizza Hut brands. The company will continue to strive to attract consumers by offering good-quality food at affordable prices, and by occasionally entering into price promotions. The company promotes only these two brands. The company had a dominant share in chained chicken fast food, and accounted for close to a 50% value share in chained pizza full-service restaurants in 2012, benefiting from a lack of strong competition in...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Yum! Brands Inc: Key Facts
Company Background
Suppliers
Competitive Positioning
Summary 2 Yum! Brands Inc: Competitive Position 2012