Alshaya Maroc SAS in Consumer Foodservice (Morocco)

June 2015 | 2 pages | ID: AEE08169490EN
Euromonitor International Ltd

Abstracts

Alshaya Maroc SAS is the NBO for the Starbucks brand in Morocco. Its strategy for the brand in Morocco is to expand to all major cities in order to gain direct contact with potential consumers. Moreover, unlike in other countries, Starbucks in Morocco combines the Moroccan culture of drinking coffee with the US way of preparing hot and cold drinks. In Morocco, the Starbucks brand offers an attractive and clean environment in which people can sit and chat, encouraging them to spend time with...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Alshaya Maroc SAS: Key Facts
  Summary 2 Alshaya Maroc SAS: Operational Indicators
Suppliers
Competitive Positioning
  Summary 3 Alshaya Maroc SAS: Competitive Position 2014