Little Sheep Group Ltd in Consumer Foodservice (China)

September 2013 | 3 pages | ID: LAB3EC2987DEN
Euromonitor International Ltd

Abstracts

Following its acquisition early in 2012, Little Sheep Group Ltd became a subsidiary of Yum! Brands Inc. Little Sheep aims to expand to overseas markets through franchising, while also seeking further consolidation of its presence in China’s foodservice industry. After completing some internal restructuring, Little Sheep is predicted to perform strongly given support from Yum Brands Inc. To ensure good quality, the company’s overall strategy will be more focused on company-owned outlets along...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Little Sheep Group Ltd: Key Facts
Company Background
Suppliers
Competitive Positioning
Summary 2 Little Sheep Group Ltd: Competitive Position 2012