Cervical pillow-Global Market Status & Trend Report 2013-2023 Top 20 Countries Data
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Report Summary
Cervical pillow-Global Market Status & Trend Report 2013-2023 Top 20 Countries Data offers a comprehensive analysis on Cervical pillow industry, standing on the readers? perspective, delivering detailed market data in Global major 20 countries and penetrating insights. No matter the client is industry insider, potential entrant or investor, the report will provides useful data and information. Key questions answered by this report include:
Worldwide and Top 20 Countries Market Size of Cervical pillow 2013-2017, and development forecast 2018-2023
Main manufacturers/suppliers of Cervical pillow worldwide and market share by regions, with company and product introduction, position in the Cervical pillow market
Market status and development trend of Cervical pillow by types and applications
Cost and profit status of Cervical pillow, and marketing status
Market growth drivers and challenges
The report segments the global Cervical pillow market as:
Global Cervical pillow Market: Regional Segment Analysis (Regional Production Volume, Consumption Volume, Revenue and Growth Rate 2013-2023):
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia, Spain and Benelux)
Asia Pacific (China, Japan, India, Southeast Asia and Australia)
Latin America (Brazil, Argentina and Colombia)
Middle East and Africa
Global Cervical pillow Market: Type Segment Analysis (Consumption Volume, Average Price, Revenue, Market Share and Trend 2013-2023):
Health care type
Treatment type
Others
Global Cervical pillow Market: Application Segment Analysis (Consumption Volume and Market Share 2013-2023; Downstream Customers and Market Analysis)
Household
Medical
Others
Global Cervical pillow Market: Manufacturers Segment Analysis (Company and Product introduction, Cervical pillow Sales Volume, Revenue, Price and Gross Margin):
Custom Craftworks
Pettibon
OLILO
Core Products
Arc4life
Bedsure
Sleep Yoga
Therapeutica
In a word, the report provides detailed statistics and analysis on the state of the industry; and is a valuable source of guidance and direction for companies and individuals interested in the market.
Cervical pillow-Global Market Status & Trend Report 2013-2023 Top 20 Countries Data offers a comprehensive analysis on Cervical pillow industry, standing on the readers? perspective, delivering detailed market data in Global major 20 countries and penetrating insights. No matter the client is industry insider, potential entrant or investor, the report will provides useful data and information. Key questions answered by this report include:
Worldwide and Top 20 Countries Market Size of Cervical pillow 2013-2017, and development forecast 2018-2023
Main manufacturers/suppliers of Cervical pillow worldwide and market share by regions, with company and product introduction, position in the Cervical pillow market
Market status and development trend of Cervical pillow by types and applications
Cost and profit status of Cervical pillow, and marketing status
Market growth drivers and challenges
The report segments the global Cervical pillow market as:
Global Cervical pillow Market: Regional Segment Analysis (Regional Production Volume, Consumption Volume, Revenue and Growth Rate 2013-2023):
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia, Spain and Benelux)
Asia Pacific (China, Japan, India, Southeast Asia and Australia)
Latin America (Brazil, Argentina and Colombia)
Middle East and Africa
Global Cervical pillow Market: Type Segment Analysis (Consumption Volume, Average Price, Revenue, Market Share and Trend 2013-2023):
Health care type
Treatment type
Others
Global Cervical pillow Market: Application Segment Analysis (Consumption Volume and Market Share 2013-2023; Downstream Customers and Market Analysis)
Household
Medical
Others
Global Cervical pillow Market: Manufacturers Segment Analysis (Company and Product introduction, Cervical pillow Sales Volume, Revenue, Price and Gross Margin):
Custom Craftworks
Pettibon
OLILO
Core Products
Arc4life
Bedsure
Sleep Yoga
Therapeutica
In a word, the report provides detailed statistics and analysis on the state of the industry; and is a valuable source of guidance and direction for companies and individuals interested in the market.
CHAPTER 1 OVERVIEW OF CERVICAL PILLOW
1.1 Definition of Cervical pillow in This Report
1.2 Commercial Types of Cervical pillow
1.2.1 Health care type
1.2.2 Treatment type
1.2.3 Others
1.3 Downstream Application of Cervical pillow
1.3.1 Household
1.3.2 Medical
1.3.3 Others
1.4 Development History of Cervical pillow
1.5 Market Status and Trend of Cervical pillow 2013-2023
1.5.1 Global Cervical pillow Market Status and Trend 2013-2023
1.5.2 Regional Cervical pillow Market Status and Trend 2013-2023
CHAPTER 2 GLOBAL MARKET STATUS AND FORECAST BY REGIONS
2.1 Market Development of Cervical pillow 2013-2017
2.2 Sales Market of Cervical pillow by Regions
2.2.1 Sales Volume of Cervical pillow by Regions
2.2.2 Sales Value of Cervical pillow by Regions
2.3 Production Market of Cervical pillow by Regions
2.4 Global Market Forecast of Cervical pillow 2018-2023
2.4.1 Global Market Forecast of Cervical pillow 2018-2023
2.4.2 Market Forecast of Cervical pillow by Regions 2018-2023
CHAPTER 3 GLOBAL MARKET STATUS AND FORECAST BY TYPES
3.1 Sales Volume of Cervical pillow by Types
3.2 Sales Value of Cervical pillow by Types
3.3 Market Forecast of Cervical pillow by Types
CHAPTER 4 GLOBAL MARKET STATUS AND FORECAST BY DOWNSTREAM INDUSTRY
4.1 Global Sales Volume of Cervical pillow by Downstream Industry
4.2 Global Market Forecast of Cervical pillow by Downstream Industry
CHAPTER 5 NORTH AMERICA MARKET STATUS BY COUNTRIES, TYPE, MANUFACTURERS AND DOWNSTREAM INDUSTRY
5.1 North America Cervical pillow Market Status by Countries
5.1.1 North America Cervical pillow Sales by Countries (2013-2017)
5.1.2 North America Cervical pillow Revenue by Countries (2013-2017)
5.1.3 United States Cervical pillow Market Status (2013-2017)
5.1.4 Canada Cervical pillow Market Status (2013-2017)
5.1.5 Mexico Cervical pillow Market Status (2013-2017)
5.2 North America Cervical pillow Market Status by Manufacturers
5.3 North America Cervical pillow Market Status by Type (2013-2017)
5.3.1 North America Cervical pillow Sales by Type (2013-2017)
5.3.2 North America Cervical pillow Revenue by Type (2013-2017)
5.4 North America Cervical pillow Market Status by Downstream Industry (2013-2017)
CHAPTER 6 EUROPE MARKET STATUS BY COUNTRIES, TYPE, MANUFACTURERS AND DOWNSTREAM INDUSTRY
6.1 Europe Cervical pillow Market Status by Countries
6.1.1 Europe Cervical pillow Sales by Countries (2013-2017)
6.1.2 Europe Cervical pillow Revenue by Countries (2013-2017)
6.1.3 Germany Cervical pillow Market Status (2013-2017)
6.1.4 UK Cervical pillow Market Status (2013-2017)
6.1.5 France Cervical pillow Market Status (2013-2017)
6.1.6 Italy Cervical pillow Market Status (2013-2017)
6.1.7 Russia Cervical pillow Market Status (2013-2017)
6.1.8 Spain Cervical pillow Market Status (2013-2017)
6.1.9 Benelux Cervical pillow Market Status (2013-2017)
6.2 Europe Cervical pillow Market Status by Manufacturers
6.3 Europe Cervical pillow Market Status by Type (2013-2017)
6.3.1 Europe Cervical pillow Sales by Type (2013-2017)
6.3.2 Europe Cervical pillow Revenue by Type (2013-2017)
6.4 Europe Cervical pillow Market Status by Downstream Industry (2013-2017)
CHAPTER 7 ASIA PACIFIC MARKET STATUS BY COUNTRIES, TYPE, MANUFACTURERS AND DOWNSTREAM INDUSTRY
7.1 Asia Pacific Cervical pillow Market Status by Countries
7.1.1 Asia Pacific Cervical pillow Sales by Countries (2013-2017)
7.1.2 Asia Pacific Cervical pillow Revenue by Countries (2013-2017)
7.1.3 China Cervical pillow Market Status (2013-2017)
7.1.4 Japan Cervical pillow Market Status (2013-2017)
7.1.5 India Cervical pillow Market Status (2013-2017)
7.1.6 Southeast Asia Cervical pillow Market Status (2013-2017)
7.1.7 Australia Cervical pillow Market Status (2013-2017)
7.2 Asia Pacific Cervical pillow Market Status by Manufacturers
7.3 Asia Pacific Cervical pillow Market Status by Type (2013-2017)
7.3.1 Asia Pacific Cervical pillow Sales by Type (2013-2017)
7.3.2 Asia Pacific Cervical pillow Revenue by Type (2013-2017)
7.4 Asia Pacific Cervical pillow Market Status by Downstream Industry (2013-2017)
CHAPTER 8 LATIN AMERICA MARKET STATUS BY COUNTRIES, TYPE, MANUFACTURERS AND DOWNSTREAM INDUSTRY
8.1 Latin America Cervical pillow Market Status by Countries
8.1.1 Latin America Cervical pillow Sales by Countries (2013-2017)
8.1.2 Latin America Cervical pillow Revenue by Countries (2013-2017)
8.1.3 Brazil Cervical pillow Market Status (2013-2017)
8.1.4 Argentina Cervical pillow Market Status (2013-2017)
8.1.5 Colombia Cervical pillow Market Status (2013-2017)
8.2 Latin America Cervical pillow Market Status by Manufacturers
8.3 Latin America Cervical pillow Market Status by Type (2013-2017)
8.3.1 Latin America Cervical pillow Sales by Type (2013-2017)
8.3.2 Latin America Cervical pillow Revenue by Type (2013-2017)
8.4 Latin America Cervical pillow Market Status by Downstream Industry (2013-2017)
CHAPTER 9 MIDDLE EAST AND AFRICA MARKET STATUS BY COUNTRIES, TYPE, MANUFACTURERS AND DOWNSTREAM INDUSTRY
9.1 Middle East and Africa Cervical pillow Market Status by Countries
9.1.1 Middle East and Africa Cervical pillow Sales by Countries (2013-2017)
9.1.2 Middle East and Africa Cervical pillow Revenue by Countries (2013-2017)
9.1.3 Middle East Cervical pillow Market Status (2013-2017)
9.1.4 Africa Cervical pillow Market Status (2013-2017)
9.2 Middle East and Africa Cervical pillow Market Status by Manufacturers
9.3 Middle East and Africa Cervical pillow Market Status by Type (2013-2017)
9.3.1 Middle East and Africa Cervical pillow Sales by Type (2013-2017)
9.3.2 Middle East and Africa Cervical pillow Revenue by Type (2013-2017)
9.4 Middle East and Africa Cervical pillow Market Status by Downstream Industry (2013-2017)
CHAPTER 10 MARKET DRIVING FACTOR ANALYSIS OF CERVICAL PILLOW
10.1 Global Economy Situation and Trend Overview
10.2 Cervical pillow Downstream Industry Situation and Trend Overview
CHAPTER 11 CERVICAL PILLOW MARKET COMPETITION STATUS BY MAJOR MANUFACTURERS
11.1 Production Volume of Cervical pillow by Major Manufacturers
11.2 Production Value of Cervical pillow by Major Manufacturers
11.3 Basic Information of Cervical pillow by Major Manufacturers
11.3.1 Headquarters Location and Established Time of Cervical pillow Major Manufacturer
11.3.2 Employees and Revenue Level of Cervical pillow Major Manufacturer
11.4 Market Competition News and Trend
11.4.1 Merger, Consolidation or Acquisition News
11.4.2 Investment or Disinvestment News
11.4.3 New Product Development and Launch
CHAPTER 12 CERVICAL PILLOW MAJOR MANUFACTURERS INTRODUCTION AND MARKET DATA
12.1 Custom Craftworks
12.1.1 Company profile
12.1.2 Representative Cervical pillow Product
12.1.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Custom Craftworks
12.2 Pettibon
12.2.1 Company profile
12.2.2 Representative Cervical pillow Product
12.2.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Pettibon
12.3 OLILO
12.3.1 Company profile
12.3.2 Representative Cervical pillow Product
12.3.3 Cervical pillow Sales, Revenue, Price and Gross Margin of OLILO
12.4 Core Products
12.4.1 Company profile
12.4.2 Representative Cervical pillow Product
12.4.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Core Products
12.5 Arc4life
12.5.1 Company profile
12.5.2 Representative Cervical pillow Product
12.5.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Arc4life
12.6 Bedsure
12.6.1 Company profile
12.6.2 Representative Cervical pillow Product
12.6.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Bedsure
12.7 Sleep Yoga
12.7.1 Company profile
12.7.2 Representative Cervical pillow Product
12.7.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Sleep Yoga
12.8 Therapeutica
12.8.1 Company profile
12.8.2 Representative Cervical pillow Product
12.8.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Therapeutica
CHAPTER 13 UPSTREAM AND DOWNSTREAM MARKET ANALYSIS OF CERVICAL PILLOW
13.1 Industry Chain of Cervical pillow
13.2 Upstream Market and Representative Companies Analysis
13.3 Downstream Market and Representative Companies Analysis
CHAPTER 14 COST AND GROSS MARGIN ANALYSIS OF CERVICAL PILLOW
14.1 Cost Structure Analysis of Cervical pillow
14.2 Raw Materials Cost Analysis of Cervical pillow
14.3 Labor Cost Analysis of Cervical pillow
14.4 Manufacturing Expenses Analysis of Cervical pillow
CHAPTER 15 REPORT CONCLUSION
CHAPTER 16 RESEARCH METHODOLOGY AND REFERENCE
16.1 Methodology/Research Approach
16.1.1 Research Programs/Design
16.1.2 Market Size Estimation
16.1.3 Market Breakdown and Data Triangulation
16.2 Data Source
16.2.1 Secondary Sources
16.2.2 Primary Sources
16.3 Reference
1.1 Definition of Cervical pillow in This Report
1.2 Commercial Types of Cervical pillow
1.2.1 Health care type
1.2.2 Treatment type
1.2.3 Others
1.3 Downstream Application of Cervical pillow
1.3.1 Household
1.3.2 Medical
1.3.3 Others
1.4 Development History of Cervical pillow
1.5 Market Status and Trend of Cervical pillow 2013-2023
1.5.1 Global Cervical pillow Market Status and Trend 2013-2023
1.5.2 Regional Cervical pillow Market Status and Trend 2013-2023
CHAPTER 2 GLOBAL MARKET STATUS AND FORECAST BY REGIONS
2.1 Market Development of Cervical pillow 2013-2017
2.2 Sales Market of Cervical pillow by Regions
2.2.1 Sales Volume of Cervical pillow by Regions
2.2.2 Sales Value of Cervical pillow by Regions
2.3 Production Market of Cervical pillow by Regions
2.4 Global Market Forecast of Cervical pillow 2018-2023
2.4.1 Global Market Forecast of Cervical pillow 2018-2023
2.4.2 Market Forecast of Cervical pillow by Regions 2018-2023
CHAPTER 3 GLOBAL MARKET STATUS AND FORECAST BY TYPES
3.1 Sales Volume of Cervical pillow by Types
3.2 Sales Value of Cervical pillow by Types
3.3 Market Forecast of Cervical pillow by Types
CHAPTER 4 GLOBAL MARKET STATUS AND FORECAST BY DOWNSTREAM INDUSTRY
4.1 Global Sales Volume of Cervical pillow by Downstream Industry
4.2 Global Market Forecast of Cervical pillow by Downstream Industry
CHAPTER 5 NORTH AMERICA MARKET STATUS BY COUNTRIES, TYPE, MANUFACTURERS AND DOWNSTREAM INDUSTRY
5.1 North America Cervical pillow Market Status by Countries
5.1.1 North America Cervical pillow Sales by Countries (2013-2017)
5.1.2 North America Cervical pillow Revenue by Countries (2013-2017)
5.1.3 United States Cervical pillow Market Status (2013-2017)
5.1.4 Canada Cervical pillow Market Status (2013-2017)
5.1.5 Mexico Cervical pillow Market Status (2013-2017)
5.2 North America Cervical pillow Market Status by Manufacturers
5.3 North America Cervical pillow Market Status by Type (2013-2017)
5.3.1 North America Cervical pillow Sales by Type (2013-2017)
5.3.2 North America Cervical pillow Revenue by Type (2013-2017)
5.4 North America Cervical pillow Market Status by Downstream Industry (2013-2017)
CHAPTER 6 EUROPE MARKET STATUS BY COUNTRIES, TYPE, MANUFACTURERS AND DOWNSTREAM INDUSTRY
6.1 Europe Cervical pillow Market Status by Countries
6.1.1 Europe Cervical pillow Sales by Countries (2013-2017)
6.1.2 Europe Cervical pillow Revenue by Countries (2013-2017)
6.1.3 Germany Cervical pillow Market Status (2013-2017)
6.1.4 UK Cervical pillow Market Status (2013-2017)
6.1.5 France Cervical pillow Market Status (2013-2017)
6.1.6 Italy Cervical pillow Market Status (2013-2017)
6.1.7 Russia Cervical pillow Market Status (2013-2017)
6.1.8 Spain Cervical pillow Market Status (2013-2017)
6.1.9 Benelux Cervical pillow Market Status (2013-2017)
6.2 Europe Cervical pillow Market Status by Manufacturers
6.3 Europe Cervical pillow Market Status by Type (2013-2017)
6.3.1 Europe Cervical pillow Sales by Type (2013-2017)
6.3.2 Europe Cervical pillow Revenue by Type (2013-2017)
6.4 Europe Cervical pillow Market Status by Downstream Industry (2013-2017)
CHAPTER 7 ASIA PACIFIC MARKET STATUS BY COUNTRIES, TYPE, MANUFACTURERS AND DOWNSTREAM INDUSTRY
7.1 Asia Pacific Cervical pillow Market Status by Countries
7.1.1 Asia Pacific Cervical pillow Sales by Countries (2013-2017)
7.1.2 Asia Pacific Cervical pillow Revenue by Countries (2013-2017)
7.1.3 China Cervical pillow Market Status (2013-2017)
7.1.4 Japan Cervical pillow Market Status (2013-2017)
7.1.5 India Cervical pillow Market Status (2013-2017)
7.1.6 Southeast Asia Cervical pillow Market Status (2013-2017)
7.1.7 Australia Cervical pillow Market Status (2013-2017)
7.2 Asia Pacific Cervical pillow Market Status by Manufacturers
7.3 Asia Pacific Cervical pillow Market Status by Type (2013-2017)
7.3.1 Asia Pacific Cervical pillow Sales by Type (2013-2017)
7.3.2 Asia Pacific Cervical pillow Revenue by Type (2013-2017)
7.4 Asia Pacific Cervical pillow Market Status by Downstream Industry (2013-2017)
CHAPTER 8 LATIN AMERICA MARKET STATUS BY COUNTRIES, TYPE, MANUFACTURERS AND DOWNSTREAM INDUSTRY
8.1 Latin America Cervical pillow Market Status by Countries
8.1.1 Latin America Cervical pillow Sales by Countries (2013-2017)
8.1.2 Latin America Cervical pillow Revenue by Countries (2013-2017)
8.1.3 Brazil Cervical pillow Market Status (2013-2017)
8.1.4 Argentina Cervical pillow Market Status (2013-2017)
8.1.5 Colombia Cervical pillow Market Status (2013-2017)
8.2 Latin America Cervical pillow Market Status by Manufacturers
8.3 Latin America Cervical pillow Market Status by Type (2013-2017)
8.3.1 Latin America Cervical pillow Sales by Type (2013-2017)
8.3.2 Latin America Cervical pillow Revenue by Type (2013-2017)
8.4 Latin America Cervical pillow Market Status by Downstream Industry (2013-2017)
CHAPTER 9 MIDDLE EAST AND AFRICA MARKET STATUS BY COUNTRIES, TYPE, MANUFACTURERS AND DOWNSTREAM INDUSTRY
9.1 Middle East and Africa Cervical pillow Market Status by Countries
9.1.1 Middle East and Africa Cervical pillow Sales by Countries (2013-2017)
9.1.2 Middle East and Africa Cervical pillow Revenue by Countries (2013-2017)
9.1.3 Middle East Cervical pillow Market Status (2013-2017)
9.1.4 Africa Cervical pillow Market Status (2013-2017)
9.2 Middle East and Africa Cervical pillow Market Status by Manufacturers
9.3 Middle East and Africa Cervical pillow Market Status by Type (2013-2017)
9.3.1 Middle East and Africa Cervical pillow Sales by Type (2013-2017)
9.3.2 Middle East and Africa Cervical pillow Revenue by Type (2013-2017)
9.4 Middle East and Africa Cervical pillow Market Status by Downstream Industry (2013-2017)
CHAPTER 10 MARKET DRIVING FACTOR ANALYSIS OF CERVICAL PILLOW
10.1 Global Economy Situation and Trend Overview
10.2 Cervical pillow Downstream Industry Situation and Trend Overview
CHAPTER 11 CERVICAL PILLOW MARKET COMPETITION STATUS BY MAJOR MANUFACTURERS
11.1 Production Volume of Cervical pillow by Major Manufacturers
11.2 Production Value of Cervical pillow by Major Manufacturers
11.3 Basic Information of Cervical pillow by Major Manufacturers
11.3.1 Headquarters Location and Established Time of Cervical pillow Major Manufacturer
11.3.2 Employees and Revenue Level of Cervical pillow Major Manufacturer
11.4 Market Competition News and Trend
11.4.1 Merger, Consolidation or Acquisition News
11.4.2 Investment or Disinvestment News
11.4.3 New Product Development and Launch
CHAPTER 12 CERVICAL PILLOW MAJOR MANUFACTURERS INTRODUCTION AND MARKET DATA
12.1 Custom Craftworks
12.1.1 Company profile
12.1.2 Representative Cervical pillow Product
12.1.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Custom Craftworks
12.2 Pettibon
12.2.1 Company profile
12.2.2 Representative Cervical pillow Product
12.2.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Pettibon
12.3 OLILO
12.3.1 Company profile
12.3.2 Representative Cervical pillow Product
12.3.3 Cervical pillow Sales, Revenue, Price and Gross Margin of OLILO
12.4 Core Products
12.4.1 Company profile
12.4.2 Representative Cervical pillow Product
12.4.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Core Products
12.5 Arc4life
12.5.1 Company profile
12.5.2 Representative Cervical pillow Product
12.5.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Arc4life
12.6 Bedsure
12.6.1 Company profile
12.6.2 Representative Cervical pillow Product
12.6.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Bedsure
12.7 Sleep Yoga
12.7.1 Company profile
12.7.2 Representative Cervical pillow Product
12.7.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Sleep Yoga
12.8 Therapeutica
12.8.1 Company profile
12.8.2 Representative Cervical pillow Product
12.8.3 Cervical pillow Sales, Revenue, Price and Gross Margin of Therapeutica
CHAPTER 13 UPSTREAM AND DOWNSTREAM MARKET ANALYSIS OF CERVICAL PILLOW
13.1 Industry Chain of Cervical pillow
13.2 Upstream Market and Representative Companies Analysis
13.3 Downstream Market and Representative Companies Analysis
CHAPTER 14 COST AND GROSS MARGIN ANALYSIS OF CERVICAL PILLOW
14.1 Cost Structure Analysis of Cervical pillow
14.2 Raw Materials Cost Analysis of Cervical pillow
14.3 Labor Cost Analysis of Cervical pillow
14.4 Manufacturing Expenses Analysis of Cervical pillow
CHAPTER 15 REPORT CONCLUSION
CHAPTER 16 RESEARCH METHODOLOGY AND REFERENCE
16.1 Methodology/Research Approach
16.1.1 Research Programs/Design
16.1.2 Market Size Estimation
16.1.3 Market Breakdown and Data Triangulation
16.2 Data Source
16.2.1 Secondary Sources
16.2.2 Primary Sources
16.3 Reference