Mobile/Portable Gaming: Market Updates 3Q 2011
This report focuses on portable gaming and covers both mobile devices and dedicated gaming handhelds. It includes an analysis of the current state of the industry, key developments, business models, monetization opportunities, and sales forecasts from 2011-2015.
“Consumers have become increasingly used to portability for all types of media, especially games,” said Pietro Macchiarella, Research Analyst, Parks Associates. “This year may be remembered as the year of portable gaming thanks to the launch of a plethora of high-quality devices, such as tablets, smartphones, and portable consoles (the Nintendo 3DS and Sony’s NGP). Apple’s App Store and new services such as Amazon Android App store and Sony PlayStation Suite increasingly facilitate digital distribution of games on all these devices. Portable gaming contributes to the enormous changes already happening in the gaming industry and creates new threats and opportunities for all industry players.”
“Consumers have become increasingly used to portability for all types of media, especially games,” said Pietro Macchiarella, Research Analyst, Parks Associates. “This year may be remembered as the year of portable gaming thanks to the launch of a plethora of high-quality devices, such as tablets, smartphones, and portable consoles (the Nintendo 3DS and Sony’s NGP). Apple’s App Store and new services such as Amazon Android App store and Sony PlayStation Suite increasingly facilitate digital distribution of games on all these devices. Portable gaming contributes to the enormous changes already happening in the gaming industry and creates new threats and opportunities for all industry players.”
1 NOTES ON METHODOLOGY AND REPORT FOCUS
1.1 Data Sources
1.2 Scope of Report
1.3 Definitions
2 PORTABLE GAMING: A MARKET OVERVIEW
2.1 Key Industry Trends
2.2 Current and Upcoming Devices
2.3 Portable Gaming Business Models
2.3.1 Handheld Gaming Consoles
2.3.2 Smartphone Gaming
3 GAMING ON SMARTPHONES AND TABLETS
3.1 Overview
3.2 Drivers and Inhibitors
3.3 Competitive Analysis: Key Industry Players
3.4 Monetization and Payment Methods
4 GAMING ON HANDHELDS
4.1 Overview
4.2 Drivers and Inhibitors
4.3 Competitive Analysis: Key Industry Players
5 MARKET FORECASTS
5.1 Market Forecast – Smartphone Gaming
5.2 Market Forecast – Gaming Handheld Units
6 CONCLUSIONS AND STRATEGIC RECOMMENDATIONS
6.1 For Mobile Carriers
6.2 For Device Manufacturers
6.3 For Game Publishers
6.4 GLOSSARY
7 INDEX
1.1 Data Sources
1.2 Scope of Report
1.3 Definitions
2 PORTABLE GAMING: A MARKET OVERVIEW
2.1 Key Industry Trends
2.2 Current and Upcoming Devices
2.3 Portable Gaming Business Models
2.3.1 Handheld Gaming Consoles
2.3.2 Smartphone Gaming
3 GAMING ON SMARTPHONES AND TABLETS
3.1 Overview
3.2 Drivers and Inhibitors
3.3 Competitive Analysis: Key Industry Players
3.4 Monetization and Payment Methods
4 GAMING ON HANDHELDS
4.1 Overview
4.2 Drivers and Inhibitors
4.3 Competitive Analysis: Key Industry Players
5 MARKET FORECASTS
5.1 Market Forecast – Smartphone Gaming
5.2 Market Forecast – Gaming Handheld Units
6 CONCLUSIONS AND STRATEGIC RECOMMENDATIONS
6.1 For Mobile Carriers
6.2 For Device Manufacturers
6.3 For Game Publishers
6.4 GLOSSARY
7 INDEX
LIST OF FIGURES
Portable/Mobile CE Ownership Trends 2005-2010
Portable/Mobile CE Purchase Intention Trends 2005-2010
U.S. Mobile Game Players - by Age
Existing and Upcoming Portable Gaming Devices
Worldwide Sales of Smartphones and Gaming Handhelds
PlayStation 2 Historical Sales
Revenue Models - Handheld Game Consoles
Revenue Models - Smartphone Gaming
Gaming Frequency by Device Type - Adult/Teen Breakout
Mobile Feature Access
How games are accessed
App Stores
Mobile Game Type - Adult/Teen Breakout
iPad/Tablet Usage
Key Drivers and Inhibitors for Mobile Gaming
Significant Mobile App Game Publishers
Top Paid Android Games
Top Paid and Top Grossing iPhone Games
Desired Mobile Gaming Features
Quarterly App Spending by Operating System
Preferred Billing Method for Mobile Services
Product Ownership
Portable Game Ownership by Age
Key Drivers and Inhibitors for Next-Gen Dedicated Portable Consoles
Top Publishers on Nintendo DS and 3DS
Top Publishers on Sony PSP
Smartphone Gaming - Revenue Forecast Methodology
Smartphone Users per Region
Smartphone Users and Paying Smartphone Gamers
End-User Smartphone Gaming Revenues
Unit Sales of Handheld Gaming Devices (2004-2010)
Forecast Methodology - Handheld Gaming Devices
Unit Sales of Handheld Gaming Devices (2011 – 2015)
Portable/Mobile CE Ownership Trends 2005-2010
Portable/Mobile CE Purchase Intention Trends 2005-2010
U.S. Mobile Game Players - by Age
Existing and Upcoming Portable Gaming Devices
Worldwide Sales of Smartphones and Gaming Handhelds
PlayStation 2 Historical Sales
Revenue Models - Handheld Game Consoles
Revenue Models - Smartphone Gaming
Gaming Frequency by Device Type - Adult/Teen Breakout
Mobile Feature Access
How games are accessed
App Stores
Mobile Game Type - Adult/Teen Breakout
iPad/Tablet Usage
Key Drivers and Inhibitors for Mobile Gaming
Significant Mobile App Game Publishers
Top Paid Android Games
Top Paid and Top Grossing iPhone Games
Desired Mobile Gaming Features
Quarterly App Spending by Operating System
Preferred Billing Method for Mobile Services
Product Ownership
Portable Game Ownership by Age
Key Drivers and Inhibitors for Next-Gen Dedicated Portable Consoles
Top Publishers on Nintendo DS and 3DS
Top Publishers on Sony PSP
Smartphone Gaming - Revenue Forecast Methodology
Smartphone Users per Region
Smartphone Users and Paying Smartphone Gamers
End-User Smartphone Gaming Revenues
Unit Sales of Handheld Gaming Devices (2004-2010)
Forecast Methodology - Handheld Gaming Devices
Unit Sales of Handheld Gaming Devices (2011 – 2015)
