Online Education Market in India 2021
In the wake of the pandemic, more than 500 million students have been impacted because of intermittent closure of schools and universities. Technological innovations have disrupted traditional education system. Online learning platforms have grown rapidly across educational segments – primary, secondary, higher education, test preparation, and casual learning. The online education market is highly fragmented. There are a few niche players that operate in the various segments, and start-ups with innovative offerings are gradually gaining ground.
Market insights:
Over the last decade, technological advancements have enhanced online education. These include the application of information and communications technology (ICT) in classrooms and the use of cloud-based platforms, virtual reality (VR), and augmented reality (AR). In 2020, the online education market was valued at INR 91.41 Bn. It is expected to reach INR 325.48 Bn by 2026, expanding at a compound annual growth rate (CAGR) of ~17.19% during the 2021 – 2026 period.
Impact of COVID-19:
Physical classes were suspended for more than a year following the onslaught of COVID-19. Schools, colleges, and educational institutions adopted online classes due to the implementation of nationwide lockdown and fear of COVID-19. Universities and colleges are transitioning to a blended learning model, providing both, face-to-face and online education. Modern methods of delivering and assessing learning objectives are being incorporated into the educational system, creating the scope for significant educational research and epistemology change.
Government initiatives:
The government played a key role to ensure the successful operation of online classes . Some of the major initiatives undertaken by the government are National Digital Educational Architecture (NDEAR), PM eVIDYA Program, National Initiative for School Heads and Teachers' Holistic Advancement (NISHTHA), and ‘ShaGun’ Portal.
Market Influencers:
Market drivers:
Over the years, the availability of low-cost smartphones has led to an increase in the demand for internet services. This has spurred the demand for online content, including education material, in both rural and urban areas. There has been an increasing demand for industry-relevant training courses. People are considering online learning as a low cost substitute for traditional learning.
Key deterrents to the growth of the market:
Indians are familiar and comfortable with the conventional face-to-face mode of learning, which impedes the adoption of online learning. Online channels fall short when it comes to replicating certain aspects of offline channels, such as interaction with peers, group learning, feedback, and soft skill development. There is lack of formal recognition along with inadequate digital infrastructure throughout the country.
Companies covered:
Market insights:
Over the last decade, technological advancements have enhanced online education. These include the application of information and communications technology (ICT) in classrooms and the use of cloud-based platforms, virtual reality (VR), and augmented reality (AR). In 2020, the online education market was valued at INR 91.41 Bn. It is expected to reach INR 325.48 Bn by 2026, expanding at a compound annual growth rate (CAGR) of ~17.19% during the 2021 – 2026 period.
Impact of COVID-19:
Physical classes were suspended for more than a year following the onslaught of COVID-19. Schools, colleges, and educational institutions adopted online classes due to the implementation of nationwide lockdown and fear of COVID-19. Universities and colleges are transitioning to a blended learning model, providing both, face-to-face and online education. Modern methods of delivering and assessing learning objectives are being incorporated into the educational system, creating the scope for significant educational research and epistemology change.
Government initiatives:
The government played a key role to ensure the successful operation of online classes . Some of the major initiatives undertaken by the government are National Digital Educational Architecture (NDEAR), PM eVIDYA Program, National Initiative for School Heads and Teachers' Holistic Advancement (NISHTHA), and ‘ShaGun’ Portal.
Market Influencers:
Market drivers:
Over the years, the availability of low-cost smartphones has led to an increase in the demand for internet services. This has spurred the demand for online content, including education material, in both rural and urban areas. There has been an increasing demand for industry-relevant training courses. People are considering online learning as a low cost substitute for traditional learning.
Key deterrents to the growth of the market:
Indians are familiar and comfortable with the conventional face-to-face mode of learning, which impedes the adoption of online learning. Online channels fall short when it comes to replicating certain aspects of offline channels, such as interaction with peers, group learning, feedback, and soft skill development. There is lack of formal recognition along with inadequate digital infrastructure throughout the country.
Companies covered:
- NIIT Limited
- Edukart Education Private Limited
- Individual Learning Private Limited
- Sorting Hat Technologies Private Limited
- Think and Learn Private Limited
- UpGrad Education Private Limited
- Vedantu Innovations Private Limited
- Coursera Inc.
- Simplilearn Solutions Private Limited
- Udemy India LLP
CHAPTER 1: EXECUTIVE SUMMARY
CHAPTER 2: SOCIO-ECONOMIC INDICATORS
CHAPTER 3: INTRODUCTION
3.1. Market definition and structure
3.2. The online education ecosystem
3.2.1. Online education business model
3.2.2. Revenue model
CHAPTER 4: ONLINE EDUCATION MARKET IN INDIA – AN OVERVIEW
4.1. Online education market in India – An overview
4.1.1. Market size and growth forecast (2019 – 2026e)
CHAPTER 5: INDIA ONLINE EDUCATION MARKET SEGMENTATION
5.1. India online education market segmentation
5.1.1. India online education market share based on category
5.1.2. Online primary and secondary supplemental education – Market size and growth forecast (2019 – 2026e)
5.1.3 Online test preparation – Market size and growth forecast (2019 – 2026e)
5.1.4. Online reskilling and certification – Market size and growth forecast (2019 – 2026e)
5.1.5. Online higher education – Market size and growth forecast (2019 – 2026e)
5.1.6. Online language and casual learning – Market size and growth forecast (2019 – 2026e)
CHAPTER 6: COVID-19 IMPACT ANALYSIS
6.1. Impact of COVID-19
CHAPTER 7: TECHNOLOGY LANDSCAPE
7.1. Market trends
7.2. Technology landscape
CHAPTER 8: GOVERNMENT INITIATIVES
8.1. National Digital Educational Architecture (NDEAR)
8.2. PM eVIDYA Program
8.3. NISHTHA
8.4. “ShaGun” Portal
CHAPTER 9: MARKET INFLUENCERS
9.1. Market drivers
9.2. Market challenges
CHAPTER 10: COMPETITIVE LANDSCAPE
10.1. NIIT Limited
Company information
Business description
Products/Services
Key people
Financial snapshot
Key ratios
Key financial performance indicators
Key business segments
Key geographic segments
Note: Financial data and segment-wise data is available for public companies only
10.2. Edukart Education Private Limited
10.3. Individual Learning Private Limited
10.4. Sorting Hat Technologies Private Limited
10.5. Think and Learn Private Limited
10.6. UpGrad Education Private Limited
10.7. Vedantu Innovations Private Limited
10.8. Coursera Inc.
10.9. Simplilearn Solutions Private Limited
10.10. Udemy India LLP
CHAPTER 11: INVESTMENT SCENARIO
11.1 Investment scenario
CHAPTER 12: WEBSITE BENCHMARKING
12.1 Website benchmarking
CHAPTER 13: RECENT DEVELOPMENTS
13.1. Recent developments
CHAPTER 14: APPENDIX
14.1. Research methodology
14.2. About Netscribes
14.3. Disclaimer
COMPANIES PROFILED
NIIT Limited
Edukart Education Private Limited
Individual Learning Private Limited
Sorting Hat Technologies Private Limited
Think and Learn Private Limited
UpGrad Education Private Limited
Vedantu Innovations Private Limited
Coursera Inc.
Simplilearn Solutions Private Limited
Udemy India LLP
CHAPTER 2: SOCIO-ECONOMIC INDICATORS
CHAPTER 3: INTRODUCTION
3.1. Market definition and structure
3.2. The online education ecosystem
3.2.1. Online education business model
3.2.2. Revenue model
CHAPTER 4: ONLINE EDUCATION MARKET IN INDIA – AN OVERVIEW
4.1. Online education market in India – An overview
4.1.1. Market size and growth forecast (2019 – 2026e)
CHAPTER 5: INDIA ONLINE EDUCATION MARKET SEGMENTATION
5.1. India online education market segmentation
5.1.1. India online education market share based on category
5.1.2. Online primary and secondary supplemental education – Market size and growth forecast (2019 – 2026e)
5.1.3 Online test preparation – Market size and growth forecast (2019 – 2026e)
5.1.4. Online reskilling and certification – Market size and growth forecast (2019 – 2026e)
5.1.5. Online higher education – Market size and growth forecast (2019 – 2026e)
5.1.6. Online language and casual learning – Market size and growth forecast (2019 – 2026e)
CHAPTER 6: COVID-19 IMPACT ANALYSIS
6.1. Impact of COVID-19
CHAPTER 7: TECHNOLOGY LANDSCAPE
7.1. Market trends
7.2. Technology landscape
CHAPTER 8: GOVERNMENT INITIATIVES
8.1. National Digital Educational Architecture (NDEAR)
8.2. PM eVIDYA Program
8.3. NISHTHA
8.4. “ShaGun” Portal
CHAPTER 9: MARKET INFLUENCERS
9.1. Market drivers
9.2. Market challenges
CHAPTER 10: COMPETITIVE LANDSCAPE
10.1. NIIT Limited
Company information
Business description
Products/Services
Key people
Financial snapshot
Key ratios
Key financial performance indicators
Key business segments
Key geographic segments
Note: Financial data and segment-wise data is available for public companies only
10.2. Edukart Education Private Limited
10.3. Individual Learning Private Limited
10.4. Sorting Hat Technologies Private Limited
10.5. Think and Learn Private Limited
10.6. UpGrad Education Private Limited
10.7. Vedantu Innovations Private Limited
10.8. Coursera Inc.
10.9. Simplilearn Solutions Private Limited
10.10. Udemy India LLP
CHAPTER 11: INVESTMENT SCENARIO
11.1 Investment scenario
CHAPTER 12: WEBSITE BENCHMARKING
12.1 Website benchmarking
CHAPTER 13: RECENT DEVELOPMENTS
13.1. Recent developments
CHAPTER 14: APPENDIX
14.1. Research methodology
14.2. About Netscribes
14.3. Disclaimer
COMPANIES PROFILED
NIIT Limited
Edukart Education Private Limited
Individual Learning Private Limited
Sorting Hat Technologies Private Limited
Think and Learn Private Limited
UpGrad Education Private Limited
Vedantu Innovations Private Limited
Coursera Inc.
Simplilearn Solutions Private Limited
Udemy India LLP
