Moskva-McDonald's ZAO in Consumer Foodservice (Russia)

May 2017 | 2 pages | ID: M54DD4C6364EN
Euromonitor International Ltd

Abstracts

The largest player in consumer foodservice, Moskva-McDonald’s, plans to continue its geographical expansion across the country over the forecast period. The company’s target is to increase the share of franchised outlets to 20% in 3-5 years. Among the major strategic directions is full localisation of production in Russia by the end of 2018. According to the firm, in 2016, around 85% of its products were purchased from Russian suppliers, while the remainder was imported. The player has also anno...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Moskva-McDonald's ZAO: Key Facts
  Summary 2 Moskva-McDonald's ZAO: Operational Indicators
Suppliers
Competitive Positioning
  Summary 3 Moskva-McDonald's ZAO: Competitive Position 2016