EUROPE MARKETING AUTOMATION SOFTWARE MARKET FORECAST 2017-2025
KEY FINDINGS
Europe marketing automation software market was valued at $1062 million in the year 2016 and is anticipated to reach $2401 million in the year 2025 growing at a CAGR of 9.51% during the forecast period of 2017-2025. The base year considered for the marketing automation software market report is 2016 and the forecast period is from 2017 to 2025.The rising demand for digital marketing, increasing approval of automation tools in theretail sector and surging demand to integrate marketing efforts are some of the motivating factors leveraging the automation software market in the Asia Pacific region.
MARKET INSIGHTS
The marketing automation software market is segmented by application, by campaign management, by email marketing, by mobile application, by inbound marketing, by lead nurturing and lead scoring, by reporting and analytics, by social media marketing, by other applications, by verticals and by academic and education, by advertising, by healthcare, by banking and financial insurance, by manufacturing and distribution, by media & entertainment, by retail, deployment model and by many others.
COMPETITIVE INSIGHTS
Major players in the marketing automation software market are International Business Machines (IBM) Corporation, Oracle, Sales Force, Sap SE, Adobe Systems, SAS Institute, Cognizant Technology Solution, Etrigue, Synchronous Technologies Inc, Hatchbuck, HubspotInc, Insidesales.com Inc, Infusionsoft and Vista Equity Partner.
Europe marketing automation software market was valued at $1062 million in the year 2016 and is anticipated to reach $2401 million in the year 2025 growing at a CAGR of 9.51% during the forecast period of 2017-2025. The base year considered for the marketing automation software market report is 2016 and the forecast period is from 2017 to 2025.The rising demand for digital marketing, increasing approval of automation tools in theretail sector and surging demand to integrate marketing efforts are some of the motivating factors leveraging the automation software market in the Asia Pacific region.
MARKET INSIGHTS
The marketing automation software market is segmented by application, by campaign management, by email marketing, by mobile application, by inbound marketing, by lead nurturing and lead scoring, by reporting and analytics, by social media marketing, by other applications, by verticals and by academic and education, by advertising, by healthcare, by banking and financial insurance, by manufacturing and distribution, by media & entertainment, by retail, deployment model and by many others.
COMPETITIVE INSIGHTS
Major players in the marketing automation software market are International Business Machines (IBM) Corporation, Oracle, Sales Force, Sap SE, Adobe Systems, SAS Institute, Cognizant Technology Solution, Etrigue, Synchronous Technologies Inc, Hatchbuck, HubspotInc, Insidesales.com Inc, Infusionsoft and Vista Equity Partner.
1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS
2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION
2.5. ESTIMATION METHODOLOGY
3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
4. MARKET OVERVIEW
4.1. MARKET DEFINITION
4.2. MARKET DRIVERS
4.2.1. INCREASING DEMAND FOR DIGITAL MARKETING
4.2.2. INCREASING ACCEPTANCE OF AUTOMATION TOOLS IN RETAIL SECTOR
4.2.3. RISING DEMAND TO INTEGRATE MARKETING EFFORTS
4.3. MARKET RESTRAINTS
4.3.1. THE DATA POLICY CONCERN
4.3.2. B2B MARKETING AUTOMATION DEPLOYING ISSUES
4.4. MARKET OPPORTUNITIES
4.4.1. GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY
4.5. MARKET CHALLENGES
4.5.1. INCORPORATION WITH EXISTING MARKETING
4.5.2. LACK OF KNOWLEDGE AND SKILLED EMPLOYEES
5. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2017-2025 ($ MILLION)
5.1.1. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2017-2025 ($ MILLION)
5.2. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2017-2025 ($ MILLION)
5.3. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2017-2025 ($ MILLION)
5.4. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2017-2025 ($ MILLION)
5.5. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2017-2025 ($ MILLION)
5.6. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2017-2025 ($ MILLION)
5.7. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2017-2025 ($ MILLION)
5.8. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2017-2025 ($ MILLION)
6. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY VERTICALS 2017-2025 ($ MILLION)
6.1. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY ACADEMIC & EDUCATION 2017-2025($MILLION)
6.2. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY ADVERTISING 2017-2025 ($MILLION)
6.3. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY BANKING FINANCIAL SERVICES AND INSURANCE (BFSI) 2017-2025 ($MILLION)
6.4. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY HEALTHCARE 2017-2025 ($ MILLION)
6.5. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY MANUFACTURING AND DISTRIBUTION 2017-2025 ($ MILLION)
6.6. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY MEDIA AND ENTERTAINMENT 2017-2025 ($ MILLION)
6.7. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2017-2025 ($ MILLION)
6.8. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY OTHER VERTICALS 2017-2025 ($ MILLION)
7. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY DEPLOYMENT MODEL 2017-2025 ($ MILLION)
7.1. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2017-2025 ($MILLION)
7.2. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2017-2025 ($MILLION)
8. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY END USERS 2017-2025 ($ MILLION)
8.1. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM BUSINESSES (SMBS) 2017-2025 ($MILLION)
8.2. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2017-2025 ($MILLION)
9. KEY ANALYTICS
9.1. PORTERS FIVE FORCE MODEL
9.1.1. THREAT OF NEW ENTRANTS
9.1.2. THREAT OF SUBSTITUTE PRODUCTS OR SERVICES
9.1.3. BARGAINING POWER OF BUYER
9.1.4. BARGAINING POWER OF SUPPLIER
9.1.5. INTENSITY OF COMPETITIVE RIVALRY
9.2. KEY BUYING CRITERIA
9.2.1. RELIABILITY &USER-FRIENDLINESS
9.2.2. ACCURACY & EFFECTIVENESS
9.2.3. PRICE
9.2.4. ROI
9.3. OPPORTUNITY MATRIX
9.4. VALUE CHAIN ANALYSIS
9.5. PESTEL ANALYSIS
9.5.1. POLITICAL FACTORS
9.5.2. ENVIRONMENTAL FACTORS
9.5.3. TECHNOLOGICAL FACTORS
9.5.4. ECONOMICAL FACTORS
9.5.5. LEGAL FACTORS
9.6. VENDOR LANDSCAPE
10. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
10.1. CHINA
10.2. INDIA
10.3. SOUTH KOREA
10.4. JAPAN
10.5. AUSTRALIA
10.6. REST OF ASIA-PACIFIC (ROAPAC)
11. COMPETITIVE LANDSCAPE
11.1. MARKET SHARE
11.2. MERGERS & ACQUISITIONS
11.3. RECENT PRODUCT LAUNCHES
11.4. COMPANY PROFILE
11.4.1. INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION
11.4.2. ORACLE
11.4.3. SALES FORCE
11.4.4. SAP SE
11.4.5. ADOBE SYSTEMS
11.4.6. SAS INSTITUTE
11.4.7. ACT ON SOFTWARE
11.4.8. COGNIZANT TECHNOLOGY SOLUTION
11.4.9. ETRIGUE
11.4.10. SYNCHRONOUS TECHNOLOGIES, INC
11.4.11. HATCHBUCK
11.4.12. HUBSPOT INC.
11.4.13. INSIDESALES.COM INC (HOLDING COMPANY OF INBOUNDIO)
11.4.14. INFUSIONSOFT
11.4.15. VISTA EQUITY PARTNER
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS
2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION
2.5. ESTIMATION METHODOLOGY
3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
4. MARKET OVERVIEW
4.1. MARKET DEFINITION
4.2. MARKET DRIVERS
4.2.1. INCREASING DEMAND FOR DIGITAL MARKETING
4.2.2. INCREASING ACCEPTANCE OF AUTOMATION TOOLS IN RETAIL SECTOR
4.2.3. RISING DEMAND TO INTEGRATE MARKETING EFFORTS
4.3. MARKET RESTRAINTS
4.3.1. THE DATA POLICY CONCERN
4.3.2. B2B MARKETING AUTOMATION DEPLOYING ISSUES
4.4. MARKET OPPORTUNITIES
4.4.1. GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY
4.5. MARKET CHALLENGES
4.5.1. INCORPORATION WITH EXISTING MARKETING
4.5.2. LACK OF KNOWLEDGE AND SKILLED EMPLOYEES
5. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2017-2025 ($ MILLION)
5.1.1. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2017-2025 ($ MILLION)
5.2. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2017-2025 ($ MILLION)
5.3. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2017-2025 ($ MILLION)
5.4. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2017-2025 ($ MILLION)
5.5. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2017-2025 ($ MILLION)
5.6. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2017-2025 ($ MILLION)
5.7. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2017-2025 ($ MILLION)
5.8. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2017-2025 ($ MILLION)
6. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY VERTICALS 2017-2025 ($ MILLION)
6.1. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY ACADEMIC & EDUCATION 2017-2025($MILLION)
6.2. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY ADVERTISING 2017-2025 ($MILLION)
6.3. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY BANKING FINANCIAL SERVICES AND INSURANCE (BFSI) 2017-2025 ($MILLION)
6.4. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY HEALTHCARE 2017-2025 ($ MILLION)
6.5. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY MANUFACTURING AND DISTRIBUTION 2017-2025 ($ MILLION)
6.6. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY MEDIA AND ENTERTAINMENT 2017-2025 ($ MILLION)
6.7. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2017-2025 ($ MILLION)
6.8. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY OTHER VERTICALS 2017-2025 ($ MILLION)
7. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY DEPLOYMENT MODEL 2017-2025 ($ MILLION)
7.1. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2017-2025 ($MILLION)
7.2. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2017-2025 ($MILLION)
8. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY END USERS 2017-2025 ($ MILLION)
8.1. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM BUSINESSES (SMBS) 2017-2025 ($MILLION)
8.2. ASIA PACIFIC MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2017-2025 ($MILLION)
9. KEY ANALYTICS
9.1. PORTERS FIVE FORCE MODEL
9.1.1. THREAT OF NEW ENTRANTS
9.1.2. THREAT OF SUBSTITUTE PRODUCTS OR SERVICES
9.1.3. BARGAINING POWER OF BUYER
9.1.4. BARGAINING POWER OF SUPPLIER
9.1.5. INTENSITY OF COMPETITIVE RIVALRY
9.2. KEY BUYING CRITERIA
9.2.1. RELIABILITY &USER-FRIENDLINESS
9.2.2. ACCURACY & EFFECTIVENESS
9.2.3. PRICE
9.2.4. ROI
9.3. OPPORTUNITY MATRIX
9.4. VALUE CHAIN ANALYSIS
9.5. PESTEL ANALYSIS
9.5.1. POLITICAL FACTORS
9.5.2. ENVIRONMENTAL FACTORS
9.5.3. TECHNOLOGICAL FACTORS
9.5.4. ECONOMICAL FACTORS
9.5.5. LEGAL FACTORS
9.6. VENDOR LANDSCAPE
10. EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY GEOGRAPHY 2017-2025 ($ MILLION)
10.1. CHINA
10.2. INDIA
10.3. SOUTH KOREA
10.4. JAPAN
10.5. AUSTRALIA
10.6. REST OF ASIA-PACIFIC (ROAPAC)
11. COMPETITIVE LANDSCAPE
11.1. MARKET SHARE
11.2. MERGERS & ACQUISITIONS
11.3. RECENT PRODUCT LAUNCHES
11.4. COMPANY PROFILE
11.4.1. INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION
11.4.2. ORACLE
11.4.3. SALES FORCE
11.4.4. SAP SE
11.4.5. ADOBE SYSTEMS
11.4.6. SAS INSTITUTE
11.4.7. ACT ON SOFTWARE
11.4.8. COGNIZANT TECHNOLOGY SOLUTION
11.4.9. ETRIGUE
11.4.10. SYNCHRONOUS TECHNOLOGIES, INC
11.4.11. HATCHBUCK
11.4.12. HUBSPOT INC.
11.4.13. INSIDESALES.COM INC (HOLDING COMPANY OF INBOUNDIO)
11.4.14. INFUSIONSOFT
11.4.15. VISTA EQUITY PARTNER
LIST OF TABLES
TABLE 1 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY REGION 2017-2025 ($ MILLION)
TABLE 2 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2017-2025 ($ MILLION)
TABLE 3 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 4 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 5 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 6 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 7 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 8 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 9 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 10 EUROPE MARKETING AUTOMATION MARKET BY VERTICALS 2017-2025 ($ MILLION)
TABLE 11 EUROPE MARKETING AUTOMATION SOFTWARE MARKET (ACADEMIC AND EDUCATION) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 12 EUROPE MARKETING AUTOMATION SOFTWARE MARKET (ADVERTISING) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 13 EUROPE MARKETING AUTOMATION SOFTWARE (BANKING FINANCIAL SERVICES AND INSURANCE) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 14 EUROPE MARKETING AUTOMATION SOFTWARE (HEALTHCARE) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 15 EUROPE MARKETING AUTOMATION SOFTWARE (MANUFACTURING AND DISTRIBUTION) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 16 EUROPE MARKETING AUTOMATION SOFTWARE (MEDIA AND ENTERTAINMENT) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 17 EUROPE MARKETING AUTOMATION SOFTWARE (RETAIL) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 18 EUROPE MARKETING AUTOMATION SOFTWARE MARKET (OTHER) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 19 EUROPE MARKETING AUTOMATION SOFTWARE BY DEPLOYMENT MODEL 2017-2025 ($ MILLION)
Table 20 EUROPE CLOUD BASED MARKET BY GEOGRAPHY, 2017-2025 ($ MILLION)
TABLE 21 EUROPE ON-PREMISES MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 22 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY END USER 2017-2025 ($ MILLION)
TABLE 23 EUROPE SMALL AND MEDIUM BUSINESSES (SMBS) MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 24 EUROPE LARGE ENTERPRISES MARKET BY GEOGRAPHY 2017-2024 ($MILLION)
TABLE 25 THE THREE PRICING TIERS IN THE SMALL BUSINESS MARKETING AUTOMATION MARKET
TABLE 26 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRIES 2017-2025 ($ MILLION)
TABLE 1 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY REGION 2017-2025 ($ MILLION)
TABLE 2 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY APPLICATION 2017-2025 ($ MILLION)
TABLE 3 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 4 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 5 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 6 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 7 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 8 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 9 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 10 EUROPE MARKETING AUTOMATION MARKET BY VERTICALS 2017-2025 ($ MILLION)
TABLE 11 EUROPE MARKETING AUTOMATION SOFTWARE MARKET (ACADEMIC AND EDUCATION) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 12 EUROPE MARKETING AUTOMATION SOFTWARE MARKET (ADVERTISING) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 13 EUROPE MARKETING AUTOMATION SOFTWARE (BANKING FINANCIAL SERVICES AND INSURANCE) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 14 EUROPE MARKETING AUTOMATION SOFTWARE (HEALTHCARE) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 15 EUROPE MARKETING AUTOMATION SOFTWARE (MANUFACTURING AND DISTRIBUTION) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 16 EUROPE MARKETING AUTOMATION SOFTWARE (MEDIA AND ENTERTAINMENT) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 17 EUROPE MARKETING AUTOMATION SOFTWARE (RETAIL) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 18 EUROPE MARKETING AUTOMATION SOFTWARE MARKET (OTHER) BY GEOGRAPHY 2017-2025 ($ MILLION)
TABLE 19 EUROPE MARKETING AUTOMATION SOFTWARE BY DEPLOYMENT MODEL 2017-2025 ($ MILLION)
Table 20 EUROPE CLOUD BASED MARKET BY GEOGRAPHY, 2017-2025 ($ MILLION)
TABLE 21 EUROPE ON-PREMISES MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 22 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY END USER 2017-2025 ($ MILLION)
TABLE 23 EUROPE SMALL AND MEDIUM BUSINESSES (SMBS) MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 24 EUROPE LARGE ENTERPRISES MARKET BY GEOGRAPHY 2017-2024 ($MILLION)
TABLE 25 THE THREE PRICING TIERS IN THE SMALL BUSINESS MARKETING AUTOMATION MARKET
TABLE 26 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRIES 2017-2025 ($ MILLION)
LIST OF FIGURES
FIGURE 1 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY VERTICALS 2017-2025 ($ MILLION)
FIGURE 2 ADOPTION SCENARIO & RESPONSE OF MARKETING AUTOMATION PLATFORM (%)
FIGURE 3 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2017-2025 ($ MILLION)
FIGURE 4 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2017-2025 ($ MILLION)
FIGURE 5 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2017-2025 ($ MILLION)
FIGURE 6 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2017-2025 ($ MILLION)
FIGURE 7 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2017-2025 ($ MILLION)
FIGURE 8 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2017-2025 ($ MILLION)
FIGURE 9 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2017-2025 ($ MILLION)
FIGURE 10 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2017-2025 ($ MILLION)
FIGURE 11 EUROPE MARKETING AUTOMATION SOFTWARE BY ACADEMIC AND EDUCATION MARKET 2017-2024 ($ MILLION)
FIGURE 12 EUROPE MARKETING AUTOMATION SOFTWARE BY ADVERTISING MARKET 2017-2024 ($ MILLION)
FIGURE 13 EUROPE MARKETING AUTOMATION SOFTWARE BY BANKING FINANCIAL SERVICES AND INSURANCE 2017-2025 ($ MILLION)
FIGURE 14 EUROPE MARKETING AUTOMATION SOFTWARE BY HEALTHCARE MARKET 2017-2025 ($ MILLION)
FIGURE 15 EUROPE MARKETING AUTOMATION SOFTWARE BY MANUFACTURING AND DISTRIBUTION 2017-2025 ($ MILLION)
FIGURE 16 EUROPE MARKETING AUTOMATION SOFTWARE BY MEDIA AND ENTERTAINMENT MARKET 2017-2025 ($ MILLION)
FIGURE 17 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2017-2025 ($ MILLION)
FIGURE 18 EUROPE MARKETING AUTOMATION SOFTWARE BY OTHER MARKET 2017-2025 ($ MILLION)
FIGURE 19 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2017-2025 ($MILLION)
FIGURE 20 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2017-2025 ($MILLION)
FIGURE 21 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM BUSINESSES (SMBS) 2017-2025 ($MILLION)
FIGURE 22 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2017-2025 ($MILLION)
FIGURE 23 CLOUD COMPUTING SEGMENTS IN GERMANY 2016 (%)
FIGURE 24 GERMANY MARKETING AUTOMATION SOFTWARE MARKET 2017-2025 ($ MILLION)
FIGURE 25 UK, SAAS CLOUD COMPUTING FORECAST 2014-2019 ($ BILLION)
FIGURE 26 UK MARKETING AUTOMATION SOFTWARE MARKET 2017-2025 ($ MILLION)
FIGURE 27 SOFTWARE SERVICE FOR VC FUNDED COMPANIES IN FRANCE 2015
FIGURE 28 FRANCE MARKETING AUTOMATION SOFTWARE MARKET 2017-2025 ($ MILLION)
FIGURE 29 SPAIN ICT SECTOR REVENUE TURNOVER IN 2015 (PERCENTAGE)
FIGURE 30 SPAIN AUTOMATION SOFTWARE MARKET 2017-2025 ($ MILLION)
FIGURE 31 ITALY CLOUD COMPUTING MARKET FORECAST 2015-2020 ($ BILLION)
FIGURE 32 ITALY MARKETING AUTOMATION SOFTWARE MARKET 2017-2025 ($ MILLION)
FIGURE 33 ROE MARKETING AUTOMATION SOFTWARE MARKET 2017-2025 ($ MILLION)
FIGURE 1 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY VERTICALS 2017-2025 ($ MILLION)
FIGURE 2 ADOPTION SCENARIO & RESPONSE OF MARKETING AUTOMATION PLATFORM (%)
FIGURE 3 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY CAMPAIGN MANAGEMENT 2017-2025 ($ MILLION)
FIGURE 4 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY E-MAIL MARKETING 2017-2025 ($ MILLION)
FIGURE 5 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY MOBILE APPLICATION 2017-2025 ($ MILLION)
FIGURE 6 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY INBOUND MARKETING 2017-2025 ($ MILLION)
FIGURE 7 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LEAD NURTURING AND LEAD SCORING 2017-2025 ($ MILLION)
FIGURE 8 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY REPORTING AND ANALYTICS 2017-2025 ($ MILLION)
FIGURE 9 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY SOCIAL MEDIA MARKETING 2017-2025 ($ MILLION)
FIGURE 10 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY OTHER APPLICATIONS 2017-2025 ($ MILLION)
FIGURE 11 EUROPE MARKETING AUTOMATION SOFTWARE BY ACADEMIC AND EDUCATION MARKET 2017-2024 ($ MILLION)
FIGURE 12 EUROPE MARKETING AUTOMATION SOFTWARE BY ADVERTISING MARKET 2017-2024 ($ MILLION)
FIGURE 13 EUROPE MARKETING AUTOMATION SOFTWARE BY BANKING FINANCIAL SERVICES AND INSURANCE 2017-2025 ($ MILLION)
FIGURE 14 EUROPE MARKETING AUTOMATION SOFTWARE BY HEALTHCARE MARKET 2017-2025 ($ MILLION)
FIGURE 15 EUROPE MARKETING AUTOMATION SOFTWARE BY MANUFACTURING AND DISTRIBUTION 2017-2025 ($ MILLION)
FIGURE 16 EUROPE MARKETING AUTOMATION SOFTWARE BY MEDIA AND ENTERTAINMENT MARKET 2017-2025 ($ MILLION)
FIGURE 17 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY RETAIL 2017-2025 ($ MILLION)
FIGURE 18 EUROPE MARKETING AUTOMATION SOFTWARE BY OTHER MARKET 2017-2025 ($ MILLION)
FIGURE 19 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY CLOUD DEPLOYMENT 2017-2025 ($MILLION)
FIGURE 20 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY ON-PREMISES 2017-2025 ($MILLION)
FIGURE 21 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY SMALL AND MEDIUM BUSINESSES (SMBS) 2017-2025 ($MILLION)
FIGURE 22 EUROPE MARKETING AUTOMATION SOFTWARE MARKET BY LARGE ENTERPRISES 2017-2025 ($MILLION)
FIGURE 23 CLOUD COMPUTING SEGMENTS IN GERMANY 2016 (%)
FIGURE 24 GERMANY MARKETING AUTOMATION SOFTWARE MARKET 2017-2025 ($ MILLION)
FIGURE 25 UK, SAAS CLOUD COMPUTING FORECAST 2014-2019 ($ BILLION)
FIGURE 26 UK MARKETING AUTOMATION SOFTWARE MARKET 2017-2025 ($ MILLION)
FIGURE 27 SOFTWARE SERVICE FOR VC FUNDED COMPANIES IN FRANCE 2015
FIGURE 28 FRANCE MARKETING AUTOMATION SOFTWARE MARKET 2017-2025 ($ MILLION)
FIGURE 29 SPAIN ICT SECTOR REVENUE TURNOVER IN 2015 (PERCENTAGE)
FIGURE 30 SPAIN AUTOMATION SOFTWARE MARKET 2017-2025 ($ MILLION)
FIGURE 31 ITALY CLOUD COMPUTING MARKET FORECAST 2015-2020 ($ BILLION)
FIGURE 32 ITALY MARKETING AUTOMATION SOFTWARE MARKET 2017-2025 ($ MILLION)
FIGURE 33 ROE MARKETING AUTOMATION SOFTWARE MARKET 2017-2025 ($ MILLION)
