MES Marketing Oy in Consumer Foodservice (Finland)

November 2013 | 3 pages | ID: M25C99735ABEN
Euromonitor International Ltd

Abstracts

MES Marketing focuses on developing the Scanburger burger fast food brand into a central and nationwide player. the strategy is to achieve this through franchising rather than through owned outlets. In 2012, MES Marketing indeed sold the only Scanburger restaurant operated by the company itself.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 MES Marketing Oy: Key Facts
Summary 2 MES Marketing Oy: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 MES Marketing Oy (including franchisees): Competitive Position 2012