Groupe Bertrand CHR in Consumer Foodservice (France)
Using an important marketing campaign to support the re-introduction of Burger King in France in 2012, Groupe Bertrand’s strategy is to present Burger King as a new but trendier version of McDonald’s and with better quality. The marketing campaign was successful, leading to queues outside new Burger King outlets and created an important buzz on the social media.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
GROUPE BERTRAND CHR IN CONSUMER FOODSERVICE (FRANCE)
Strategic Direction
Key Facts
Summary 1 Groupe Bertrand CHR: Key Facts
Competitive Positioning
Summary 2 Burger King: Competitive Position 2015
Strategic Direction
Key Facts
Summary 1 Groupe Bertrand CHR: Key Facts
Competitive Positioning
Summary 2 Burger King: Competitive Position 2015