4S Stores & Vehicles Market Research in China 2016
During Apr, 2016- Jun, 2016, Gaogong Industry Institute Co. Ltd. (GGII) finished an on-site interview on main 4S stores all over China. Our investigation team visited more than 80 EV 4S stores in Beijing, Shanghai, Tianjin, Guangdong etc, discussed different aspects about their strategy (including marketing mode, sales volumn, impacts from policies, planning etc.) with different level people from top management to site operators.
GGII EV Research Team gathered thousands of real time market data through investigation on EV owners, potential customers and some others. Supported by these data and internal information, “4S Stores & Vehicles Market Research in China 2016” is worked out by GGII.
Three parts are included in our research:
Part 1, from 4S stores market point of view, analyzing 4S stores operating mode, distribution, development trend and their future, showing clear pictures on different marketing mode,location, strategy and planning by different brands in different area.
Part 2, with our interview and survey on customers, analyzing current consuming situation, customer’s consumption habit, reason to use EV and their comments & suggestions on current products.
Part 3 describes all the related policies that impact the development of EV market. Based on our industry data, GGII analyzes the impacts from policies in the coming days and points out our suggestions to vehicle manufacturers and vehicles dealers.
GGII EV Research Team gathered thousands of real time market data through investigation on EV owners, potential customers and some others. Supported by these data and internal information, “4S Stores & Vehicles Market Research in China 2016” is worked out by GGII.
Three parts are included in our research:
Part 1, from 4S stores market point of view, analyzing 4S stores operating mode, distribution, development trend and their future, showing clear pictures on different marketing mode,location, strategy and planning by different brands in different area.
Part 2, with our interview and survey on customers, analyzing current consuming situation, customer’s consumption habit, reason to use EV and their comments & suggestions on current products.
Part 3 describes all the related policies that impact the development of EV market. Based on our industry data, GGII analyzes the impacts from policies in the coming days and points out our suggestions to vehicle manufacturers and vehicles dealers.
PART 1 4S STORES ANALYSIS
CHAPTER 1 BACKGROUND (EV AT 4S STORES)
1.1 GENERAL INFORMATION ABOUT 4S STORES
1.2 4S STORES MARKET ANALYSIS
1.3 OPERATING BUSINESS ANALYSIS
1.3.1. OPERATION MODEL
1.3.2. MAINTENANCE COST
1.3.3. PROFITS ANALYSIS
1.3.4. CAPITAL CHAIN ANALYSIS
1.4 ISSUES 4S STORES FACING
CHAPTER 2 MARKETING ANALYSIS BY REGION
2.1 4S EV STORES DISTRIBUTION BY DISTRICT
2.2 MAIN 4S EV STORES ANALYSIS
2.2.1 BEIJING
A. 4S STORES BACKGROUND AND MARKET TRAITS
B. POLICIES AND AFFECTS
C. CHARGING STATION/PILE CONSTRUCTION AND PLAN
2.2.2 SHANGHAI
A. 4S STORES BACKGROUND AND MARKET TRAITS
B. POLICIES AND AFFECTS
C. CHARGING STATION/PILE CONSTRUCTION AND PLAN
2.2.3 SHENZHEN
A. 4S STORES BACKGROUND AND MARKET TRAITS
B. POLICIES AND AFFECTS
C. CHARGING STATION/PILE CONSTRUCTION AND PLAN
2.2.4 GUANGZHOU
A. 4S STORES BACKGROUND AND MARKET TRAITS
B. POLICIES AND AFFECTS
C. CHARGING STATION/PILE CONSTRUCTION AND PLAN
2.2.5 TIANJIN
A. 4S STORES BACKGROUND AND MARKET TRAITS
B. POLICIES AND AFFECTS
C. CHARGING STATION/PILE CONSTRUCTION AND PLAN
CHAPTER 3 MARKETING ANALYSIS BY BRANDS
3.1 4S XEV STORES DISTRIBUTION BY BRANDS
3. 2 MAIN BRANDS 4S XEV STORES ANALYSIS
A. BYD
B. BAIC
C. JAC
D. CHANGAN
E. GEELY
F. DENZA
G. ROEWE
H. CHERY
3.3 COMPARISON BY BRANDS
3.3.1 GEOGRAPHICAL LOCATION
3.3.2 SOCIAL CIRCUMSTANCE
CHAPTER 4 MARKET TREND & PROSPECTION ON EV IN CHINA
4.1 EV TRAND ANALYSIS
4.2 INVESTMENT RISK IN EV MARKET
4.3 4S STORES PROSPECTIONS
PART 2 CUSTOMERS ANALYSIS
CHAPTER 1 CUSTOMERS’ BASIC INFORMATION
1.1 GENDER, AGE DISTRIBUTION
1.2 INCOME ANALYSIS
1.3 OCCUPATION (BY AREA)
CHAPTER 2 INVESTIGATION ON CONSUMPTION SITUATION
2.1 BUYING CHANNEL
2.2 SALES RATIO
2.3 COMPARISON BETWEEN EV AND FUEL VEHICLES (BY BRANDS)
2.4 EV SALES AND USAGE ANALYSIS
2.5 FACTORS HAVE INFLUENCES ON BUYING FOR XEV
2.6 SATISFACTION EVALUATION BY PROPERTY
CHAPTER 3 CUSTOMER EVALUATION & SUGGESTIONS
3.1 MAIN PAINPOINTS EV FACING
3.1.1 VEHICLES MANUFACTURERS
3.1.1 CONSUMERS
3.2 AFTER-SALE SERVICE INTRODUCTION AND IMPROVEMENT
CHAPTER 4 POTENTIAL CUSTOMERS ANALYSIS
4.1 POTENTIAL CUSTOMERS TRAITS
4.2 FACTORS CUSTOMERS MAY CONSIDER
4.2.1 PRICE
4.2.2 CONVENIENCE
4.2.3 APPEARANCE
CHAPTER 5 CUSTOMERS’ FEEDBACK
5.1 COMMENTS FROM CUSOTMERS
5.1.1 RANGE
5.1.2 CHARGING PERIOD
5.2 CUSTOMERS' SUGGESTIONS
PART 3 POLICIES
CHAPTER 1 MAIN POLICIES
1.1 POLICIES ON EV
1.1.1 INTERNATIONAL POLICIES AND PLANS
1.1.2 POLICIES IN CHINA
1.2 POLICIES AND SUBSIDIE ON PASSENGER VEHICLES
1.2.1 2013-2015 PASSENGER VEHICLES SUBSIDIES STANDARDS
1.2.2 2016-2020 PASSENGER VEHICLES SUBSIDIES STANDARDS
1.2.3 CHARGING STATION PLANNING IN 13TH FIVE YEAR PLAN (BY PROVINCE)
CHAPTER 2 POLICIES FORECASTING & IMPACTS
APPENDIX 1: 2015 INCOME RANKING ON PASSENGER VEHICLES (DEALER)
APPENDIX 2: 2015 SALES VOLUMN RANKING ON PASSENGER VEHICLES (DEALER)
APPENDIX 3: 2015 DEALERS QUANTITY RANKING ON PASSENGER VEHICLES
CHAPTER 1 BACKGROUND (EV AT 4S STORES)
1.1 GENERAL INFORMATION ABOUT 4S STORES
1.2 4S STORES MARKET ANALYSIS
1.3 OPERATING BUSINESS ANALYSIS
1.3.1. OPERATION MODEL
1.3.2. MAINTENANCE COST
1.3.3. PROFITS ANALYSIS
1.3.4. CAPITAL CHAIN ANALYSIS
1.4 ISSUES 4S STORES FACING
CHAPTER 2 MARKETING ANALYSIS BY REGION
2.1 4S EV STORES DISTRIBUTION BY DISTRICT
2.2 MAIN 4S EV STORES ANALYSIS
2.2.1 BEIJING
A. 4S STORES BACKGROUND AND MARKET TRAITS
B. POLICIES AND AFFECTS
C. CHARGING STATION/PILE CONSTRUCTION AND PLAN
2.2.2 SHANGHAI
A. 4S STORES BACKGROUND AND MARKET TRAITS
B. POLICIES AND AFFECTS
C. CHARGING STATION/PILE CONSTRUCTION AND PLAN
2.2.3 SHENZHEN
A. 4S STORES BACKGROUND AND MARKET TRAITS
B. POLICIES AND AFFECTS
C. CHARGING STATION/PILE CONSTRUCTION AND PLAN
2.2.4 GUANGZHOU
A. 4S STORES BACKGROUND AND MARKET TRAITS
B. POLICIES AND AFFECTS
C. CHARGING STATION/PILE CONSTRUCTION AND PLAN
2.2.5 TIANJIN
A. 4S STORES BACKGROUND AND MARKET TRAITS
B. POLICIES AND AFFECTS
C. CHARGING STATION/PILE CONSTRUCTION AND PLAN
CHAPTER 3 MARKETING ANALYSIS BY BRANDS
3.1 4S XEV STORES DISTRIBUTION BY BRANDS
3. 2 MAIN BRANDS 4S XEV STORES ANALYSIS
A. BYD
B. BAIC
C. JAC
D. CHANGAN
E. GEELY
F. DENZA
G. ROEWE
H. CHERY
3.3 COMPARISON BY BRANDS
3.3.1 GEOGRAPHICAL LOCATION
3.3.2 SOCIAL CIRCUMSTANCE
CHAPTER 4 MARKET TREND & PROSPECTION ON EV IN CHINA
4.1 EV TRAND ANALYSIS
4.2 INVESTMENT RISK IN EV MARKET
4.3 4S STORES PROSPECTIONS
PART 2 CUSTOMERS ANALYSIS
CHAPTER 1 CUSTOMERS’ BASIC INFORMATION
1.1 GENDER, AGE DISTRIBUTION
1.2 INCOME ANALYSIS
1.3 OCCUPATION (BY AREA)
CHAPTER 2 INVESTIGATION ON CONSUMPTION SITUATION
2.1 BUYING CHANNEL
2.2 SALES RATIO
2.3 COMPARISON BETWEEN EV AND FUEL VEHICLES (BY BRANDS)
2.4 EV SALES AND USAGE ANALYSIS
2.5 FACTORS HAVE INFLUENCES ON BUYING FOR XEV
2.6 SATISFACTION EVALUATION BY PROPERTY
CHAPTER 3 CUSTOMER EVALUATION & SUGGESTIONS
3.1 MAIN PAINPOINTS EV FACING
3.1.1 VEHICLES MANUFACTURERS
3.1.1 CONSUMERS
3.2 AFTER-SALE SERVICE INTRODUCTION AND IMPROVEMENT
CHAPTER 4 POTENTIAL CUSTOMERS ANALYSIS
4.1 POTENTIAL CUSTOMERS TRAITS
4.2 FACTORS CUSTOMERS MAY CONSIDER
4.2.1 PRICE
4.2.2 CONVENIENCE
4.2.3 APPEARANCE
CHAPTER 5 CUSTOMERS’ FEEDBACK
5.1 COMMENTS FROM CUSOTMERS
5.1.1 RANGE
5.1.2 CHARGING PERIOD
5.2 CUSTOMERS' SUGGESTIONS
PART 3 POLICIES
CHAPTER 1 MAIN POLICIES
1.1 POLICIES ON EV
1.1.1 INTERNATIONAL POLICIES AND PLANS
1.1.2 POLICIES IN CHINA
1.2 POLICIES AND SUBSIDIE ON PASSENGER VEHICLES
1.2.1 2013-2015 PASSENGER VEHICLES SUBSIDIES STANDARDS
1.2.2 2016-2020 PASSENGER VEHICLES SUBSIDIES STANDARDS
1.2.3 CHARGING STATION PLANNING IN 13TH FIVE YEAR PLAN (BY PROVINCE)
CHAPTER 2 POLICIES FORECASTING & IMPACTS
APPENDIX 1: 2015 INCOME RANKING ON PASSENGER VEHICLES (DEALER)
APPENDIX 2: 2015 SALES VOLUMN RANKING ON PASSENGER VEHICLES (DEALER)
APPENDIX 3: 2015 DEALERS QUANTITY RANKING ON PASSENGER VEHICLES
LIST OF FIGURES
Figure 1 2013-2020 CHINA EV PRODUCTION AND FORECAST
Figure 2 2013-2020 CHINA EV PRODUCTION AND FORECAST(BY TYPE)
Figure 3 ASP LI-ION BATTERY IN PASSENGER VEHICLES
Figure 4 2016 NO OF 4S STORES PER BRANDS
Figure 5 2016 NO OF EXCLUSIVE STORES PER BRANDS
Figure 6 2016 NO OF 4S STORES PER CITY
Figure 7 2016 4S STORES DISTRIBUTION BY REGION
Figure 8 PERSONNEL COST AT ONE OF BYD 4S STORES IN SHANGHAI
Figure 9 2016 4S STORES DISTRIBUTION IN BEIJING
Figure 10 ELECTRIC PASSENGER VEHICLES SUBSIDIES IN BEIJING
Figure 11 2016 4S STORES DISTRIBUTION IN SHANGHAI
Figure 12 ELECTRIC PASSENGER VEHICLES SUBSIDIES IN SHANGHAI
Figure 13 2016 4S STORES DISTRIBUTION IN SHENZHEN
Figure 14 ELECTRIC PASSENGER VEHICLES SUBSIDIES IN SHENZHEN
Figure 15 2016 4S STORES DISTRIBUTION IN GUANGZHOU
Figure 16 ELECTRIC PASSENGER VEHICLES SUBSIDIES IN GUANGZHOU
Figure 17 2016 4S STORES DISTRIBUTION IN TIANJIN
Figure 18 ELECTRIC PASSENGER VEHICLES SUBSIDIES IN TIANJIN
Figure 19 2016 4S STORES DISTRIBUTION BY BRANDS BY REGION
Figure 20 2016 BYD 4S STORES DISTRIBUTION BY REGION
Figure 21 BYD ELECTRIC PASSENGER VEHICLE PRODUCT PLANING
Figure 22 2014-2016 BYD EV MONTHLY SALES DISTRIBUTION
Figure 23 2016 SAIC 4S STORES DISTRIBUTION BY REGION
Figure 24 SAIC ELECTRIC PASSENGER VEHICLES
Figure 25 2014-2016 SAIC EV MONTHLY SALES DISTRIBUTION
Figure 26 2016 JAC 4S STORES DISTRIBUTION BY REGION
Figure 27 JAC ELECTRIC PASSENGER VEHICLES
Figure 28 2014-2016 JAC IEV SERIES MONTHLY SALES DISTRIBUTION
Figure 29 2016 CHANGAN 4S STORES DISTRIBUTION BY REGION
Figure 30 2015-2016 CHANGAN EADO EV MONTHLY SALES DISTRIBUTION
Figure 31 2016 GEELY 4S STORES DISTRIBUTION BY REGION
Figure 32 2016 GEELY EMGRAND EV MONTHLY SALES DISTRIBUTION
Figure 33 2016 DENZA 4S STORES DISTRIBUTION BY REGION
Figure 34 2014-2015 ROEWE YEARLY SALES DISTRIBUTION
Figure 35 2014-2016 DENZA MONTHLY SALES DISTRIBUTION
Figure 36 2016 ROEWE 4S STORES DISTRIBUTION BY REGION
Figure 37 2015 ROEWE MONTHLY SALES DISTRIBUTION
Figure 38 2016 ROEWE MONTHLY SALES DISTRIBUTION
Figure 39 2016 CHERY 4S STORES DISTRIBUTION BY REGION
Figure 40 2014-2016 CHERY MONTHLY SALES DISTRIBUTION
Figure 41 4S STORES GEOGRAPHIC LOCATIONS BY BRANDS IN BEIJING
Figure 42 4S STAORES PICTURES
Figure 43 COMPREHENSIVE ASSESSMENT ON 4S STORES
Figure 44 EV CONSUMERS GENDER ANALYSIS
Figure 45 PUER EV & PHEV CONSUMERS GENDER ANALYSIS
Figure 46 AGE ANALYSIS
Figure 47 INCOME ANALYSIS
Figure 48 OCCUPATION ANALYSIS
Figure 49 BUYING CHANNEL ANALYSIS
Figure 50 EV CONSUMPTION RATIO
Figure 51 EV CUSTOMERS WITH FUEL VEHICLE
Figure 52 CUSTOMERS PREFERED BRANDS
Figure 53 PURE EV MAINTENANCE PRICE
Figure 54 PURE EV MAINTENANCE PERIOD
Figure 55 PHEV MAINTENANCE PRICE
Figure 56 PHEV MAINTENANCE PERIOD
Figure 57 AVERAGE KILOMETER PER PURE EV PER DAY
Figure 58 PHEV CUSTOMERS’ DRIVING HABITS
Figure 59 FACTORS IMPACTS ON BUYING XEV
Figure 60 PURE EV PERFORMANCE SATISFICATION EVALUATION
Figure 61 PHEV PERFORMANCE SATISFICATION EVALUATION
Figure 62 EV AFTER-SALES SERVICE
Figure 63 AGE ANALYSIS ON POTENTIAL CUSTOMERS
Figure 64 INCOME ANALYSIS ON POTENTIAL CUSTOMERS
Figure 65 OCCUPATION ANALYSIS ON POTENTIAL CUSTOMERS
Figure 66 PURE EV RANGE DISTRIBUTION BY BRANDS
Figure 67 PHEV RANGE DISTRIBUTION BY BRANDS
Figure 68 EV GLOABALLY GROWTH PATH
Figure 69 MAIN CONTRIES’ STRATEGY PLAN ON EV
Figure 70 CHINA EV MARKET SITUATION
Figure 71 2013-2015 ELECTRIC PASSENGER VEHICLES SUBSIDIES
Figure 72 2016 ELECTRIC PASSENGER VEHICLES SUBSIDIES
Figure 73 CHARGING PILE/STATION PLAN IN MAJOR CITIES
Figure 1 2013-2020 CHINA EV PRODUCTION AND FORECAST
Figure 2 2013-2020 CHINA EV PRODUCTION AND FORECAST(BY TYPE)
Figure 3 ASP LI-ION BATTERY IN PASSENGER VEHICLES
Figure 4 2016 NO OF 4S STORES PER BRANDS
Figure 5 2016 NO OF EXCLUSIVE STORES PER BRANDS
Figure 6 2016 NO OF 4S STORES PER CITY
Figure 7 2016 4S STORES DISTRIBUTION BY REGION
Figure 8 PERSONNEL COST AT ONE OF BYD 4S STORES IN SHANGHAI
Figure 9 2016 4S STORES DISTRIBUTION IN BEIJING
Figure 10 ELECTRIC PASSENGER VEHICLES SUBSIDIES IN BEIJING
Figure 11 2016 4S STORES DISTRIBUTION IN SHANGHAI
Figure 12 ELECTRIC PASSENGER VEHICLES SUBSIDIES IN SHANGHAI
Figure 13 2016 4S STORES DISTRIBUTION IN SHENZHEN
Figure 14 ELECTRIC PASSENGER VEHICLES SUBSIDIES IN SHENZHEN
Figure 15 2016 4S STORES DISTRIBUTION IN GUANGZHOU
Figure 16 ELECTRIC PASSENGER VEHICLES SUBSIDIES IN GUANGZHOU
Figure 17 2016 4S STORES DISTRIBUTION IN TIANJIN
Figure 18 ELECTRIC PASSENGER VEHICLES SUBSIDIES IN TIANJIN
Figure 19 2016 4S STORES DISTRIBUTION BY BRANDS BY REGION
Figure 20 2016 BYD 4S STORES DISTRIBUTION BY REGION
Figure 21 BYD ELECTRIC PASSENGER VEHICLE PRODUCT PLANING
Figure 22 2014-2016 BYD EV MONTHLY SALES DISTRIBUTION
Figure 23 2016 SAIC 4S STORES DISTRIBUTION BY REGION
Figure 24 SAIC ELECTRIC PASSENGER VEHICLES
Figure 25 2014-2016 SAIC EV MONTHLY SALES DISTRIBUTION
Figure 26 2016 JAC 4S STORES DISTRIBUTION BY REGION
Figure 27 JAC ELECTRIC PASSENGER VEHICLES
Figure 28 2014-2016 JAC IEV SERIES MONTHLY SALES DISTRIBUTION
Figure 29 2016 CHANGAN 4S STORES DISTRIBUTION BY REGION
Figure 30 2015-2016 CHANGAN EADO EV MONTHLY SALES DISTRIBUTION
Figure 31 2016 GEELY 4S STORES DISTRIBUTION BY REGION
Figure 32 2016 GEELY EMGRAND EV MONTHLY SALES DISTRIBUTION
Figure 33 2016 DENZA 4S STORES DISTRIBUTION BY REGION
Figure 34 2014-2015 ROEWE YEARLY SALES DISTRIBUTION
Figure 35 2014-2016 DENZA MONTHLY SALES DISTRIBUTION
Figure 36 2016 ROEWE 4S STORES DISTRIBUTION BY REGION
Figure 37 2015 ROEWE MONTHLY SALES DISTRIBUTION
Figure 38 2016 ROEWE MONTHLY SALES DISTRIBUTION
Figure 39 2016 CHERY 4S STORES DISTRIBUTION BY REGION
Figure 40 2014-2016 CHERY MONTHLY SALES DISTRIBUTION
Figure 41 4S STORES GEOGRAPHIC LOCATIONS BY BRANDS IN BEIJING
Figure 42 4S STAORES PICTURES
Figure 43 COMPREHENSIVE ASSESSMENT ON 4S STORES
Figure 44 EV CONSUMERS GENDER ANALYSIS
Figure 45 PUER EV & PHEV CONSUMERS GENDER ANALYSIS
Figure 46 AGE ANALYSIS
Figure 47 INCOME ANALYSIS
Figure 48 OCCUPATION ANALYSIS
Figure 49 BUYING CHANNEL ANALYSIS
Figure 50 EV CONSUMPTION RATIO
Figure 51 EV CUSTOMERS WITH FUEL VEHICLE
Figure 52 CUSTOMERS PREFERED BRANDS
Figure 53 PURE EV MAINTENANCE PRICE
Figure 54 PURE EV MAINTENANCE PERIOD
Figure 55 PHEV MAINTENANCE PRICE
Figure 56 PHEV MAINTENANCE PERIOD
Figure 57 AVERAGE KILOMETER PER PURE EV PER DAY
Figure 58 PHEV CUSTOMERS’ DRIVING HABITS
Figure 59 FACTORS IMPACTS ON BUYING XEV
Figure 60 PURE EV PERFORMANCE SATISFICATION EVALUATION
Figure 61 PHEV PERFORMANCE SATISFICATION EVALUATION
Figure 62 EV AFTER-SALES SERVICE
Figure 63 AGE ANALYSIS ON POTENTIAL CUSTOMERS
Figure 64 INCOME ANALYSIS ON POTENTIAL CUSTOMERS
Figure 65 OCCUPATION ANALYSIS ON POTENTIAL CUSTOMERS
Figure 66 PURE EV RANGE DISTRIBUTION BY BRANDS
Figure 67 PHEV RANGE DISTRIBUTION BY BRANDS
Figure 68 EV GLOABALLY GROWTH PATH
Figure 69 MAIN CONTRIES’ STRATEGY PLAN ON EV
Figure 70 CHINA EV MARKET SITUATION
Figure 71 2013-2015 ELECTRIC PASSENGER VEHICLES SUBSIDIES
Figure 72 2016 ELECTRIC PASSENGER VEHICLES SUBSIDIES
Figure 73 CHARGING PILE/STATION PLAN IN MAJOR CITIES
