Grupo Zena SA in Consumer Foodservice (Spain)

November 2013 | 3 pages | ID: GECACB65E93EN
Euromonitor International Ltd

Abstracts

As it is happening with other players in the Spanish market Zena is focusing on developing and expanding its best-performing brands, especially Foster’s Hollywood, and closing down those brands which are non-profitable. This way its brand Il Tempietto saw the closure of a number of outlets in 2012. Over the coming years the company will be suffering from the growing competition of other players on the market, especially 100 Montaditos against its Cañas y Tapas, la Mafia se Sienta a la Mesa and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Grupo Zena: Key Facts
Summary 2 Grupo Zena: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Grupo Zena: Competitive Position 2012