Premium and Luxury Cars in Thailand

October 2023 | 19 pages | ID: P170AC412322EN
Euromonitor International Ltd

Abstracts

Premium and luxury cars saw a particularly dynamic sales rebound in 2022, following the declines registered during the pandemic. Sales were up 40% in current value and 27% in volume terms in 2022, meaning that they had recovered to their pre-pandemic levels in all measures in this year. This was followed by another solid performance in 2023, with sales of premium and luxury cars increasing by 14% in current value terms to reach THB217 billion.

Euromonitor International's Premium and Luxury Cars in Thailand report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2027 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Premium and Luxury Cars market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

PREMIUM AND LUXURY CARS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium and luxury cars continues to record strong growth in 2023
Premium and luxury cars is led by Mercedes-Benz (Thailand) Ltd in 2022
BMW launches i7 in Thailand as Tesla establishes its first Supercharger Station
PROSPECTS AND OPPORTUNITIES
Value sales of premium and luxury cars expected to continue growing over the forecast period
Growing employment of omnichannel strategies over the forecast period
Major potential for luxury electric vehicles
CATEGORY DATA
Table 1 Sales of Premium and Luxury Cars: Value 2018-2023
Table 2 Sales of Premium and Luxury Cars by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2018-2023
Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2019-2023
Table 5 Forecast Sales of Premium and Luxury Cars: Value 2023-2028
Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2023-2028
LUXURY GOODS IN THAILAND
EXECUTIVE SUMMARY
Luxury goods in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 7 Sales of Luxury Goods by Category: Value 2018-2023
Table 8 Sales of Luxury Goods by Category: % Value Growth 2018-2023
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
Table 10 NBO Company Shares of Luxury Goods: % Value 2018-2023
Table 11 LBN Brand Shares of Luxury Goods: % Value 2019-2023
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2023
Table 13 Forecast Sales of Luxury Goods by Category: Value 2023-2028
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources