Markets for Self-Cleaning Coatings and Surfaces: 2015 to 2022
n-tech believes that self-cleaning materials will become one of the largest segments of the smart materials market in terms of revenue generation. The selling proposition of a self-cleaning surface is obvious and in fact self-cleaning coatings for cars and windows have been around for years.
Nonetheless, self cleaning materials have remained a niche. Today’s self-cleaning materials do not have long lifetimes and more importantly are often mediocre performers when it comes to their actual ability to self-clean. The opportunity here, therefore is to improve self-cleaning materials so they become more autonomic and longer-lasting. If these objectives can be achieved, then the addressable market for smart materials will grow exponentially.
In this report, n-tech discusses how self-cleaning coatings and surfaces will evolve over the next eight years. We survey what products are available now along with the latest R&D in this space to provide a self-cleaning material technology roadmap. We also examine the product /market strategies related to self-cleaning materials that are emerging at both the largest specialty chemical, glass, plastics and textile firms and at startups.
Materials and Technology
This report provides complete coverage of the self-cleaning materials business and the technologies that sustain it:
This report also includes an analysis of the application areas where n-tech sees smart self-cleaning surfaces and coatings generating significant revenues in the next decade. These areas include:
This report contains detailed forecasts of the self-cleaning coatings and surfaces market including:
In this report n-tech also examines the product development and marketing strategies of the firms to watch in self-cleaning materials including an analysis of their R&D programs.
The evaluation of self-cleaning coatings and surfaces markets in this report is based on interviews with key influencers in smart materials markets, as well as numerous secondary resources. It also draws on n-tech’s insider knowledge of the smart materials business.
We believe that this report will be invaluable reading for marketing and business development specialists in coatings firms, specialty chemical companies and glass firms, building products companies, automotive firms, specialty clothing companies, as well as sophisticated investors interested in this space.
Nonetheless, self cleaning materials have remained a niche. Today’s self-cleaning materials do not have long lifetimes and more importantly are often mediocre performers when it comes to their actual ability to self-clean. The opportunity here, therefore is to improve self-cleaning materials so they become more autonomic and longer-lasting. If these objectives can be achieved, then the addressable market for smart materials will grow exponentially.
In this report, n-tech discusses how self-cleaning coatings and surfaces will evolve over the next eight years. We survey what products are available now along with the latest R&D in this space to provide a self-cleaning material technology roadmap. We also examine the product /market strategies related to self-cleaning materials that are emerging at both the largest specialty chemical, glass, plastics and textile firms and at startups.
Materials and Technology
This report provides complete coverage of the self-cleaning materials business and the technologies that sustain it:
- Much of the discussion centers around the development of hydrophobic and hydrophilic surfaces and the emergence of super-hydrophobic and super-hydrophilic technologies. We also examine how hydrophobic and hydrophilic materials can be combined in multi-layer surfaces to maximize the kinds of dirt that can be self-cleaned.
- This report also covers other types of self-cleaning materials technology that we believe will become increasingly commercially successful. These include those based of electrostatic and catalytic approaches. In addition, we look a novel approaches to self-cleaning that are not based on smart materials, but which may prove highly competitive to self-cleaning materials. These include ultrasound and technologies based on micro-vacuum technology.
- Also covered are the likely business potential for multifunctional surfaces that combine self-cleaning with other smart material functionality. As n-tech sees it there are significant markets for materials that combine self-cleaning with some kind of self-healing or smart antimicrobial functionality. Another related development is that of the omniphobic surface – a surface that can self-clean itself from almost anything.
This report also includes an analysis of the application areas where n-tech sees smart self-cleaning surfaces and coatings generating significant revenues in the next decade. These areas include:
- Construction – interior and exterior surfaces and windows
- Energy – solar panels and wind generators
- Automotive – interior and exterior surfaces, mirrors and windows
- Clothing and textiles
- Consumer products – electronics and appliances
- Medical surfaces.
This report contains detailed forecasts of the self-cleaning coatings and surfaces market including:
- Revenue ($ Millions)
- Volume (square meters)
- Breakout by application
- Breakout by materials and technology.
In this report n-tech also examines the product development and marketing strategies of the firms to watch in self-cleaning materials including an analysis of their R&D programs.
The evaluation of self-cleaning coatings and surfaces markets in this report is based on interviews with key influencers in smart materials markets, as well as numerous secondary resources. It also draws on n-tech’s insider knowledge of the smart materials business.
We believe that this report will be invaluable reading for marketing and business development specialists in coatings firms, specialty chemical companies and glass firms, building products companies, automotive firms, specialty clothing companies, as well as sophisticated investors interested in this space.
EXECUTIVE SUMMARY
E.1 Where the Opportunities Are: Consequences of n-tech’s Analysis
E.2 Opportunities for Self-Cleaning Surfaces and Coatings
E.2.1 The Future of Self-Cleaning Buildings
E.2.2 Automotive Markets: Self-cleaning Mirrors and Cameras and the Potential for Wiperless Windshields
E.2.3 Energy Generation: Solar, Wind and Self-Cleaning
E.2.4 Self-Cleaning Textiles
E.3 Six Companies to Watch in the Self-Cleaning Materials Space
E.3.1 Alcoa: The Future of Self-Cleaning Building Panels
E.3.2 Italcementi: Self-Cleaning Walls
E.3.3 NSG/Pilkington: Self-Cleaning Glass Pioneer
E.3.4 Saint-Gobain: Multidirectional
E.3.5 Toto: Self-Cleaning Central
E.3.6 Yanfeng Interiors: Formerly Johnson Controls
CHAPTER ONE: INTRODUCTION
1.1 Background to this Report
1.1.1 Missing: An Effective Smart-Cleaning Technology
1.2 Objectives and Scope of this Report
1.2.1 Self-cleaning Technologies Covered in this Report
1.2.2 Products and Applications Covered in this Report
1.3 Methodology for this Report
1.4 Plan of this Report
CHAPTER TWO: TECHNOLOGY EVOLUTION FOR SELF-CLEANING MATERIALS
2.1 Technology Options for Self-Cleaning Materials
2.2 Hydrophobic Materials
2.2.1 Superhydrophobic Materials
2.3 Hydrophilic Materials
2.3.1 Superhydrophilic Materials
2.4 Novel Catalysts for Self-Cleaning Materials
2.4.1 Alternatives to TiO2?
2.4.2 Thermal Catalysts
2.5 Electrostatic Self-Cleaning Materials
2.6 Self-Cleaning in Multifunctional Smart Materials
2.7 Other Self-Cleaning Technologies
2.7.1 Smart Materials Related
2.7.2 Other
2.8 Key Points from this Chapter
CHAPTER THREE: SELF-CLEANING SURFACES IN BUILDINGS AND CONSTRUCTION
3.1 Setting the Stage
3.2 Inside and Out: Self-Cleaning Surfaces for Building Exteriors and Interiors
3.2.1 Self-Cleaning for External Surfaces
3.2.2 Self-cleaning for Interior Surfaces
3.3 Self-Cleaning Windows
3.3.1 Evolution of Self-Cleaning Glass
3.3 Non-Glass Self-Cleaning Building Materials Coatings and Surfaces
3.3.1 Nonporous Materials
3.3.2 Porous Building Materials
3.4 Areas of Improvement and Opportunities for Self-Cleaning Surfaces in Buildings and Construction
3.4.1 Performance Expectations
3.4.2 Durability and Lifetime Concerns
3.4.3 Environmental Friend or Foe?
3.5 Companies to Watch
3.5.1 Saint-Gobain (France)
3.5.2 Alcoa (U.S.)
3.5.3 NSG/Pilkington (Japan/UK)
3.5.4 Toto
3.5.5 Italcementi (Italy)
3.6 Key Points from This Chapter
CHAPTER FOUR: SELF-CLEANING SURFACES IN AUTOMOTIVE APPLICATIONS
4.1 Cars, and Their Surfaces, Are Getting Smarter
4.1.1 Self-Cleaning Drivers for Drivers
4.2 Self-Cleaning Automotive Glass
4.2.1 Mirror, Mirror
4.2.2 Windshields: Not So Fast
4.2.3 Back-up Camera Lenses: There's a Need, but Is It Enough?
4.3 Vehicle Interiors: Part of the Smart Surfaces Vision
4.3.1 It's About Safety, Not (Just) Aesthetics
4.3.2 Smart Materials, a Polymers Play
4.3.3 Seating
4.3.4 Inside the Engine: Anything to Self-Clean Here?
4.4 Vehicle Exteriors
4.4.1 Shiny Surfaces, Responsible Owners
4.4.2 Options for Self-Cleaning a Car's Exterior
4.4.3 The Future Is Still Out There
4.5 Challenges for Self-Cleaning Coatings on Vehicles
4.5.1 Better Performance and Durability
4.5.2 Appearances Are Everything
4.5.3 Auto Industry Development is a Snail’s Pace
4.5.4 It's a Tough Businesses for Everyone
4.6 Eight-Year Forecast of Self-Cleaning Surfaces in the Automotive Market
4.7 Companies to Watch
4.7.1 Yanfeng Interiors (née Johnson Controls)
4.7.2 Gentex (U.S.)
4.7.3 Nissan (Japan)
4.7.4 Saint-Gobain (France)
4.7.5 Optical Coating Technologies Ltd. (U.K.)
4.8 Key Points from This Chapter
CHAPTER FIVE: CONSUMER ELECTRONICS, APPLIANCES AND SELF-CLEANING SURFACES
5.1 Self-Cleaning Electronics: Drivers and a Massive Addressable Market
5.2 Self-Cleaning Technologies for Electronics Gadgets: An IQ Test
5.2.1 Does it Really Clean?
5.2.2 Multifunctional Coatings
5.2.3 Nanostructuring
5.2.4 Static Interference
5.3 A Big Wide World: Use Cases for Self-Cleaning Coatings in Consumer Electronics
5.3.1 Touchscreens and Displays
5.3.2 Wearables
5.3.3 Appliances: In Search of True Self-Cleaning
5.3.4 Mirror, Mirror
5.4 Challenges and Opportunities
5.4.1 Durability: As Long as a Device
5.4.2 Performance Protection: Further Improvements Needed
5.4.3 How Much do End-Users Care?
5.4.4 Navigating Tricky Pricing Waters
5.5 Companies to Watch
5.5.1 Apple
5.5.2 Corning (U.S.)
5.5.3 Nippon Steel & Sumitomo Metal (NSSMC, Japan)
5.5.4 P2i
5.6 Key Points from This Chapter
CHAPTER SIX: SELF-CLEANING COATINGS AND SURFACES FOR TEXTILES AND CLOTHING
6.1 Self-Cleaning Textiles: A Good Functional Fit
6.1.1 Unique Requirements for Self-Cleaning Textiles
6.2 Technology Choices for Smart Textiles and Fabrics
6.2.1 Hydrophobic/Superhydrophobic
6.2.2 Photocatalysis
6.3 Key Industries for Self-Cleaning Textiles and Fabrics
6.3.1 Medical & Healthcare
6.3.2 Military
6.3.3 Residences and Commercial Buildings
6.3.4 Consumer Products
6.4 Challenges with Self-Cleaning Textiles
6.4.1 Breathability
6.4.2 Hurry Up and Wait: Self-Cleaning Takes Time
6.4.3 Durability
6.4.4 Is Eco-Friendliness Important?
6.5 Eight-Year Forecasts of Self-Cleaning Materials Markets in Textiles and Clothing
6.6 Key Companies to Watch
6.6.1 Schoeller Technologies and Archroma (Switzerland)
6.6.2 BigSky Technologies LLC (U.S.)
6.6.3 BASF (Germany)
6.6.4 SLIPS Technologies
6.6.5 Green Earth Nano Science (Canada)
6.6.6 PureTi (U.S.)
6.6.7 Vestagen (U.S.)
6.6.8 Ultratech International (U.S.)
6.6.9 NanoTex (U.S.)
6.6.10 Joma (Norway)
6.6.11 DryWired (U.S.)
6.7 Key Points from this Chapter
CHAPTER SEVEN: SPECIALTY CASES FOR SELF-CLEANING COATINGS
7.1 Enough Niches to Make a Business?
7.2 Medical and Healthcare Equipment
7.2.1 Examples of Self-Cleaning in Medical
7.2.2 Challenges to Adoption
7.2.3 Eight-Year Forecasts of Self-Cleaning in Medical Markets
7.3 Other Transportation Markets for Self-Cleaning Coatings
7.3.1 Eight-Year Forecasts of Self-Cleaning in Non-Automotive Transportation
7.4 Energy Generation
7.4.1 Solar Panels
7.42 Wind Energy Turbines
7.5 Industrial Infrastructure
7.6 Military: A Catch-All Category for Self-Cleaning
7.7 Key Points from This Chapter
ACRONYMS AND ABBREVIATIONS USED IN THIS REPORT
E.1 Where the Opportunities Are: Consequences of n-tech’s Analysis
E.2 Opportunities for Self-Cleaning Surfaces and Coatings
E.2.1 The Future of Self-Cleaning Buildings
E.2.2 Automotive Markets: Self-cleaning Mirrors and Cameras and the Potential for Wiperless Windshields
E.2.3 Energy Generation: Solar, Wind and Self-Cleaning
E.2.4 Self-Cleaning Textiles
E.3 Six Companies to Watch in the Self-Cleaning Materials Space
E.3.1 Alcoa: The Future of Self-Cleaning Building Panels
E.3.2 Italcementi: Self-Cleaning Walls
E.3.3 NSG/Pilkington: Self-Cleaning Glass Pioneer
E.3.4 Saint-Gobain: Multidirectional
E.3.5 Toto: Self-Cleaning Central
E.3.6 Yanfeng Interiors: Formerly Johnson Controls
CHAPTER ONE: INTRODUCTION
1.1 Background to this Report
1.1.1 Missing: An Effective Smart-Cleaning Technology
1.2 Objectives and Scope of this Report
1.2.1 Self-cleaning Technologies Covered in this Report
1.2.2 Products and Applications Covered in this Report
1.3 Methodology for this Report
1.4 Plan of this Report
CHAPTER TWO: TECHNOLOGY EVOLUTION FOR SELF-CLEANING MATERIALS
2.1 Technology Options for Self-Cleaning Materials
2.2 Hydrophobic Materials
2.2.1 Superhydrophobic Materials
2.3 Hydrophilic Materials
2.3.1 Superhydrophilic Materials
2.4 Novel Catalysts for Self-Cleaning Materials
2.4.1 Alternatives to TiO2?
2.4.2 Thermal Catalysts
2.5 Electrostatic Self-Cleaning Materials
2.6 Self-Cleaning in Multifunctional Smart Materials
2.7 Other Self-Cleaning Technologies
2.7.1 Smart Materials Related
2.7.2 Other
2.8 Key Points from this Chapter
CHAPTER THREE: SELF-CLEANING SURFACES IN BUILDINGS AND CONSTRUCTION
3.1 Setting the Stage
3.2 Inside and Out: Self-Cleaning Surfaces for Building Exteriors and Interiors
3.2.1 Self-Cleaning for External Surfaces
3.2.2 Self-cleaning for Interior Surfaces
3.3 Self-Cleaning Windows
3.3.1 Evolution of Self-Cleaning Glass
3.3 Non-Glass Self-Cleaning Building Materials Coatings and Surfaces
3.3.1 Nonporous Materials
3.3.2 Porous Building Materials
3.4 Areas of Improvement and Opportunities for Self-Cleaning Surfaces in Buildings and Construction
3.4.1 Performance Expectations
3.4.2 Durability and Lifetime Concerns
3.4.3 Environmental Friend or Foe?
3.5 Companies to Watch
3.5.1 Saint-Gobain (France)
3.5.2 Alcoa (U.S.)
3.5.3 NSG/Pilkington (Japan/UK)
3.5.4 Toto
3.5.5 Italcementi (Italy)
3.6 Key Points from This Chapter
CHAPTER FOUR: SELF-CLEANING SURFACES IN AUTOMOTIVE APPLICATIONS
4.1 Cars, and Their Surfaces, Are Getting Smarter
4.1.1 Self-Cleaning Drivers for Drivers
4.2 Self-Cleaning Automotive Glass
4.2.1 Mirror, Mirror
4.2.2 Windshields: Not So Fast
4.2.3 Back-up Camera Lenses: There's a Need, but Is It Enough?
4.3 Vehicle Interiors: Part of the Smart Surfaces Vision
4.3.1 It's About Safety, Not (Just) Aesthetics
4.3.2 Smart Materials, a Polymers Play
4.3.3 Seating
4.3.4 Inside the Engine: Anything to Self-Clean Here?
4.4 Vehicle Exteriors
4.4.1 Shiny Surfaces, Responsible Owners
4.4.2 Options for Self-Cleaning a Car's Exterior
4.4.3 The Future Is Still Out There
4.5 Challenges for Self-Cleaning Coatings on Vehicles
4.5.1 Better Performance and Durability
4.5.2 Appearances Are Everything
4.5.3 Auto Industry Development is a Snail’s Pace
4.5.4 It's a Tough Businesses for Everyone
4.6 Eight-Year Forecast of Self-Cleaning Surfaces in the Automotive Market
4.7 Companies to Watch
4.7.1 Yanfeng Interiors (née Johnson Controls)
4.7.2 Gentex (U.S.)
4.7.3 Nissan (Japan)
4.7.4 Saint-Gobain (France)
4.7.5 Optical Coating Technologies Ltd. (U.K.)
4.8 Key Points from This Chapter
CHAPTER FIVE: CONSUMER ELECTRONICS, APPLIANCES AND SELF-CLEANING SURFACES
5.1 Self-Cleaning Electronics: Drivers and a Massive Addressable Market
5.2 Self-Cleaning Technologies for Electronics Gadgets: An IQ Test
5.2.1 Does it Really Clean?
5.2.2 Multifunctional Coatings
5.2.3 Nanostructuring
5.2.4 Static Interference
5.3 A Big Wide World: Use Cases for Self-Cleaning Coatings in Consumer Electronics
5.3.1 Touchscreens and Displays
5.3.2 Wearables
5.3.3 Appliances: In Search of True Self-Cleaning
5.3.4 Mirror, Mirror
5.4 Challenges and Opportunities
5.4.1 Durability: As Long as a Device
5.4.2 Performance Protection: Further Improvements Needed
5.4.3 How Much do End-Users Care?
5.4.4 Navigating Tricky Pricing Waters
5.5 Companies to Watch
5.5.1 Apple
5.5.2 Corning (U.S.)
5.5.3 Nippon Steel & Sumitomo Metal (NSSMC, Japan)
5.5.4 P2i
5.6 Key Points from This Chapter
CHAPTER SIX: SELF-CLEANING COATINGS AND SURFACES FOR TEXTILES AND CLOTHING
6.1 Self-Cleaning Textiles: A Good Functional Fit
6.1.1 Unique Requirements for Self-Cleaning Textiles
6.2 Technology Choices for Smart Textiles and Fabrics
6.2.1 Hydrophobic/Superhydrophobic
6.2.2 Photocatalysis
6.3 Key Industries for Self-Cleaning Textiles and Fabrics
6.3.1 Medical & Healthcare
6.3.2 Military
6.3.3 Residences and Commercial Buildings
6.3.4 Consumer Products
6.4 Challenges with Self-Cleaning Textiles
6.4.1 Breathability
6.4.2 Hurry Up and Wait: Self-Cleaning Takes Time
6.4.3 Durability
6.4.4 Is Eco-Friendliness Important?
6.5 Eight-Year Forecasts of Self-Cleaning Materials Markets in Textiles and Clothing
6.6 Key Companies to Watch
6.6.1 Schoeller Technologies and Archroma (Switzerland)
6.6.2 BigSky Technologies LLC (U.S.)
6.6.3 BASF (Germany)
6.6.4 SLIPS Technologies
6.6.5 Green Earth Nano Science (Canada)
6.6.6 PureTi (U.S.)
6.6.7 Vestagen (U.S.)
6.6.8 Ultratech International (U.S.)
6.6.9 NanoTex (U.S.)
6.6.10 Joma (Norway)
6.6.11 DryWired (U.S.)
6.7 Key Points from this Chapter
CHAPTER SEVEN: SPECIALTY CASES FOR SELF-CLEANING COATINGS
7.1 Enough Niches to Make a Business?
7.2 Medical and Healthcare Equipment
7.2.1 Examples of Self-Cleaning in Medical
7.2.2 Challenges to Adoption
7.2.3 Eight-Year Forecasts of Self-Cleaning in Medical Markets
7.3 Other Transportation Markets for Self-Cleaning Coatings
7.3.1 Eight-Year Forecasts of Self-Cleaning in Non-Automotive Transportation
7.4 Energy Generation
7.4.1 Solar Panels
7.42 Wind Energy Turbines
7.5 Industrial Infrastructure
7.6 Military: A Catch-All Category for Self-Cleaning
7.7 Key Points from This Chapter
ACRONYMS AND ABBREVIATIONS USED IN THIS REPORT
ABOUT THE AUTHORS
LIST OF FORECASTS
Eight-Year Forecast of Self-Cleaning Coatings and Surfaces-Market Value by Application ($ Millions)
Eight-Year Forecast of Self-Cleaning Coatings and Surfaces-Market Value by Technology Type ($ Millions)
Eight-Year Forecast of Self-Cleaning Building Surfaces-Available Markets and Penetration by Self-Cleaning Materials
Eight-Year Forecast of Self-Cleaning Building Surfaces-Prices and Market Value
Eight-Year Forecast of Self-Cleaning Building Surfaces-Market Value by Technology Type ($ Millions)
Eight-Year Forecast of Self-Cleaning Surfaces for Energy Markets-Available Markets and Penetration by Self-Cleaning Materials
Eight-Year Forecast of Self-Cleaning Surfaces for Energy Applications- Prices and Market Value
Eight-Year Forecast of Self-Cleaning Surfaces for Energy Applications-Market Value by Technology Type ($ Millions)
Eight-Year Forecast of Self-Cleaning Automotive Surfaces-Available Markets and Penetration by Self-Cleaning Materials
Eight-Year Forecast of Self-Cleaning Automotive Surfaces-Prices and Market Value
Eight-Year Forecast of Self-Cleaning Automotive Surfaces- Market Value by Technology Type ($ Millions)
Eight-Year Forecast of Self-Cleaning Clothing/Textile Surface -Available Markets and Penetration by Self-Cleaning Materials
Eight-Year Forecast of Self-Cleaning Clothing/Textile Surfaces-Market Value by Technology Type ($ Millions)
Eight-Year Forecast of Self-Cleaning Surfaces for Other Applications-Market Value by Application ($ Millions)
Eight-Year Forecast of Self-Cleaning Coatings and Surfaces for Other Applications-Market Value by Technology Type ($ Millions)
LIST OF FORECASTS
Eight-Year Forecast of Self-Cleaning Coatings and Surfaces-Market Value by Application ($ Millions)
Eight-Year Forecast of Self-Cleaning Coatings and Surfaces-Market Value by Technology Type ($ Millions)
Eight-Year Forecast of Self-Cleaning Building Surfaces-Available Markets and Penetration by Self-Cleaning Materials
Eight-Year Forecast of Self-Cleaning Building Surfaces-Prices and Market Value
Eight-Year Forecast of Self-Cleaning Building Surfaces-Market Value by Technology Type ($ Millions)
Eight-Year Forecast of Self-Cleaning Surfaces for Energy Markets-Available Markets and Penetration by Self-Cleaning Materials
Eight-Year Forecast of Self-Cleaning Surfaces for Energy Applications- Prices and Market Value
Eight-Year Forecast of Self-Cleaning Surfaces for Energy Applications-Market Value by Technology Type ($ Millions)
Eight-Year Forecast of Self-Cleaning Automotive Surfaces-Available Markets and Penetration by Self-Cleaning Materials
Eight-Year Forecast of Self-Cleaning Automotive Surfaces-Prices and Market Value
Eight-Year Forecast of Self-Cleaning Automotive Surfaces- Market Value by Technology Type ($ Millions)
Eight-Year Forecast of Self-Cleaning Clothing/Textile Surface -Available Markets and Penetration by Self-Cleaning Materials
Eight-Year Forecast of Self-Cleaning Clothing/Textile Surfaces-Market Value by Technology Type ($ Millions)
Eight-Year Forecast of Self-Cleaning Surfaces for Other Applications-Market Value by Application ($ Millions)
Eight-Year Forecast of Self-Cleaning Coatings and Surfaces for Other Applications-Market Value by Technology Type ($ Millions)
