McDonald's Restaurants Ltd in Consumer Foodservice (United Kingdom)

May 2016 | 2 pages | ID: M7386892CD6EN
Euromonitor International Ltd

Abstracts

McDonald’s performed well in 2015 but is aware of the growing threat from new competitors offering premium quality. McDonald’s is thus seeking to adapt its offer to changing consumer demand. The company is testing a new range of premium burgers and also trialling customisable burgers and table service. McDonald’s will thus seek to offer increased food quality and to improve the dining experience. Food quality and dining experience are perceived as McDonald’s two main weakness by many, while beco...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

MCDONALD'S RESTAURANTS LTD IN CONSUMER FOODSERVICE (UNITED KINGDOM)

Strategic Direction
Key Facts
  Summary 1 McDonald's Restaurants Ltd: Key Facts
Suppliers
Competitive Positioning
  Summary 2 McDonald's Corp: Competitive Position 2015