US Motorcycles and Scooters Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
US Motorcycles And Scooters Market was valued at USD 8.9 billion in 2024 and is estimated to grow at a CAGR of 4.6% to reach USD 13.6 billion by 2034. Two-wheelers continue to serve as a key component of the US mobility landscape, supporting everything from daily city commutes to recreational travel and urban commercial deliveries. This market includes a wide array of vehicle types, such as cruisers, touring bikes, standard motorcycles, sport models, and increasingly, electric motorcycles and scooters designed for efficient navigation in urban environments. The rising influence of micromobility is reshaping city transport systems, with local governments integrating motorcycles and scooters into urban planning.
Shared fleets, designated parking, and first- and last-mile connections are making these vehicles more accessible in crowded metro regions. Electric variants are gaining traction as federal and state incentives, including rebates and tax benefits, encourage both individuals and commercial users to switch to eco-friendly transportation. With environmental priorities becoming more prominent, adoption of electric two-wheelers continues to rise, further supported by city-led initiatives aimed at reducing emissions and congestion while expanding affordable mobility solutions.
The motorcycles segment held 87% share, generating USD 7.8 billion in 2024. This category includes a range of styles from cruisers and touring bikes to sport and standard models, offering versatility for long-distance rides, lifestyle-oriented use, and highway capability. Their powerful engines and road performance distinguish them from scooters, making them suitable for various personal and commercial applications.
The internal combustion engine (ICE) vehicles held a 90% share in 2024 and is projected to grow at a CAGR of 1.8% through 2034. ICE two-wheelers continue to appeal to riders across the country due to the established fueling infrastructure and rider familiarity. While regulations targeting emissions from ICE vehicles are gradually evolving, these models remain the most widely adopted in the US market.
California Motorcycles and Scooters Market generated USD 1.26 billion in 2024, capturing 50% share. The state benefits from favorable terrain, an active lifestyle culture, and progressive transportation policies focused on sustainability. With the highest number of registered motorcycles in the nation, California continues to shape trends in both traditional and electric two-wheeler adoption.
Key manufacturers influencing the US Motorcycles and Scooters Market include Yamaha, Honda, Harley-Davidson, Triumph, BMW, KTM, Suzuki, Indian Motorcycle, Ducati, and Kawasaki. Manufacturers in the US motorcycles and scooters market are leveraging several strategies to strengthen their competitive edge. A major focus lies in expanding electric vehicle offerings to cater to eco-conscious consumers and capitalize on incentive-driven demand. Companies are enhancing vehicle performance and integrating smart features such as app-based connectivity, diagnostics, and GPS to appeal to tech-savvy riders. Collaborations with ride-sharing platforms and retail financing services are being used to increase accessibility and user reach. Regional expansion through dealership networks, localized marketing campaigns, and after-sales services ensures deeper market penetration.
Shared fleets, designated parking, and first- and last-mile connections are making these vehicles more accessible in crowded metro regions. Electric variants are gaining traction as federal and state incentives, including rebates and tax benefits, encourage both individuals and commercial users to switch to eco-friendly transportation. With environmental priorities becoming more prominent, adoption of electric two-wheelers continues to rise, further supported by city-led initiatives aimed at reducing emissions and congestion while expanding affordable mobility solutions.
The motorcycles segment held 87% share, generating USD 7.8 billion in 2024. This category includes a range of styles from cruisers and touring bikes to sport and standard models, offering versatility for long-distance rides, lifestyle-oriented use, and highway capability. Their powerful engines and road performance distinguish them from scooters, making them suitable for various personal and commercial applications.
The internal combustion engine (ICE) vehicles held a 90% share in 2024 and is projected to grow at a CAGR of 1.8% through 2034. ICE two-wheelers continue to appeal to riders across the country due to the established fueling infrastructure and rider familiarity. While regulations targeting emissions from ICE vehicles are gradually evolving, these models remain the most widely adopted in the US market.
California Motorcycles and Scooters Market generated USD 1.26 billion in 2024, capturing 50% share. The state benefits from favorable terrain, an active lifestyle culture, and progressive transportation policies focused on sustainability. With the highest number of registered motorcycles in the nation, California continues to shape trends in both traditional and electric two-wheeler adoption.
Key manufacturers influencing the US Motorcycles and Scooters Market include Yamaha, Honda, Harley-Davidson, Triumph, BMW, KTM, Suzuki, Indian Motorcycle, Ducati, and Kawasaki. Manufacturers in the US motorcycles and scooters market are leveraging several strategies to strengthen their competitive edge. A major focus lies in expanding electric vehicle offerings to cater to eco-conscious consumers and capitalize on incentive-driven demand. Companies are enhancing vehicle performance and integrating smart features such as app-based connectivity, diagnostics, and GPS to appeal to tech-savvy riders. Collaborations with ride-sharing platforms and retail financing services are being used to increase accessibility and user reach. Regional expansion through dealership networks, localized marketing campaigns, and after-sales services ensures deeper market penetration.
CHAPTER 1 METHODOLOGY
1.1 Market scope and definition
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Data mining sources
1.3.1 Regional/Country
1.4 Base estimates and calculations
1.4.1 Base year calculation
1.4.2 Key trends for market estimation
1.5 Primary research and validation
1.5.1 Primary sources
1.6 Forecast model
1.7 Research assumptions and limitations
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2034
2.2 Key market trends
2.2.1 Regional
2.2.2 Product
2.2.3 Propulsion
2.2.4 Engine displacement
2.2.5 Distribution channel
2.2.6 End Use
2.3 TAM Analysis, 2025 - 2034
2.4 CXO perspectives: Strategic imperatives
2.4.1 Executive decision points
2.4.2 Critical success factors
2.5 Future outlook and strategic recommendations
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Supplier landscape
3.1.2 Profit margin analysis
3.1.3 Cost structure
3.1.4 Value addition at each stage
3.1.5 Factor affecting the value chain
3.1.6 Disruptions
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Increasing demand for fuel-efficient urban mobility
3.2.1.2 Rise in electric two-wheeler adoption
3.2.1.3 Recreational motorcycle culture and touring demand
3.2.1.4 Expanding e-commerce and last-mile delivery
3.2.2 Industry pitfalls and challenges
3.2.2.1 Lack of nationwide EV charging infrastructure
3.2.2.2 Regulatory inconsistencies across states
3.2.3 Market opportunities
3.2.3.1 Growing youth preference for personal mobility
3.2.3.2 Technological innovation in two-wheeler design
3.2.3.3 Fleet electrification initiatives
3.2.3.4 Retrofitting aging Off-Shore platforms
3.3 Growth potential analysis
3.4 Regulatory landscape
3.4.1.1 Federal Vehicle and emission standards
3.4.1.2 State-Level motorcycle licensing & helmet laws
3.4.1.3 Local noise and zoning regulations
3.4.1.4 Safety, performance & inspection standards
3.5 Porter’s analysis
3.6 PESTEL analysis
3.7 Technology innovation and advanced features
3.7.1 Motorcycle ADAS and safety technology integration
3.7.2 Connected motorcycle solutions and iot integration
3.7.3 Advanced powertrain technologies
3.7.4 Autonomous and semi-autonomous features development
3.8 Electric motorcycle and scooter market transformation
3.8.1 Electric two-wheeler technology evolution
3.8.2 Battery technology and range optimization
3.8.3 Charging infrastructure development and accessibility
3.8.4 Government incentives and policy support analysis
3.9 Consumer behavior and market preferences
3.9.1.1 Demographic profile and target customer analysis
3.9.1.2 Purchase decision factors and buying journey
3.9.1.3 Usage patterns and mobility behavior
3.9.1.4 Brand loyalty and switching patterns
3.9.1.5 Price sensitivity and value perception analysis
3.9.2 Purchase decision factors
3.9.2.1 Price sensitivity analysis
3.9.2.2 Brand preference and loyalty
3.9.2.3 Feature importance rankings
3.9.2.4 Performance, durability, and reliability expectations
3.10 Patent landscape
3.11 Price trend
3.11.1 By country
3.11.2 By product
3.12 Cost breakdown analysis
3.13 Production statistics
3.13.1 Import and export
3.13.2 Major import countries
3.13.3 Major export countries
3.14 Sustainability and environmental aspects
3.14.1 Sustainable practices
3.14.2 Waste reduction strategies
3.14.3 Energy efficiency in production
3.14.4 Eco friendly Initiatives
3.14.5 Carbon footprint considerations
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.2.1 Northeast
4.2.2 West
4.2.3 South
4.2.4 Midwest
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix
4.6 Key developments
4.6.1 Mergers & acquisitions
4.6.2 Partnerships & collaborations
4.6.3 New product launches
4.6.4 Expansion plans and funding
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT, 2021-2034 ($MN, UNITS)
5.1 Key trends
5.2 Motorcycles
5.2.1 Cruiser motorcycles
5.2.2 Sport motorcycles
5.2.3 Touring motorcycles
5.2.4 Standard/naked motorcycles
5.2.5 Adventure/dual-sport motorcycles
5.2.6 Off-road/dirt motorcycles
5.3 Scooters
5.3.1 Traditional gasoline scooters
5.3.2 Electric scooters
5.3.3 Maxi scooters
5.3.4 Moped-style scooters
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY PROPULSION, 2021-2034 ($MN, UNITS)
6.1 Key trends
6.2 Internal combustion engine (ICE)
6.3 Electric vehicles (EVs)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY ENGINE DISPLACEMENT, 2021-2034 ($MN, UNITS)
7.1 Key trends
7.2 Under 250cc
7.3 250cc–500cc
7.4 500cc–1000cc
7.5 Above 1000cc
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2034 ($MN, UNITS)
8.1 Key trends
8.2 Offline
8.3 Online
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY END USE, 2021-2034 ($MN, UNITS)
9.1 Key trends
9.2 Personal
9.3 Commercial
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2034 ($MN, UNITS)
10.1 Key trends
10.2 Northeast US
10.2.1 Connecticut
10.2.2 Maine
10.2.3 Massachusetts
10.2.4 New Hampshire
10.2.5 Rhode Island
10.2.6 Vermont
10.2.7 New Jersey
10.2.8 New York
10.2.9 Pennsylvania
10.3 Midwest US
10.3.1 Illinois
10.3.2 Indiana
10.3.3 Michigan
10.3.4 Ohio
10.3.5 Wisconsin
10.3.6 Iowa
10.3.7 Kansas
10.3.8 Minnesota
10.3.9 Missouri
10.3.10 Nebraska
10.3.11 North Dakota
10.3.12 South Dakota
10.4 South US
10.4.1 Delaware
10.4.2 Florida
10.4.3 Georgia
10.4.4 Maryland
10.4.5 North Carolina
10.4.6 South Carolina
10.4.7 Virginia
10.4.8 West Virginia
10.4.9 Washington D.C.
10.4.10 Alabama
10.4.11 Kentucky
10.4.12 Mississippi
10.4.13 Tennessee
10.4.14 Arkansas
10.4.15 Louisiana
10.4.16 Oklahoma
10.4.17 Texas
10.5 West US
10.5.1 Arizona
10.5.2 Colorado
10.5.3 Idaho
10.5.4 Montana
10.5.5 Nevada
10.5.6 New Mexico
10.5.7 Utah
10.5.8 Wyoming
10.5.9 Alaska
10.5.10 California
10.5.11 Hawaii
10.5.12 Oregon
10.5.13 Washington
CHAPTER 11 COMPANY PROFILES
11.1 Major Motorcycle Manufacturers
11.1.1 Aprilia
11.1.2 Benelli
11.1.3 BMW Motorrad
11.1.4 CFMOTO
11.1.5 Ducati
11.1.6 Harley-Davidson
11.1.7 Honda
11.1.8 Husqvarna Motorcycles
11.1.9 Indian Motorcycle
11.1.10 Kawasaki
11.1.11 KTM
11.1.12 Moto Guzzi
11.1.13 Royal Enfield
11.1.14 Suzuki
11.1.15 Triumph Motorcycles
11.1.16 Yamaha
11.2 Electric Motorcycle & Scooter Manufacturers
11.2.1 Energica Motor Company
11.2.2 LiveWire
11.2.3 NIU Technologies
11.2.4 Revolt Motors
11.2.5 Super Soco
11.2.6 Volcon ePowersports
11.2.7 Zero Motorcycles
11.3 Custom, Niche, & Off-Road Brands
11.3.1 Buell Motorcycle
11.3.2 Can-Am (BRP)
11.3.3 Rokon
11.3.4 Segway Powersports
11.4 Scooter-Specific & Urban Mobility Brands
11.4.1 CSC Motorcycles
11.4.2 Genuine Scooter Company
11.4.3 Kymco
1.1 Market scope and definition
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Data mining sources
1.3.1 Regional/Country
1.4 Base estimates and calculations
1.4.1 Base year calculation
1.4.2 Key trends for market estimation
1.5 Primary research and validation
1.5.1 Primary sources
1.6 Forecast model
1.7 Research assumptions and limitations
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2034
2.2 Key market trends
2.2.1 Regional
2.2.2 Product
2.2.3 Propulsion
2.2.4 Engine displacement
2.2.5 Distribution channel
2.2.6 End Use
2.3 TAM Analysis, 2025 - 2034
2.4 CXO perspectives: Strategic imperatives
2.4.1 Executive decision points
2.4.2 Critical success factors
2.5 Future outlook and strategic recommendations
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Supplier landscape
3.1.2 Profit margin analysis
3.1.3 Cost structure
3.1.4 Value addition at each stage
3.1.5 Factor affecting the value chain
3.1.6 Disruptions
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Increasing demand for fuel-efficient urban mobility
3.2.1.2 Rise in electric two-wheeler adoption
3.2.1.3 Recreational motorcycle culture and touring demand
3.2.1.4 Expanding e-commerce and last-mile delivery
3.2.2 Industry pitfalls and challenges
3.2.2.1 Lack of nationwide EV charging infrastructure
3.2.2.2 Regulatory inconsistencies across states
3.2.3 Market opportunities
3.2.3.1 Growing youth preference for personal mobility
3.2.3.2 Technological innovation in two-wheeler design
3.2.3.3 Fleet electrification initiatives
3.2.3.4 Retrofitting aging Off-Shore platforms
3.3 Growth potential analysis
3.4 Regulatory landscape
3.4.1.1 Federal Vehicle and emission standards
3.4.1.2 State-Level motorcycle licensing & helmet laws
3.4.1.3 Local noise and zoning regulations
3.4.1.4 Safety, performance & inspection standards
3.5 Porter’s analysis
3.6 PESTEL analysis
3.7 Technology innovation and advanced features
3.7.1 Motorcycle ADAS and safety technology integration
3.7.2 Connected motorcycle solutions and iot integration
3.7.3 Advanced powertrain technologies
3.7.4 Autonomous and semi-autonomous features development
3.8 Electric motorcycle and scooter market transformation
3.8.1 Electric two-wheeler technology evolution
3.8.2 Battery technology and range optimization
3.8.3 Charging infrastructure development and accessibility
3.8.4 Government incentives and policy support analysis
3.9 Consumer behavior and market preferences
3.9.1.1 Demographic profile and target customer analysis
3.9.1.2 Purchase decision factors and buying journey
3.9.1.3 Usage patterns and mobility behavior
3.9.1.4 Brand loyalty and switching patterns
3.9.1.5 Price sensitivity and value perception analysis
3.9.2 Purchase decision factors
3.9.2.1 Price sensitivity analysis
3.9.2.2 Brand preference and loyalty
3.9.2.3 Feature importance rankings
3.9.2.4 Performance, durability, and reliability expectations
3.10 Patent landscape
3.11 Price trend
3.11.1 By country
3.11.2 By product
3.12 Cost breakdown analysis
3.13 Production statistics
3.13.1 Import and export
3.13.2 Major import countries
3.13.3 Major export countries
3.14 Sustainability and environmental aspects
3.14.1 Sustainable practices
3.14.2 Waste reduction strategies
3.14.3 Energy efficiency in production
3.14.4 Eco friendly Initiatives
3.14.5 Carbon footprint considerations
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.2.1 Northeast
4.2.2 West
4.2.3 South
4.2.4 Midwest
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix
4.6 Key developments
4.6.1 Mergers & acquisitions
4.6.2 Partnerships & collaborations
4.6.3 New product launches
4.6.4 Expansion plans and funding
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY PRODUCT, 2021-2034 ($MN, UNITS)
5.1 Key trends
5.2 Motorcycles
5.2.1 Cruiser motorcycles
5.2.2 Sport motorcycles
5.2.3 Touring motorcycles
5.2.4 Standard/naked motorcycles
5.2.5 Adventure/dual-sport motorcycles
5.2.6 Off-road/dirt motorcycles
5.3 Scooters
5.3.1 Traditional gasoline scooters
5.3.2 Electric scooters
5.3.3 Maxi scooters
5.3.4 Moped-style scooters
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY PROPULSION, 2021-2034 ($MN, UNITS)
6.1 Key trends
6.2 Internal combustion engine (ICE)
6.3 Electric vehicles (EVs)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY ENGINE DISPLACEMENT, 2021-2034 ($MN, UNITS)
7.1 Key trends
7.2 Under 250cc
7.3 250cc–500cc
7.4 500cc–1000cc
7.5 Above 1000cc
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2034 ($MN, UNITS)
8.1 Key trends
8.2 Offline
8.3 Online
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY END USE, 2021-2034 ($MN, UNITS)
9.1 Key trends
9.2 Personal
9.3 Commercial
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2034 ($MN, UNITS)
10.1 Key trends
10.2 Northeast US
10.2.1 Connecticut
10.2.2 Maine
10.2.3 Massachusetts
10.2.4 New Hampshire
10.2.5 Rhode Island
10.2.6 Vermont
10.2.7 New Jersey
10.2.8 New York
10.2.9 Pennsylvania
10.3 Midwest US
10.3.1 Illinois
10.3.2 Indiana
10.3.3 Michigan
10.3.4 Ohio
10.3.5 Wisconsin
10.3.6 Iowa
10.3.7 Kansas
10.3.8 Minnesota
10.3.9 Missouri
10.3.10 Nebraska
10.3.11 North Dakota
10.3.12 South Dakota
10.4 South US
10.4.1 Delaware
10.4.2 Florida
10.4.3 Georgia
10.4.4 Maryland
10.4.5 North Carolina
10.4.6 South Carolina
10.4.7 Virginia
10.4.8 West Virginia
10.4.9 Washington D.C.
10.4.10 Alabama
10.4.11 Kentucky
10.4.12 Mississippi
10.4.13 Tennessee
10.4.14 Arkansas
10.4.15 Louisiana
10.4.16 Oklahoma
10.4.17 Texas
10.5 West US
10.5.1 Arizona
10.5.2 Colorado
10.5.3 Idaho
10.5.4 Montana
10.5.5 Nevada
10.5.6 New Mexico
10.5.7 Utah
10.5.8 Wyoming
10.5.9 Alaska
10.5.10 California
10.5.11 Hawaii
10.5.12 Oregon
10.5.13 Washington
CHAPTER 11 COMPANY PROFILES
11.1 Major Motorcycle Manufacturers
11.1.1 Aprilia
11.1.2 Benelli
11.1.3 BMW Motorrad
11.1.4 CFMOTO
11.1.5 Ducati
11.1.6 Harley-Davidson
11.1.7 Honda
11.1.8 Husqvarna Motorcycles
11.1.9 Indian Motorcycle
11.1.10 Kawasaki
11.1.11 KTM
11.1.12 Moto Guzzi
11.1.13 Royal Enfield
11.1.14 Suzuki
11.1.15 Triumph Motorcycles
11.1.16 Yamaha
11.2 Electric Motorcycle & Scooter Manufacturers
11.2.1 Energica Motor Company
11.2.2 LiveWire
11.2.3 NIU Technologies
11.2.4 Revolt Motors
11.2.5 Super Soco
11.2.6 Volcon ePowersports
11.2.7 Zero Motorcycles
11.3 Custom, Niche, & Off-Road Brands
11.3.1 Buell Motorcycle
11.3.2 Can-Am (BRP)
11.3.3 Rokon
11.3.4 Segway Powersports
11.4 Scooter-Specific & Urban Mobility Brands
11.4.1 CSC Motorcycles
11.4.2 Genuine Scooter Company
11.4.3 Kymco
