Burger King Holdings Inc in Consumer Foodservice (USA)

September 2013 | 4 pages | ID: B3D1A71CD14EN
Euromonitor International Ltd

Abstracts

Burger King ranked third in brand terms in burger fast food in the US behind McDonald’s and Wendy’s in 2012. The chain has long filled the second position behind McDonald’s; however, Wendy’s was able to surpass the brand in value terms in 2010 and Burger King fell further behind. In 2012, Burger King focused on improving its brand positioning in order to appeal to a wider range of potential consumers, including women and families. To this end, Burger King has attempted to reposition itself as...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Burger King Holdings Inc: Key Facts
Summary 2 Burger King Holdings Inc: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Burger King Holdings Inc: Competitive Position 2012