The U.S. Meditation Market
Practicing meditation to reduce stress is becoming mainstream in America. Today, 9.3 million Americans meditate, fueling a $1+ billion industry comprised of meditation studios, books, DVDs, workshops, online courses, websites, apps and supplies. Like the yoga market, which has seen a major increase in the past decade, meditation is experiencing strong growth.
This is a completely new Marketdata report. The following topics are covered: why demand exists, nature and evolution of U.S. meditation studios/centers/retreats, the key companies and gurus in the market, customer demographics, relationship to yoga studios, typical meditation center operations, for-profit vs. non-profit centers, key trends, market niches and 2022 forecasts. Analysis and $ size of these market segments: meditation studios/classes market, books/DVDs/CDs market, meditation apps & websites market, online courses market, corporate wellness programs market, and the supplies & accessories market. Includes meditation center start-up costs and revenues, competitor profiles, findings/market outlook via interviews with industry operators, and a list of resources for follow-up. Profiles of: Headspace, Inscape, Unplug, Mindful, Mind Body Green, Hay House, Soundstrue, Gaia, Kadampa Centers, Shambala Centers, TM (Transcendental Meditation) Centers, Deepak Chopra, Jon Kabat-Zinn, and Eckhart Tolle.
This is a completely new Marketdata report. The following topics are covered: why demand exists, nature and evolution of U.S. meditation studios/centers/retreats, the key companies and gurus in the market, customer demographics, relationship to yoga studios, typical meditation center operations, for-profit vs. non-profit centers, key trends, market niches and 2022 forecasts. Analysis and $ size of these market segments: meditation studios/classes market, books/DVDs/CDs market, meditation apps & websites market, online courses market, corporate wellness programs market, and the supplies & accessories market. Includes meditation center start-up costs and revenues, competitor profiles, findings/market outlook via interviews with industry operators, and a list of resources for follow-up. Profiles of: Headspace, Inscape, Unplug, Mindful, Mind Body Green, Hay House, Soundstrue, Gaia, Kadampa Centers, Shambala Centers, TM (Transcendental Meditation) Centers, Deepak Chopra, Jon Kabat-Zinn, and Eckhart Tolle.
REPORT SCOPE AND METHODOLOGY
Sources and methodology used for the report, report scope
OVERVIEW OF INDUSTRY FACTS & FINDINGS
List of key industry metrics, trends, estimates, forecasts and conclusions of the report.
NATURE & DEFINITION OF THE MARKET
Types of meditation, history, percent and number of Americans that meditate,
Why it’s becoming mainstream
CUSTOMER DEMOGRAPHICS
Discussion of number of meditators, why the growth, reasons for becoming mainstream
Findings of government research studies: 2012 U.S. National Health Interview Survey: Prevalence of meditation use, patterns of meditation practice, profile of typical meditator (age, race, spending, types of services used).
Table: Reasons for meditating
Table: Where people get information (books, newspapers, Internet, DVDs, articles, etc.)
Table: Meditation’s effects on health.
MARKET STRUCTURE
Market segments, types of facilities and products comprising the market (programs, studios/centers, apps, websites, books, online courses, workshops).
MARKET SIZE & GROWTH, MARKET SEGMENTS, FORECASTS
Analysis of market potential, revenue estimates methods & rationale, estimates by other organizations & Marketdata, sources of data.
The Top 10 American cities for meditation
Marketdata ‘s 2017 & 2022 Outlook & Forecast for the Industry, factors affecting growth Outlooks/interviews by personnel at The Meditation Society, Transcendental Meditation Foundation
Table: Estimated Size & Market Segments of the Meditation Market: 2016 ($ millions) – No. of users by type service. % of total, $ value of each market segment (meditation centers market, meditation retreats market, books/DVDs/CDs market, websites/online market, smartphone apps market, courses at holistic institutes market, etc.).
MEDITATION STUDIOS AND CENTERS, CHAINS, RETREATS 21-40
Analysis of estimated number of centers, average annual revenues, operating metrics
Discussion of relationship with yoga studios, cross promotions
Snapshot of the yoga market: number of practitioners, studios, spending per person, start-up costs for a yoga studio, market trends, etc.
Market Size, methods to estimate revenue (IRS 990 tax forms for non-profits, etc.)
Company Profiles (address, description, specialties, history, funding, no. of sites in U.S., revenues when available, fees, programs, etc.)
Inscape
Unplug Meditation
Mindful
Kadampa Centers
Shambhala Centers
TM Centers – Transcendental Meditation (Maharishi Foundation)
OneTaste
Spirit Rock
Art of Living
Residential Meditation Retreats
Summary: operations, number, attendance, average revenues
Retreat Profiles for: Spirit Rock, Art of Living, Mii Amo, White Lotus, Rolling Meadows, Green Gulch, The Abbey of Gethsemanie, Menla Mountain, Southern Dharma, Raj Ayurveda Center, Insight Meditation Society, more.
The role of holistic institutes, meditation courses & workshops they provide, address list of the 16 major U.S. holistic Institutes, estimated revenues from meditation courses.
THE ONLINE MEDITATION MARKET: APPS, WEBSITES, ONLINE COURSES
MEDITATION APPS
List and description of top meditation apps (Headspace, Buddhify, Insight Timer, OMG), their funding and niches, costs, subscription models.
Discussion and description of various online meditation courses
Market size: Marketdata estimates
Company Profiles
Headspace
Gaia
Table: The major meditation apps: no. of monthly downloads, estd. co. revenues
ONLINE COURSES
Summary & analysis: Free vs. fee-based services, descriptions/examples of programs
By: The Chopra Center, Gaia, Vipassana Fellowship, Mindfulness-Based Stress Reduction.
MEDITATION WEBSITES
Descriptions of 10 popular meditation websites
CORPORATE MEDITATION PROGRAMS
Discussion of corporate use of meditation in wellness programs, examples of
Companies now using meditation for their employees
MEDITATION BOOKS, DVDS, CDS MARKET
Discussion of the market: publishing activity/books by Gaia, Soundstrue, Hay House
List of some best-selling meditation books by experts (by Deepak Chopra, Jon KabatZinn, others)
Market size: Marketdata estimate.
MEDITATION SUPPLIES & ACCESSORIES
Description of typical meditation supplies purchased by consumers
OTHER MEDITATION-RELATED COMPANIES AND EXPERTS (IN-DEPTH PROFILES)
Mind Body Green
Eckhart Tolle (SoundsTrue.com)
Deepak Chopra
Jon Kabat-Zinn
Ram Dass
Gaia Company
Hay House
REFERENCE DIRECTORY OF INFORMATION SOURCES
List of meditation associations, societies, magazines, websites, other sources
Sources and methodology used for the report, report scope
OVERVIEW OF INDUSTRY FACTS & FINDINGS
List of key industry metrics, trends, estimates, forecasts and conclusions of the report.
NATURE & DEFINITION OF THE MARKET
Types of meditation, history, percent and number of Americans that meditate,
Why it’s becoming mainstream
CUSTOMER DEMOGRAPHICS
Discussion of number of meditators, why the growth, reasons for becoming mainstream
Findings of government research studies: 2012 U.S. National Health Interview Survey: Prevalence of meditation use, patterns of meditation practice, profile of typical meditator (age, race, spending, types of services used).
Table: Reasons for meditating
Table: Where people get information (books, newspapers, Internet, DVDs, articles, etc.)
Table: Meditation’s effects on health.
MARKET STRUCTURE
Market segments, types of facilities and products comprising the market (programs, studios/centers, apps, websites, books, online courses, workshops).
MARKET SIZE & GROWTH, MARKET SEGMENTS, FORECASTS
Analysis of market potential, revenue estimates methods & rationale, estimates by other organizations & Marketdata, sources of data.
The Top 10 American cities for meditation
Marketdata ‘s 2017 & 2022 Outlook & Forecast for the Industry, factors affecting growth Outlooks/interviews by personnel at The Meditation Society, Transcendental Meditation Foundation
Table: Estimated Size & Market Segments of the Meditation Market: 2016 ($ millions) – No. of users by type service. % of total, $ value of each market segment (meditation centers market, meditation retreats market, books/DVDs/CDs market, websites/online market, smartphone apps market, courses at holistic institutes market, etc.).
MEDITATION STUDIOS AND CENTERS, CHAINS, RETREATS 21-40
Analysis of estimated number of centers, average annual revenues, operating metrics
Discussion of relationship with yoga studios, cross promotions
Snapshot of the yoga market: number of practitioners, studios, spending per person, start-up costs for a yoga studio, market trends, etc.
Market Size, methods to estimate revenue (IRS 990 tax forms for non-profits, etc.)
Company Profiles (address, description, specialties, history, funding, no. of sites in U.S., revenues when available, fees, programs, etc.)
Inscape
Unplug Meditation
Mindful
Kadampa Centers
Shambhala Centers
TM Centers – Transcendental Meditation (Maharishi Foundation)
OneTaste
Spirit Rock
Art of Living
Residential Meditation Retreats
Summary: operations, number, attendance, average revenues
Retreat Profiles for: Spirit Rock, Art of Living, Mii Amo, White Lotus, Rolling Meadows, Green Gulch, The Abbey of Gethsemanie, Menla Mountain, Southern Dharma, Raj Ayurveda Center, Insight Meditation Society, more.
The role of holistic institutes, meditation courses & workshops they provide, address list of the 16 major U.S. holistic Institutes, estimated revenues from meditation courses.
THE ONLINE MEDITATION MARKET: APPS, WEBSITES, ONLINE COURSES
MEDITATION APPS
List and description of top meditation apps (Headspace, Buddhify, Insight Timer, OMG), their funding and niches, costs, subscription models.
Discussion and description of various online meditation courses
Market size: Marketdata estimates
Company Profiles
Headspace
Gaia
Table: The major meditation apps: no. of monthly downloads, estd. co. revenues
ONLINE COURSES
Summary & analysis: Free vs. fee-based services, descriptions/examples of programs
By: The Chopra Center, Gaia, Vipassana Fellowship, Mindfulness-Based Stress Reduction.
MEDITATION WEBSITES
Descriptions of 10 popular meditation websites
CORPORATE MEDITATION PROGRAMS
Discussion of corporate use of meditation in wellness programs, examples of
Companies now using meditation for their employees
MEDITATION BOOKS, DVDS, CDS MARKET
Discussion of the market: publishing activity/books by Gaia, Soundstrue, Hay House
List of some best-selling meditation books by experts (by Deepak Chopra, Jon KabatZinn, others)
Market size: Marketdata estimate.
MEDITATION SUPPLIES & ACCESSORIES
Description of typical meditation supplies purchased by consumers
OTHER MEDITATION-RELATED COMPANIES AND EXPERTS (IN-DEPTH PROFILES)
Mind Body Green
Eckhart Tolle (SoundsTrue.com)
Deepak Chopra
Jon Kabat-Zinn
Ram Dass
Gaia Company
Hay House
REFERENCE DIRECTORY OF INFORMATION SOURCES
List of meditation associations, societies, magazines, websites, other sources
