Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019
The marketing analytics market is setting a positive market trend. It provides various benefits such as increased customer traffic, less time to create awareness of new products and services, and better manageability of online marketing program. The marketing analytics software offers an increased capability of solution to handle more number of customer transactions.
One of the major forces that are driving the marketing analytics software market is the increasing trend of traffic analysis on the online marketing activities. The marketing analytics software is becoming an integrated component in most business organizations. It is currently an essential feature for customer’s experience on online marketing activities and also changes the way in which enterprises deals with partners and suppliers as well as empowers their workforce with access to information and services.
The major restraints in this market are installation cost of marketing analytics software and easy availability of open-source solutions. These are the major factors which are restricting the growth of marketing analytics software market. Besides, there are a few challenges that are lack of awareness about marketing analytics software, lack of system integration in order to deploy the software, and lack of skilled labours to operate marketing analytics software.
There are various assumptions that have been taken into consideration for market sizing and forecasting exercise. Few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are not expected to seriously affect the forecasts in the emerging LA regions.
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into application in marketing methods, deployment modes, and end users comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the different verticals and regions.
2. This report will help in better understanding of the competitor and gain more insights to better position one’s business. There is a separate section on competitive landscape, which includes competitor ecosystem and competitor portfolio comparison. Besides, there are company profiles of top ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
3. The report helps in understanding the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.
One of the major forces that are driving the marketing analytics software market is the increasing trend of traffic analysis on the online marketing activities. The marketing analytics software is becoming an integrated component in most business organizations. It is currently an essential feature for customer’s experience on online marketing activities and also changes the way in which enterprises deals with partners and suppliers as well as empowers their workforce with access to information and services.
The major restraints in this market are installation cost of marketing analytics software and easy availability of open-source solutions. These are the major factors which are restricting the growth of marketing analytics software market. Besides, there are a few challenges that are lack of awareness about marketing analytics software, lack of system integration in order to deploy the software, and lack of skilled labours to operate marketing analytics software.
There are various assumptions that have been taken into consideration for market sizing and forecasting exercise. Few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are not expected to seriously affect the forecasts in the emerging LA regions.
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into application in marketing methods, deployment modes, and end users comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the different verticals and regions.
2. This report will help in better understanding of the competitor and gain more insights to better position one’s business. There is a separate section on competitive landscape, which includes competitor ecosystem and competitor portfolio comparison. Besides, there are company profiles of top ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
3. The report helps in understanding the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 YEAR
1.4 CURRENCY
1.5 LIMITATIONS
1.6 MARKET STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 SECONDARY DATA
2.1.1 KEY DATA TAKEN FROM SECONDARY SOURCES
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key Industry Insights
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.3.1 ASSUMPTIONS
3 EXECUTIVE SUMMARY
3.1 EVOLUTION
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MARKETING ANALYTICS SOFTWARE
4.2 MARKETING ANALYTICS SOFTWARE MARKET: APPLICATIONS SEGMENTS
4.3 MARKETING ANALYTICS SOFTWARE MARKET SHARE: BY REGION
4.4 MARKETING ANALYTICS SOFTWARE MARKET: BY REGION
4.5 LIFE CYCLE ANALYSIS, BY REGION
4.6 MARKET CHASM ANALYSIS
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET SEGMENTATION
5.2.1 MARKETING ANALYTICS SOFTWARE, BY APPLICATION
5.2.2 MARKETING ANALYTICS SOFTWARE, BY VERTICAL
5.2.3 MARKETING ANALYTICS SOFTWARE, BY DEPLOYMENT MODEL
5.2.4 MARKETING ANALYTICS SOFTWARE, BY END USER
5.3 MARKET DYNAMICS
5.3.1 DRIVERS
5.3.1.1 Increase in social media channels
5.3.1.2 Increasing need to calculate MROI
5.3.1.3 Increase in budget for marketing analytics software
5.3.1.4 Need to understand customer behavior
5.3.2 RESTRAINTS
5.3.2.1 High deployment cost of marketing analytics software
5.3.2.2 Easy availability of open source solution
5.3.3 OPPORTUNITIES
5.3.3.1 Increase in adoption of cloud-based technology
5.3.3.2 Increase in trend of marketing analytics
5.3.4 CHALLENGES
5.3.4.1 Lack of awareness
5.3.4.2 Lack of system integration
5.3.4.3 Lack of skill
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 SUPPLY CHAIN ANALYSIS
6.4 INDUSTRY TRENDS
6.5 PORTER’S FIVE FORCES ANALYSIS
6.5.1 THREAT FROM NEW ENTRANTS
6.5.2 THREAT FROM SUBSTITUTES
6.5.3 BARGAINING POWER OF SUPPLIERS
6.5.4 BARGAINING POWER OF BUYERS
6.5.5 INTENSITY OF COMPETITIVE RIVALRY
6.6 STRATEGIC BENCHMARKING
6.6.1 PRODUCT ENHANCEMENT AND EXPANSION
6.6.2 MERGERS & ACQUISITIONS, STRATEGIC AGREEMENTS, AND JOINT VENTURES
7 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION
7.1 INTRODUCTION
7.1.1 SOCIAL MEDIA MARKETING
7.1.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.1.3 MARKET SIZE AND FORECAST, BY END USER
7.1.4 MARKET SIZE AND FORECAST, BY REGION
7.2 E-MAIL MARKETING
7.2.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.2.2 MARKET SIZE AND FORECAST, BY END USER
7.2.3 MARKET SIZE AND FORECAST, BY REGION
7.3 SEO MARKETING
7.3.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.3.2 MARKET SIZE AND FORECAST, BY END USER
7.3.3 MARKET SIZE AND FORECAST, BY REGION
7.4 PPC MARKETING
7.4.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.4.2 MARKET SIZE AND FORECAST, BY END USER
7.4.3 MARKET SIZE AND FORECAST, BY REGION
7.5 DISPLAY MARKETING
7.5.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.5.2 MARKET SIZE AND FORECAST, BY END USER
7.5.3 MARKET SIZE AND FORECAST, BY REGION
7.6 VIDEO MARKETING
7.6.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.6.2 MARKET SIZE AND FORECAST, BY END USER
7.6.3 MARKET SIZE AND FORECAST, BY REGION
7.7 CONTENT MARKETING
7.7.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.7.2 MARKET SIZE AND FORECAST, BY END USER
7.7.3 MARKET SIZE AND FORECAST, BY REGION
8 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY VERTICAL
8.1 INTRODUCTION
8.2 RETAIL
8.2.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.3 CONSUMER PACKAGED GOODS (CPG)
8.3.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.4 HIGH-TECH MANUFACTURING
8.4.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.5 ENERGY AND UTILITY
8.5.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.6 BANKING FINANCIAL AND INSURANCE (BFSI)
8.6.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.7 HEALTHCARE
8.7.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.8 E-COMMERCE
8.8.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.9 MEDIA AND ENTERTAINMENT
8.9.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.10 OTHER VERTICALS
8.10.1 MARKET SIZE AND FORECAST, BY APPLICATION
9 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL
9.1 INTRODUCTION
9.2 CLOUD
9.2.1 MARKET SIZE AND FORECAST, BY APPLICATION
9.2.2 MARKET SIZE AND FORECAST, BY VERTICAL
9.2.3 MARKET SIZE AND FORECAST, BY END USER
9.3 ON PREMISES
9.3.1 MARKET SIZE AND FORECAST, BY APPLICATION
9.3.2 MARKET SIZE AND FORECAST, BY VERTICAL
9.3.3 MARKET SIZE AND FORECAST, BY END USER
10 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY END USER
10.1 INTRODUCTION
10.2 SMALL AND MEDIUM BUSINESSES (SMBS)
10.2.1 SMBS MARKET SIZE, BY APPLICATION
10.2.2 SMBS MARKET SIZE, BY VERTICAL
10.3 ENTERPRISES
10.3.1 ENTERPRISES MARKET SIZE, BY APPLICATION
10.3.2 ENTERPRISES MARKET SIZE, BY VERTICAL
11 GEOGRAPHIC ANALYSIS
11.1 INTRODUCTION
11.2 NORTH AMERICA (NA)
11.2.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.2.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.2.3 MARKET SIZE AND FORECAST, BY END USER
11.3 EUROPE
11.3.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.3.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.3.3 MARKET SIZE AND FORECAST, BY END USER
11.4 ASIA-PACIFIC (APAC)
11.4.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.4.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.4.3 MARKET SIZE AND FORECAST, BY END USER
11.5 MIDDLE EAST AND AFRICA (MEA)
11.5.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.5.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.5.3 MARKET SIZE AND FORECAST, BY END USER
11.6 LATIN AMERICA (LA)
11.6.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.6.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.6.3 MARKET SIZE AND FORECAST, BY END USER
12 COMPETITIVE LANDSCAPE
12.1 OVERVIEW
12.2 MARKET SHARE ANALYSIS, MARKETING ANALYTICS SOFTWARE MARKET
12.3 COMPETITIVE SITUATION AND TRENDS
12.3.1 NEW PRODUCT LAUNCHES
12.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES
12.3.3 MERGERS & ACQUISITIONS
12.3.4 EXPANSION
13 COMPETITIVE PROFILE
13.1 INTRODUCTION
13.2 ADOBE SYSTEMS INCORPORATED
13.3 ACCENTURE
13.4 IBM
13.5 ORACLE
13.6 WIPRO LIMITED
13.7 EXPERIAN
13.8 HARTE-HANKS INC
13.9 PEGA-SYSTEM
13.10 SAS INSTITUTE INC.
13.11 TERADATA CORPORATION
14 APPENDIX
14.1 INSIGHTS OF INDUSTRY EXPERTS
14.2 DISCUSSION GUIDE
14.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
14.4 AVAILABLE CUSTOMIZATIONS
14.5 RELATED REPORTS
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 MARKET SCOPE
1.3.1 YEAR
1.4 CURRENCY
1.5 LIMITATIONS
1.6 MARKET STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 SECONDARY DATA
2.1.1 KEY DATA TAKEN FROM SECONDARY SOURCES
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key Industry Insights
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.3.1 ASSUMPTIONS
3 EXECUTIVE SUMMARY
3.1 EVOLUTION
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MARKETING ANALYTICS SOFTWARE
4.2 MARKETING ANALYTICS SOFTWARE MARKET: APPLICATIONS SEGMENTS
4.3 MARKETING ANALYTICS SOFTWARE MARKET SHARE: BY REGION
4.4 MARKETING ANALYTICS SOFTWARE MARKET: BY REGION
4.5 LIFE CYCLE ANALYSIS, BY REGION
4.6 MARKET CHASM ANALYSIS
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET SEGMENTATION
5.2.1 MARKETING ANALYTICS SOFTWARE, BY APPLICATION
5.2.2 MARKETING ANALYTICS SOFTWARE, BY VERTICAL
5.2.3 MARKETING ANALYTICS SOFTWARE, BY DEPLOYMENT MODEL
5.2.4 MARKETING ANALYTICS SOFTWARE, BY END USER
5.3 MARKET DYNAMICS
5.3.1 DRIVERS
5.3.1.1 Increase in social media channels
5.3.1.2 Increasing need to calculate MROI
5.3.1.3 Increase in budget for marketing analytics software
5.3.1.4 Need to understand customer behavior
5.3.2 RESTRAINTS
5.3.2.1 High deployment cost of marketing analytics software
5.3.2.2 Easy availability of open source solution
5.3.3 OPPORTUNITIES
5.3.3.1 Increase in adoption of cloud-based technology
5.3.3.2 Increase in trend of marketing analytics
5.3.4 CHALLENGES
5.3.4.1 Lack of awareness
5.3.4.2 Lack of system integration
5.3.4.3 Lack of skill
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 SUPPLY CHAIN ANALYSIS
6.4 INDUSTRY TRENDS
6.5 PORTER’S FIVE FORCES ANALYSIS
6.5.1 THREAT FROM NEW ENTRANTS
6.5.2 THREAT FROM SUBSTITUTES
6.5.3 BARGAINING POWER OF SUPPLIERS
6.5.4 BARGAINING POWER OF BUYERS
6.5.5 INTENSITY OF COMPETITIVE RIVALRY
6.6 STRATEGIC BENCHMARKING
6.6.1 PRODUCT ENHANCEMENT AND EXPANSION
6.6.2 MERGERS & ACQUISITIONS, STRATEGIC AGREEMENTS, AND JOINT VENTURES
7 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION
7.1 INTRODUCTION
7.1.1 SOCIAL MEDIA MARKETING
7.1.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.1.3 MARKET SIZE AND FORECAST, BY END USER
7.1.4 MARKET SIZE AND FORECAST, BY REGION
7.2 E-MAIL MARKETING
7.2.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.2.2 MARKET SIZE AND FORECAST, BY END USER
7.2.3 MARKET SIZE AND FORECAST, BY REGION
7.3 SEO MARKETING
7.3.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.3.2 MARKET SIZE AND FORECAST, BY END USER
7.3.3 MARKET SIZE AND FORECAST, BY REGION
7.4 PPC MARKETING
7.4.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.4.2 MARKET SIZE AND FORECAST, BY END USER
7.4.3 MARKET SIZE AND FORECAST, BY REGION
7.5 DISPLAY MARKETING
7.5.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.5.2 MARKET SIZE AND FORECAST, BY END USER
7.5.3 MARKET SIZE AND FORECAST, BY REGION
7.6 VIDEO MARKETING
7.6.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.6.2 MARKET SIZE AND FORECAST, BY END USER
7.6.3 MARKET SIZE AND FORECAST, BY REGION
7.7 CONTENT MARKETING
7.7.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
7.7.2 MARKET SIZE AND FORECAST, BY END USER
7.7.3 MARKET SIZE AND FORECAST, BY REGION
8 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY VERTICAL
8.1 INTRODUCTION
8.2 RETAIL
8.2.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.3 CONSUMER PACKAGED GOODS (CPG)
8.3.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.4 HIGH-TECH MANUFACTURING
8.4.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.5 ENERGY AND UTILITY
8.5.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.6 BANKING FINANCIAL AND INSURANCE (BFSI)
8.6.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.7 HEALTHCARE
8.7.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.8 E-COMMERCE
8.8.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.9 MEDIA AND ENTERTAINMENT
8.9.1 MARKET SIZE AND FORECAST, BY APPLICATION
8.10 OTHER VERTICALS
8.10.1 MARKET SIZE AND FORECAST, BY APPLICATION
9 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL
9.1 INTRODUCTION
9.2 CLOUD
9.2.1 MARKET SIZE AND FORECAST, BY APPLICATION
9.2.2 MARKET SIZE AND FORECAST, BY VERTICAL
9.2.3 MARKET SIZE AND FORECAST, BY END USER
9.3 ON PREMISES
9.3.1 MARKET SIZE AND FORECAST, BY APPLICATION
9.3.2 MARKET SIZE AND FORECAST, BY VERTICAL
9.3.3 MARKET SIZE AND FORECAST, BY END USER
10 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY END USER
10.1 INTRODUCTION
10.2 SMALL AND MEDIUM BUSINESSES (SMBS)
10.2.1 SMBS MARKET SIZE, BY APPLICATION
10.2.2 SMBS MARKET SIZE, BY VERTICAL
10.3 ENTERPRISES
10.3.1 ENTERPRISES MARKET SIZE, BY APPLICATION
10.3.2 ENTERPRISES MARKET SIZE, BY VERTICAL
11 GEOGRAPHIC ANALYSIS
11.1 INTRODUCTION
11.2 NORTH AMERICA (NA)
11.2.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.2.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.2.3 MARKET SIZE AND FORECAST, BY END USER
11.3 EUROPE
11.3.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.3.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.3.3 MARKET SIZE AND FORECAST, BY END USER
11.4 ASIA-PACIFIC (APAC)
11.4.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.4.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.4.3 MARKET SIZE AND FORECAST, BY END USER
11.5 MIDDLE EAST AND AFRICA (MEA)
11.5.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.5.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.5.3 MARKET SIZE AND FORECAST, BY END USER
11.6 LATIN AMERICA (LA)
11.6.1 MARKET SIZE AND FORECAST, BY VERTICAL
11.6.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL
11.6.3 MARKET SIZE AND FORECAST, BY END USER
12 COMPETITIVE LANDSCAPE
12.1 OVERVIEW
12.2 MARKET SHARE ANALYSIS, MARKETING ANALYTICS SOFTWARE MARKET
12.3 COMPETITIVE SITUATION AND TRENDS
12.3.1 NEW PRODUCT LAUNCHES
12.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES
12.3.3 MERGERS & ACQUISITIONS
12.3.4 EXPANSION
13 COMPETITIVE PROFILE
13.1 INTRODUCTION
13.2 ADOBE SYSTEMS INCORPORATED
13.3 ACCENTURE
13.4 IBM
13.5 ORACLE
13.6 WIPRO LIMITED
13.7 EXPERIAN
13.8 HARTE-HANKS INC
13.9 PEGA-SYSTEM
13.10 SAS INSTITUTE INC.
13.11 TERADATA CORPORATION
14 APPENDIX
14.1 INSIGHTS OF INDUSTRY EXPERTS
14.2 DISCUSSION GUIDE
14.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
14.4 AVAILABLE CUSTOMIZATIONS
14.5 RELATED REPORTS
LIST OF TABLES
Table 1 MARKETING ANALYTICS SOFTWARE MARKET SIZE, 2012–2019 ($MILLION)
Table 2 INCREASING NEED TO CALCULATE MROI IS PROPELLING THE GROWTH OF THE MARKETING ANALYTICS SOFTWARE MARKET
Table 3 HIGH DEPLOYMENT COST IS HAMPERING THE GROWTH OF MARKETING ANALYTICS SOFTWARE
Table 4 INCREASING TREND OF MARKETING ANALYTICS SOFTWARE WILL BOOST THE MARKETING ANALYTICS SOFTWARE MARKET
Table 5 LACK OF AWARENESS AMONG MANAGERS IS THE KEY CONSTRAINT FOR THE GROWTH OF MARKETING ANALYTICS SOFTWARE MARKET
Table 6 MOBILE MARKETING ANALYTICS IS THE LEADING TREND IN MARKETING ANALYTICS SOFTWARE MARKET
Table 7 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 8 SOCIAL MEDIA MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 9 SOCIAL MEDIA MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 10 SOCIAL MEDIA MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 11 E-MAIL MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 12 E-MAIL MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 13 E-MAIL MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 14 SEO MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 15 SEO MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 16 SEO MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 17 PPC MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 18 PPC MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 19 PPC MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 20 DISPLAY MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 21 DISPLAY MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 22 DISPLAY MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 23 VIDEO MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 24 VIDEO MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 25 VIDEO MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 26 CONTENT MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 27 CONTENT MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 28 CONTENT MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 29 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 30 RETAIL MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 31 CONSUMER PACKAGED GOODS MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 32 HIGH-TECH MANUFACTURING MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 33 ENERGY AND UTILITY MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 34 BFSI MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 35 HEALTHCARE MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 36 E-COMMERCE MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 37 MEDIA AND ENTERTAINMENT MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 38 OTHER VERTICALS MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 39 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 40 CLOUD MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 41 CLOUD MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 42 CLOUD MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 43 ON-PREMISES MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 44 ON-PREMISES MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 45 ON-PREMISES MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 46 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 47 SMBS MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 48 SMBS MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 49 ENTERPRISES MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 50 ENTERPRISES MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 51 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY REGION 2012–2019 ($MILLION)
Table 52 NORTH AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 53 NORTH AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 54 NORTH AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 55 EUROPE: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 56 EUROPE: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 57 EUROPE: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 58 ASIA-PACIFIC: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 59 ASIA-PACIFIC: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 60 ASIA-PACIFIC: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 61 MIDDLE EAST AND AFRICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 62 MIDDLE EAST AND AFRICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 63 MIDDLE EAST AND AFRICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 64 LATIN AMERICA: MARKETING ANALYTICS SOFTWARE MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 65 LATIN AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 66 LATIN AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 67 NEW PRODUCT LAUNCHES, 2011–2014
Table 68 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES, 2013–2014
Table 69 MERGERS & ACQUISITIONS, 2012–2014
Table 70 EXPANSIONS, 2013–2014
Table 1 MARKETING ANALYTICS SOFTWARE MARKET SIZE, 2012–2019 ($MILLION)
Table 2 INCREASING NEED TO CALCULATE MROI IS PROPELLING THE GROWTH OF THE MARKETING ANALYTICS SOFTWARE MARKET
Table 3 HIGH DEPLOYMENT COST IS HAMPERING THE GROWTH OF MARKETING ANALYTICS SOFTWARE
Table 4 INCREASING TREND OF MARKETING ANALYTICS SOFTWARE WILL BOOST THE MARKETING ANALYTICS SOFTWARE MARKET
Table 5 LACK OF AWARENESS AMONG MANAGERS IS THE KEY CONSTRAINT FOR THE GROWTH OF MARKETING ANALYTICS SOFTWARE MARKET
Table 6 MOBILE MARKETING ANALYTICS IS THE LEADING TREND IN MARKETING ANALYTICS SOFTWARE MARKET
Table 7 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 8 SOCIAL MEDIA MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 9 SOCIAL MEDIA MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 10 SOCIAL MEDIA MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 11 E-MAIL MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 12 E-MAIL MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 13 E-MAIL MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 14 SEO MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 15 SEO MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 16 SEO MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 17 PPC MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 18 PPC MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 19 PPC MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 20 DISPLAY MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 21 DISPLAY MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 22 DISPLAY MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 23 VIDEO MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 24 VIDEO MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 25 VIDEO MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 26 CONTENT MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 27 CONTENT MARKETING MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 28 CONTENT MARKETING MARKET SIZE, BY REGION, 2012–2019 ($MILLION)
Table 29 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 30 RETAIL MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 31 CONSUMER PACKAGED GOODS MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 32 HIGH-TECH MANUFACTURING MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 33 ENERGY AND UTILITY MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 34 BFSI MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 35 HEALTHCARE MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 36 E-COMMERCE MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 37 MEDIA AND ENTERTAINMENT MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 38 OTHER VERTICALS MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 39 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 40 CLOUD MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 41 CLOUD MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 42 CLOUD MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 43 ON-PREMISES MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 44 ON-PREMISES MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 45 ON-PREMISES MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 46 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 47 SMBS MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 48 SMBS MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 49 ENTERPRISES MARKET SIZE, BY APPLICATION, 2012–2019 ($MILLION)
Table 50 ENTERPRISES MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 51 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY REGION 2012–2019 ($MILLION)
Table 52 NORTH AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 53 NORTH AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 54 NORTH AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 55 EUROPE: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 56 EUROPE: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 57 EUROPE: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 58 ASIA-PACIFIC: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 59 ASIA-PACIFIC: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 60 ASIA-PACIFIC: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 61 MIDDLE EAST AND AFRICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 62 MIDDLE EAST AND AFRICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 63 MIDDLE EAST AND AFRICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 64 LATIN AMERICA: MARKETING ANALYTICS SOFTWARE MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012–2019 ($MILLION)
Table 65 LATIN AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012–2019 ($MILLION)
Table 66 LATIN AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012–2019 ($MILLION)
Table 67 NEW PRODUCT LAUNCHES, 2011–2014
Table 68 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, & JOINT VENTURES, 2013–2014
Table 69 MERGERS & ACQUISITIONS, 2012–2014
Table 70 EXPANSIONS, 2013–2014
Marketing analytics comprises the process and technologies that enable marketers to evaluate the success of their marketing efforts. It is a practice of measuring, managing, and analyzing the marketing performance to maximize the effectiveness and optimize the Return on Investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends. Marketing analytics allows a marketer to monitor the online marketing campaigns and respective outcomes, enabling them to spend each penny as effectively as possible. It can help marketing managers in the areas of product design, customer surveys, industry trends, and customer support.
In this report, marketing analytics software has been defined as sales and marketing analytical software that helps companies to evaluate the performance of their marketing activities by measuring them using important business metrics, such as Return on Investment (RoI), marketing attribution, and overall marketing effectiveness.
- The market study covers various marketing analytics software applications (including social media marketing, e-mail marketing, Search Engine Optimization (SEO) marketing, pay per click marketing, display marketing, video marketing, and content marketing)
- The market study covers marketing analytics software by vertical (retail; Consumer Packaged Goods (CPG); high-tech manufacturing; energy and utilities; Banking, Financial Services, and Insurance (BFSI); healthcare; e-commerce; media and entertainment; and other verticals
- The market study covers marketing analytics software by deployment model (on-premises and cloud) and end user (small and medium businesses and enterprises)
- The market has also been covered by region (NA, Europe, APAC, LA, and MEA)
