Heineken NV in Consumer Foodservice (Spain)
Over the forecast period the company is expected to change its strategy regarding its line of consumer foodservice outlets. The fact that in 2012 the company recovered the management at an NBO level of the chain Amsteleria – which had been developed until then by casual food and beer – supported this belief. In 2012 the company also opened a new chain: Via Birra.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Heineken NV: Key Facts
Summary 2 Heineken NV: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Heineken NV: Competitive Position 2012
Key Facts
Summary 1 Heineken NV: Key Facts
Summary 2 Heineken NV: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Heineken NV: Competitive Position 2012