Norrein Gruppen AS in Consumer Foodservice (Norway)

October 2013 | 2 pages | ID: N13B312C665EN
Euromonitor International Ltd

Abstracts

Norrein Gruppen’s strategy is to expand its core business in Norway, the Egon chain of full-service restaurants. The company’s goal is to upgrade its exiting outlets which can accommodate a large consumer segment such as families with children, adults, and regular customers. Renovating its outlets and the menus is the company’s strategy to maintain consumers’ loyalty. The company has sited its outlets in strategic locations to attract its main target group, which is Norwegian consumers with...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Norrein Gruppen AS: Key Facts
Summary 2 Norrein Gruppen AS: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Norrein Gruppen AS: Competitive Position 2012