Luxury Cars in Italy

February 2019 | 14 pages | ID: L1E96878409EN
Euromonitor International Ltd

Abstracts

Mercedes-Benz, BMW and Audi, which also offer entry-level luxury cars, dominate luxury cars in Italy, together accounting for the vast majority of value sales. Despite the high-end positioning of these brands, their models are regarded as accessible luxury by Italians, with the exception of their flagship cars. These flagship cars, such as the Mercedes-Benz S-Class, Audi A8 and BMW Series 7, are considered aspirational luxury for their elegance, and are mostly used by high-level business consume...

Euromonitor International's Luxury Cars in Italy report offers a comprehensive guide to the size and shape of the Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Cars market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Prospects
Accessible Luxury Cars Dominate
Affordable Suvs Remain Trendy
Luxury Cars To Become More Eco-friendly, Connected and Intelligent
Competitive Landscape
Daimler Remains the Leader and Invests in Its New A-class
Bmw X1 and Audi A3 Are in High Demand
Tesla's Success Amongst Millennials
Category Data
  Table 1 Sales of Luxury Cars: Value 2013-2018
  Table 2 Sales of Luxury Cars: % Value Growth 2013-2018
  Table 3 NBO Company Shares of Luxury Cars: % Value 2013-2017
  Table 4 LBN Brand Shares of Luxury Cars: % Value 2014-2017
  Table 5 Forecast Sales of Luxury Cars: Value 2018-2023
  Table 6 Forecast Sales of Luxury Cars: % Value Growth 2018-2023
Executive Summary
Healthy Growth in Luxury Goods in Italy Is Driven by Experiential Luxury
Recovering Domestic Demand and Steady International Expenditure
Automotive and Domestic Fashion Designer Brands Lead in Italy
Internet Retailing Continues To Grow As Consumers Seek Omnichannel Experiences
Luxury Goods Is Expected To Record Solid Growth in the Forecast Period
Market Indicators
  Table 7 Number of High Net Worth Individuals (HNWI): 2013-2018
Market Data
  Table 8 Sales of Luxury Goods by Category: Value 2013-2018
  Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
  Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
  Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
  Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
  Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
  Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
  Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
  Summary 1 Research Sources