Wendy's Co, The in Consumer Foodservice (USA)

September 2013 | 3 pages | ID: W3397D77005EN
Euromonitor International Ltd

Abstracts

The Wendy’s Co operates burger fast food brand Wendy’s. The company also operated the Arby’s bakery products fast food chain; however, the brand was sold to private equity firm Roark Capital Group in late 2011 which created ARG Holdings as the holding company for the brand. Since the divestiture, the company focused solely on improving the Wendy’s brand through extensive menu upgrades, outlet remodelling, and other strategic initiatives designed to reposition the brand as a global competitor to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 The Wendy's Co: Key Facts
Summary 2 The Wendy's Co: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 The Wendy's Co: Competitive Position 2012