The Death of Linear TV?

December 2013 | 84 pages | ID: D5465339830EN
Parks Associates

Abstracts

The Death of Linear TV? analyzes trends in video consumption with specific attention given to the balance between linear and non-linear video. Video consumption on TV sets, computers, mobile phones, and tablets are all considered. Consumers exclusively watching linear and non-linear video are then profiled in terms of demographic characteristics and attitudes towards both pay-TV and over-the-top video services. Finally, consumption patterns are assessed for each of Parks Associates’ video consumption segments.

Contents

About the Research
Previous Research
  360 View: Digital Media & Connected Consumers (Q3/14)
  Streaming CE and Content Purchasing Habits (Q1/14)
  Trends in Content Licensing (Q1/14)
  New Trends in Digital Delivery and CDNs (Q1/14)
  User Interfaces: The Battleground for Video Services (Q4/13)
  OTT Video Buyers: Subscriptions & Transactions (Q4/13)
  Content Search, Discovery & Recommendations (Q3/13)
Key Findings
Recommendations
Trends in Linear Video Consumption:
  Use of Devices for Video (2010 - 2014)
  Frequency of Use of Device for Video (2010 - 2014)
  Video Consumption by Platform (2010 - 2014)
  Video Consumption on TV Sets by Source (2010 - 2014)
  Hours of Linear Video Consumption on All Platforms (2010 - 2014)
  Linear vs. Non-Linear Video Consumption on Computers (2010 - 2014)
  Linear vs. Non-Linear Video Consumption on Mobile Phones (2010 - 2014)
  Linear vs. Non-Linear Video Consumption on All Platforms (2010 - 2014)
  Hours of Linear vs. Non-Linear Video Consumption on All Platforms (2010 - 2014)
  Linear vs. Non-Linear Video Consumption on TV Sets (2010 - 2014)
Trends in Linear Video Consumption by Demographics:
  % of Linear Video Consumption on TV Sets by Age (2010-2014)
  Hours of Linear Video Consumption on TV Sets by Age (2010 - 2014)
  % of Linear Video Consumption on TV Sets by Income (2012 - 2014)
  Hours of Linear Video Consumption on TV Sets by Income (2012 - 2014)
  % of Linear Video Consumption on TV Sets by Education (2010 - 2014)
  Hours of Linear Video Consumption on TV Sets by Education (2010 - 2014)
Use of TV Sets as a Video Platform:
  % Not Watching Video on TV Sets (2010-2014)
  % Not Owning a TV Set by Age (Q1/14)
  % Not Watching Video on TV Sets by Age (2010-2014)
  % Not Watching Video on TV Set by Income (2010-2014)
  % Not Watching Video on TV Set by Education (2010-2014)
Profile of Linear vs. Non-linear Video Consumers:
  Linear Video Consumption Tiers (Q1/14)
  Source of Video on TV Sets by Linear Video Consumption Tiers (Q1/14)
  Hours of Linear Video Consumption on All Platforms by Linear Video Consumption Tier (Q1/14)
  Age by Linear Video Consumption Tiers (Q1/14)
  Income by Linear Video Consumption Tiers (Q1/14)
  Education by Linear Video Consumption Tiers (Q1/14)
  Gender by Linear Video Consumption Tiers  (Q1/14)
  Video Consumption Attitudes by Linear Video Consumption Tiers (Q1/14)
  Video Viewing Preferences by Linear Video Consumption Tiers  (Q1/14)
  Attitude Towards Technology by Linear Video Consumption Tiers (Q1/14)
  Device Adoption by Linear Video Consumption Tiers (Q1/14)
Linear Video Consumption and Video Services:
  Pay-TV Subscription by Linear Video Consumption Tiers (Q1/14)
  OTT Video Service Subscription by Linear Video Consumption Tiers (Q1/14)
  ARPU for Pay-TV Bundles by Linear Video Consumption Tiers (Q1/14)
  Bundled Service Subscribers by Linear Video Consumption Tiers (Q1/14)
  Avg. Spending on Video by Linear TV Consumption Tier (Q1/14)
  Pay-TV DVR Adoption by Linear TV Consumption Tiers (Q1/14)
  Linear TV Consumption Tiers by Pay-TV Provider (Q1/14)
  Likelihood of Changing Pay-TV Service Provider by Linear Video Consumption Tiers (Q1/14)
  Likelihood of Canceling Pay-TV Service by Linear Video Consumption Tiers (Q1/14)
  Likelihood of Downgrading Pay-TV Service by Linear Video Consumption Tiers (Q1/14)
  Likelihood of Upgrading Pay-TV Service by Linear Video Consumption Tiers (Q1/14)
Linear Video Consumption and Video Viewing Segments:
  Video Viewing Segments (Q1/14)
  Segment Descriptions
  Segment Demographics
  Hours of Internet Video Consumed on Platforms by Video Viewing Segments (Q2/14)
  % of All Internet Video Consumed on Platforms by Video Viewing Segments (Q2/14)
  Hours of Broadcast Channels Consumed on TV by Video Viewing Segments (2010-2014)
  Linear Viewing on TV Set by Video Viewing Segments (2012-2014)
  Linear Video Consumption Tiers by Video Viewing Segments (Q1/14)
Additional Research from Parks Associates