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Retail Analytics Market by Offering (Software, Services), Business Function (Sales and Marketing, Finance and Accounting), Application (Order Fulfillment and Returns Management, Merchandize Planning), End User and Region - Global Forecast to 2029

March 2024 | 305 pages | ID: RE3B2659334EN
MarketsandMarkets

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The retail analytics market is projected to grow from USD 8.5 billion in 2024 to USD 25.0 billion by 2029, at a compound annual growth rate (CAGR) of 24.0% during the forecast period. The market is anticipated to grow due to the exponential growth of e-commerce platforms and increasing adoption of omni-channel retail strategies. The proliferation of data generated through diverse channels forms a foundational driver in the retail analytics market.

“By software, Prescriptive Analytics segment to register for second fastest growing CAGR during the forecast period.”

Prescriptive analytics software utilizes sophisticated algorithms and predictive models to analyse historical data, current trends, and various influencing factors to recommend optimal actions or strategies. These recommendations can encompass a wide range of decisions, including pricing adjustments, inventory optimization, personalized marketing campaigns, and supply chain management improvements.

“By application, Order Fulfillment & Returns Management to witness the largest market size during the forecast period.”

Order Fulfillment & Returns Management serve as the backbone of retail operations, ensuring smooth and efficient processes from purchase to post-sales service. By seamlessly integrating with inventory management systems, they optimize order processing, inventory tracking, and shipment logistics, ultimately enhancing customer satisfaction. Moreover, this application play a pivotal role in returns management, streamlining the often-complex process of handling product returns and exchanges. Leveraging advanced analytics capabilities, they provide retailers with valuable insights into customer behavior, preferences, and trends, empowering data-driven decision-making to drive growth and profitability.

“By region, North America to register for the largest market size during the forecast period.” Market trends in North America indicate a shift towards integrated and scalable retail analytics solutions that cater to the diverse needs of retailers. North American companies are at the forefront of advancements in retail analytics. Major tech players like IBM, Microsoft, and Oracle are all offering comprehensive analytics solutions tailored to the retail industry. Additionally, there's a thriving ecosystem of startups specializing in niche areas like in-store analytics, social media listening, and customer journey mapping.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the retail analytics market.
  • By Company: Tier I: 38%, Tier II: 50%, and Tier III: 12%
  • By Designation: C-Level Executives: 35%, D-Level Executives: 40%, and Others: 25%
  • By Region: North America: 40%, Europe: 30%, Asia Pacific: 20%, Latin America-5%, and
Middle East and Africa- 5%,

The report includes the study of key players offering retail analytics solutions. It profiles major vendors in the retail analytics market. The major players in the retail analytics market include Microsoft (US), IBM (US), SAP (Germany), Oracle (US), Salesforce (US), MicroStrategy (US), SAS Institute (US), AWS (US), Qlik (US), Teradata (US), WNS (India), HCL (India), Lightspeed Commerce (Canada), RetailNext (US), Manthan Systems (India), Fit Analytics (Germany), Trax (Singapore), ThoughtSpot (US), RELEX Solutions (Finland), Tredence (US), Creatio (US), Solvoyo (US), datapine (Germany), Sisense (US), EDITED (UK), Retail Zipline (US), ThinkINside (Italy), Dor Technologies (US), Triple Whale (Israel), Flame Analytics (Spain), Alloy.ai Technologies (US), Conjura (UK), Kyvos Insights (US), Pygmalios (Slovakia), and SymphonyAI (US).

Research Coverage

The retail analytics market research study involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly industry experts from the core and related industries, preferred retail analytics providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information, and assess the market’s prospects.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall retail analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
  • Analysis of key drivers (Exponential growth of e-commerce platforms, proliferation of data generated through diverse channels, increasing adoption of omni-channel retail strategies), restraints (Rising integration challenges with legacy systems due to diverse data sources, heightened cybersecurity threats and data breaches undermine trust in analytics solutions, high substantial upfront investment presents a barrier for implementing robust analytics infrastructure), opportunities (Integration of AI and ML with retail analytics will create new opportunities for innovation, effective fraud detection and prevention with retail analytics, optimization of supply chain management), and challenges (Complexity of assortment in the retail analytics, data silos and quality concerns).
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the retail analytics market.
  • Market Development: Comprehensive information about lucrative markets – the report analyses the retail analytics market across varied regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the retail analytics market.
  • Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players including Microsoft (US), IBM (US), SAP (Germany), Oracle (US), Salesforce (US), MicroStrategy (US), SAS Institute (US), AWS (US), Qlik (US), Teradata (US), among others in the retail analytics market strategies. The report also helps stakeholders understand the pulse of the retail analytics market and provides them with information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION

1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
  1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
  1.3.1 MARKET SEGMENTATION
FIGURE 1 RETAIL ANALYTICS MARKET SEGMENTATION
TABLE 1 RETAIL ANALYTICS MARKET DETAILED SEGMENTATION
  1.3.2 REGIONS COVERED
FIGURE 2 REGIONAL SEGMENTATION
  1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
TABLE 2 USD EXCHANGE RATES, 2019–2023
1.5 STAKEHOLDERS
1.6 SUMMARY OF CHANGES
  1.6.1 RECESSION IMPACT

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
FIGURE 3 RETAIL ANALYTICS MARKET: RESEARCH DESIGN
  2.1.1 SECONDARY DATA
  2.1.2 PRIMARY DATA
TABLE 3 PRIMARY INTERVIEWS
    2.1.2.1 Breakup of primary profiles
FIGURE 4 BREAKUP OF PRIMARY PROFILES, BY COMPANY TYPE, DESIGNATION, AND REGION
    2.1.2.2 Key industry insights
FIGURE 5 KEY INDUSTRY INSIGHTS FROM EXPERTS
2.2 MARKET SIZE ESTIMATION
FIGURE 6 RETAIL ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  2.2.1 TOP-DOWN APPROACH
  2.2.2 BOTTOM-UP APPROACH
FIGURE 7 APPROACH 1 (BOTTOM-UP; SUPPLY-SIDE): REVENUE FROM SOFTWARE/SERVICE VENDORS OF RETAIL ANALYTICS
FIGURE 8 APPROACH 2 (BOTTOM-UP; SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOFTWARE/SERVICES OF RETAIL ANALYTICS MARKET
FIGURE 9 APPROACH 3 (BOTTOM-UP; SUPPLY-SIDE): RETAIL ANALYTICS MARKET ESTIMATION AND CORRESPONDING SOURCES
FIGURE 10 APPROACH 4 (BOTTOM-UP; DEMAND-SIDE): SHARE OF OFFERINGS THROUGH OVERALL RETAIL ANALYTICS SPENDING
2.3 MARKET FORECAST
TABLE 4 FACTOR ANALYSIS
2.4 DATA TRIANGULATION
FIGURE 11 DATA TRIANGULATION
2.5 RESEARCH ASSUMPTIONS
2.6 RISK ASSESSMENT
2.7 STUDY LIMITATIONS
2.8 IMPLICATIONS OF RECESSION ON RETAIL ANALYTICS MARKET
TABLE 5 IMPACT OF RECESSION ON RETAIL ANALYTICS MARKET

3 EXECUTIVE SUMMARY

TABLE 6 GLOBAL RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2023 (USD MILLION, Y-O-Y %)
TABLE 7 GLOBAL RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2024–2029 (USD MILLION, Y-O-Y %)
FIGURE 12 SOFTWARE SEGMENT TO DOMINATE MARKET IN 2024
FIGURE 13 PREDICTIVE ANALYTICS TO HOLD LARGEST MARKET SHARE IN 2024
FIGURE 14 ON-PREMISES SEGMENT TO DOMINATE MARKET IN 2024
FIGURE 15 PROFESSIONAL SERVICES TO DOMINATE RETAIL ANALYTICS MARKET IN 2024
FIGURE 16 INTEGRATION & DEPLOYMENT SEGMENT TO DOMINATE RETAIL ANALYTICS MARKET IN 2024
FIGURE 17 SALES & MARKETING TO HOLD LARGEST MARKET SHARE IN 2024
FIGURE 18 ORDER FULFILLMENT & RETURNS MANAGEMENT SEGMENT TO DOMINATE RETAIL ANALYTICS MARKET IN 2024
FIGURE 19 CONSUMER END USER SEGMENT TO HOLD LARGER SHARE IN 2024
FIGURE 20 RAW MATERIALS INDUSTRIAL END USER SEGMENT TO DOMINATE RETAIL ANALYTICS MARKET IN 2024
FIGURE 21 CONVENIENCE GOODS CONSUMER END USER SEGMENT TO HOLD LARGEST MARKET SHARE IN 2024
FIGURE 22 ONLINE CHANNEL SEGMENT TO DOMINATE MARKET IN 2024
FIGURE 23 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE OPPORTUNITIES IN RETAIL ANALYTICS MARKET
FIGURE 24 EXPONENTIAL GROWTH OF E-COMMERCE PLATFORMS AND PROLIFERATION OF DATA GENERATED THROUGH DIVERSE CHANNELS TO DRIVE MARKET GROWTH
4.2 RETAIL ANALYTICS MARKET: TOP THREE APPLICATIONS
FIGURE 25 PRICE RECOMMENDATIONS & OPTIMIZATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
4.3 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY OFFERING AND END USER CHANNEL
FIGURE 26 SOFTWARE SEGMENT AND ONLINE END USER SEGMENT TO HOLD LARGEST MARKET SHARES IN NORTH AMERICA IN 2024
4.4 RETAIL ANALYTICS MARKET, BY REGION
FIGURE 27 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2024

5 MARKET OVERVIEW AND INDUSTRY TRENDS

5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 28 RETAIL ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  5.2.1 DRIVERS
    5.2.1.1 Exponential growth of ecommerce platforms
FIGURE 29 GLOBAL RETAIL ECOMMERCE SALES, 2014–2021 (USD TRILLION)
    5.2.1.2 Proliferation of data generated through diverse channels
FIGURE 30 MOST VISITED ONLINE RETAIL WEBSITES WORLDWIDE, BY MONTHLY TRAFFIC, 2022
    5.2.1.3 Increase in adoption of omnichannel retail strategies
  5.2.2 RESTRAINTS
    5.2.2.1 Rise in integration challenges with legacy systems due to diverse data sources
    5.2.2.2 Heightened cybersecurity threats and data breaches undermine trust in analytics as solutions
    5.2.2.3 High substantial upfront investment to be barrier for implementing robust analytics infrastructure
  5.2.3 OPPORTUNITIES
    5.2.3.1 Integration of AI and ML with retail analytics
    5.2.3.2 Effective fraud detection and prevention with retail analytics
FIGURE 31 GLOBAL LOSSES DUE TO ECOMMERCE PAYMENT FRAUD, 2020–2023 (USD BILLION)
    5.2.3.3 Optimization of supply chain management
  5.2.4 CHALLENGES
    5.2.4.1 Complexity of assortment in retail analytics
    5.2.4.2 Data silos and quality concerns
5.3 EVOLUTION OF RETAIL ANALYTICS MARKET
FIGURE 32 RETAIL ANALYTICS MARKET: EVOLUTION
5.4 RETAIL ANALYTICS MARKET ARCHITECTURE
FIGURE 33 RETAIL ANALYTICS MARKET: ARCHITECTURE
5.5 VALUE/SUPPLY CHAIN ANALYSIS
FIGURE 34 RETAIL ANALYTICS MARKET: VALUE/SUPPLY CHAIN ANALYSIS
5.6 ECOSYSTEM ANALYSIS/MARKET MAP
TABLE 8 RETAIL ANALYTICS MARKET: ECOSYSTEM
FIGURE 35 RETAIL ANALYTICS MARKET MAP: KEY PLAYERS
  5.6.1 RETAIL ANALYTICS MARKET: PLATFORM PROVIDERS
  5.6.2 RETAIL ANALYTICS MARKET: SOFTWARE PROVIDERS
  5.6.3 RETAIL ANALYTICS MARKET: SERVICE PROVIDERS
  5.6.4 RETAIL ANALYTICS MARKET: CLOUD SERVICE PROVIDERS
  5.6.5 RETAIL ANALYTICS MARKET: END USERS
  5.6.6 RETAIL ANALYTICS MARKET: REGULATORY BODIES
5.7 CASE STUDY ANALYSIS
  5.7.1 TAG HEUER ENHANCED ITS ONLINE PURCHASING JOURNEY WORKING WITH IBM IX CONSULTANTS
  5.7.2 MICROSOFT 365 DIGITAL TOOLS STREAMLINED MARKS & SPENCER’S ADMINISTRATIVE ACTIVITY OVERVIEW
  5.7.3 ORACLE ELEVATED CUSTOMER EXPERIENCE FOR PRADA GROUP BY IMPLEMENTING CLOUD-BASED RETAIL SOLUTIONS
  5.7.4 RELIABILITY OF SAP ENABLED IP WORKFLOWS FOR SANSIBAR
  5.7.5 URBAN LADDER PROVIDED MORE PERSONALIZED AND PROACTIVE SERVICE WITH HELP OF SALESFORCE
5.8 TECHNOLOGY ANALYSIS
  5.8.1 KEY TECHNOLOGIES
    5.8.1.1 AI/ML
    5.8.1.2 Big Data
    5.8.1.3 IoT
    5.8.1.4 Cloud Computing
  5.8.2 COMPLEMENTARY TECHNOLOGIES
    5.8.2.1 AR/VR
    5.8.2.2 Blockchain
    5.8.2.3 NLP
  5.8.3 ADJACENT TECHNOLOGIES
    5.8.3.1 3D Printing
    5.8.3.2 Biometric Authentication
    5.8.3.3 Edge Computing
    5.8.3.4 RPA
5.9 REGULATORY LANDSCAPE
  5.9.1 REGULATORY LANDSCAPE
  5.9.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  5.9.3 PERTINENT REGULATIONS
    5.9.3.1 North America
      5.9.3.1.1 General Data Protection Regulation (GDPR)
      5.9.3.1.2 California Consumer Privacy Act (CCPA)
      5.9.3.1.3 Fair Credit Reporting Act (FCRA)
    5.9.3.2 Europe
      5.9.3.2.1 General Data Protection Regulation (GDPR)
      5.9.3.2.2 Payment Services Directive (PSD2)
      5.9.3.2.3 ePrivacy directive
    5.9.3.3 Asia Pacific
      5.9.3.3.1 Personal Data Protection Acts (PDPA)
      5.9.3.3.2 Consumer Protection Regulations
    5.9.3.4 Middle East & Africa
      5.9.3.4.1 UAE Data Protection Law
      5.9.3.4.2 South Africa Protection of Personal Information Act (POPIA)
    5.9.3.5 Latin America
      5.9.3.5.1 General Data Protection Regulation (LGPD) - Brazil
5.10 PATENT ANALYSIS
  5.10.1 METHODOLOGY
  5.10.2 PATENTS FILED, BY DOCUMENT TYPE
TABLE 14 PATENTS FILED, 2013–2023
  5.10.3 INNOVATION AND PATENT APPLICATIONS
FIGURE 36 TOTAL NUMBER OF PATENTS GRANTED, 2013–2023
    5.10.3.1 Top 10 patent applicants in retail analytics market
FIGURE 37 TOP 10 APPLICANTS IN RETAIL ANALYTICS MARKET, 2013–2023
TABLE 15 TOP 20 PATENT OWNERS IN RETAIL ANALYTICS MARKET, 2013–2023
TABLE 16 LIST OF PATENTS GRANTED IN RETAIL ANALYTICS MARKET, 2023
FIGURE 38 REGIONAL ANALYSIS OF PATENTS GRANTED, 2023
5.11 PRICING ANALYSIS
  5.11.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY APPLICATION
FIGURE 39 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY APPLICATION (USD/YEAR)
TABLE 17 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY APPLICATION
  5.11.2 INDICATIVE PRICING ANALYSIS, BY OFFERING
TABLE 18 INDICATIVE PRICING LEVELS OF RETAIL ANALYTICS SOFTWARE, BY OFFERING
5.12 KEY CONFERENCES AND EVENTS
TABLE 19 RETAIL ANALYTICS MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2024–2025
5.13 PORTER’S FIVE FORCES ANALYSIS
TABLE 20 PORTER’S FIVE FORCES IMPACT ON RETAIL ANALYTICS MARKET
FIGURE 40 PORTER’S FIVE FORCES ANALYSIS: RETAIL ANALYTICS MARKET
  5.13.1 THREAT FROM NEW ENTRANTS
  5.13.2 THREAT OF SUBSTITUTES
  5.13.3 BARGAINING POWER OF SUPPLIERS
  5.13.4 BARGAINING POWER OF BUYERS
  5.13.5 INTENSITY OF COMPETITIVE RIVALRY
5.14 INVESTMENT LANDSCAPE AND FUNDING SCENARIO
FIGURE 41 RETAIL ANALYTICS MARKET: INVESTMENT LANDSCAPE AND FUNDING SCENARIO (USD MILLION AND NUMBER OF FUNDING ROUNDS)
5.15 RETAIL ANALYTICS BUSINESS MODELS
  5.15.1 SOFTWARE-AS-A-SERVICE (SAAS) MODELS
  5.15.2 PERPETUAL LICENSING
  5.15.3 CUSTOM DEVELOPMENT
  5.15.4 CONSULTING AND PROFESSIONAL SERVICES
5.16 TRENDS/DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS
FIGURE 42 TRENDS/DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS
5.17 KEY STAKEHOLDERS & BUYING CRITERIA
  5.17.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 43 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS
TABLE 21 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS
  5.17.2 BUYING CRITERIA
FIGURE 44 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS
TABLE 22 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS

6 RETAIL ANALYTICS MARKET, BY OFFERING

6.1 INTRODUCTION
  6.1.1 OFFERING: RETAIL ANALYTICS MARKET DRIVERS
FIGURE 45 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
TABLE 23 RETAIL ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 24 RETAIL ANALYTICS MARKET, BY OFFERING, 2024–2029 (USD MILLION)
6.2 SOFTWARE
  6.2.1 SOFTWARE BY ANALYTICS TYPE
FIGURE 46 PREDICTIVE ANALYTICS SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
TABLE 25 RETAIL ANALYTICS SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 26 RETAIL ANALYTICS SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
TABLE 27 RETAIL ANALYTICS SOFTWARE MARKET, BY ANALYTICS TYPE, 2019–2023 (USD MILLION)
TABLE 28 RETAIL ANALYTICS SOFTWARE MARKET, BY ANALYTICS TYPE, 2024–2029 (USD MILLION)
    6.2.1.1 Descriptive Analytics
      6.2.1.1.1 Descriptive analytics software to remain foundational component for retailers looking to gain actionable insights
TABLE 29 DESCRIPTIVE ANALYTICS SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 30 DESCRIPTIVE ANALYTICS SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
    6.2.1.2 Diagnostic Analytics
      6.2.1.2.1 Retailers use diagnostic analytics software to analyze sales trends across different product categories
TABLE 31 DIAGNOSTIC ANALYTICS SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 32 DIAGNOSTIC ANALYTICS SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
    6.2.1.3 Predictive Analytics
      6.2.1.3.1 Predictive analytics algorithms enabling retailers to anticipate future outcomes with high degree of accuracy
TABLE 33 PREDICTIVE ANALYTICS SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 34 PREDICTIVE ANALYTICS SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
    6.2.1.4 Prescriptive Analytics
      6.2.1.4.1 Prescriptive analytics software to enable retailers to respond swiftly to changing market dynamics and customer preferences
TABLE 35 PRESCRIPTIVE ANALYTICS SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 36 PRESCRIPTIVE ANALYTICS SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
  6.2.2 DEPLOYMENT MODE
FIGURE 47 CLOUD SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
TABLE 37 RETAIL ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
TABLE 38 RETAIL ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
    6.2.2.1 On-premises
      6.2.2.1.1 On-premises deployment to offer retailers greater control over data processing and performance
TABLE 39 ON-PREMISES: RETAIL ANALYTICS SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 40 ON-PREMISES: RETAIL ANALYTICS SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
    6.2.2.2 Cloud
      6.2.2.2.1 Cloud-based analytics solutions to facilitate seamless integration with other business systems and third-party applications
TABLE 41 CLOUD: RETAIL ANALYTICS SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 42 CLOUD: RETAIL ANALYTICS SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)
6.3 SERVICES
FIGURE 48 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
TABLE 43 RETAIL ANALYTICS MARKET, BY SERVICE, 2019–2023 (USD MILLION)
TABLE 44 RETAIL ANALYTICS MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 45 RETAIL ANALYTICS SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 46 RETAIL ANALYTICS SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
  6.3.1 PROFESSIONAL SERVICES
FIGURE 49 SUPPORT & MAINTENANCE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 47 RETAIL ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)
TABLE 48 RETAIL ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 49 RETAIL ANALYTICS PROFESSIONAL SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 50 RETAIL ANALYTICS PROFESSIONAL SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
    6.3.1.1 Consulting & Advisory
      6.3.1.1.1 Consultants and advisors bring deep industry expertise and technical proficiency to help retailers
TABLE 51 RETAIL ANALYTICS CONSULTING & ADVISORY SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 52 RETAIL ANALYTICS CONSULTING & ADVISORY SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
    6.3.1.2 Integration & Deployment
      6.3.1.2.1 Facilities and frameworks to integrate various platforms with third-party environments to make retail analytics software quick and efficient
TABLE 53 RETAIL ANALYTICS INTEGRATION & DEPLOYMENT SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 54 RETAIL ANALYTICS INTEGRATION & DEPLOYMENT SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
    6.3.1.3 Support & Maintenance
      6.3.1.3.1 Adopted by organizations that use on-premise deployment model for retail analytics software
TABLE 55 RETAIL ANALYTICS SUPPORT & MAINTENANCE SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 56 RETAIL ANALYTICS SUPPORT & MAINTENANCE SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
    6.3.1.4 Training & Education
      6.3.1.4.1 Training and education services to help retailers navigate complex analytics tools and techniques effectively
TABLE 57 RETAIL ANALYTICS TRAINING & EDUCATION SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 58 RETAIL ANALYTICS TRAINING & EDUCATION SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION)
  6.3.2 MANAGED SERVICES
TABLE 59 RETAIL ANALYTICS MANAGED SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 60 RETAIL ANALYTICS MANAGED SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION)

7 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION

7.1 INTRODUCTION
  7.1.1 BUSINESS FUNCTION: RETAIL ANALYTICS MARKET DRIVERS
FIGURE 50 OPERATIONS & SUPPLY CHAIN SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 61 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION)
TABLE 62 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2024–2029 (USD MILLION)
7.2 SALES & MARKETING
  7.2.1 RETAIL ANALYTICS FOCUSING ON USING SCENARIO ANALYSIS TO PREPARE FOR RETAIL SALES EFFECTIVELY
TABLE 63 RETAIL ANALYTICS MARKET IN SALES & MARKETING, BY REGION, 2019–2023 (USD MILLION)
TABLE 64 RETAIL ANALYTICS MARKET IN SALES & MARKETING, BY REGION, 2024–2029 (USD MILLION)
7.3 FINANCE & ACCOUNTING
  7.3.1 INTEGRATION OF RETAIL ANALYTICS WITH FINANCE AND ACCOUNTING FUNCTIONS TO EMPOWER BUSINESSES TO MAKE DATA-DRIVEN FINANCIAL DECISIONS
TABLE 65 RETAIL ANALYTICS MARKET IN FINANCE & ACCOUNTING, BY REGION, 2019–2023 (USD MILLION)
TABLE 66 RETAIL ANALYTICS MARKET IN FINANCE & ACCOUNTING, BY REGION, 2024–2029 (USD MILLION)
7.4 OPERATIONS & SUPPLY CHAIN
  7.4.1 SUPPLY CHAIN ANALYTICS TO ENABLE ORGANIZATIONS TO IDENTIFY AND ADDRESS IMMEDIATE OPERATIONAL CHALLENGES
TABLE 67 RETAIL ANALYTICS MARKET IN OPERATIONS & SUPPLY CHAIN, BY REGION, 2019–2023 (USD MILLION)
TABLE 68 RETAIL ANALYTICS MARKET IN OPERATIONS & SUPPLY CHAIN, BY REGION, 2024–2029 (USD MILLION)
7.5 HR
  7.5.1 HR PROFESSIONALS TO CONTRIBUTE SIGNIFICANTLY TO FOSTERING POSITIVE WORK CULTURE WITHIN RETAIL SECTOR
TABLE 69 RETAIL ANALYTICS MARKET IN HR, BY REGION, 2019–2023 (USD MILLION)
TABLE 70 RETAIL ANALYTICS MARKET IN HR, BY REGION, 2024–2029 (USD MILLION)

8 RETAIL ANALYTICS MARKET, BY APPLICATION

8.1 INTRODUCTION
  8.1.1 APPLICATION: RETAIL ANALYTICS MARKET DRIVERS
FIGURE 51 PRICE RECOMMENDATION & OPTIMIZATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 71 RETAIL ANALYTICS MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 72 RETAIL ANALYTICS MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
8.2 ORDER FULFILLMENT & RETURNS MANAGEMENT
TABLE 73 RETAIL ANALYTICS MARKET IN ORDER FULFILLMENT & RETURNS MANAGEMENT, BY REGION, 2019–2023 (USD MILLION)
TABLE 74 RETAIL ANALYTICS MARKET IN ORDER FULFILLMENT & RETURNS MANAGEMENT, BY REGION, 2024–2029 (USD MILLION)
  8.2.1 ORDER PROCESSING & PACKAGING
    8.2.1.1 Order processing system to accurately capture customer data and order details
  8.2.2 SHIPPING & TRANSPORTATION
    8.2.2.1 Retailers can streamline shipping processes by leveraging historical data and real-time information
  8.2.3 RETURNS PROCESSING
    8.2.3.1 Retailers leveraging returns processing applications integrated with advanced analytics to lead to bottom-line profitability
  8.2.4 PAYMENT PROCESSING
    8.2.4.1 Payment processing provides invaluable insights into customer behavior, sales performance, and operational efficiency
8.3 CUSTOMER RELATIONSHIP MANAGEMENT
TABLE 75 RETAIL ANALYTICS MARKET IN CUSTOMER RELATIONSHIP MANAGEMENT, BY REGION, 2019–2023 (USD MILLION)
TABLE 76 RETAIL ANALYTICS MARKET IN CUSTOMER RELATIONSHIP MANAGEMENT, BY REGION, 2024–2029 (USD MILLION)
  8.3.1 CUSTOMER SEGMENTATION
    8.3.1.1 Customer segmentation helps in marketing campaigns and designing overall marketing strategy and planning
  8.3.2 REVENUE OPTIMIZATION
    8.3.2.1 Revenue optimization in retail operations maximizing revenue streams
  8.3.3 CUSTOMER RETENTION
    8.3.3.1 Customer retention aims at fostering lasting relationships and maximizing customer lifetime value
  8.3.4 PREDICTIVE MODELING
    8.3.4.1 Retailers gaining competitive edge and driving sustainable growth by leveraging predictive modeling
8.4 PRICE RECOMMENDATION & OPTIMIZATION
TABLE 77 RETAIL ANALYTICS MARKET IN PRICE RECOMMENDATION & OPTIMIZATION, BY REGION, 2019–2023 (USD MILLION)
TABLE 78 RETAIL ANALYTICS MARKET IN PRICE RECOMMENDATION & OPTIMIZATION, BY REGION, 2024–2029 (USD MILLION)
  8.4.1 PERSONALIZED PRICING
    8.4.1.1 Retailers dynamically adjusting prices to maximize revenue and customer satisfaction
  8.4.2 REAL-TIME PRICE ADJUSTMENT
    8.4.2.1 Real-time price adjustment strategies incorporate pricing rules on current market conditions
  8.4.3 PRICE OPTIMIZATION STRATEGY
    8.4.3.1 Price optimization strategies consider various factors to determine optimal pricing levels
8.5 MERCHANDISE PLANNING
TABLE 79 RETAIL ANALYTICS MARKET IN MERCHANDISE PLANNING, BY REGION, 2019–2023 (USD MILLION)
TABLE 80 RETAIL ANALYTICS MARKET IN MERCHANDISE PLANNING, BY REGION, 2024–2029 (USD MILLION)
  8.5.1 DEMAND SENSING & FORECASTING
    8.5.1.1 Demand sensing and forecasting enables retailers to minimize stockouts & reduce excess inventory costs
  8.5.2 TREND ANALYSIS
    8.5.2.1 Trend analysis powered by retail analytics empowering retailers to stay ahead of competitors
  8.5.3 ASSORTMENT PLANNING
    8.5.3.1 Retail analytics enabling retailers to simulate different assortment scenarios for maximum revenue generation
8.6 SUPPLY CHAIN MANAGEMENT
TABLE 81 RETAIL ANALYTICS MARKET IN SUPPLY CHAIN MANAGEMENT, BY REGION, 2019–2023 (USD MILLION)
TABLE 82 RETAIL ANALYTICS MARKET IN SUPPLY CHAIN MANAGEMENT, BY REGION, 2024–2029 (USD MILLION)
  8.6.1 CONTRACT MANAGEMENT
    8.6.1.1 By analyzing contract data, retailers optimizing contract management processes to drive operational efficiency
  8.6.2 VENDOR MANAGEMENT
    8.6.2.1 Vendor management mitigates supply chain risks to enhance overall operational performance
  8.6.3 WORK ORDER MANAGEMENT
    8.6.3.1 Real-time analytics optimize work order management processes across supply chain
  8.6.4 INVOICE MANAGEMENT
    8.6.4.1 Invoice management analytics ensure timely payments and strong relationships with suppliers
8.7 FRAUD DETECTION & PREVENTION
TABLE 83 RETAIL ANALYTICS MARKET IN FRAUD DETECTION & PREVENTION, BY REGION, 2019–2023 (USD MILLION)
TABLE 84 RETAIL ANALYTICS MARKET IN FRAUD DETECTION & PREVENTION, BY REGION, 2024–2029 (USD MILLION)
  8.7.1 POINT-OF-SALE (POS) VERIFICATION
    8.7.1.1 Retailers implement proactive measures to prevent fraud at point of sale by leveraging POS verification
  8.7.2 PRODUCT COUNTERFEIT MANAGEMENT
    8.7.2.1 Retail analytics enabling retailers to implement robust counterfeit management strategies by leveraging data-driven insights
  8.7.3 ROOT CAUSE ANALYSIS
    8.7.3.1 Root cause analysis helps retailers pinpoint vulnerabilities in processes, systems, or internal controls exploited by fraudsters
  8.7.4 RISK ASSESSMENT & COMPLIANCE MANAGEMENT
    8.7.4.1 Retailers identify potential areas of vulnerability and prioritize resources for mitigating risks
8.8 OTHER APPLICATIONS
TABLE 85 RETAIL ANALYTICS MARKET IN OTHER APPLICATIONS, BY REGION, 2019–2023 (USD MILLION)
TABLE 86 RETAIL ANALYTICS MARKET IN OTHER APPLICATIONS, BY REGION, 2024–2029 (USD MILLION)

9 RETAIL ANALYTICS MARKET, BY END USER

9.1 INTRODUCTION
  9.1.1 END USER: RETAIL ANALYTICS MARKET DRIVERS
9.2 END USER BY PRODUCT TYPE
FIGURE 52 INDUSTRIAL SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
TABLE 87 RETAIL ANALYTICS END USER MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 88 RETAIL ANALYTICS END USER MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
  9.2.1 INDUSTRIAL
    9.2.1.1 Retail analytics to empower industrial product retailers to stay agile, responsive, and competitive
FIGURE 53 FABRICATED ITEMS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 89 RETAIL ANALYTICS END USER MARKET, BY INDUSTRIAL PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 90 RETAIL ANALYTICS END USER MARKET, BY INDUSTRIAL PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 91 INDUSTRIAL END USER: RETAIL ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 92 INDUSTRIAL END USER: RETAIL ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
    9.2.1.2 Raw materials
TABLE 93 RAW MATERIALS: RETAIL ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 94 RAW MATERIALS: RETAIL ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
    9.2.1.3 Equipment
TABLE 95 EQUIPMENT: RETAIL ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 96 EQUIPMENT: RETAIL ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
    9.2.1.4 Fabricated items
TABLE 97 FABRICATED ITEMS: RETAIL ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 98 FABRICATED ITEMS: RETAIL ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
    9.2.1.5 Operating supplies
TABLE 99 OPERATING SUPPLIES: RETAIL ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 100 OPERATING SUPPLIES: RETAIL ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
  9.2.2 CONSUMER
    9.2.2.1 Retail analytics to encourage consumer product retailers to adapt to changing market conditions and capitalize on emerging trends
FIGURE 54 SPECIALTY GOODS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
TABLE 101 RETAIL ANALYTICS END USER MARKET, BY CONSUMER PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 102 RETAIL ANALYTICS END USER MARKET, BY CONSUMER PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 103 CONSUMER END USER: RETAIL ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 104 CONSUMER END USER: RETAIL ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
    9.2.2.2 Convenience goods
TABLE 105 CONVENIENCE GOODS: RETAIL ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 106 CONVENIENCE GOODS: RETAIL ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
    9.2.2.3 Shopping goods
TABLE 107 SHOPPING GOODS: RETAIL ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 108 SHOPPING GOODS: RETAIL ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
    9.2.2.4 Specialty goods
TABLE 109 SPECIALTY GOODS: RETAIL ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 110 SPECIALTY GOODS: RETAIL ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
    9.2.2.5 Unsought goods
TABLE 111 UNSOUGHT GOODS: RETAIL ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 112 UNSOUGHT GOODS: RETAIL ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
9.3 END USER BY CHANNEL TYPE
FIGURE 55 ONLINE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
TABLE 113 RETAIL ANALYTICS END USER MARKET, BY CHANNEL TYPE, 2019–2023 (USD MILLION)
TABLE 114 RETAIL ANALYTICS END USER MARKET, BY CHANNEL TYPE, 2024–2029 (USD MILLION)
  9.3.1 ONLINE
    9.3.1.1 Demand for intelligent analytical solutions in online retail sector to drive growth of retail analytics market
TABLE 115 ONLINE: RETAIL ANALYTICS END USER MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 116 ONLINE: RETAIL ANALYTICS END USER MARKET, BY REGION, 2024–2029 (USD MILLION)
  9.3.2 OFFLINE
    9.3.2.1 Integration of offline channel data into retail analytics solutions to be instrumental in shaping future of retail
TABLE 117 OFFLINE: RETAIL ANALYTICS END USER MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 118 OFFLINE: RETAIL ANALYTICS END USER MARKET, BY REGION, 2024–2029 (USD MILLION)

10 RETAIL ANALYTICS MARKET, BY REGION

10.1 INTRODUCTION
FIGURE 56 INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 57 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
TABLE 119 RETAIL ANALYTICS MARKET, BY REGION, 2019–2023 (USD MILLION)
TABLE 120 RETAIL ANALYTICS MARKET, BY REGION, 2024–2029 (USD MILLION)
10.2 NORTH AMERICA
  10.2.1 NORTH AMERICA: RETAIL ANALYTICS MARKET DRIVERS
  10.2.2 NORTH AMERICA: IMPACT OF RECESSION
FIGURE 58 NORTH AMERICA: MARKET SNAPSHOT
TABLE 121 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 122 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 123 NORTH AMERICA: RETAIL ANALYTICS SOFTWARE MARKET, BY ANALYTICS TYPE, 2019–2023 (USD MILLION)
TABLE 124 NORTH AMERICA: RETAIL ANALYTICS SOFTWARE MARKET, BY ANALYTICS TYPE, 2024–2029 (USD MILLION)
TABLE 125 NORTH AMERICA: RETAIL ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
TABLE 126 NORTH AMERICA: RETAIL ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
TABLE 127 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY SERVICE, 2019–2023 (USD MILLION)
TABLE 128 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 129 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)
TABLE 130 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 131 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION)
TABLE 132 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2024–2029 (USD MILLION)
TABLE 133 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 134 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 135 NORTH AMERICA: RETAIL ANALYTICS END USER MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 136 NORTH AMERICA: RETAIL ANALYTICS END USER MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 137 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY INDUSTRIAL PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 138 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY INDUSTRIAL PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 139 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY CONSUMER PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 140 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY CONSUMER PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 141 NORTH AMERICA: RETAIL ANALYTICS END USER MARKET, BY CHANNEL, 2019–2023 (USD MILLION)
TABLE 142 NORTH AMERICA: RETAIL ANALYTICS END USER MARKET, BY CHANNEL, 2024–2029 (USD MILLION)
TABLE 143 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
TABLE 144 NORTH AMERICA: RETAIL ANALYTICS MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  10.2.3 US
    10.2.3.1 US retail analytics market poised for continued growth
  10.2.4 CANADA
    10.2.4.1 Advancements highlight Canada's potential as hub for innovative retail analytics solutions
10.3 EUROPE
  10.3.1 EUROPE: RETAIL ANALYTICS MARKET DRIVERS
  10.3.2 EUROPE: IMPACT OF RECESSION
TABLE 145 EUROPE: RETAIL ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 146 EUROPE: RETAIL ANALYTICS MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 147 EUROPE: RETAIL ANALYTICS SOFTWARE MARKET, BY ANALYTICS TYPE, 2019–2023 (USD MILLION)
TABLE 148 EUROPE: RETAIL ANALYTICS SOFTWARE MARKET, BY ANALYTICS TYPE, 2024–2029 (USD MILLION)
TABLE 149 EUROPE: RETAIL ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
TABLE 150 EUROPE: RETAIL ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
TABLE 151 EUROPE: RETAIL ANALYTICS MARKET, BY SERVICE, 2019–2023 (USD MILLION)
TABLE 152 EUROPE: RETAIL ANALYTICS MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 153 EUROPE: RETAIL ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)
TABLE 154 EUROPE: RETAIL ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 155 EUROPE: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION)
TABLE 156 EUROPE: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2024–2029 (USD MILLION)
TABLE 157 EUROPE: RETAIL ANALYTICS MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 158 EUROPE: RETAIL ANALYTICS MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 159 EUROPE: RETAIL ANALYTICS END USER MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 160 EUROPE: RETAIL ANALYTICS END USER MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 161 EUROPE: RETAIL ANALYTICS MARKET, BY INDUSTRIAL PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 162 EUROPE: RETAIL ANALYTICS MARKET, BY INDUSTRIAL PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 163 EUROPE: RETAIL ANALYTICS MARKET, BY CONSUMER PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 164 EUROPE: RETAIL ANALYTICS MARKET, BY CONSUMER PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 165 EUROPE: RETAIL ANALYTICS END USER MARKET, BY CHANNEL, 2019–2023 (USD MILLION)
TABLE 166 EUROPE: RETAIL ANALYTICS END USER MARKET, BY CHANNEL, 2024–2029 (USD MILLION)
TABLE 167 EUROPE: RETAIL ANALYTICS MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
TABLE 168 EUROPE: RETAIL ANALYTICS MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  10.3.3 UK
    10.3.3.1 Domestic companies to shape future of retail analytics in UK
  10.3.4 GERMANY
    10.3.4.1 German companies to be at forefront of advancements in retail analytics
  10.3.5 FRANCE
    10.3.5.1 France's retail sector to present unique environment for retail analytics market
  10.3.6 ITALY
    10.3.6.1 Italian government's initiatives toward digital transformation to create favorable environment for market
  10.3.7 SPAIN
    10.3.7.1 Spanish retailers increasingly turning to analytics to enhance their marketing strategies
  10.3.8 REST OF EUROPE
10.4 ASIA PACIFIC
  10.4.1 ASIA PACIFIC: RETAIL ANALYTICS MARKET DRIVERS
  10.4.2 ASIA PACIFIC: IMPACT OF RECESSION
FIGURE 59 ASIA PACIFIC: MARKET SNAPSHOT
TABLE 169 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 170 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 171 ASIA PACIFIC: RETAIL ANALYTICS SOFTWARE MARKET, BY ANALYTICS TYPE, 2019–2023 (USD MILLION)
TABLE 172 ASIA PACIFIC: RETAIL ANALYTICS SOFTWARE MARKET, BY ANALYTICS TYPE, 2024–2029 (USD MILLION)
TABLE 173 ASIA PACIFIC: RETAIL ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
TABLE 174 ASIA PACIFIC: RETAIL ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
TABLE 175 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY SERVICE, 2019–2023 (USD MILLION)
TABLE 176 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 177 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)
TABLE 178 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 179 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION)
TABLE 180 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2024–2029 (USD MILLION)
TABLE 181 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 182 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 183 ASIA PACIFIC: RETAIL ANALYTICS END USER MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 184 ASIA PACIFIC: RETAIL ANALYTICS END USER MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 185 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY INDUSTRIAL PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 186 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY INDUSTRIAL PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 187 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY CONSUMER PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 188 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY CONSUMER PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 189 ASIA PACIFIC: RETAIL ANALYTICS END USER MARKET, BY CHANNEL, 2019–2023 (USD MILLION)
TABLE 190 ASIA PACIFIC: RETAIL ANALYTICS END USER MARKET, BY CHANNEL, 2024–2029 (USD MILLION)
TABLE 191 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY COUNTRY/REGION, 2019–2023 (USD MILLION)
TABLE 192 ASIA PACIFIC: RETAIL ANALYTICS MARKET, BY COUNTRY/REGION, 2024–2029 (USD MILLION)
  10.4.3 INDIA
    10.4.3.1 Developments in Indian retail analytics market to showcase its dynamism
  10.4.4 JAPAN
    10.4.4.1 Japanese companies to underscore region's commitment to driving growth and innovation within retail analytics sector
  10.4.5 CHINA
    10.4.5.1 Increase in investment and shift in customer demands to drive market growth in China
  10.4.6 ASEAN COUNTRIES
    10.4.6.1 ASEAN retail analytics market brimming with potential
  10.4.7 SOUTH KOREA
    10.4.7.1 South Korean retail analytics market to thrive on innovation and data-driven approach
  10.4.8 AUSTRALIA & NEW ZEALAND (ANZ)
    10.4.8.1 Potential for market expansion with growing technologies in Australian and New Zealand markets
  10.4.9 REST OF ASIA PACIFIC
10.5 MIDDLE EAST & AFRICA
  10.5.1 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET DRIVERS
  10.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION
TABLE 193 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 194 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 195 MIDDLE EAST & AFRICA: RETAIL ANALYTICS SOFTWARE MARKET, BY ANALYTICS TYPE, 2019–2023 (USD MILLION)
TABLE 196 MIDDLE EAST & AFRICA: RETAIL ANALYTICS SOFTWARE MARKET, BY ANALYTICS TYPE, 2024–2029 (USD MILLION)
TABLE 197 MIDDLE EAST & AFRICA: RETAIL ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
TABLE 198 MIDDLE EAST & AFRICA: RETAIL ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
TABLE 199 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY SERVICE, 2019–2023 (USD MILLION)
TABLE 200 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 201 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)
TABLE 202 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 203 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION)
TABLE 204 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2024–2029 (USD MILLION)
TABLE 205 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 206 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 207 MIDDLE EAST & AFRICA: RETAIL ANALYTICS END USER MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 208 MIDDLE EAST & AFRICA: RETAIL ANALYTICS END USER MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 209 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY INDUSTRIAL PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 210 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY INDUSTRIAL PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 211 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY CONSUMER PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 212 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY CONSUMER PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 213 MIDDLE EAST & AFRICA: RETAIL ANALYTICS END USER MARKET, BY CHANNEL, 2019–2023 (USD MILLION)
TABLE 214 MIDDLE EAST & AFRICA: RETAIL ANALYTICS END USER MARKET, BY CHANNEL, 2024–2029 (USD MILLION)
TABLE 215 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
TABLE 216 MIDDLE EAST & AFRICA: RETAIL ANALYTICS MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  10.5.3 SAUDI ARABIA
    10.5.3.1 Increase in Saudi government's initiatives to promote digital transformation and innovation support retailers to invest in technology to modernize their operations
  10.5.4 UAE
    10.5.4.1 Retail analytics enable unprecedented insights into consumer behavior, operational efficiency, and competitive strategy in UAE's dynamic retail landscape
  10.5.5 SOUTH AFRICA
    10.5.5.1 Rise of e-commerce platforms and shifting consumer preferences toward online shopping further propel demand for analytics solutions
  10.5.6 TURKEY
    10.5.6.1 Shift toward online shopping necessitate use of analytics to optimize digital channels and improve efficiency of online operations
  10.5.7 EGYPT
    10.5.7.1 Rising need to streamline operations, improve inventory management, and enhance overall business efficiency to accelerate adoption of retail analytics software
  10.5.8 REST OF MIDDLE EAST & AFRICA
10.6 LATIN AMERICA
  10.6.1 LATIN AMERICA: RETAIL ANALYTICS MARKET DRIVERS
  10.6.2 LATIN AMERICA: IMPACT OF RECESSION
TABLE 217 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY OFFERING, 2019–2023 (USD MILLION)
TABLE 218 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY OFFERING, 2024–2029 (USD MILLION)
TABLE 219 LATIN AMERICA: RETAIL ANALYTICS SOFTWARE MARKET, BY ANALYTICS TYPE, 2019–2023 (USD MILLION)
TABLE 220 LATIN AMERICA: RETAIL ANALYTICS SOFTWARE MARKET, BY ANALYTICS TYPE, 2024–2029 (USD MILLION)
TABLE 221 LATIN AMERICA: RETAIL ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)
TABLE 222 LATIN AMERICA: RETAIL ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)
TABLE 223 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY SERVICE, 2019–2023 (USD MILLION)
TABLE 224 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY SERVICE, 2024–2029 (USD MILLION)
TABLE 225 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)
TABLE 226 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)
TABLE 227 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION)
TABLE 228 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2024–2029 (USD MILLION)
TABLE 229 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY APPLICATION, 2019–2023 (USD MILLION)
TABLE 230 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY APPLICATION, 2024–2029 (USD MILLION)
TABLE 231 LATIN AMERICA: RETAIL ANALYTICS END USER MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 232 LATIN AMERICA: RETAIL ANALYTICS END USER MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 233 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY INDUSTRIAL PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 234 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY INDUSTRIAL PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 235 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY CONSUMER PRODUCT TYPE, 2019–2023 (USD MILLION)
TABLE 236 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY CONSUMER PRODUCT TYPE, 2024–2029 (USD MILLION)
TABLE 237 LATIN AMERICA: RETAIL ANALYTICS END USER MARKET, BY CHANNEL, 2019–2023 (USD MILLION)
TABLE 238 LATIN AMERICA: RETAIL ANALYTICS END USER MARKET, BY CHANNEL, 2024–2029 (USD MILLION)
TABLE 239 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY COUNTRY, 2019–2023 (USD MILLION)
TABLE 240 LATIN AMERICA: RETAIL ANALYTICS MARKET, BY COUNTRY, 2024–2029 (USD MILLION)
  10.6.3 BRAZIL
    10.6.3.1 Rise of e-commerce platforms and shifting consumer preferences towards online shopping to optimize digital channels and improve efficiency of online operations
  10.6.4 MEXICO
    10.6.4.1 Mexican retailers to leverage analytics solutions to understand consumer preferences better, optimize inventory management, and enhance overall shopping experience
  10.6.5 ARGENTINA
    10.6.5.1 Rise of e-commerce platforms and digitalization of retail to drive demand for analytics tools
  10.6.6 REST OF LATIN AMERICA

11 COMPETITIVE LANDSCAPE

11.1 OVERVIEW
11.2 KEY PLAYER STRATEGIES
TABLE 241 OVERVIEW OF STRATEGIES ADOPTED BY KEY RETAIL ANALYTICS VENDORS
11.3 REVENUE ANALYSIS
FIGURE 60 TOP FIVE PLAYERS DOMINATING MARKET FROM 2019 TO 2023 (USD MILLION)
11.4 MARKET SHARE ANALYSIS
FIGURE 61 SHARE OF LEADING COMPANIES IN RETAIL ANALYTICS MARKET, 2023
  11.4.1 MARKET RANKING ANALYSIS
TABLE 242 RETAIL ANALYTICS MARKET: DEGREE OF COMPETITION
11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS
FIGURE 62 BRAND/PRODUCT COMPARATIVE ANALYSIS
11.6 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS
FIGURE 63 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS
FIGURE 64 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS
11.7 COMPANY EVALUATION MATRIX: KEY PLAYERS
  11.7.1 STARS
  11.7.2 EMERGING LEADERS
  11.7.3 PERVASIVE PLAYERS
  11.7.4 PARTICIPANTS
FIGURE 65 RETAIL ANALYTICS MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
  11.7.5 COMPANY FOOTPRINT: KEY PLAYERS
    11.7.5.1 Overall company footprint
FIGURE 66 RETAIL ANALYTICS MARKET: OVERALL COMPANY FOOTPRINT (25 COMPANIES)
    11.7.5.2 Region footprint
TABLE 243 RETAIL ANALYTICS MARKET: REGIONAL FOOTPRINT (25 COMPANIES)
    11.7.5.3 End user footprint
TABLE 244 RETAIL ANALYTICS MARKET: END USER FOOTPRINT (25 COMPANIES)
    11.7.5.4 Application footprint
TABLE 245 RETAIL ANALYTICS MARKET: APPLICATION FOOTPRINT (25 COMPANIES)
    11.7.5.5 Product footprint
TABLE 246 RETAIL ANALYTICS MARKET: PRODUCT FOOTPRINT (25 COMPANIES)
11.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES
  11.8.1 PROGRESSIVE COMPANIES
  11.8.2 RESPONSIVE COMPANIES
  11.8.3 DYNAMIC COMPANIES
  11.8.4 STARTING BLOCKS
FIGURE 67 RETAIL ANALYTICS MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
  11.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES
    11.8.5.1 Detailed list of key startups/SMEs
TABLE 247 RETAIL ANALYTICS MARKET: DETAILED LIST OF KEY STARTUPS/SMES
    11.8.5.2 Competitive benchmarking of key startups/SMEs
TABLE 248 RETAIL ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES
11.9 COMPETITIVE SCENARIO AND TRENDS
  11.9.1 PRODUCT LAUNCHES & ENHANCEMENTS
TABLE 249 RETAIL ANALYTICS MARKET: PRODUCT LAUNCHES & ENHANCEMENTS, JANUARY 2021–FEBRUARY 2024
  11.9.2 DEALS
TABLE 250 RETAIL ANALYTICS MARKET: DEALS, JANUARY 2021–FEBRUARY 2024

12 COMPANY PROFILES

12.1 INTRODUCTION
12.2 KEY PLAYERS
(Business overview, Products/Solutions/Services offered, Recent developments, MnM view, Key strategies, Strategic choices made, and Weaknesses and Competitive threats)*
  12.2.1 MICROSOFT
TABLE 251 MICROSOFT: BUSINESS OVERVIEW
FIGURE 68 MICROSOFT: COMPANY SNAPSHOT
TABLE 252 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 253 MICROSOFT: PRODUCT LAUNCHES & ENHANCEMENTS
TABLE 254 MICROSOFT: DEALS
  12.2.2 IBM
TABLE 255 IBM: BUSINESS OVERVIEW
FIGURE 69 IBM: COMPANY SNAPSHOT
TABLE 256 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 257 IBM: PRODUCT LAUNCHES & ENHANCEMENTS
TABLE 258 IBM: DEALS
  12.2.3 SAP
TABLE 259 SAP: BUSINESS OVERVIEW
FIGURE 70 SAP: COMPANY SNAPSHOT
TABLE 260 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 261 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS
  12.2.4 ORACLE
TABLE 262 ORACLE: BUSINESS OVERVIEW
FIGURE 71 ORACLE: COMPANY SNAPSHOT
TABLE 263 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 264 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 265 ORACLE: DEALS
  12.2.5 SALESFORCE
TABLE 266 SALESFORCE: BUSINESS OVERVIEW
FIGURE 72 SALESFORCE: COMPANY SNAPSHOT
TABLE 267 SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 268 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 269 SALESFORCE: DEALS
  12.2.6 MICROSTRATEGY
TABLE 270 MICROSTRATEGY: BUSINESS OVERVIEW
FIGURE 73 MICROSTRATEGY: COMPANY SNAPSHOT
TABLE 271 MICROSTRATEGY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 272 MICROSTRATEGY: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 273 MICROSTRATEGY: DEALS
  12.2.7 SAS INSTITUTE
TABLE 274 SAS INSTITUTE: BUSINESS OVERVIEW
TABLE 275 SAS INSTITUTE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 276 SAS INSTITUTE: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 277 SAS INSTITUTE: DEALS
  12.2.8 AWS
TABLE 278 AWS: BUSINESS OVERVIEW
FIGURE 74 AWS: COMPANY SNAPSHOT
TABLE 279 AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 280 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 281 AWS: DEALS
  12.2.9 QLIK
TABLE 282 QLIK: BUSINESS OVERVIEW
TABLE 283 QLIK: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 284 QLIK: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 285 QLIK: DEALS
  12.2.10 TERADATA
TABLE 286 TERADATA: BUSINESS OVERVIEW
FIGURE 75 TERADATA: COMPANY SNAPSHOT
TABLE 287 TERADATA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 288 TERADATA: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 289 TERADATA: DEALS
12.3 OTHER PLAYERS
  12.3.1 WNS
  12.3.2 HCL
  12.3.3 LIGHTSPEED COMMERCE
  12.3.4 RETAILNEXT
  12.3.5 MANTHAN SYSTEMS
  12.3.6 FIT ANALYTICS
  12.3.7 TRAX
  12.3.8 THOUGHTSPOT
  12.3.9 RELEX SOLUTIONS
  12.3.10 TREDENCE
  12.3.11 CREATIO
  12.3.12 SOLVOYO
  12.3.13 DATAPINE
  12.3.14 SISENSE
  12.3.15 EDITED
12.4 STARTUP/SME PROFILES
  12.4.1 RETAIL ZIPLINE
  12.4.2 SYMPHONYAI
  12.4.3 THINKINSIDE
  12.4.4 DOR TECHNOLOGIES
  12.4.5 TRIPLE WHALE
  12.4.6 FLAME ANALYTICS
  12.4.7 ALLOY.AI TECHNOLOGIES
  12.4.8 CONJURA
  12.4.9 KYVOS INSIGHTS
  12.4.10 PYGMALIOS
*Details on Business overview, Products/Solutions/Services offered, Recent developments, MnM view, Key strategies, Strategic choices made, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.

13 ADJACENT AND RELATED MARKETS

13.1 INTRODUCTION
13.2 CUSTOMER EXPERIENCE MANAGEMENT MARKET - GLOBAL FORECAST TO 2028
  13.2.1 MARKET DEFINITION
  13.2.2 MARKET OVERVIEW
    13.2.2.1 Customer experience management market, by offering
TABLE 290 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2017–2022 (USD MILLION)
TABLE 291 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING, 2023–2028 (USD MILLION)
    13.2.2.2 Customer experience management market, by deployment type
TABLE 292 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION)
TABLE 293 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
    13.2.2.3 Customer experience management market, by organization size
TABLE 294 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2017–2022 (USD MILLION)
TABLE 295 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
    13.2.2.4 Customer experience management market, by vertical
TABLE 296 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2017–2022 (USD MILLION)
TABLE 297 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
    13.2.2.5 Customer experience management market, by region
TABLE 298 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2017–2022 (USD MILLION)
TABLE 299 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)
13.3 SUPPLY CHAIN ANALYTICS MARKET - GLOBAL FORECAST TO 2027
  13.3.1 MARKET DEFINITION
  13.3.2 MARKET OVERVIEW
    13.3.2.1 Supply chain analytics market, by component
TABLE 300 SUPPLY CHAIN ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)
TABLE 301 SUPPLY CHAIN ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
    13.3.2.2 Supply chain analytics market, by service
TABLE 302 SUPPLY CHAIN ANALYTICS MARKET, BY SERVICE, 2016–2021 (USD MILLION)
TABLE 303 SUPPLY CHAIN ANALYTICS MARKET, BY SERVICE, 2022–2027 (USD MILLION)
    13.3.2.3 Supply chain analytics market, by deployment mode
TABLE 304 SUPPLY CHAIN ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)
TABLE 305 SUPPLY CHAIN ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
    13.3.2.4 Supply chain analytics market, by organization size
TABLE 306 SUPPLY CHAIN ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)
TABLE 307 SUPPLY CHAIN ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
    13.3.2.5 Supply chain analytics market, by vertical
TABLE 308 SUPPLY CHAIN ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)
TABLE 309 SUPPLY CHAIN ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
    13.3.2.6 Supply chain analytics market, by region
TABLE 310 SUPPLY CHAIN ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)
TABLE 311 SUPPLY CHAIN ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)

14 APPENDIX

14.1 DISCUSSION GUIDE
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.3 CUSTOMIZATION OPTIONS
14.4 RELATED REPORTS
14.5 AUTHOR DETAILS

Businesses catering to a number of different industries such as transportation, travel, entertainment, utilities, retail and consumer goods, and others are continuously getting digitalized. The digitalization is attributed to the rising awareness among the consumers to make easy purchases on the go saving ample time, especially in the retail sector. The volumes, velocity, and variety of the big data thus generated in the retail sector are massive.

Also, this data is available in both structured as well as unstructured forms and formats through multiple channels such as web, social media, mobile, television advertisements, print media, and others. For both digital marketers as well as consumers, high-end analysis of such huge amount of customer-centric data is profoundly important. Digital retailers rely significantly on the informational insights extracted out of these large chunks of unstructured data mainly for revamping their business strategies and improving their business operations and tactics. The retail analytics solutions offer such high-quality data analysis which would provide online retailers with better customer-centric insights, their purchasing patterns and behaviors for them to deliver a superior customer experience. The retail analytics solutions are also used for numerous other applications such as inventory management and planning, space optimization, cluster planning, and many others.

Adobe Systems, Oracle, IBM Corporation, SAP AG, and SAS Institute are active vendors in the retail analytics market. These vendors offer their solutions catering to numerous business functions such as marketing and customer analytics, supply chain analytics, merchandizing and in-store analytics, and strategy and planning. The report provides global market trends, overall adoption scenario, competitive landscape, and key drivers in this market. The report aims at estimating the current market size and the future growth potential of this market across business functions and regions.

MarketsandMarkets has segmented the global retail analytics market by business functions, solutions, services, deployment type, and regions.



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