TV Market Outlook for Africa & the Middle East: Growth Catalysts, Regional Dynamics, Changing Products and Services
This report examines TV and video market dynamics in Africa and the Middle East .
It begins with an investigation of how TV access modes have evolved, analysing the situation with the different distribution networks (satellite, cable & MMDS, terrestrial, telecoms).
It then takes a look at how free and for-pay services and the revenue they generate are developing.
The report also delivers an analysis of the ways in which the positions of the leading market players and their products are changing, alongside the shifts in the markets’ driving forces. Disruptions in both services and business models are also explored.
Detailed TV access and revenue figures are given, along with five-year forecasts for the main regions (North Africa, the Middle East, sub-Saharan Africa).
These are completed with data for nine countries (South Africa, Algeria, Saudi Arabia, Côte d’Ivoire, the United Arab Emirates, Egypt, Kenya, Morocco, Nigeria) that are representative of the key sub-regions.
It begins with an investigation of how TV access modes have evolved, analysing the situation with the different distribution networks (satellite, cable & MMDS, terrestrial, telecoms).
It then takes a look at how free and for-pay services and the revenue they generate are developing.
The report also delivers an analysis of the ways in which the positions of the leading market players and their products are changing, alongside the shifts in the markets’ driving forces. Disruptions in both services and business models are also explored.
Detailed TV access and revenue figures are given, along with five-year forecasts for the main regions (North Africa, the Middle East, sub-Saharan Africa).
These are completed with data for nine countries (South Africa, Algeria, Saudi Arabia, Côte d’Ivoire, the United Arab Emirates, Egypt, Kenya, Morocco, Nigeria) that are representative of the key sub-regions.
1. EXECUTIVE SUMMARY
2. METHODOLOGY & DEFINITIONS
2.1. General methodology of IDATE reports
2.2. Methodology specific to this report
2.3. Definitions
3. THE SOCIO-ECONOMIC SITUATION
3.1. A weakened economic momentum in North Africa/the Middle East; rebound expected in sub-Saharan Africa
3.2. Strong population growth
3.3. The influence of linguistic areas
4. TV ACCESS MARKET
4.1. TV penetration rates: still room for growth
4.2. Satellite: the main purveyor of TV programming
4.2.1. Growth of satellite TV households
4.2.2. Key operators
4.3. Terrestrial networks: secondary but influential
4.3.1. Evolution of terrestrial television access
4.3.2. 2020 deadline for the digital terrestrial transition
4.4. Cable and MMDS operating in a grey area
4.4.1. Evolution of cable TV and MMDS access
4.4.2. Key vendors
4.5. Telecoms access catalysts
4.5.1. Evolution of telecoms access
4.5.2. Key telcos
4.6. Breakdown of TV subscribers
5. TV SERVICES AND REVENUE
5.1. Free-to-air TV still a mainstay
5.1.1. Growth of the TV advertising market
5.1.2. A mosaic of free-to-air TV services
5.2. Pay-TV market catalysts
5.2.1. Pay-TV market growth
5.2.2. A changing pay-TV market
5.3. OTT video and mobile first
6. A HEALTHY DYNAMIC IN THE COMING YEARS
7. DATABOOK
7.1. TV access in Africa/the Middle East
7.2. TV revenue in Africa/the Middle East
7.3. South Africa
7.4. Algeria
7.5. Saudi Arabia
7.6. Côte d’Ivoire
7.7. United Arab Emirates
7.8. Egypt
7.9. Kenya
7.10. Morocco
7.11. Nigeria
2. METHODOLOGY & DEFINITIONS
2.1. General methodology of IDATE reports
2.2. Methodology specific to this report
2.3. Definitions
3. THE SOCIO-ECONOMIC SITUATION
3.1. A weakened economic momentum in North Africa/the Middle East; rebound expected in sub-Saharan Africa
3.2. Strong population growth
3.3. The influence of linguistic areas
4. TV ACCESS MARKET
4.1. TV penetration rates: still room for growth
4.2. Satellite: the main purveyor of TV programming
4.2.1. Growth of satellite TV households
4.2.2. Key operators
4.3. Terrestrial networks: secondary but influential
4.3.1. Evolution of terrestrial television access
4.3.2. 2020 deadline for the digital terrestrial transition
4.4. Cable and MMDS operating in a grey area
4.4.1. Evolution of cable TV and MMDS access
4.4.2. Key vendors
4.5. Telecoms access catalysts
4.5.1. Evolution of telecoms access
4.5.2. Key telcos
4.6. Breakdown of TV subscribers
5. TV SERVICES AND REVENUE
5.1. Free-to-air TV still a mainstay
5.1.1. Growth of the TV advertising market
5.1.2. A mosaic of free-to-air TV services
5.2. Pay-TV market catalysts
5.2.1. Pay-TV market growth
5.2.2. A changing pay-TV market
5.3. OTT video and mobile first
6. A HEALTHY DYNAMIC IN THE COMING YEARS
7. DATABOOK
7.1. TV access in Africa/the Middle East
7.2. TV revenue in Africa/the Middle East
7.3. South Africa
7.4. Algeria
7.5. Saudi Arabia
7.6. Côte d’Ivoire
7.7. United Arab Emirates
7.8. Egypt
7.9. Kenya
7.10. Morocco
7.11. Nigeria
TABLES
Table 1: How satellite operators are positioned in Africa and in the Middle East
Table 2: Telcos’ video product positioning in Africa and in the Middle East
Table 3: Pay-TV platforms in Africa and in the Middle East
Table 4: The pay-TV market leaders in Africa/the Middle East
Table 5: OTT video products available in Africa and the Middle East
Table 6: How SVOD services are positioned in Africa/the Middle East
Table 7: TV access in Africa/the Middle East, by network
Table 8: TV access in the Middle East, by network
Table 9: TV access in North Africa, by network
Table 10: TV access in sub-Saharan Africa, by network
Table 11: TV subscribers in Africa/the Middle East, by region
Table 12: Pay-TV penetration rate in Africa/the Middle East, by region
Table 13: TV revenue in Africa/the Middle East, by region
Table 14: TV advertising revenue in Africa/the Middle East, by region
Table 15: TV subscription revenue in Africa/the Middle East, by region
Table 16: TV access and revenue in South Africa
Table 17: TV access and revenue in Algeria
Table 18: TV access and revenue in Saudi Arabia
Table 19: TV access and revenue in Côte d’Ivoire
Table 20: TV access and revenue in UAE
Table 21: TV access and revenue in Egypt
Table 22: TV access and revenue in Kenya
Table 23: TV access and revenue in Morocco
Table 24: TV access and revenue in Nigeria
Table 1: How satellite operators are positioned in Africa and in the Middle East
Table 2: Telcos’ video product positioning in Africa and in the Middle East
Table 3: Pay-TV platforms in Africa and in the Middle East
Table 4: The pay-TV market leaders in Africa/the Middle East
Table 5: OTT video products available in Africa and the Middle East
Table 6: How SVOD services are positioned in Africa/the Middle East
Table 7: TV access in Africa/the Middle East, by network
Table 8: TV access in the Middle East, by network
Table 9: TV access in North Africa, by network
Table 10: TV access in sub-Saharan Africa, by network
Table 11: TV subscribers in Africa/the Middle East, by region
Table 12: Pay-TV penetration rate in Africa/the Middle East, by region
Table 13: TV revenue in Africa/the Middle East, by region
Table 14: TV advertising revenue in Africa/the Middle East, by region
Table 15: TV subscription revenue in Africa/the Middle East, by region
Table 16: TV access and revenue in South Africa
Table 17: TV access and revenue in Algeria
Table 18: TV access and revenue in Saudi Arabia
Table 19: TV access and revenue in Côte d’Ivoire
Table 20: TV access and revenue in UAE
Table 21: TV access and revenue in Egypt
Table 22: TV access and revenue in Kenya
Table 23: TV access and revenue in Morocco
Table 24: TV access and revenue in Nigeria
FIGURES
Figure 1: Regional GDP growth in Africa/the Middle East, 2010-2021
Figure 2: Regional GDP growth per capita in Africa/the Middle East, 2010-2021
Figure 3: Regional population growth in Africa/the Middle East, 2010-2021
Figure 4: Main linguistic areas in Africa/the Middle East
Figure 5: Household TV ownership rates in Africa/the Middle East, 2010-2021
Figure 6: Growth of satellite TV household numbers in Africa/the Middle East, 2010-2021
Figure 7: Arabsat coverage at 26°E
Figure 8: Growth of terrestrial TV household numbers in Africa/the Middle East, 2010-2021
Figure 9: 2006 Geneva frequency agreement
Figure 10: Growth of cable and MMDS TV household numbers in Africa/the Middle East, 2010-2021
Figure 11: Growth of mobile subscriber numbers in Africa/the Middle East, 2010-2021
Figure 12: Growth of 3G and 4G mobile subscriber numbers in Africa/the Middle East, 2010-2021
Figure 13: Growth of fixed broadband subscriber numbers in Africa/the Middle East, 2010-2021
Figure 14: Growth of FTTH/B subscriber numbers in Africa and the Middle East, in 2016
Figure 15: FTTH/B rollouts in Africa/the Middle East in 2016
Figure 16: Growth of IPTV household numbers in Africa/the Middle East, 2010-2021
Figure 17: Etisalat footprint in Africa/the Middle East
Figure 18: Orange footprint in Africa/the Middle East
Figure 19: Vodacom’s approach to video in South Africa
Figure 20: Ooredoo mobile TV products in Tunisia
Figure 21: Subscriber growth in North Africa/the Middle East by network, 2010-2021
Figure 22: Subscriber growth in sub-Saharan Africa by network, 2010-2021
Figure 23: Growth of TV ad revenue in Africa/the Middle East, 2010-2021
Figure 24: Growth of pay-TV revenue in Africa/the Middle East, 2010-2021
Figure 25: The StarTimes offering in Kenya
Figure 26: Change in and outlook for Naspers/Multichoice TV subscribers (Sept 2013-Sept 2016)
Figure 27: Distribution of TV subscribers by operator in sub-Saharan Africa, in 2016
Figure 28: Distribution of TV subscribers by operator in the Middle East/North Africa, in 2016
Figure 29: Framework data: Internet use and traffic in Africa/the Middle East
Figure 30: OTT video traffic growth in Africa/the Middle East
Figure 31: Change in the distribution of TV access channels in Africa/the Middle East, 2010-2021
Figure 32: Change in the distribution of TV access modes in sub-Saharan Africa up to 2021
Figure 33: TV subscriber growth by network in Africa/the Middle East to 2021
Figure 34: TV revenue growth in Africa/the Middle East to 2021
Figure 1: Regional GDP growth in Africa/the Middle East, 2010-2021
Figure 2: Regional GDP growth per capita in Africa/the Middle East, 2010-2021
Figure 3: Regional population growth in Africa/the Middle East, 2010-2021
Figure 4: Main linguistic areas in Africa/the Middle East
Figure 5: Household TV ownership rates in Africa/the Middle East, 2010-2021
Figure 6: Growth of satellite TV household numbers in Africa/the Middle East, 2010-2021
Figure 7: Arabsat coverage at 26°E
Figure 8: Growth of terrestrial TV household numbers in Africa/the Middle East, 2010-2021
Figure 9: 2006 Geneva frequency agreement
Figure 10: Growth of cable and MMDS TV household numbers in Africa/the Middle East, 2010-2021
Figure 11: Growth of mobile subscriber numbers in Africa/the Middle East, 2010-2021
Figure 12: Growth of 3G and 4G mobile subscriber numbers in Africa/the Middle East, 2010-2021
Figure 13: Growth of fixed broadband subscriber numbers in Africa/the Middle East, 2010-2021
Figure 14: Growth of FTTH/B subscriber numbers in Africa and the Middle East, in 2016
Figure 15: FTTH/B rollouts in Africa/the Middle East in 2016
Figure 16: Growth of IPTV household numbers in Africa/the Middle East, 2010-2021
Figure 17: Etisalat footprint in Africa/the Middle East
Figure 18: Orange footprint in Africa/the Middle East
Figure 19: Vodacom’s approach to video in South Africa
Figure 20: Ooredoo mobile TV products in Tunisia
Figure 21: Subscriber growth in North Africa/the Middle East by network, 2010-2021
Figure 22: Subscriber growth in sub-Saharan Africa by network, 2010-2021
Figure 23: Growth of TV ad revenue in Africa/the Middle East, 2010-2021
Figure 24: Growth of pay-TV revenue in Africa/the Middle East, 2010-2021
Figure 25: The StarTimes offering in Kenya
Figure 26: Change in and outlook for Naspers/Multichoice TV subscribers (Sept 2013-Sept 2016)
Figure 27: Distribution of TV subscribers by operator in sub-Saharan Africa, in 2016
Figure 28: Distribution of TV subscribers by operator in the Middle East/North Africa, in 2016
Figure 29: Framework data: Internet use and traffic in Africa/the Middle East
Figure 30: OTT video traffic growth in Africa/the Middle East
Figure 31: Change in the distribution of TV access channels in Africa/the Middle East, 2010-2021
Figure 32: Change in the distribution of TV access modes in sub-Saharan Africa up to 2021
Figure 33: TV subscriber growth by network in Africa/the Middle East to 2021
Figure 34: TV revenue growth in Africa/the Middle East to 2021
