TV Services: Changing the Channel Package

December 2016 | 54 pages | ID: TA8C0829738EN
Parks Associates

Abstracts

Several factors are causing operators to reassess the ways in which they package their pay-TV offerings, including carriage fee battles, changing consumer preferences, new regulations, emerging technologies, and aggressive competition. As a result, many are exploring opportunities for skinny bundles, a la carte offerings, or other options. This report examines global and regional trends in video service packaging and consumer preferences related to these changes.

Contents

1. REPORT SUMMARY

1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources

2. CHANGING DEMAND FOR LIVE, LINEAR TV

2.1 Cord-Cutting, Cord-Shaving, and the Adoption of Pay TV
  2.1.1 Cord-Cutters and the Return to Pay TV

3. RE-THINKING THE CHANNEL PACKAGE

3.1 The Emergence of Skinny Bundles
  3.1.1 Licensing and Skinny Bundles
  3.1.2 Skinny Bundle Case Study: The Evolution of Sling TV
3.2 Skinny Bundle Impact on Pay-TV Revenues / KPIs
3.3 Industry Trends in Channel Packages and Bundling
  3.3.1 OTT / pay-TV Bundling and Partnerships
  3.3.2 Ultimate Consumer Choice: A la carte pay-TV offerings
3.4 Carriage Fee Conflicts and Network Blackouts

4. MARKET FORECAST

4.1 Forecast Methodology & Assumptions
4.2 Forecast of Pay-TV Subscribers (2015 – 2021)

5. IMPLICATIONS & RECOMMENDATIONS

6. APPENDIX

6.1 Glossary
6.2 Index
6.3 Image Sources

List Of Figures

LIST OF FIGURES

U.S. Pay-TV Service Penetration (2011 - 2016)
Number of Pay-TV Subscribers for Leading U.S. Pay-TV Providers (2014-2016)
Cord Nevers by Age (2014-2016)
Cord-Shavers, Cord-Cutters, & Cord-Nevers (2014 – 2016)
Recent Change to Pay-TV Service (2015 – 2016)
Changes to Pay-TV Service by Provider (2015 – 2016)
Reasons Consumers Re-subscribed to Pay TV
Channel Preferences by Skinny Bundle Target Segments
Comparison of Skinny Bundle Size and Pricing (Feb 2017)
Average Expenditure on TV Services (2012 – 2016)
Skinny Bundle Revenue Scenario – Incremental Subscribers
Skinny Bundle Revenue Scenario – Full Cannibalization
Offset Analysis: Skinny Bundle vs. Cannibalized Subscribers
Skinny Bundle Revenue Scenario – The Value of Add-on Packs
Pay TV and OTT Service Subscriptions
A la carte and skinny bundle options among Canadian operators
Consumer Uptake of Operator Skinny Bundles and a la carte Channels in Canada
Recent Carriage Fee Conflicts
YES Network Carriage Fee Battle Ad Campaign
TV Services Forecast Methodology
Number of TV Households by Region (2015 – 2021)
Global Forecast: Number of Pay-TV Households by Type (2015 - 2021)