McDonald's Corp in Consumer Foodservice (India)

November 2013 | 3 pages | ID: M18615C0570EN
Euromonitor International Ltd

Abstracts

The two companies (Connaught Plaza Restaurants Pvt and Hardcastle Restaurants Pvt Ltd ) acting as region-specific franchisees for McDonald’s in India are both likely to continue their efforts to expand their outlet networks for increased brand visibility. The franchises are also likely to invest in mass-marketing campaigns and vegetarian menu extensions as they continue to attempt to replicate the brand’s global success in India.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Mattel France SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mattel France SA: Competitive Position 2012