Consumer Foodservice in Malaysia
In 2023, the Malaysian consumer foodservice market saw the continued strengthening of the country’s coffee drinking culture, which provided a notable boost to the performance of the specialist coffee and tea shops channel during the year. The end of the review period saw the opening of many new cafйs and specialist coffee and tea shops by both international and domestic players. Indeed, 2023, alone, saw Morocco-based Bacha Coffee, Japan-based % Arabica Coffee, Ralph’s Coffee, China-based V5 Coff...
Euromonitor International's Consumer Foodservice in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Foodservice in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER FOODSERVICE IN MALAYSIA
EXECUTIVE SUMMARY
Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Geopolitical tension built up from Israel-Hamas War hurts performance of various limited-service restaurants
Rise in visibility of locally infused Asian limited-service restaurants located within major shopping malls
Limited-service restaurants operators are taking advantage of customers who are time-conscious and value convenience
PROSPECTS AND OPPORTUNITIES
Menu Rahmah to accommodate consumers who are faced with rising inflationary costs
New players with fun and convenient dining concepts
Stiff competition between local players and international companies expanding into Malaysia
CATEGORY DATA
Table 14 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CAFЙS/BARS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising interest in coffee drinking culture leads to strong growth of specialist coffee and tea shops
Coffee drinking culture comes to fruition with the opening of wide range of new brands
Bars serving extensive food menus at an affordable price attracting consumers on tight budgets
PROSPECTS AND OPPORTUNITIES
Growing interest in cafй-hopping lifestyles witnessed amongst Malaysians expected to boost number of chained and independent cafйs
Drive-through outlets set to become very popular fulfillment method amongst cafйs in the forecast period
Cross-collaboration with fashion brands to showcase unique dining concepts
CATEGORY DATA
Table 28 Cafйs/Bars by Category: Units/Outlets 2018-2023
Table 29 Sales in Cafйs/Bars by Category: Number of Transactions 2018-2023
Table 30 Sales in Cafйs/Bars by Category: Foodservice Value 2018-2023
Table 31 Cafйs/Bars by Category: % Units/Outlets Growth 2018-2023
Table 32 Sales in Cafйs/Bars by Category: % Transaction Growth 2018-2023
Table 33 Sales in Cafйs/Bars by Category: % Foodservice Value Growth 2018-2023
Table 34 GBO Company Shares in Chained Cafйs/Bars: % Foodservice Value 2019-2023
Table 35 GBN Brand Shares in Chained Cafйs/Bars: % Foodservice Value 2020-2023
Table 36 Forecast Cafйs/Bars by Category: Units/Outlets 2023-2028
Table 37 Forecast Sales in Cafйs/Bars by Category: Number of Transactions 2023-2028
Table 38 Forecast Sales in Cafйs/Bars by Category: Foodservice Value 2023-2028
Table 39 Forecast Cafйs/Bars by Category: % Units/Outlets Growth 2023-2028
Table 40 Forecast Sales in Cafйs/Bars by Category: % Transaction Growth 2023-2028
Table 41 Forecast Sales in Cafйs/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Asian full-service restaurants influenced by Korean culture remain a hit in Malaysia
Full-service restaurants diversify to meet demand from large group of Muslim consumers
Independents still dominate full-service restaurants operating scene in Malaysia
PROSPECTS AND OPPORTUNITIES
Premiumisation of full-service restaurants
Asian full-service restaurants expected to lead growth in forecast period
Consumers anticipated to look for more value-driven food offering from full-service restaurants
CATEGORY DATA
Table 42 Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Self-service cafeterias lacking in popularity in Malaysia, with Ikea Restaurants dominating share
Ikea Restaurants continues with constant marketing campaigns to promote its self-service cafeterias
Remote working impacts self-service cafeterias
PROSPECTS AND OPPORTUNITIES
Limited potential for self-service cafeterias during forecast period
Rise in number of food court outlets expected to boost visibility of self-service cafeterias in Malaysia
Value-driven self-service cafeterias to attract more consumers due to surging pressure from higher cost of living
CATEGORY DATA
Table 56 Self-Service Cafeterias: Units/Outlets 2018-2023
Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023
Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023
Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023
Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028
Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028
Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028
Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028
Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028
Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028
STREET STALLS/KIOSKS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong marketing events used by street stalls/kiosks players to elevate brand awareness
Growth in street stalls/kiosks driven by various trendy drinks and desserts at affordable prices
Convenient fulfillment innovation created by leading street stalls/kiosks players to attract time-conscious consumers
PROSPECTS AND OPPORTUNITIES
Food trucks suited to urban lifestyles growing in popularity
Significant growth expected in street stalls/kiosks by appealing to budget conscious consumers
Street stalls/kiosks to continue to see deeper penetration of local and international players with trendy food and drinks options
CATEGORY DATA
Table 70 Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE BY LOCATION IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumer foodservice through stand-alone maintains leading position amongst consumer foodservice by location
Revolutionary cinematic experience providing room for consumer foodservice to grow through leisure channel
Rapid opening of foodservice outlets in KLIA and KLIA 2 leads to rising sales through travel
PROSPECTS AND OPPORTUNITIES
Soaring sales in consumer foodservice through retail as a result of cross-collaboration with retail brands
Consumer foodservice players bank on convenient locations in various forecourt retailers
More unique offering from lodging locations expected to be seen in forecast period
CATEGORY DATA
Table 84 Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 90 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 96 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 102 Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 108 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 114 Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028
EXECUTIVE SUMMARY
Consumer foodservice in 2023: The big picture
2023 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Geopolitical tension built up from Israel-Hamas War hurts performance of various limited-service restaurants
Rise in visibility of locally infused Asian limited-service restaurants located within major shopping malls
Limited-service restaurants operators are taking advantage of customers who are time-conscious and value convenience
PROSPECTS AND OPPORTUNITIES
Menu Rahmah to accommodate consumers who are faced with rising inflationary costs
New players with fun and convenient dining concepts
Stiff competition between local players and international companies expanding into Malaysia
CATEGORY DATA
Table 14 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CAFЙS/BARS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising interest in coffee drinking culture leads to strong growth of specialist coffee and tea shops
Coffee drinking culture comes to fruition with the opening of wide range of new brands
Bars serving extensive food menus at an affordable price attracting consumers on tight budgets
PROSPECTS AND OPPORTUNITIES
Growing interest in cafй-hopping lifestyles witnessed amongst Malaysians expected to boost number of chained and independent cafйs
Drive-through outlets set to become very popular fulfillment method amongst cafйs in the forecast period
Cross-collaboration with fashion brands to showcase unique dining concepts
CATEGORY DATA
Table 28 Cafйs/Bars by Category: Units/Outlets 2018-2023
Table 29 Sales in Cafйs/Bars by Category: Number of Transactions 2018-2023
Table 30 Sales in Cafйs/Bars by Category: Foodservice Value 2018-2023
Table 31 Cafйs/Bars by Category: % Units/Outlets Growth 2018-2023
Table 32 Sales in Cafйs/Bars by Category: % Transaction Growth 2018-2023
Table 33 Sales in Cafйs/Bars by Category: % Foodservice Value Growth 2018-2023
Table 34 GBO Company Shares in Chained Cafйs/Bars: % Foodservice Value 2019-2023
Table 35 GBN Brand Shares in Chained Cafйs/Bars: % Foodservice Value 2020-2023
Table 36 Forecast Cafйs/Bars by Category: Units/Outlets 2023-2028
Table 37 Forecast Sales in Cafйs/Bars by Category: Number of Transactions 2023-2028
Table 38 Forecast Sales in Cafйs/Bars by Category: Foodservice Value 2023-2028
Table 39 Forecast Cafйs/Bars by Category: % Units/Outlets Growth 2023-2028
Table 40 Forecast Sales in Cafйs/Bars by Category: % Transaction Growth 2023-2028
Table 41 Forecast Sales in Cafйs/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Asian full-service restaurants influenced by Korean culture remain a hit in Malaysia
Full-service restaurants diversify to meet demand from large group of Muslim consumers
Independents still dominate full-service restaurants operating scene in Malaysia
PROSPECTS AND OPPORTUNITIES
Premiumisation of full-service restaurants
Asian full-service restaurants expected to lead growth in forecast period
Consumers anticipated to look for more value-driven food offering from full-service restaurants
CATEGORY DATA
Table 42 Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Self-service cafeterias lacking in popularity in Malaysia, with Ikea Restaurants dominating share
Ikea Restaurants continues with constant marketing campaigns to promote its self-service cafeterias
Remote working impacts self-service cafeterias
PROSPECTS AND OPPORTUNITIES
Limited potential for self-service cafeterias during forecast period
Rise in number of food court outlets expected to boost visibility of self-service cafeterias in Malaysia
Value-driven self-service cafeterias to attract more consumers due to surging pressure from higher cost of living
CATEGORY DATA
Table 56 Self-Service Cafeterias: Units/Outlets 2018-2023
Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023
Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023
Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023
Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028
Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028
Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028
Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028
Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028
Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028
STREET STALLS/KIOSKS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong marketing events used by street stalls/kiosks players to elevate brand awareness
Growth in street stalls/kiosks driven by various trendy drinks and desserts at affordable prices
Convenient fulfillment innovation created by leading street stalls/kiosks players to attract time-conscious consumers
PROSPECTS AND OPPORTUNITIES
Food trucks suited to urban lifestyles growing in popularity
Significant growth expected in street stalls/kiosks by appealing to budget conscious consumers
Street stalls/kiosks to continue to see deeper penetration of local and international players with trendy food and drinks options
CATEGORY DATA
Table 70 Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE BY LOCATION IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumer foodservice through stand-alone maintains leading position amongst consumer foodservice by location
Revolutionary cinematic experience providing room for consumer foodservice to grow through leisure channel
Rapid opening of foodservice outlets in KLIA and KLIA 2 leads to rising sales through travel
PROSPECTS AND OPPORTUNITIES
Soaring sales in consumer foodservice through retail as a result of cross-collaboration with retail brands
Consumer foodservice players bank on convenient locations in various forecourt retailers
More unique offering from lodging locations expected to be seen in forecast period
CATEGORY DATA
Table 84 Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 90 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 96 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 102 Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 108 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 114 Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028
