Marketing Collection
The collection includes the following reports:
- Pharma and Gamification: motivating positive outcomes – a primer
- The Impact of Mobile Health on Patient-Centric Disease Management
- Innovations in Multichannel Marketing
- Inside China’s Pharma Sales Force – insights from the frontline
- Patient-Centricity: Solving the latest pharma puzzle
- Effective sales and marketing strategies for drugs with companion diagnostics
- Branded Generics: Strategies and Tactics for Winning in Latin America
- Digital Doctors: Marketing to Online Networks (2nd Edition)
- The Top 10 Pharma Companies in 2017 - leading drivers and resistors to growth
- Pharma and the mHealth Revolution - engaging with mobile-enabled physicians and HCPs
- Closing the Loop: delivering real-world commercial benefit from closed-loop marketing
- Driving Brand Value in Emerging Markets - winning strategies and tactics
- Big Data in Pharma Marketing
