Virtual Reality (VR) in Healthcare in the U.S.

Date: February 23, 2011
Pages: 185
US$ 3,500.00
Publisher: Kalorama Information
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Virtual Reality (VR) in Healthcare in the U.S.
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What are VR technologies and how are they being used in healthcare today? What fields of medicine are most likely to benefit from VR products. What is the expected market opportunity for equipment makers? Who are the main players in the VR market and what moves are they making to grow market share? These are among the questions answered in Kalorama Information's Virtual Reality in Healthcare in the U.S.

The use of virtual reality (VR) technologies in the U.S. healthcare industry has expanded tremendously due to extensive product development and the growing implementation of healthcare information technology (HIT) infrastructure. Virtual reality applications in the healthcare industry are associated with many leading areas of medical technology innovation including robot-assisted surgery, augmented reality (AR) surgery, computer-assisted surgery (CAS), image-guided surgery (IGS), surgical navigation, multi-modality image fusion, medical imaging 3D/4D reconstruction, pre-operative surgical planning, virtual colonoscopy, virtual surgical simulation, virtual reality exposure therapy (VRET), and VR physical rehabilitation and motor skills training. The clinical and enterprise benefits of healthcare VR technology are numerous and include improved patient outcomes, reduced medical errors, improved minimally-invasive surgical (MIS) technique, improved physician collaboration in diagnosis, and improved psychological and motor rehabilitation.

In Kalorama Information’s 2nd edition of Virtual Reality in Healthcare in the U.S., analyst Emil Salazar looks at the current and future market for commercialized VR technologies as divided on the basis of the four application areas:
  • Surgery, including surgical navigation, IGS, CAS, AR surgery, and robot-assisted surgery
  • Medical Data Visualization, including multi-modality image fusion, advanced 2D/3D/4D image reconstruction, and pre-operative planning and other advanced analytical software tools
  • Education and Training, including virtual surgical simulators and other simulators for medical patient procedures
  • Rehabilitation and Therapy, including immersive VR systems for pain management, behavioral therapy, psychological therapy, physical rehabilitation, and motor skills training
For each application area (market segment), the report details current market size, past market sizes (2006-), growth factors and trends, and forecasts to 2015. Additionally, this report contains a review of relevant U.S. regulation, market drivers, and market inhibitors as well as case studies for each application area and over twenty detailed company profiles for healthcare VR product manufacturers and developers.

The information in Virtual Reality in U.S. Healthcare, 2nd ed. Is based on data from multiple industry associations, U.S. governmental healthcare data, Securities and Exchange Commission filings, medical journals, and trade journals. Additional industry insights and data were obtained through interviews with executives in the healthcare VR product industry and healthcare VR technology researchers.

1.1 The Healthcare Industry

1.2 Healthcare Virtual Reality Technology

1.3 Market for Virtual Reality Applications in the U.S. Healthcare Industry

1.4 Market Drivers and Inhibitors

1.4.1 Healthcare Information Technology Deployment

1.4.2 Minimally-Invasive Surgery

1.4.3 U.S. Healthcare Reform

1.4.4 U.S. Military Applications of VR Technology in Healthcare

1.4.5 Limited Client Markets

1.4.6 Lack of Industry Familiarity

1.4.7 Industry Investment Priorities


2.1 Healthcare Industry

2.1.1 Market and Industry Overview

2.1.2 Categorization of Healthcare Services

2.1.3 Healthcare Industry Trends

2.1.4 Healthcare Industry Challenges

2.2 Virtual Reality Industry

2.2.1 Virtual Reality Defined

2.2.2 Industry Applications of Virtual Reality Technology

2.2.3 Virtual Reality Systems

2.2.4 Factors Affecting the Virtual Reality Industry

2.2.5 Commercialization of Healthcare VR Products


3.1 Virtual Reality Market in the U.S. Healthcare Industry

3.1.1 Market Overview

3.1.2 Market Size

3.1.3 Market Segmentation

3.2 Market for Virtual Reality Applications in Surgery

3.2.1 Applications of VR in Advanced Surgical Systems and Techniques

3.3 Market for Virtual Reality Applications in Medical Data Visualization

3.3.1 Applications of VR in Medical Data Visualization

3.4 Market for Virtual Reality Applications in Education and Training

3.4.1 Applications and Benefits of VR in Education and Training

3.5 Market for Virtual Reality Applications in Rehabilitation and Therapy


4.1 Overall Market for VR in Healthcare

4.1 Breakout by Segment


5.1 CASE STUDIES: Virtual Reality in Rehabilitation and Therapy

5.1.1 Virtual Reality Exposure Treatment (VRET) of Post-Traumatic Stress Disorder (PTSD)

5.1.2 Pain Management through Immersive Virtual Reality

5.2 CASE STUDIES: Virtual Reality in The Visualization of Medical Data

5.2.1 Virtual Colonoscopy Aids Patient Gastrointestinal Screening

5.2.2 Trauma Injury Analysis with 3D Imaging

5.3 CASE STUDIES: Virtual Reality in Surgery

5.3.1 Multi-modality Neuroimaging for Surgical Planning and Intra-Operative Navigation

5.3.2 Intra-Operative Image-Guided Surgery for Spinal Procedures

5.4 CASE STUDY: Virtual Reality in Education and Training

5.4.1 Use of Virtual Reality Reality Procedure Rehearsal for Carotid Artery Stenting

5.4.2 Virtual Surgical Simulators Improve Performance on Unfamiliar Procedures


6.1 Introduction

6.2 International Standards Organization

6.3 U.S. Food and Drug Administration

6.4 Health Insurance Portability and Accountability Act

6.4.1 Privacy Rule

6.4.2 Security Rule

6.5 Health Information Technology for Economic and Clinical Health Act

6.6 Patient Protection and Affordable Care Act

6.7 The Enhancing SIMULATION Act of 2009


7.1 First Conclusion

7.2 Second Conclusion

7.3 Third Conclusion

7.4 Fourth Conclusion

7.5 Fifth Conclusion

7.6 Sixth Conclusion

7.7 Seventh Conclusion


8.1 Ascension Technology Corporation

8.1.1 Company Overview

8.1.2 Industry Presence and Operations

8.1.3 Healthcare VR Products

8.1.4 Recent Developments

8.2 Brainlab

8.2.1 Company Overview

8.2.2 Industry Presence and Operations

8.2.3 Healthcare VR Products

8.2.4 Recent Developments

8.3 CAE

8.3.1 Company Overview

8.3.2 Industry Presence and Operations

8.3.3 Healthcare VR Products

8.3.4 Performance Review

8.3.5 Recent Developments

8.4 Carl Zeiss Meditec

8.4.1 Company Overview

8.4.2 Industry Presence and Operations

8.4.3 Healthcare VR Products

8.4.4 Performance Review

8.4.5 Recent Developments

8.5 Fifth Dimension

8.5.1 Company Overview

8.5.2 Industry Presence and Operations

8.5.3 Healthcare VR Products

8.6 Force Dimension

8.6.1 Company Overview

8.6.2 Industry Presence and Operations

8.6.3 Healthcare VR Products

8.6.4 Recent Developments

8.7 GE Healthcare

8.7.1 Company Overview

8.7.2 Industry Presence and Operations

8.7.3 Healthcare VR Products

8.7.4 Performance Review

8.8 Hansen Medical

8.8.1 Company Overview

8.8.2 Industry Presence and Operations

8.8.3 Healthcare VR Products

8.8.4 Performance Review

8.8.5 Recent Developments

8.9 Immersion Corporation

8.9.1 Company Overview

8.9.2 Industry Presence and Operations

8.9.3 Healthcare VR Products

8.9.4 Performance Review

8.9.5 Recent Developments

8.10 Intuitive Surgical

8.10.1 Company Overview

8.10.2 Industry Presence and Operations

8.10.3 Healthcare VR Products

8.10.4 Performance Review

8.10.5 Recent Developments

8.11 InWorld Solutions

8.11.1 Company Overview

8.11.2 Industry Presence and Operations

8.11.3 Healthcare VR Products

8.11.4 Recent Developments

8.12 Medtronic

8.12.1 Company Overview

8.12.2 Industry Presence and Operations

8.12.3 Healthcare VR Products

8.12.4 Performance Review

8.12.5 Recent Developments

8.13 Mentice

8.13.1 Company Overview

8.13.2 Industry Presence and Operations

8.13.3 Healthcare VR Products

8.14 Merge Healthcare

8.14.1 Company Overview

8.14.2 Industry Presence and Operations

8.14.3 Healthcare VR Products

8.14.4 Performance Review

8.14.5 Recent Developments

8.15 Motek Medical

8.15.1 Company Overview

8.15.2 Industry Presence and Operations

8.15.3 Healthcare VR Products

8.15.4 Recent Development

8.16 NDI

8.16.1 Company Overview

8.16.2 Industry Presence and Operations

8.16.3 Healthcare VR Products

8.16.4 Recent Developments

8.17 Philips Healthcare

8.17.1 Company Overview

8.17.2 Industry Presence and Operations

8.17.3 Healthcare VR Products

8.17.4 Performance Review

8.17.5 Recent Developments

8.18 Siemens Healthcare

8.18.1 Company Overview

8.18.2 Industry Presence and Operations

8.18.3 Healthcare VR Products

8.18.4 Performance Review

8.19 Simbionix

8.19.1 Company Overview

8.19.2 Industry Presence and Operations

8.19.3 Healthcare VR Products

8.19.4 Recent Developments

8.20 Stryker

8.20.1 Company Overview

8.20.2 Industry Presence and Operations

8.20.3 Healthcare VR Products

8.20.4 Performance Review

8.20.5 Recent Developments

8.21 TeraRecon

8.21.1 Company Overview

8.21.2 Industry Presence and Operations

8.21.3 Healthcare VR Products

8.21.4 Recent Developments

8.22 Virtually Better

8.22.1 Company Overview

8.22.2 Industry Presence and Operations

8.22.3 Healthcare VR Products

8.23 Vital Images

8.23.1 Company Overview

8.23.2 Industry Presence and Operations

8.23.3 Healthcare VR Products

8.23.4 Performance Review

8.23.5 Recent Developments

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