President Coffee Corp in Consumer Foodservice (Taiwan)

May 2017 | 2 pages | ID: PACE443B55DEN
Euromonitor International Ltd

Abstracts

Growing interest in and demand for coffee has become somewhat of a double edged sword for Starbucks in Taiwan. President Coffee Corp enjoys a very strong brand image and is well positioned as a pioneer in coffee in Taiwan. At the same time, competition and innovation from players across consumer foodservice in relation to coffee is growing immensely. Starbucks is likely to continue to use events and themed promotions to maintain consumer interest in its brand, while outlet expansion is anticipat...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 President Coffee Corp: Key Facts
Suppliers
Competitive Positioning
  Summary 2 President Coffee Corp: Competitive Position 2016