Medical Spas: A Market Analysis

Date: November 1, 2012
Pages: 127
US$ 995.00
Publisher: Marketdata Enterprises
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M4379D479D4EN

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This groundbreaking new analysis by Marketdata examines the growing $1.9 billion business of medical spas. There are the about 2,100 “medical spas” or “med spas” now operating in the United States—an interesting hybrid niche healthcare/cosmetic facility that straddles the medical and business fields. Medical spas only emerged ten years ago and exploded in number between 2007 and 2009. However, a major shake-out took place as franchises failed and the recession hit—exposing overoptimistic revenue assumptions and poor management.

As primary care MDs seek to replace lost income, and as baby boomers age, demand should grow for minimally or non-invasive cosmetic procedures made possible by an ever-developing generation of laser equipment.

This study examines the med spas market structure and history, revenues/growth, key market trends and issues, effects of the recession, consumer demand factors and demographics, extensive med spa operating ratios--results of three separate surveys, laser technology and suppliers, why franchising failed, investment, etc. Covers national revenues (2002-2011 estimates, 2012, 2013 & 2016 forecasts).

Headwinds that have limited med spa success in the past have included widely varying state regulations, botched procedures resulting from improper use of laser machines, and a spate of failed franchises. However, most of these issues have been resolved and the business lessons have been learned.

The study contains 13 in-depth profiles of the leading laser equipment makers. This report is also sold by single chapters.

Introduction: Study Scope and Methodology 1-5
Executive Overview of Major Findings ($300) 6-21 Highlights of all study chapters: nature/description of medical spas and market structure, key operating ratios, $ market size/growth (2000-2016 forecast), major trends and factors affecting consumer demand, number and type of cosmetic procedures performed annually/cost/growth since 2000, status of overall spas market, med spa operating ratios/results of Marketdata and other surveys, top aesthetic procedures, top concerns of operators, market history and development, why franchising failed, laser technology status report/suppliers.
Nature of the Market ($200) 22-34
Market history, medical spa definition, legal guidelines and typical settings
Number of med spas in operation
Liability issues and staff qualifications
Industry regulation: ethical dilemmas
Types of non-surgical aesthetic procedures for improving skin appearance: hair removal, leg and facial veins, skin rejuvenation – in-depth descriptions
Medical spa practitioners – training, number, typical procedures performed: estheticians, laser technicians, cosmetic surgeons, dermatologists.
Consumer Demand: The Top Med Spa Procedures ($200) 35-54
Summary of number of procedures performed: data from American Society for Aesthetic Plastic Surgery (2011)
Discussion of top 5 procedures (breast augmentation, liposuction, eyelid surgery, abdominoplasty, breast reduction) and top 5 minimally-invasive procedures (botox, laser hair removal, laser skin resurfacing, chemical peel, hyaluronic acid) – number of procedures and spending
Highlights of ASAPS 2011 survey on cosmetic surgery: men vs. women, by age, top procedures. Comparison to historical surveys in 2005 and 2000
Procedure descriptions (cost, number of treatments, how it works)
  Facial treatments
  Dermal fillers
  Chemical peels
  Laser hair removal
  Liposuction and body contouring
  Varicose vein removal (sclerotherapy)
  Tattoo removal (why demand is increasing, trends, value of the industry)
  Number of cosmetic procedures performed in U.S., by type: 2011 vs. 2000
  Physician/surgeon fees, by type procedure, total expenditures: 2011 vs. 2000
  Percent change in physician/surgeon fees, by type procedure: 2011 vs. 2000
Market Structure & Operating Ratios ($ 200) 55-68
ISPA Surveys: 1999-2009 data, major findings: total no. of spas, total spa visits, Avg. visits per establishment
  Medical spas: revenue per visit, per sq. ft., per staff person, visits per spa, sq. footage per spa, employees per spa
  Medical spas, by type service provided
  Composition of revenues for med spas
The Medical Spa Physician Report: major findings of Jan. 2012 survey (med spa income, % spent on marketing, value of new patients, type marketing used, obstacles to growth, most profitable treatments, etc.)
Marketdata online Med Spa Survey results (Aug-October 2012)
  How owners characterize their med spa (part of day spa, med spa, etc.0
  Type of staff employed at the med spa, percent employing
  Revenue mix (procedures vs. retail products)
  Services offered, by type, % offering (16 types)
  Profile of typical customer (% men/women, avg. age, % repeat clients)
  Percent of spas with MD on premises. If not on premises, no. of hrs. they provide supervision
  Identify reasons why you call your facility a med spa (all responses listed)
  Average annual revenues (group avg.): 2009, 2010, 2011 % increase
  Expected revenues growth in 2012: Percent expecting decrease, same level, increase
  How the last recession affected med spa business – all responses listed
  Greatest concerns in growing the med spa’s practice all responses listed
Market Structure & Operating Ratios (continued)
Sample income, expense and profit margin statement – market average, estimated by Marketdata % of sales for variety of expenses
Acara Partners: med spa operations pitfalls to avoid, Groupon deals, marketing, budgets, etc.
Franchising: A History of Failure ($100) 69-76
Reasons why franchising did not work for this market: management, state regulations, pricing, etc.
Examples of franchising gone wrong: HealthWest, Skin Novo, Sleek MedSpa, Sona MedSpa Intl. – why treatments failed, backruptcies
Company profiles/history: Radiance Medspa, Thermage
Other Competitors Still Operating (not franchised)
Ideal Image Laser Hair Removal
American Laser Skincare
Market Size and Growth ($150) 77-88
Discussion of market history and major growth during 2007 to 2009
Factors affecting demand for med spa services: aging of population, state regulations, broader range of treatments available, broader customer base, technology-driven market
Effects of the last recession
Sources of market estimates: limitations and benefits
ISPA surveys: 2010 Spa Industry Report findings
Review of 2011 -2012 market performance
  Total spas industry – number of spas (1999-2011)
  Total spa industry revenues (1999-2011)
  Average revenues per spa (1999-2011)
  Number of medical spas as a percent of all spas (2005-2016)
  Estimated value of the medical spas market (2002-2016)
Laser Technology and Manufacturer Profiles ($300) 89-121
Summary and discussion of why technology drives the market
Discussion of new vs. used laser machines: lease costs, American vs. imported machines, FDA approval, influence of top esthetic doctors on the market
Financial considerations for med spa operators: pitfalls of manufacturer contracts, warranties, places to find used equipment, recertification fees, technology and equipment obsolescence
Summary of injectable esthetic products (DYSPORT, RESTYLANE, JUVEDERM, BOTOX, etc)
List of equipment suppliers by treatment type
Manufacturer profiles (headquarters, type equipment sold, specialties, foreign operations, recent developments, divisions, financial data when available for 2009-2011)
  Sciton Laser
  Candela/Syneron Laser
  Cynosure Laser
  Palomar Laser
  Cutera Inc.
  Solta Medical
  Alma Lasers
  Astanza Lasers
  Silhouet-Tone USA
  Cool Touch Inc.
  Lumenis Laser
  Medicis Pharmaceutical Corp. (injectables)
  Allergan Inc. (injectables)
Reference Directory of Information Sources 122-127
Name/address/phone/key contacts: trade groups, journals, magazines, directories, special surveys, consultants, etc.
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