Dodoni Ice Creams SA in Consumer Foodservice (Greece)

October 2013 | 2 pages | ID: DA16EA36BF5EN
Euromonitor International Ltd

Abstracts

Dodoni Ice Creams SA is planning the development of its new Chillbox network over 2013 with 10 more outlets in Greece via franchising, aiming to sustain its positioning as the largest chain of frozen yogurt. The company also plans to support the development and brand awareness of the concept with advertising while promoting its Greek identity and the local origin of its materials. The Dodoni chain is also being supported with new product developments and marketing campaigns.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Dodoni Ice Creams SA: Key Facts
Summary 2 Dodoni Ice Creams SA: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Dodoni Ice Creams SA: Competitive Position 2012