Europe Tyre Market Assessment, By Tyre Type [Winter Tyres, Summer Tyres, All Season Tyres], By Vehicle Type [Two-Wheelers, Passenger Car, Light Commercial Vehicle, Heavy Commercial Vehicle, Others], By Rim Size [Below 18 inches, Between 18 inches and 24 inches, More than 24 inches], By Demand Type (OEMs, Replacements], By Tyre Construction Type [Radial, Basis], By Distribution Channel [Online; Offline-Original Equipment Manufacturers (OEMs), Distributors and Dealers, Retailers/Local Vendors, Others], By Region, Opportunities, and Forecast, 2018-2032F

February 2025 | 204 pages | ID: E733F95F519DEN
Markets & Data

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Europe Tyre Market was valued at USD 44.49 Billion in 2024 and will be valued at USD 56.31 billion in 2032 at a subdued CAGR of 2.99% during the forecast period between 2025 and 2032. The year 2022 witnessed contraction in the Europe tyre market due to the structural damage caused to the industry due to the Russia-Ukraine war which led to significant geo-political tensions between the Russia and Other European countries along with their ally, the US. Sanctions against Russia, one of the leading tyre markets in Europe along with soaring energy prices; inflation at record high levels which led to the lower discretionary purchasing power of Europeans. This contributed to the contraction of the European tyre market in 2022 at a time when the market witnessed recovery in 2021; post adverse impact of lockdown to curb COVID-19 in 2020.

While the overall tyre market contracted, increased demand from consumers was witnessed for ultra-high-performance tyres which had high levels of durability and dependability. The demand for car tyres with higher sidewall puncture resistance and high-design cushion for road stress had also led to the market expansion in this segment of tyres. Other factors driving the need for innovative and premium tyres was the higher living standards of wealthier Europeans who were not impacted significantly due to war and they supported growth in luxury vehicles. The demand for crossover utility vehicles (CUVs) and sport utility vehicles (SUVs) also spurred the market expansion for relatively costlier tyres. Additionally, the expanding presence of leading global tyre manufacturing companies such as Continental AG, Michelin, Bridgestone, Goodyear, Pirelli, etc. drove the tyres production in the market.

Growing Consumer Interest Towards Green Mobility

The growing consumer interest towards green mobility is leading to increased adoption of electric vehicles in the European region. Europe promotes electric vehicles to increase the demand and buying of electric vehicles. As a result, there is a higher consumer demand for durable tyres for electric and autonomous vehicles. Additionally, the industry is expanding as result of rising demand for green tyres. Compared to the conventional tyres, green tyres offer better road resistance and are created from biodegradable and renewable materials. These factors will drive growth of Europe Tyre Market during the forecast period.

Demand for Replacement Tyres

Winter and all-weather tyres are required across the continent due to very cold temperatures. Additionally, as a result of the unpredictable weather, tyres need to be replaced on a regular basis and according to the weather. Thus, such factors are promoting the expansion of the tyre market in Europe.

Technological advancements in Tyre Manufacturing

Technological developments are highly driving the European tyre market due to its efficiency and sustainability. Examples include smart tyres, with sensors that measure the real-time pressure, temperature, and wear, improving safety and efficiency. Further, companies are developing tyres made of Guayule rubber, an eco-friendly rubber material, and are adopting 3D printing technology. These developments support the increasing demand for high-performance and eco-friendly tyres while also aligning with the overall pattern of the industry shift into digitalization, enhancing the consumer experience in totality and gaining market competitiveness.

For instance, in September 2024, Nokian Tyres plc inaugurated the world's first full-scale zero-CO2 emission tire factory in Oradea, Romania. The factory operates without using fossil fuels, utilizing on-site solar power and electric boilers. It aims to produce 6 million tyres annually, focusing on passenger car tyres for the Central European market. This initiative marks a significant step towards sustainable tire manufacturing.

Impact of COVID-19 on Europe Tyre Market

The COVID-19 had a significant adverse impact on the Europe Tyre Market as most of the companies in the market faced various hurdles as a result of the region's governments imposing rigorous mobility restrictions and regular lockdowns to curb the spread of COVID-19. Tyre imports and exports were impacted by travel and cross-border trade restrictions and supply chain delays which resulted in lack of supply for basic materials like rubber thus impacting production. Additionally, since logistics and shipping were also impacted, deliveries of pre-produced tyres were postponed or cancelled, which led to significant contraction of the market.

Post COVID-19 upliftment of social distancing norms in 2021 led to a smart recovery as manufacturers reinitiated their production operations as well as they focused on strengthening their supply chain network which positively influenced import and export trade of tyres in and out of Europe.

Impact of Russia-Ukraine War on Europe Tyre Market

The ongoing Russia-Ukraine war had a significant negative impact on the Europe Tyre Market due to supply chain disruptions, expensive rubber material cost, higher energy cost and inflation thus lowering automobile demand and major demand destruction in the countries engaged in war. Russia is a large source for synthetic rubber and rest of European countries’ import it from Russia but due to the war rubber supply from Russia got hampered due to the sanctions imposed against the country. This also resulted in the decline in volumes of tyre sales but increase in prices thus leading to contraction in the Europe Tyre Market.

Key Player Landscape and Outlook

Inorganic growth strategies such as M&A, strategic long-term alliances and collaborations will play a vital role in reaping cost synergies and maximising the revenue share of tyre companies in Europe. Bridgestone Europe NV/SA, Toyo Tyre Holdings of Europe GmbH, Sumitomo Rubber Industries, Ltd., Michelin Group, Continental Reifen Deutschland GmbH, Goodyear Tyre & Rubber Company, Hankook Tyre & Technology Co., Ltd., Yokohama Rubber Company, Limited, Pirelli & C. S.p.A., Trelleborg AB are some of the key players dominating Europe Tyre Market. Prominent companies expanded their production capacities during the historical period. For instance, The Goodyear Tyre and Rubber Company announced in 2019 to build a new tyre production facility near to its current innovation hub in Colmar-Berg, Luxembourg which will produce about 500,000 units annually.
1. RESEARCH METHODOLOGY

2. PRODUCT OVERVIEW

3. EXECUTIVE SUMMARY

4. VOICE OF CUSTOMER

4.1 By Demographics (Age, Geography, Income, etc.)
4.2 Brand Awareness and Loyalty
4.3 Factors Affecting Purchase Decision
  4.3.1 Price
  4.3.2 Brand
  4.3.3 Quality
  4.3.4 Tyre Dimensions
  4.3.5 Purpose/Usage
  4.3.6 Promotional Offers
  4.3.7 Reviews and Recommendations
4.4 Buying Behaviour Analysis
  4.4.1 Channel of Purchase
  4.4.2 Frequency of Purchase
  4.4.3 Intent of Future Purchases

5. EUROPE TYRE MARKET OUTLOOK, 2018-2032F

5.1 Market Size & Forecast
  5.1.1 By Value
  5.1.2 By Volume
5.2 Market Share & Forecast
  5.2.1 By Tyre Type
    5.2.1.1 Winter Tyres
    5.2.1.2 Summer Tyres
  5.2.2 By Vehicle Type
    5.2.2.1 Two-Wheelers
    5.2.2.2 Passenger Car
    5.2.2.3 Light Commercial Vehicle
    5.2.2.4 Heavy Commercial Vehicle
  5.2.3 By Rim Size
    5.2.3.1 Upto 20 inches
    5.2.3.2 More than 20 inches
  5.2.4 By Demand Type
    5.2.4.1 New Product (OEMs)
    5.2.4.2 Replacements
  5.2.5 By Distribution Channel
    5.2.5.1 Online
    5.2.5.2 Offline
      5.2.5.2.1 Original Equipment Manufacturers (OEMs)
      5.2.5.2.2 Distributors and Dealers
      5.2.5.2.3 Retailers/Local Vendors
      5.2.5.2.4 Others
  5.2.6 By Region
    5.2.6.1 Russia
    5.2.6.2 France
    5.2.6.3 Germany
    5.2.6.4 Italy
    5.2.6.5 Spain
    5.2.6.6 United Kingdom
    5.2.6.7 Poland
    5.2.6.8 Netherlands
    5.2.6.9 Belgium
    5.2.6.10 Slovakia
    5.2.6.11 Romania
    5.2.6.12 Hungary

6. RUSSIA TYRE MARKET OUTLOOK, 2018-2032F

6.1 Market Size & Forecast
  6.1.1 By Value
  6.1.2 By Volume
6.2 Market Share & Forecast
  6.2.1 By Tyre Type
    6.2.1.1 Winter Tyres
    6.2.1.2 Summer Tyres
  6.2.2 By Vehicle Type
    6.2.2.1 Two-Wheelers
    6.2.2.2 Passenger Car
    6.2.2.3 Light Commercial Vehicle
    6.2.2.4 Heavy Commercial Vehicle
  6.2.3 By Rim Size
    6.2.3.1 Upto 20 inches
    6.2.3.2 More than 20 inches
  6.2.4 By Demand Type
    6.2.4.1 New Product (OEMs)
    6.2.4.2 Replacements
  6.2.5 By Distribution Channel
    6.2.5.1 Online
    6.2.5.2 Offline
      6.2.5.2.1 Original Equipment Manufacturers (OEMs)
      6.2.5.2.2 Distributors and Dealers
      6.2.5.2.3 Retailers/Local Vendors
      6.2.5.2.4 Others

7. FRANCE TYRE MARKET OUTLOOK, 2018-2032F

7.1 Market Size & Forecast
  7.1.1 By Value
  7.1.2 By Volume
7.2 Market Share & Forecast
  7.2.1 By Tyre Type
    7.2.1.1 Winter Tyres
    7.2.1.2 Summer Tyres
  7.2.2 By Vehicle Type
    7.2.2.1 Two-Wheelers
    7.2.2.2 Passenger Car
    7.2.2.3 Light Commercial Vehicle
    7.2.2.4 Heavy Commercial Vehicle
  7.2.3 By Rim Size
    7.2.3.1 Upto 20 inches
    7.2.3.2 More than 20 inches
  7.2.4 By Demand Type
    7.2.4.1 New Product (OEMs)
    7.2.4.2 Replacements
  7.2.5 By Distribution Channel
    7.2.5.1 Online
    7.2.5.2 Offline
      7.2.5.2.1 Original Equipment Manufacturers (OEMs)
      7.2.5.2.2 Distributors and Dealers
      7.2.5.2.3 Retailers/Local Vendors
      7.2.5.2.4 Others

8. GERMANY TYRE MARKET OUTLOOK, 2018-2032F

8.1 Market Size & Forecast
  8.1.1 By Value
  8.1.2 By Volume
8.2 Market Share & Forecast
  8.2.1 By Tyre Type
    8.2.1.1 Winter Tyres
    8.2.1.2 Summer Tyres
  8.2.2 By Vehicle Type
    8.2.2.1 Two-Wheelers
    8.2.2.2 Passenger Car
    8.2.2.3 Light Commercial Vehicle
    8.2.2.4 Heavy Commercial Vehicle
  8.2.3 By Rim Size
    8.2.3.1 Upto 20 inches
    8.2.3.2 More than 20 inches
  8.2.4 By Demand Type
    8.2.4.1 New Product (OEMs)
    8.2.4.2 Replacements
  8.2.5 By Distribution Channel
    8.2.5.1 Online
    8.2.5.2 Offline
      8.2.5.2.1 Original Equipment Manufacturers (OEMs)
      8.2.5.2.2 Distributors and Dealers
      8.2.5.2.3 Retailers/Local Vendors
      8.2.5.2.4 Others

9. ITALY TYRE MARKET OUTLOOK, 2018-2032F

9.1 Market Size & Forecast
  9.1.1 By Value
  9.1.2 By Volume
9.2 Market Share & Forecast
  9.2.1 By Tyre Type
    9.2.1.1 Winter Tyres
    9.2.1.2 Summer Tyres
  9.2.2 By Vehicle Type
    9.2.2.1 Two-Wheelers
    9.2.2.2 Passenger Car
    9.2.2.3 Light Commercial Vehicle
    9.2.2.4 Heavy Commercial Vehicle
  9.2.3 By Rim Size
    9.2.3.1 Upto 20 inches
    9.2.3.2 More than 20 inches
  9.2.4 By Demand Type
    9.2.4.1 New Product (OEMs)
    9.2.4.2 Replacements
  9.2.5 By Distribution Channel
    9.2.5.1 Online
    9.2.5.2 Offline
      9.2.5.2.1 Original Equipment Manufacturers (OEMs)
      9.2.5.2.2 Distributors and Dealers
      9.2.5.2.3 Retailers/Local Vendors
      9.2.5.2.4 Others

10. SPAIN TYRE MARKET OUTLOOK, 2018-2032F

10.1 Market Size & Forecast
  10.1.1 By Value
  10.1.2 By Volume
10.2 Market Share & Forecast
  10.2.1 By Tyre Type
    10.2.1.1 Winter Tyres
    10.2.1.2 Summer Tyres
  10.2.2 By Vehicle Type
    10.2.2.1 Two-Wheelers
    10.2.2.2 Passenger Car
    10.2.2.3 Light Commercial Vehicle
    10.2.2.4 Heavy Commercial Vehicle
  10.2.3 By Rim Size
    10.2.3.1 Upto 20 inches
    10.2.3.2 More than 20 inches
  10.2.4 By Demand Type
    10.2.4.1 New Product (OEMs)
    10.2.4.2 Replacements
  10.2.5 By Distribution Channel
    10.2.5.1 Online
    10.2.5.2 Offline
      10.2.5.2.1 Original Equipment Manufacturers (OEMs)
      10.2.5.2.2 Distributors and Dealers
      10.2.5.2.3 Retailers/Local Vendors
      10.2.5.2.4 Others

11. UNITED KINGDOM TYRE MARKET OUTLOOK, 2018-2032F

11.1 Market Size & Forecast
  11.1.1 By Value
  11.1.2 By Volume
11.2 Market Share & Forecast
  11.2.1 By Tyre Type
    11.2.1.1 Winter Tyres
    11.2.1.2 Summer Tyres
  11.2.2 By Vehicle Type
    11.2.2.1 Two-Wheelers
    11.2.2.2 Passenger Car
    11.2.2.3 Light Commercial Vehicle
    11.2.2.4 Heavy Commercial Vehicle
  11.2.3 By Rim Size
    11.2.3.1 Upto 20 inches
    11.2.3.2 More than 20 inches
  11.2.4 By Demand Type
    11.2.4.1 New Product (OEMs)
    11.2.4.2 Replacements
  11.2.5 By Distribution Channel
    11.2.5.1 Online
    11.2.5.2 Offline
      11.2.5.2.1 Original Equipment Manufacturers (OEMs)
      11.2.5.2.2 Distributors and Dealers
      11.2.5.2.3 Retailers/Local Vendors
      11.2.5.2.4 Others

12. POLAND TYRE MARKET OUTLOOK, 2018-2032F

12.1 Market Size & Forecast
  12.1.1 By Value
  12.1.2 By Volume
12.2 Market Share & Forecast
  12.2.1 By Tyre Type
    12.2.1.1 Winter Tyres
    12.2.1.2 Summer Tyres
  12.2.2 By Vehicle Type
    12.2.2.1 Two-Wheelers
    12.2.2.2 Passenger Car
    12.2.2.3 Light Commercial Vehicle
    12.2.2.4 Heavy Commercial Vehicle
  12.2.3 By Rim Size
    12.2.3.1 Upto 20 inches
    12.2.3.2 More than 20 inches
  12.2.4 By Demand Type
    12.2.4.1 New Product (OEMs)
    12.2.4.2 Replacements
  12.2.5 By Distribution Channel
    12.2.5.1 Online
    12.2.5.2 Offline
      12.2.5.2.1 Original Equipment Manufacturers (OEMs)
      12.2.5.2.2 Distributors and Dealers
      12.2.5.2.3 Retailers/Local Vendors
      12.2.5.2.4 Others

13. NETHERLANDS TYRE MARKET OUTLOOK, 2018-2032F

13.1 Market Size & Forecast
  13.1.1 By Value
  13.1.2 By Volume
13.2 Market Share & Forecast
  13.2.1 By Tyre Type
    13.2.1.1 Winter Tyres
    13.2.1.2 Summer Tyres
  13.2.2 By Vehicle Type
    13.2.2.1 Two-Wheelers
    13.2.2.2 Passenger Car
    13.2.2.3 Light Commercial Vehicle
    13.2.2.4 Heavy Commercial Vehicle
  13.2.3 By Rim Size
    13.2.3.1 Upto 20 inches
    13.2.3.2 More than 20 inches
  13.2.4 By Demand Type
    13.2.4.1 New Product (OEMs)
    13.2.4.2 Replacements
  13.2.5 By Distribution Channel
    13.2.5.1 Online
    13.2.5.2 Offline
      13.2.5.2.1 Original Equipment Manufacturers (OEMs)
      13.2.5.2.2 Distributors and Dealers
      13.2.5.2.3 Retailers/Local Vendors
      13.2.5.2.4 Others

14. BELGIUM TYRE MARKET OUTLOOK, 2018-2032F

14.1 Market Size & Forecast
  14.1.1 By Value
  14.1.2 By Volume
14.2 Market Share & Forecast
  14.2.1 By Tyre Type
    14.2.1.1 Winter Tyres
    14.2.1.2 Summer Tyres
  14.2.2 By Vehicle Type
    14.2.2.1 Two-Wheelers
    14.2.2.2 Passenger Car
    14.2.2.3 Light Commercial Vehicle
    14.2.2.4 Heavy Commercial Vehicle
  14.2.3 By Rim Size
    14.2.3.1 Upto 20 inches
    14.2.3.2 More than 20 inches
  14.2.4 By Demand Type
    14.2.4.1 New Product (OEMs)
    14.2.4.2 Replacements
  14.2.5 By Distribution Channel
    14.2.5.1 Online
    14.2.5.2 Offline
      14.2.5.2.1 Original Equipment Manufacturers (OEMs)
      14.2.5.2.2 Distributors and Dealers
      14.2.5.2.3 Retailers/Local Vendors
      14.2.5.2.4 Others

15. SLOVAKIA TYRE MARKET OUTLOOK, 2018-2032F

15.1 Market Size & Forecast
  15.1.1 By Value
  15.1.2 By Volume
15.2 Market Share & Forecast
  15.2.1 By Tyre Type
    15.2.1.1 Winter Tyres
    15.2.1.2 Summer Tyres
  15.2.2 By Vehicle Type
    15.2.2.1 Two-Wheelers
    15.2.2.2 Passenger Car
    15.2.2.3 Light Commercial Vehicle
    15.2.2.4 Heavy Commercial Vehicle
  15.2.3 By Rim Size
    15.2.3.1 Upto 20 inches
    15.2.3.2 More than 20 inches
  15.2.4 By Demand Type
    15.2.4.1 New Product (OEMs)
    15.2.4.2 Replacements
  15.2.5 By Distribution Channel
    15.2.5.1 Online
    15.2.5.2 Offline
      15.2.5.2.1 Original Equipment Manufacturers (OEMs)
      15.2.5.2.2 Distributors and Dealers
      15.2.5.2.3 Retailers/Local Vendors
      15.2.5.2.4 Others

16. ROMANIA TYRE MARKET OUTLOOK, 2018-2032F

16.1 Market Size & Forecast
  16.1.1 By Value
  16.1.2 By Volume
16.2 Market Share & Forecast
  16.2.1 By Tyre Type
    16.2.1.1 Winter Tyres
    16.2.1.2 Summer Tyres
  16.2.2 By Vehicle Type
    16.2.2.1 Two-Wheelers
    16.2.2.2 Passenger Car
    16.2.2.3 Light Commercial Vehicle
    16.2.2.4 Heavy Commercial Vehicle
  16.2.3 By Rim Size
    16.2.3.1 Upto 20 inches
    16.2.3.2 More than 20 inches
  16.2.4 By Demand Type
    16.2.4.1 New Product (OEMs)
    16.2.4.2 Replacements
  16.2.5 By Distribution Channel
    16.2.5.1 Online
    16.2.5.2 Offline
      16.2.5.2.1 Original Equipment Manufacturers (OEMs)
      16.2.5.2.2 Distributors and Dealers
      16.2.5.2.3 Retailers/Local Vendors
      16.2.5.2.4 Others

17. HUNGARY TYRE MARKET OUTLOOK, 2018-2032F

17.1 Market Size & Forecast
  17.1.1 By Value
  17.1.2 By Volume
17.2 Market Share & Forecast
  17.2.1 By Tyre Type
    17.2.1.1 Winter Tyres
    17.2.1.2 Summer Tyres
  17.2.2 By Vehicle Type
    17.2.2.1 Two-Wheelers
    17.2.2.2 Passenger Car
    17.2.2.3 Light Commercial Vehicle
    17.2.2.4 Heavy Commercial Vehicle
  17.2.3 By Rim Size
    17.2.3.1 Upto 20 inches
    17.2.3.2 More than 20 inches
  17.2.4 By Demand Type
    17.2.4.1 New Product (OEMs)
    17.2.4.2 Replacements
  17.2.5 By Distribution Channel
    17.2.5.1 Online
    17.2.5.2 Offline
      17.2.5.2.1 Original Equipment Manufacturers (OEMs)
      17.2.5.2.2 Distributors and Dealers
      17.2.5.2.3 Retailers/Local Vendors
      17.2.5.2.4 Others

18. EUROPE TYRE MARKET MAPPING, 2024

18.1 By Tyre Type
18.2 By Vehicle Type
18.3 By Rim Size
18.4 By Demand Type
18.5 By Distribution Channel
18.6 By Region

19. MARKET BUSINESS ENVIRONMENT REVIEW

19.1 Porter’s Five Forces Analysis
  19.1.1 Supplier Power
  19.1.2 Buyer Power
  19.1.3 Substitution Threat
  19.1.4 Threat from New Entrant
  19.1.5 Competitive Rivalry
19.2 PESTEL Analysis
  19.2.1 Political Framework
  19.2.2 Environmental Impact
  19.2.3 Social Factors
  19.2.4 Technological Advancements
  19.2.5 Economic Review
  19.2.6 Legal Policies and Regulatory Bodies
19.3 Price Point Analysis
19.4 Value Chain Analysis
19.5 Supply Demand Analysis
19.6 Import Export Analysis

20. MARKET DYNAMICS

20.1 Growth Opportunities
20.2 Growth Inhibitors

21. KEY TRENDS & DEVELOPMENTS

22. KEY PLAYERS LANDSCAPE

22.1 SWOT Analysis (Key Five Market Leaders)
22.2 Competition Matrix of Key Five Market Leaders
22.3 Market Revenue Analysis of Key Five Market Leaders (in %, 2024)
22.4 Mergers & Acquisitions/ Joint Ventures (If Applicable)

23. KEY PLAYERS OUTLOOK

23.1 Bridgestone Europe NV/SA
  23.1.1 Company Details
  23.1.2 Key Management Personnel
  23.1.3 Products & Services
  23.1.4 Financials (As reported)
  23.1.5 Key Market Focus & Geographical Presence
  23.1.6 Recent Developments
23.2 Toyo Tire Holdings of Europe GmbH
23.3 Sumitomo Rubber Industries, Ltd.
23.4 Michelin Group
23.5 Continental Reifen Deutschland GmbH
23.6 Goodyear Tire & Rubber Company
23.7 Hankook Tire & Technology Co., Ltd.
23.8 Yokohama Rubber Company, Limited
23.9 Pirelli & C. S.p.A.
23.10 Trelleborg AB
*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

24. STRATEGIC RECOMMENDATIONS

25. ABOUT US & DISCLAIMER


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