The detailed annual report covers over 4,700 companies and 300 industries with information on past year advertising budgets, current year ad to sales ratios and ad to gross margin ratios, as well as current year and next year budgets and growth rate forecasts. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. The research includes industry and advertiser ad spending rankings.
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