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Indian Oral Care Market: Low Penetration Offers Growth Opportunities

April 2008 | 26 pages | ID: ICDDEBB809BEN
Koncept Analytics

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In India, oral care market offers huge potential as penetration and per capita consumption of oral care products is very low. However, rising per capita income and increasing awareness is driving demand of oral care products. Consumers have started switching to value-added toothpastes like gels, mouth washes, and teeth whitening products. In rural areas, consumers are switching from toothpowders to toothpastes. A key industry trend is the move towards natural products comprising of herbs, vitamins and minerals.

A serious challenge for the industry is the low dentist-population ratio, with just one dentist for 10,000 people in urban areas and about 0.25 million people in rural areas. There is an urgent need of more dental health practitioners with relevant qualifications and training.

Government has taken various initiatives like dental health camps to promote good oral care. Manufacturers have used advertising campaigns to promote higher consumption of toothpastes and toothbrushes.

Colgate and HUL together account for over two-thirds of the organized toothpaste market. In toothpowder market, Colgate, HUL and Dabur are the major players.

The report analyzes the oral care market in India. It also provides a brief overview of the world and US oral care market. The report also profiles the major companies, with a discussion of their key business strategies. It also analyzes the major drivers and issues in the oral care market.

History of Oral Care
Oral Care Industry Structure


2.1 Worldwide Market
  Market Value & Growth Rate
  Market Segmentation
  Market Size by Region
2.2 United States
  Market Value & Growth Rate
  Market Segmentation
2.3 India
  Market Segmentation
  Toothpaste Market
  Toothpowder Market
  Market Opportunities


3.1 Entry of Natural Oral Care
3.2 Shift from Toothpowder to Toothpaste
3.3 Oral Hygiene Education
3.4 Rising Income and Standard of Living


4.1 Low Dentist-Population Ratio
4.2 Lack of Dental Auxiliaries
4.3 Imported Toothbrushes - Issue of Safety


Market Shares in Toothpaste Segment
Market Shares in Toothpowder Segment


6.1 Colgate-Palmolive
  Business Strategies
  Relationship Building with Dentist Community
  Multifunctional Selling Teams
  Acquisitions to Expand its Reach
  Oral Care Awareness Campaigns
  Presence in all Product Segments
6.2 Hindustan Unilever Limited
  Business Strategies
  Entry in Kids Segment
  Expanding Franchise
  Extensive Advertising
6.3 Dabur India Limited
  Business Strategies
  Distinct Taste with a Wide Range of Portfolio
  Presence in Rural India
  Strong Marketing and Tailor-made Distribution


Worldwide Oral Care Market Value & Growth Rate (2001-11E)
US Oral Care Market Value & Growth Rate (2001-11E)
Twice-a-day Brushing Statistics by Country
Average Per capita consumption of Toothpastes by Country
Segment-wise Brands of Competitors
Worldwide - Top Brands in Children Oral care Segment
Global Personal Care Market Size and Growth (2001-11E)
Manual Toothbrush Sales in US by Brand (2006)
Power Toothbrush Sales in US by Brand (2006)


Oral Care Industry Structure
Worldwide Oral Care Market by Segments (2006)
Worldwide Oral Care Market by Region (2006)
US Oral Care Market by Segments (2006)
India - Oral Care Market Segments (2006)
India - Toothpaste Market by Segments (2006)
India - Toothpowder Market by Segments (2006)
India - Toothpaste/Toothpowder - Market Share (2006)
India - Major Players - Market Share (2006)
India - Market Shares in Toothpaste Segment (2006)
India - Market Shares in Toothpowder Segment (2006)
Dabur - Oral Care Revenues by Brand (2004-07)

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