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On-road Motorcycles Market Size, Share & Trends Analysis Report By Type (Sports Bikes, Cruiser Motorcycles, Touring Motorcycles), By Region (North America, Europe, Asia Pacific, Central & South America, MEA), And Segment Forecasts, 2022 - 2028

May 2022 | 82 pages | ID: OAB3702195F5EN
Grand View Research, Inc.

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On-road Motorcycles Market Growth & Trends

The global on-road motorcycles market size is estimated to reach USD 86.0 billion by 2028, according to a new report by Grand View Research, Inc. The market is anticipated to witness a CAGR of 6.1% from 2022 to 2028. Increasing focus by motorcycle manufacturers on producing high-performance and comfortable motorcycles is one of the key factors driving the growth of the market. In addition, high disposable income, the launch of improved and more efficient products regularly, a surge in trend of customization, and the rising number of motorbike sports users are factors increasing the demand for on-road motorcycles. The high cost of the product and uncomfortable seating structure are some of the factors hampering the growth of the on-road motorcycles market. Most of the major players operating in the on-road motorcycles market are implementing the strategy of mergers, acquisitions, and new product launches to gain maximum share in the market.

The COVID-19 pandemic has negatively impacted the on-road motorcycles market. According to Mark Lines Co., Ltd., India’s sales fell a sharp 13.2% to 15.12 million units in 2020. Top motorcycle companies such as Harley Davidson and Ducati had closed a number of their manufacturing facilities. The COVID-19 pandemic not only impacted manufacturers and dealers in the industry but also other businesses in the supply chain such as large- and small-scale manufacturers of motorcycle components. To deal with the outbreak, manufacturers are focusing on the integration of new technologies in production processes. They are also taking measures to develop alternative sources for the procurement of essential components, which could revamp production and restart growth.

The cruiser motorcycles segment contributed to the global market revenue share of more than 55% in 2021. Being widespread for their style, ease, slower acceleration, mobility, and handling, cruiser motorcycles are largely demanded all over the globe. As maximum customers are inclined to buy this type of motorcycle, key producers are experiencing a surge in sales. Due to their noticeable upright riding position, typically big engine displacement with maximum torque in low RPM, and unique design, cruiser motorcycles are getting fast traction among the young generation. Thus, the cruiser motorcycles demand is high and contributed more to the market revenue.

Asia Pacific accounted for the largest revenue share of more than 60.0% in 2021. According to Mark Lines Co., Ltd., India, and China were the major countries that generated large revenue for the on-road motorcycles market in 2020. With the large demand for on-road motorcycles in the emerging countries of Asia such as India, Japan, Indonesia, and Vietnam, OEMs are constructing manufacturing facilities in these countries to avoid compensating import duties and to get an advantage in the motorcycle market. Thus, the above-mentioned factors are expected to contribute to the revenue of the market for on-road motorcycles in the region.

On-road Motorcycles Market Report Highlights
  • In Europe, the market is expected to witness the 2nd highest CAGR of 6.0% from 2022 to 2028. According to the European Association of Motorcycle Manufacturers (ACEM), major countries in Europe such as Germany, Italy, France, the UK, and Spain generated about 80% of revenue in 2020. The rising travel and tourism industry in Europe has led to the rise of bike-rental services, boosting the demand for on-road motorcycles
  • The touring motorcycles segment is likely to register the 2nd highest CAGR of 6.0% over the forecast period. Touring motorcycles can travel long-distance without any hassles. They offer high comfort, safety, and premium features
  • Asia Pacific accounted for over 60% market share in 2021. This can be credited to the huge population as well as rising consumer expenditure on off-road motorcycles
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
1.4. List of Abbreviations

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Type Outlook
2.3. Regional Outlook

CHAPTER 3. ON-ROAD MOTORCYCLES MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Segmentation
3.2. Penetration & Growth Prospect Mapping
3.3. Value Chain Analysis
3.4. Market Dynamics
  3.4.1. Market Driver Analysis
  3.4.2. Market restraint Analysis
  3.4.3. Market Opportunities Analysis
3.5. Business Environment Analysis
  3.5.1. Porter’s Analysis
    3.5.1.1. Threat of new entrants
    3.5.1.2. Bargaining power of suppliers
    3.5.1.3. Bargaining power of buyers
    3.5.1.4. Threat of substitutes
    3.5.1.5. Competitive rivalry
  3.5.2. PESTLE Analysis
    3.5.2.1. Political Landscape
    3.5.2.2. Environmental Landscape
    3.5.2.3. Social Landscape
    3.5.2.4. Technology Landscape
    3.5.2.5. Economic Landscape
    3.5.2.6. Legal Landscape

CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS

4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Type Adoption
4.4. Observations & Recommendations

CHAPTER 5. ON-ROAD MOTORCYCLES MARKET: TYPE ESTIMATES & TREND ANALYSIS

5.1. Type Movement Analysis & Market Share, 2021 & 2028
5.2. Sports Bikes
  5.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
5.3. Cruiser Motorcycles
  5.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
5.4. Touring Motorcycles
  5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
5.5. Standard Motorcycles
  5.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)

CHAPTER 6. ON-ROAD MOTORCYCLES MARKET: REGIONAL ESTIMATES & TREND ANALYSIS

6.1. Regional Movement Analysis & Market Share, 2021 & 2028
6.2. North America
  6.2.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  6.2.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.2.3. U.S.
    6.2.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.2.3.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.2.4. Canada
    6.2.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.2.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
6.3. Europe
  6.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  6.3.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.3.3. U.K.
    6.3.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.3.3.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.3.4. Germany
    6.3.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.3.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.3.5. France
    6.3.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.3.5.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.3.6. Italy
    6.3.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.3.6.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
6.4. Asia Pacific
  6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  6.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.4.3. China
    6.4.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.4.3.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.4.4. India
    6.4.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.4.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.4.5. Indonesia
    6.4.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.4.5.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.4.6. Vietnam
    6.4.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.4.6.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
6.5. Central & South America
  6.5.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  6.5.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.5.3. Brazil
    6.5.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.5.3.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.5.4. Mexico
    6.5.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.5.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
6.6. Middle East & Africa
  6.6.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
  6.6.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.6.3. Saudi Arabia
    6.6.3.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.6.3.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
  6.6.4. South Africa
    6.6.4.1. Market Estimates and Forecast, 2017 - 2028 (USD Million)
    6.6.4.2. Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)

CHAPTER 7. COMPETITIVE ANALYSIS

7.1. Key Global Players, Recent Developments & their Impact on the Industry
7.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
7.3. Vendor Landscape
  7.3.1. Key Company Market Share Analysis, 2021

CHAPTER 8. COMPANY PROFILES

8.1. Harley-Davidson Incorporation
  8.1.1. Company Overview
  8.1.2. Financial Performance
  8.1.3. Product Benchmarking
  8.1.4. Strategic Initiatives
8.2. Yamaha Motor Co., Ltd.
  8.2.1. Company Overview
  8.2.2. Financial Performance
  8.2.3. Product Benchmarking
  8.2.4. Strategic Initiatives
8.3. Ducati Motor Holding S.p.A.
  8.3.1. Company Overview
  8.3.2. Financial Performance
  8.3.3. Product Benchmarking
  8.3.4. Strategic Initiatives
8.4. Honda Motor Co., Ltd.
  8.4.1. Company Overview
  8.4.2. Financial Performance
  8.4.3. Product Benchmarking
  8.4.4. Strategic Initiatives
8.5. Kawasaki Heavy Industries, Ltd.
  8.5.1. Company Overview
  8.5.2. Financial Performance
  8.5.3. Product Benchmarking
  8.5.4. Strategic Initiatives
8.6. BMW AG
  8.6.1. Company Overview
  8.6.2. Financial Performance
  8.6.3. Product Benchmarking
  8.6.4. Strategic Initiatives
8.7. Suzuki Motor Corporation
  8.7.1. Company Overview
  8.7.2. Financial Performance
  8.7.3. Product Benchmarking
  8.7.4. Strategic Initiatives
8.8. Hero MotoCorp Limited
  8.8.1. Company Overview
  8.8.2. Financial Performance
  8.8.3. Product Benchmarking
  8.8.4. Strategic Initiatives
8.9. Bajaj Auto Ltd.
  8.9.1. Company Overview
  8.9.2. Financial Performance
  8.9.3. Product Benchmarking
  8.9.4. Strategic Initiatives
8.10. TVS Motor Company
  8.10.1. Company Overview
  8.10.2. Financial Performance
  8.10.3. Product Benchmarking
  8.10.4. Strategic Initiatives

LIST OF TABLES

1. On-road Motorcycles Market - Key market driver analysis
2. On-road Motorcycles Market - Key market restraint analysis
3. Global Sports Bikes On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
4. Global Cruiser Motorcycles On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
5. Global Touring Motorcycles On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
6. Global Standard Motorcycles On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
7. Global On-road Motorcycles Market Estimates and Forecast, By Region 2017 - 2028 (USD Million)
8. Global On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
9. North America On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
10. North America On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
11. U.S. On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
12. U.S. On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
13. Canada On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
14. Canada On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
15. Europe On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
16. Europe On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
17. U.K. On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
18. U.K. On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
19. Germany On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
20. Germany On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
21. France On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
22. France On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
23. Italy On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
24. Italy On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
25. Asia Pacific On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
26. Asia Pacific On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
27. China On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
28. China On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
29. India On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
30. India On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
31. Indonesia On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
32. Indonesia On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
33. Vietnam On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
34. Vietnam On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
35. Central & South America On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
36. Central & South America On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
37. Brazil On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
38. Brazil On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
39. Mexico On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
40. Mexico On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
41. Middle East & Africa On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
42. Middle East & Africa On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
43. Saudi Arabia On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
44. Saudi Arabia On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
45. South Africa On-road Motorcycles Market Estimates and Forecast, 2017 - 2028 (USD Million)
46. South Africa On-road Motorcycles Market Estimates and Forecast, By Type, 2017 - 2028 (USD Million)
47. Vendor landscape

LIST OF FIGURES


List of Figures

1. On-road Motorcycles Market Snapshot
2. On-road Motorcycles Market Segmentation & Scope
3. On-road Motorcycles Market Penetration & Growth Prospect Mapping
4. On-road Motorcycles Market Value Chain Analysis
5. On-road Motorcycles Market Dynamics
6. On-road Motorcycles Market Porter's Analysis
7. On-road Motorcycles Market: Type Movement Analysis
8. On-road Motorcycles Market: Regional Movement Analysis


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