Car Rental in Japan

October 2025 | 37 pages | ID: C4CCFA8E34DDEN
MarketLine

Abstracts

Summary

Car Rental in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• Car rental refers to the short-term hiring of a motor vehicle from one party to another, typically excluding taxis. Our market scope includes only self-driven, short-term (i.e., less than 1 year) car rental data. It excludes leasing or rental of cars for more than one year and the chauffeur-driven cars/cabs.
• The Japanese car rental market recorded revenues of $1,137.8 million in 2024, representing a negative compound annual growth rate (CAGR) of 26.1% between 2019 and 2024.
• Market consumption volume increased with a CAGR of 0.7% between 2019 and 2024, reaching a total of 400,080 in 2024.
• Japan accounted for a share of 9.7% of the Asia-Pacific car rental market in 2024.

Scope

• Save time carrying out entry-level research by identifying the size, growth, and leading players in the car rental market in Japan
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the car rental market in Japan
• Leading company profiles reveal details of key car rental market players? global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Japan car rental market with five year forecasts

Reasons to Buy

• What was the size of the Japan car rental market by value in 2024?
• What will be the size of the Japan car rental market in 2029?
• What factors are affecting the strength of competition in the Japan car rental market?
• How has the market performed over the last five years?
• How large is Japan?s car rental market in relation to its regional counterparts?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market rivalry
1.8. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value
3.2. Market volume

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast
5.2. Market volume forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What are the strategies of the leading players?
7.3. What are the strengths of the leading players?

8 COMPANY PROFILES

8.1. Hertz Global Holdings Inc
8.2. Nippon Rent-A-Car Service, Inc.
8.3. Nissan Car Rental Solutions Co., Ltd.

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Japan car rental market value: $ million, 2019-24
Table 2: Japan car rental market volume: car fleet, 2019-24
Table 3: Japan car rental market category segmentation: % share, by value, 2019-24
Table 4: Japan car rental market category segmentation: $ million, 2019-24
Table 5: Japan car rental market geography segmentation: $ million, 2024
Table 6: Japan car rental market distribution: % share, by value, 2024
Table 7: Japan car rental market value forecast: $ million, 2024-29
Table 8: Japan car rental market volume forecast: car fleet, 2024-29
Table 9: Hertz Global Holdings Inc: Key Facts
Table 10: Hertz Global Holdings Inc: Annual Financial Ratios
Table 11: Hertz Global Holdings Inc: Key Employees
Table 12: Nippon Rent-A-Car Service, Inc.: Key Facts
Table 13: Nippon Rent-A-Car Service, Inc.: Key Employees
Table 14: Nissan Car Rental Solutions Co., Ltd.: Key Facts
Table 15: Nissan Car Rental Solutions Co., Ltd.: Key Employees
Table 16: Japan Size of Population (Million), 2020-24
Table 17: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 18: Japan GDP (Current Prices, $ Billion), 2020-24
Table 19: Japan Inflation, 2020-24
Table 20: Japan Consumer Price Index (Absolute), 2020-24
Table 21: Japan Exchange Rate, 2019-24

List Of Figures

LIST OF FIGURES

Figure 1: Japan car rental market value: $ million, 2019-24
Figure 2: Japan car rental market volume: car fleet, 2019-24
Figure 3: Japan car rental market category segmentation: $ million, 2019-24
Figure 4: Japan car rental market geography segmentation: % share, by value, 2024
Figure 5: Japan car rental market distribution: % share, by value, 2024
Figure 6: Japan car rental market value forecast: $ million, 2024-29
Figure 7: Japan car rental market volume forecast: car fleet, 2024-29
Figure 8: Forces driving competition in the car rental market in Japan, 2024
Figure 9: Drivers of buyer power in the car rental market in Japan, 2024
Figure 10: Drivers of supplier power in the car rental market in Japan, 2024
Figure 11: Factors influencing the likelihood of new entrants in the car rental market in Japan, 2024
Figure 12: Factors influencing the threat of substitutes in the car rental market in Japan, 2024
Figure 13: Drivers of degree of rivalry in the car rental market in Japan, 2024