2013 Measuring Vietnam's Retail Industry
Executive summary
Vietnam was ranked as one of the top emerging markets for retail in 2008-2009 but since then its rankings have continued to fall as the Vietnamese economy has not performed as well and stably as others. There are several reasons for that pull-back but it cannot be denied that the potential is great and is still there. Increasing demand of consumer goods and rising disposable incomes will be driving potential growth in a 90-million-population economy. Also, rising urbanization and expanding rural retail area promoted by improved infrastructure will be facilitating such growth. Within the past few years, market players have been increasing their presence in Vietnam. The number of modern stores, supermarkets, and shopping malls has increased tremendously. So has the number of foreign brands penetrating into the market.
Numbers never tell lies. We are confident that with processed data collected from reliable trade sources, interviews with decision makers in the field, and our own observations and insights, readers can use our findings in several ways such as the followings:
Vietnam was ranked as one of the top emerging markets for retail in 2008-2009 but since then its rankings have continued to fall as the Vietnamese economy has not performed as well and stably as others. There are several reasons for that pull-back but it cannot be denied that the potential is great and is still there. Increasing demand of consumer goods and rising disposable incomes will be driving potential growth in a 90-million-population economy. Also, rising urbanization and expanding rural retail area promoted by improved infrastructure will be facilitating such growth. Within the past few years, market players have been increasing their presence in Vietnam. The number of modern stores, supermarkets, and shopping malls has increased tremendously. So has the number of foreign brands penetrating into the market.
Numbers never tell lies. We are confident that with processed data collected from reliable trade sources, interviews with decision makers in the field, and our own observations and insights, readers can use our findings in several ways such as the followings:
- A strategic industry review and manual of the Vietnamese retail sector that indentifies challenges and strategies for entering the market, that points out areas for continous improvement, that forecasts development and market trends, and that reports where market opportunities exist.
- A report of metrics of several major retailers such as Saigon Coop;
- A management case study for any stakeholders in the retail sector;
TABLE OF FIGURES
Figure 1: GDP vs. Retail Sales in Vietnam
Figure 2: Key Indicators of Economy and Retail Development in Vietnam (1995-2007)
Figure 3: Key Indicators of Economy and Retail Development in Vietnam (2008-2013)
Figure 4: Vietnam’s Golden Population Structure
Figure 5: Wealth Distribution among Vietnamese Households
Figure 6: Assessment of Disposable Incomes vs. Expenditures in Hanoi and Ho Chi Minh City
Figure 7: Review of Personal Income Tax Indicators
Figure 8: Vietnam Literacy
Figure 9: Vietnam Tourism
Figure 10: Vietnam’s Infrastructure Development
Figure 11: Geographical Concentration & Urbanization
Figure 12: Key Information and Telecommunications Indicators
Figure 13: Key Success Factors for Chosen Retail Business Strategies
Figure 14: Challenges Facing Retailers in Vietnam
Figure 15: Favorable Market Entry Strategies for Retailers in Vietnam
Figure 16: Typical Entry Barriers against Foreign Retailers
Figure 17: Ho Chi Minh City's Retail Stock vs. Those of Comparable Cities in the Region
Figure 18: Licensed Foreign Investment Projects in Ho Chi Minh City
Figure 19: Relevant M&A Deals in the Retail Industry in Vietnam
Figure 20: Vietnam's Retail Structure (Traditional Trade vs. Modern Trade)
Figure 21: Vietnam's Retail Components (Shopping Malls, Supermarkets, Convenient Stores, and Wet Markets)
Figure 22: Evaluation of Key Factors among Different Kinds of Retailers in Vietnam
Figure 23: Structure of Retail Sales of Vietnam in Grocery vs. Non-Grocery
Figure 24: Structure of Non-Grocery Retail Sales in Vietnam
Figure 25: Market Share of Fast Food Sector in Vietnam
Figure 26: Market Share of Supermarkets in Ho Chi Minh City
Figure 27: Cost Considerations for Retailers in Vietnam
Figure 28: Allocation of Operating Expenses for One Retail Shop in Ho Chi Minh City
Figure 29: Renting Fee in Shopping Malls and Department Stores (early 2013)
Figure 30: Employment in the Retail Industry in Vietnam (2009-2013)
Figure 31: An Example of Leading Retail Product in Vietnam: Smart Phones
Figure 32: Another Example of Leading Product: Sales of Automobiles in Hanoi
Figure 33: Vietnamese Consumer Behaviors Regarding Payment Instruments
Figure 34: The Role of E-Commerce in the Retail Industry in Vietnam
Figure 35: Major Retailers in Vietnam and Their Key Indicators
Figure 36: Development of Saigon Coop's Network of Supermarkets
Figure 37: Saigon Coop's Key Financials and Operations Performance Indicators
Figure 38: Saigon Coop's Supermarket Network Indicators
Figure 39: Vinatex’s Key Financial and Performance Indicators
Figure 40: Metro Cash & Carry’s Key Financial and Performance Indicators
Figure 41: Big C’s Key Financial and Performance Indicators
Figure 42: AnInvestment Case: A Shopping Mall Project
Figure 43: Typical Terms Applied to Suppliers of Supermarkets
Figure 44: List of Common Retail Solutions Providers
COMPANIES MENTIONED
Savico, Vingroup, Parkson, AEON, Takeshiyama, Vivo City, Saigon Coop, Citi Mart, HaproMart, FiviMart, MaxiMark, Metro C&C, Lotte Mart, Big C, Wellcome, Dairy Farm, E-Mart, U&I, S-Mart, C.T Group, Satra, Intimex, SJC, PNJ, Nguyen Kim, Vinatex Mart, Mobile World, Circle K, Family Mart, Shop & Go, G7 Mart, MiniStop, C Express, New Chợ, CoopFood, SatraFood, Trung Nguyen, Highland Coffee, Starbucks, Coffee Bean & Tea Leaf, Gloria Jean, Lotteria, Pizza Hut, KFC, Burger King, Jolibee, Pho 24, Nam An Group, Viet Thai International, Minh Van Ltd. Co., Sato, SAP, Oracle, Retail Pro International, Wincor Nixdorf.
Figure 1: GDP vs. Retail Sales in Vietnam
Figure 2: Key Indicators of Economy and Retail Development in Vietnam (1995-2007)
Figure 3: Key Indicators of Economy and Retail Development in Vietnam (2008-2013)
Figure 4: Vietnam’s Golden Population Structure
Figure 5: Wealth Distribution among Vietnamese Households
Figure 6: Assessment of Disposable Incomes vs. Expenditures in Hanoi and Ho Chi Minh City
Figure 7: Review of Personal Income Tax Indicators
Figure 8: Vietnam Literacy
Figure 9: Vietnam Tourism
Figure 10: Vietnam’s Infrastructure Development
Figure 11: Geographical Concentration & Urbanization
Figure 12: Key Information and Telecommunications Indicators
Figure 13: Key Success Factors for Chosen Retail Business Strategies
Figure 14: Challenges Facing Retailers in Vietnam
Figure 15: Favorable Market Entry Strategies for Retailers in Vietnam
Figure 16: Typical Entry Barriers against Foreign Retailers
Figure 17: Ho Chi Minh City's Retail Stock vs. Those of Comparable Cities in the Region
Figure 18: Licensed Foreign Investment Projects in Ho Chi Minh City
Figure 19: Relevant M&A Deals in the Retail Industry in Vietnam
Figure 20: Vietnam's Retail Structure (Traditional Trade vs. Modern Trade)
Figure 21: Vietnam's Retail Components (Shopping Malls, Supermarkets, Convenient Stores, and Wet Markets)
Figure 22: Evaluation of Key Factors among Different Kinds of Retailers in Vietnam
Figure 23: Structure of Retail Sales of Vietnam in Grocery vs. Non-Grocery
Figure 24: Structure of Non-Grocery Retail Sales in Vietnam
Figure 25: Market Share of Fast Food Sector in Vietnam
Figure 26: Market Share of Supermarkets in Ho Chi Minh City
Figure 27: Cost Considerations for Retailers in Vietnam
Figure 28: Allocation of Operating Expenses for One Retail Shop in Ho Chi Minh City
Figure 29: Renting Fee in Shopping Malls and Department Stores (early 2013)
Figure 30: Employment in the Retail Industry in Vietnam (2009-2013)
Figure 31: An Example of Leading Retail Product in Vietnam: Smart Phones
Figure 32: Another Example of Leading Product: Sales of Automobiles in Hanoi
Figure 33: Vietnamese Consumer Behaviors Regarding Payment Instruments
Figure 34: The Role of E-Commerce in the Retail Industry in Vietnam
Figure 35: Major Retailers in Vietnam and Their Key Indicators
Figure 36: Development of Saigon Coop's Network of Supermarkets
Figure 37: Saigon Coop's Key Financials and Operations Performance Indicators
Figure 38: Saigon Coop's Supermarket Network Indicators
Figure 39: Vinatex’s Key Financial and Performance Indicators
Figure 40: Metro Cash & Carry’s Key Financial and Performance Indicators
Figure 41: Big C’s Key Financial and Performance Indicators
Figure 42: AnInvestment Case: A Shopping Mall Project
Figure 43: Typical Terms Applied to Suppliers of Supermarkets
Figure 44: List of Common Retail Solutions Providers
COMPANIES MENTIONED
Savico, Vingroup, Parkson, AEON, Takeshiyama, Vivo City, Saigon Coop, Citi Mart, HaproMart, FiviMart, MaxiMark, Metro C&C, Lotte Mart, Big C, Wellcome, Dairy Farm, E-Mart, U&I, S-Mart, C.T Group, Satra, Intimex, SJC, PNJ, Nguyen Kim, Vinatex Mart, Mobile World, Circle K, Family Mart, Shop & Go, G7 Mart, MiniStop, C Express, New Chợ, CoopFood, SatraFood, Trung Nguyen, Highland Coffee, Starbucks, Coffee Bean & Tea Leaf, Gloria Jean, Lotteria, Pizza Hut, KFC, Burger King, Jolibee, Pho 24, Nam An Group, Viet Thai International, Minh Van Ltd. Co., Sato, SAP, Oracle, Retail Pro International, Wincor Nixdorf.
