Rodilla Sanchez SL in Consumer Foodservice (Spain)

November 2013 | 2 pages | ID: R9982BD6C4AEN
Euromonitor International Ltd

Abstracts

The poor economic situation has negatively affected sales of the company, and its flagship brand Rodilla suffered the most. Over the last couple of years Rodilla had followed a strategy of closing down non- profitable outlets. However, in 2012 the company launched a new strategy which will be developed over the coming years. Rodilla’s premises are being refurnished to restore the chain’s artisanal and vintage image, which supported its sales when first launched onto the Spanish market.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Rodilla Sanchez SL: Key Facts
Summary 2 Rodilla Sanchez SL: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Rodilla Sanchez SL: Competitive Position 2012