Market Access Impact: Melanoma (EU5) 2018

Date: February 1, 2018
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US$ 5,345.00
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Publisher: FirstWord
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MCD652B852EEN
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Market Access Impact: Melanoma (EU5) 2018
Market barriers affect a fifth of melanoma prescriptions. Is your brand losing out?

In the EU5, market barriers affect a fifth of all melanoma prescriptions, giving the top brand a narrow lead over two rivals that are in

2nd and 3rd place. Find out how eliminating barriers would shake up the top and middle of the market, and help the last place brand double its

share in Market Access Impact: Melanoma (EU5) [2018].

Based on a survey of 150 oncologists and dermato-oncologists, the report covers 8 major therapies from Amgen, Bristol-Myers Squibb,

Merck Sharp & Dohme, Novartis, and Roche. Handy graphs and charts reveal which of the 7 different barriers cost your brand the most market share, and which ones help you take the most from competitors.

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Top Takeaways
  • Barriers affect a fifth of all prescriptions: But two barriers in particular affect more prescriptions than the others.
  • Market access is not the problem: Barriers related to market access affect far fewer prescriptions than either of the top two barriers.
  • Four brands gain share: But the most prescribed brand sees a significantly larger net gain than any other brand.
  • One brand loses big: The least-prescribed brand loses far more market share than any competitor, and suffers disproportionately from four of the seven barriers.
  • Eliminating barriers would shake up the rankings: Moving one brand into second place, shuffling the order in the middle of the pack, and doubling share for the last-place brand.
  • One brand has a big perception problem: Nearly 15% of surveyed doctors didn’t even know it existed.
Insight into 8 Major Melanoma Drugs
  • Cotellic (cobimetinib; Roche)
  • Imlygic (talimogene laherparepvec; Amgen)
  • Keytruda (pembrolizumab; Merck Sharp & Dohme)
  • Mekinist (trametinib; Novartis)
  • Opdivo (nivolumab; Bristol-Myers Squibb)
  • Tafinlar (dabrafenib; Novartis)
  • Yervoy (ipilimumab; Bristol-Myers Squibb)
  • Zelboraf (vemurafenib; Roche)
Market Access Impact: Melanoma (EU5) explores key issues affecting Melanoma drug manufacturers. You’ll learn:

How barriers affect market access:
  • What brands do doctors prescribe the most?
  • How many prescriptions do barriers affect?
  • Which barriers have the biggest impact?
How barriers affect your brand:
  • How many doctors prescribe your brand? How many don’t, but would consider it?
  • Why don’t doctors prescribe your brand? What do they prescribe instead?
  • Which competing brands does your brand take market share from?
A Report Based on Expert Knowledge

We surveyed 150 medical oncologists and dermato-oncologists—30 from each EU5 country (France, Italy, Germany, Spain, UK)—chosen from the largest community of validated physicians in the world. All respondents have:

All respondents:
  • Have been practicing for 2+ years
  • Prescribed at least one of the listed products
  • Seen at least 5 patients in total in the last month
We conducted the survey between January 10-23, 2018.

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FirstWord is an innovative industry intelligence leader serving over 240,000 Pharma and MedTech professionals worldwide. FirstWord offers a range of products and services designed to help your company gain a competitive edge by making key business decisions with speed and confidence.

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FirstWord Reports deliver timely, need-to-know intelligence about your products, your competitors and your markets. Covering biosimilars, market access, medical affairs, sales & marketing, technology and therapy areas, FirstWord Reports provide expert views and intelligence on the challenges facing pharma today.
1. WHAT ARE MARKET BARRIERS?

2. ABOUT THIS REPORT

3. ABOUT THE SURVEY

4. BRANDS INCLUDED IN THE SURVEY

5. EXECUTIVE SUMMARY
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