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The Market for Mobile Medical Apps

June 2012 | 109 pages | ID: M1D92DEABF8EN
Kalorama Information

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Use of mobile devices in the healthcare field has taken off in a way not surprising given the fast pace of healthcare work. Innovative companies have been well ahead of this trend and launched applications that are seeing revenues. Kalorama Information has studied the market over the past two years and found a growing market with room for new entrants. This Kalorama Information report, The Worldwide Market for Mobile Medical Apps detailsthe smartphone and other mobile applications or “apps” that are being utilized in many areas of healthcare: education, health management, data management, health information, and other workflow processes. and presents a picture of the market today and what it may look like over the next five years. The report provides revenue estimates and forecasts for apps by device used:
  • Apple
  • Android
  • Nokia
  • Palm
  • Windows
  • Others

and by application category:
  • Nursing Tools
  • Drug References
  • Study Tools (includes games and flashcards)
  • Medical Reference
  • Clinical Support Systems

The total mobile medical app market is also broken out by region including US, Europe, Asia and Rest of World markets. The report discusses some popular apps that are being used in the clinical setting and business models that have worked for their creators. Some popular apps included in this report include:
  • Epocrates
  • Critical Care ACLS
  • Sanford Guide to Antimicrobial Therapy
  • Skyscape Medical Resources
  • Nursing Central
  • The ECG Guide
  • Care360 Mobile
  • STAT ICD-9 LITE
  • Tarascon Pharmacopoeia
  • MyGlucoHealth Wireless
  • Netter’s Atlas of Human Anatomy
  • Allscripts Mobile Homecare EMR App
  • iChart

Healthcare has exhibited a particular need for these technologies. Not only is the medical community using smartphones and their applications for basic work at a higher rate than the general population, but they are reporting using smartphones in replacement for some of the work that would have previously been done on a desktop or laptop computer.
CHAPTER ONE: EXECUTIVE SUMMARY

Healthcare Industry
Methodology
Size and Growth of the Market
Issues Facing the IT Healthcare Market

CHAPTER TWO: INTRODUCTION

PDAs and Smartphones: Industry Overview
Smartphone/Tablet Applications
  Defining Smartphones and PDAs
Growth of Smartphones and Tablet PCs
  Smartphone Design
  Mobile Media Device Profit Comparison
  Smartphone-Specific Service Fees
  Wireless Device Connection Speeds
Healthcare Efficiency
  Are Electronic Healthcare Systems More Efficient?
  Mobile Medical Record Apps
  Healthcare Establishments
  Hospitals
  Physicians
  Nursing Homes
  Pharmacies
  Handheld Device Technology Adoption by Physicians
Population Statistics
  U.S. Demographics
  World Demographics
U.S. Food and Drug Administration Requirements for Mobile medical Applications

CHAPTER THREE: TECHNOLOGIES AND COMPETITORS

Medical Applications
  Business Model for Device/Platform Developers
  App Developer Business Strategy
Smartphones in Healthcare
  Benefits of Healthcare Smartphones
  Challenges in the Implementation of Smartphones in Healthcare Settings
  EMR/EHR App Integration
  Apps and Tablet PCs
  Apple App Store’s Top-Grossing Apps
Profit in Apps
Leading Apps and App Developers
  Epocrates, Inc.
  Critical Care ACLS and Nursing Essentials
  Sanford Guide to Antimicrobial Therapy
  Medscape Mobile
  Skyscape Medical Resources
  Nursing Central
  Care360 Mobile
  The ECG Guide

  STAT ICD-9 LITE

  Lexicomp Medical Apps
  Tarascon Pharmacopoeia
  Netter’s Atlas of Human Anatomy
  Apps for Diabetes Management
  Sunrise Health System and the iTrage App
  Electronic Medical Records and Apps

CHAPTER FOUR: MARKET OVERVIEW

The Overall Mobile App Market
Reviewing the Market for Medical Apps
Analysis of Medical Apps by Type/Category
The Medical App Market Forecast 2016
Regional App Markets
  Market Summary
Market Drivers and Inhibitors
  Growth Drivers
  Growth Inhibitors
Emerging Trends
  Case Studies

APPENDIX: LIST OF COMPANIES

LIST OF EXHIBITS

CHAPTER ONE: EXECUTIVE SUMMARY

Figure 1-1: The Global Market for Medical Mobile Apps 2009-2016

CHAPTER TWO: INTRODUCTION

Table 2-1:Leading Smartphone Operating Systems
Table 2-2: Comparison of Early and Current Smartphone Technologies
Table 2-3: Income Comparison for Apple, HTC, and RIM for Fiscal Year 2011
Table 2-4: Smartphone Data and WiFi Download Connection Speed Comparison
Table 2-5: U.S. Registered Hospitals by Type, 2010
Figure 2-1: Number of Hospitals in the US, 1975-2005, Estimated 2015
Table 2-6: Select For-Profit U.S. Hospital Chains, 2010 Data
Figure 2-2: Number of Hospital Mergers in the US, 1998-2007
Figure 2-7: Number of Physician Offices, 2000-2009
Figure 2-3: Number of Nursing Homes, 2000-2009
Figure 2-4: Number of Pharmacies and Drug Stores, 2000-2009
Table 2-8: Medical Doctors per 1,000 Population by Country
Table 2-9: The U.S. Population, 1980-2050
Figure 2-5: The U.S. Population, 1980-2020
Table 2-10: Percent U.S. Population Over Age 65 by Year
Figure 2-6: Estimated Population by Age Group, 2000 and 2050
Table 2-11: The World Population, 1980-2050
Figure 2-7: The World Population, 1980-2020
Table 2-12: Percent World Population Over Age 65 by Year
Figure 2-8: Estimated Population by Age Group, 2000 and 2050

CHAPTER THREE: TECHNOLOGIES AND COMPETITORS

Table 3-1: Apple App Store’s “Top Grossing iPhone Medical Apps”*
Table 3-2: Epocrates Purchase Plan
Table 3-3: Percent of Office-based Physicians Using EMRs, 2001-2010*
Figure 3-1: Percent of Office-based Physicians Using EMRs, by Level of EMR System, 2006-2010
Table 3-4: State Data: Percent of Office-based Physicians Using EMRs,Preliminary 2010

CHAPTER FOUR: MARKET OVERVIEW

Figure 4-1: Number of Available Apps* (Estimates; All Types), 2008-2011
Figure 4-2: Share of All Available Apps by Platform/Store 2009
Figure 4-3: Share of All Available Apps by Platform/Store 2010
Figure 4-4: Share of All Available Apps by Platform/Store 2011
Table 4-1: Market for Medical Apps by Platform, 2010 and 2011
Figure 4-5: Sales of Medical Apps by Platform, 2010 vs. 2011
Figure 4-6: Share of Medical Apps Sales by Platform 2010
Figure 4-7: Share of Medical Apps Sales by Platform 2011
Table 4-2: Estimated Sales of Medical Apps by Product Type, 2011
Figure 4-8: Sales of Medical Apps by Product Type, 2010 vs. 2011
Figure 4-9; Estimated Distribution of Sales by Product Type, 2011
Table 4-3: The Market for Medical Apps, 2011 vs. 2016 by Platform
Figure 4-10: Sales of Medical Apps by Platform, 2011 vs. 2016
Figure 4-11: Share of Medical Apps Sales by Platform 2016
Table 4-4: Cellular Phone Subscribers by Country
Table 4-5: Estimated Products Sales for Mobile Medical Apps by World Region, 2011
Figure 4-12: Estimated Products Sales for Mobile Medical Apps by World Region, 2011


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