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Worldwide Market for Mobile Medical Apps

December 2010 | 60 pages | ID: WDB6D289796EN
Kalorama Information

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Smartphone and other mobile applications or “apps” are being utilized in many areas of healthcare: education, health management, data management, health information, and other workflow processes. This Kalorama Information report The Worldwide Market for Mobile Medical Apps details these products and presents a picture of the market today and what it may look like over the next five years. Some popular apps included in this report include.
  • Epocrates
  • Medscape Mobile
  • iRadiology
  • Nursing Central
  • Care360 Mobile
  • STAT ICD-9 LITE
  • Netter’s Atlas of Human Anatomy
  • EMR apps

Healthcare has exhibited a particular need for these technologies. Not only is the medical community using smartphones and their applications for basic work at a higher rate than the general population, but they are reporting using smartphones in replacement for some of the work that would have previously been done on a desktop or laptop computer.

Included in this report are the following
  • Model Apps on the Market
  • Successful Business Models
  • Estimate for Current Mobile Medical App Market Size
  • App Market by Type (Medical Reference, Study Aids, Drug Reference, Nursing Tools, others)
  • Forecast of Revenues by Platform (Apple, Android, Blackberry)
  • Regional Distribution of App Sales (United StatesJapan, Germany, France, United Kingdom, Italy, Canada, Rest of World)
  • Healthcare and Population Statistics
  • Market Drivers
  • Physician Demographics and Smartphone Usage Stats

The information for this report was gathered using both primary and secondary research including comprehensive research of secondary sources such as company literature, databases, investment reports, and medical, information technology and business journals. Telephone interviews and email correspondence were the primary method of gathering primary information. Primary sources were the basis in gathering information specifically relating to revenue and market share data presented in this report. Specific interviews with IT company representatives included marketing directors, division managers, and product representatives.

The report covers issues and trends that will impact the medical app market in the future, including:

  • Pricing
  • Threat to Security
  • Non-availability of Suitable Handheld Devices
  • Implementation Failures
  • Resistance to Change
  • Lack of IT Resource in Provider Settings
  • Electromagnetic Interference
  • High infrastructure Cost
  • Growing Healthcare Cost
  • Aging Society
  • Reduction of Medical Errors
  • Telemedicine Benefits
  • Federal Initiatives

All market data pertains to the world market at the manufacturers’ level. The base year for data was 2010. Historical data was provided for 2009 with forecast data provided for 2015. The forecasted market analysis for 2010-2015 was highly influenced by the uptake of new technologies in the health industry, government incentives and requirements, product marketing, availability and demographic trends.
CHAPTER ONE: EXECUTIVE SUMMARY

Healthcare Industry
Methodology
Size and Growth of the Market
Issues Facing the IT Healthcare Market

CHAPTER TWO: INTRODUCTION

PDAs and Smartphones
Smartphone Applications
Defining Smartphones and PDAs
Leading Smartphone Operating Systems
Growth of Smartphones
Smartphone-Specific Service Fees
Connection Speeds
Healthcare Efficiency
Healthcare Establishments
Physicians
Number of Physicians
Handheld Device Technology Adoption by Physicians

CHAPTER THREE: KEY APPS AND DEVELOPERS

Medical Applications
Business Model for Device/Platform Developers
App Developer Business Strategy
Smartphones in Healthcare
Benefits of Healthcare Smartphones
Challenges in the Implementation of Smartphones in Healthcare Settings
Apps and Tablet PCs
Apple App Store’s Top-Grossing Apps
Leading Apps for Healthcare Providers
  Epocrates
  Medscape Mobile
  iRadiology
  Nursing Central
  Care360 Mobile
  The ECG Guide
  STAT ICD-9 LITE
  Lexi-Comp Individual Medical Apps
  Tarascon Pharmacopoeia
  Netter’s Atlas of Human Anatomy
Apps for Diabetes Management
Electronic Medical Records and Apps
Smartphone Applications for EMRs
Overview of EMRs

CHAPTER FOUR: MARKET OVERVIEW

The Overall Mobile App Market
Reviewing the Market for Medical Apps
Analysis of Medical Apps by Type/Category
The Medical App Market Forecast 2015
Regional Distribution of Medical App Sales
Market Drivers and Inhibitors
Growth Drivers
Growth Inhibitors
Emerging Trends
Case Study Mount Sinai Hospital and the University Health Network (UHN)—New York, New York

LIST OF EXHIBITS

CHAPTR ONE: EXECUTIVE SUMMARY

Table 1-1: The Global Market for Medical Mobile Apps 2009-2015
Figure 1-1: The Global Market for Medical Mobile Apps 2009-2015

CHAPTER TWO: INTRODUCTION

Table 2-1: Leading Smartphone Operating Systems
Table 2-2: Medical Doctors per 1,000 Population by Country 2006*
Table 2-3: Percent U.S. Population Over Age 65 by Year
Figure 2-1: Estimated Population by Age Group, 2000 and 2050
Table 2-4: The World Population, 1980-2020
Figure 2-2: The World Population, 1980-2020
Figure 2-3: Physician Usage Statistics

CHAPTER THREE: TECHNOLOGIES AND COMPETITORS

Table 3-1: Apple App Store’s “Top Grossing Medical Apps”*
Table 3-2: Epocrates Purchase Plan
Table 3-3: Percent of Office-based Physicians Using EMRs, 2001-2006

CHAPTER FOUR: MARKET OVERVIEW

Figure 4-1: Number of Available Apps* (Estimates; All Types), 2008-2010
Figure 4-2: Share of All Available Apps by Platform/Store 2009 219
Figure 4-3: Share of All Available Apps by Platform/Store 2010
Table 4-1: Market for Medical Apps by Platform, 2009 and 2010
Figure 4-4: Sales of Medical Apps by Platform, 2009 vs. 2010
Figure 4-5: Share of Medical Apps Sales by Platform 2009
Figure 4-6: Share of Medical Apps Sales by Platform 2010
Table 4-2: Estimated Sales of Medical Apps by Product Type, 2010
Figure 4-7: Estimated Distribution of Sales by Product Type, 2010
Table 4-3: The Market for Medical Apps, 2010 vs. 2015 by Platform
Figure 4-8: Sales of Medical Apps by Platform, 2010 vs. 2015
Figure 4-9: Share of Medical Apps Sales by Platform 2015
Table 4-4: Estimated Products Sales for Mobile Medical Apps by World Region, 2010
Figure 4-10: Estimated Products Sales for Mobile Medical Apps by World Region, 2010


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